AXIS-Y

AXIS-Y
AXIS-Y is a skin care brand from South Korea that presents a range of
skin care products for those of you with oily and acne-prone skin, and
who live in moist areas. the products are formulated using natural
ingredients that are efficient in treating and nourishing the skin. Even
though it was only released in early 2019, this brand was immediately
sought after by skin care enthusiasts, especially from Asian regions such
as Malaysia, the Philippines, Singapore, Vietnam, and also Indonesia.
Mugwort Pore Clarifying
Wash Off Pack by AXIS-Y
With a base of 61% Mugwort extract, this wash off pack
clears the pores of impurities, soothes inflamed and irritated
skin, and gently exfoliates dead skin to reveal a bright and
healthy complexion.

- Unclogs pores and improves appearance of pores

- Calms inflammation and irritation
- Exfoliates the skin with Adzuki Bean granules
Goals

This product is to add a relaxing, meditative, self- care

moment for those that are spending more time at home.
AXIS-Y were inspired by the South Korean government our
government's #StayStrongCampaign to support the fight
against COVID-19 in communities worldwide.
Marketing Strategy

The content marketing process that AXIS-Y does is posting content on social media
and creating a narrative by taking the 'work from home' angle. The narrative tells
about how working from home can drain our energy, but we still have time to relax,
and in relaxing people can do me time using face masks from AXIS-Y.
This can immerse the reader in reading the narrative, then if your storytelling is good,
they will at least see your product with your referrals to click on certain links that lead
to the product.
Market Research

AXIS-Y's target market are teenagers. AXIS-Y has conducted market

research to find out consumer needs. During the pandemic,
consumer income decreased so that through the results of the
research ASIX-Y found that many consumers wanted a product with a
smaller size. That's why AXIS-Y issued a share in jar product.
Promotion

AXIS-Y carries out promotions for product sales through platforms

such as Tik Tok and does pop ads on Instagram to make it easier for
people to get brand awareness of products and get attracted to buy
products
Expected Outcomes

We expect to reduce the community suffering from skin problems

caused by everyday mask wear, dubbed by social media as "maskne"
and reduce painful skin irritation. We hope that consumers will
continue to trust AXIS-Y products.
Thank You!