UNIVERSITY OF FREDERICTON F A C U LT Y O F B U S I N E S S

I’M NOT TRYING TO MAKE EXCUSES. I’M

NOT MAKING ANY MORE EXCUSES. I JUST
CAN’T GO BACK TO SCHOOL RIGHT NOW.
I NEED ADDITIONAL EDUCATION NOW. MY
KIDS NEED ME AROUND. I WANT TO PUT
MY FAMILY IN A BETTER POSITION. I CAN’T
AFFORD TO REDUCE MY INCOME. I NEED
A SCHOOL THAT ALLOWS ME TO STUDY
ON MY OWN TIME WITHOUT LEAVING MY
JOB. I’VE WORKED TOO HARD TO LEAVE
THIS JOB AND TAKE MYSELF OUT OF THE
INDUSTRY. MY PEERS NEED TO BE FELLOW
WORKING PROFESSIONALS. I’LL JUST HAVE
TO FIND ANOTHER WAY TO ADVANCE
MY CAREER. FLEXIBILITY WILL ALLOW
ME TO REACH MY GOALS. I’VE HEARD
CONFLICTING THINGS ABOUT ONLINE
DEGREES. ONLINE EDUCATION SPEAKS FOR
ITSELF - IT JUST MAKES SENSE.
Our online MBA program is designed for early-career
professionals and managers of companies who aspire to
lead their organization towards higher performance. The
program will provide you with the skills to advance your
career, and drive organizational results. You’ll enhance
your ability for critical thinking and have the opportunity
to collaborate and network with students and faculty
across Canada and around the world - all while applying
your learning real-time without interrupting your career
momentum.
UFred programs and courses are designed by a special
corps of highly qualified professors who have deep
and successful career experiences in both professional
business and academic practice, and who are determined
to provide you with an education that is thorough,
engaging, challenging and relevant to the profession of
management.
To bring this program to life, the University of Fredericton
has built a team of e-Learning specialists who are second
to none. Our team strives to provide the most advanced
learning environment using our current set of tools,
while at the same time seeking the latest instructional
technologies and online groupware tools as they emerge.
Our blend of courses, both foundational and specialized,
prepare business professionals to effectively deal with
organizational change and sustainability.

25,235 15 20
I’ve heard that online degrees
don’t have the same worth as
those from traditional schools.
How can I be sure my MBA
will be respected?
UFred is an accredited
university under provincial
legislation - the same as any
in Canada. Our graduates
are spread across the globe,
representing many industries
in senior positions. As a result
of their studies, UFred alumni
report an extremely high rate
of satisfaction concerning
advancement.
3
I’m worried about credibility.
Are my professors well known
in their respective field?
UFred faculty consists
of thought leaders,
entrepreneurs, executives,
and active business experts.
Our MBA program provides
the tools necessary to face
modern business challenges.
We blend traditional academia
in a real-world context, UFred
has developed a program
that integrates foundational
knowledge with specific,
current business cases.
If you’d like to get in touch
with a UFred MBA graduate
to hear how we do things,
we can make that happen.
I doubt I can afford it, I can’t
leave my job, and my family
needs me around. How can I
possibly find a way to do this?
Among the most affordable
in the country, this MBA is
for working professionals. All
mandatory virtual classes can
be attended in the evening
from anywhere with internet
access. Not only do most of
our students continue working
full time with their current
organization: many are able
to have their tuition covered
by their current employer - an
arrangement that often results
in advancement during study
as a result of new skills.
 The timeline for a student in
our MBA program is simple and
laid out to make studying with
UFred a comfortable experience.
After guiding you through the
application and orientation
processes, you’ll be eager to dive
into your foundational courses.

There are ten (10) foundational

courses you will take over 2 years
to begin your MBA program.
Spanning 11 weeks each, these
courses offer a deep dive into
economics, organizational
15-20
strategy, and leadership theory.
There is just one virtual class
(vClass) a week, affording
students maximum flexibility with
their schedules.
 UNIVERSITY OF
FREDERICTON

This course gives students the foundational knowledge they need to

MBA 5005
critically assess leadership concepts and their utility. Students survey the
leadership theories of key thinkers and practitioners in the field, learning
Leadership
about the empirical, theoretical and pragmatic strengths and limitations
Theory of each approach. Through case studies and exercises, students develop
and an understanding of organizational leadership. They will also learn a
Practice comprehensive set of leadership practices that will have immediate value
for application at work.

This course offers a comprehensive, graduate level exploration of

MBA 5010
managerial accounting. The course utilizes case studies and audit
reports to focus on the use of appropriate accounting systems and the
Accounting
application of accounting data in the management of an organization. In
for Managers conjunction, what accounting data are interesting or relevant-to-task, and
how such data might be used is dependent upon what the manager is
seeking to accomplish and what other information may or may not
be available.

All managers are required to possess a basic understanding of financial

MBA 5015
concepts. This course explores the principle role of finance via its
concepts, calculative applications, and capital market analyses. In
Managerial
addition, the basic concepts of the time-value of money, rates of return,
Finance and valuation are covered. Students will learn how capital markets
function, what different securities exist, and how to manage cash flow.
Credit, risk, working capital, and analysis of financial statements receive
particular attention. Cases are used throughout the course to provide
students with hands-on experience in the use of financial tools. Unlike
other finance courses, this consists of half concept and half mathematics.
Besides providing basic math skills, this course should provide students
with an excellent introduction to financial management concepts.

Systematic understanding of the internal and external economic

MBA 5020
environments of an organization, and the ability to analyze them as a
basis for sound decisions, are core pre-requisites of sound leadership.
The
This course reviews basic macro and micro-economic concepts
Global (e.g. supply and demand, elasticity, production function, competitive
Economic environments, pricing, etc.), and illustrates their impact on decision
Environment making and strategy formulation. Students will learn how to think through
economic challenges and opportunities presented to their organization.
 UNIVERSITY OF
FREDERICTON

Leading and managing organizations requires knowing something about

MBA 5025
changing them. This course will assist the learner in understanding the
drivers of successful organizational change and development; clarify the
Leadership
components of an effective and healthy organization – the meta-goal
in Change for any change effort; and understand the skills to successfully design,
Management launch, nurture, and lead change.

As you move higher in your organization, leaders are being asked to

MBA 5031 think beyond their own function. They are being asked to consider the
implications of their analysis and decisions beyond their function to that
Systems of other functions and even the entire enterprise with all its stakeholders.
Thinking and This, coupled with the increasingly complex global environment,
Organizational leaders need to think more holistically, using concepts of systems
Design thinking, design thinking and performance excellence. The learned
ability to comprehensively analyze leadership, strategy, operations, and
performance will prove invaluable to organizations’ leaders. This course,
Systems Thinking and Organizational Design, gives us the knowledge
and skills to understand the inter-relationship and impact of decisions
across the organization.
This course focuses on the strategic marketing planning process from the
MBA 5035
perspective of two key roles in the organization, i.e., the Chief Marketing
Officer (CMO) and the Brand (or Product) Manager. Leaning heavily on
Strategic
external and internal analyses and the CEO’s strategic guidance, we
Marketing examine how these managers refine the company’s long-term go-to-
Planning market strategy, at both the corporate level and the product level. We
also briefly examine which leading edge digital applications are most
useful with respect to intelligence gathering, analysis, decision-making
and/or implementation.

This course focuses on the operational planning process from the

MBA 5040
perspective of the Chief Operating Officer (COO). Leaning heavily on
external and internal analyses and the CEO’s strategic guidance, we
Strategic
examine how the COO develops the company’s long-term operations
Operations strategy, comprising decisions about supply-chain logistics, production,
Planning customer service, quality assurance (QA), distribution and field support.
We also briefly examine which leading edge digital applications are most
useful with respect to intelligence gathering, analysis, decision-making
and/or implementation.
 UNIVERSITY OF
FREDERICTON

The rate of change in today’s global context is accelerating. Personnel

MBA 5045
have to be world-ready and organizations have to be change-ready.
This course examines the human resource recruiting and development
Strategic
function and the organizational design function within a global and
Human organizational lifecycle perspective, emphasizing how personnel and
Resources designs must change as projects and divisions evolve. This dynamic
Planning approach to organizational development prepares students to diagnose
mismatches between existing personnel and designs versus changing
demands, and to develop personnel and designs to accommodate
new realities.

In today’s 24/7 global operating environment, the possession of

MBA 5050
sufficient and correct information about the relevant external and
internal environments, obtained and circulated to the right decision-
Strategic
makers in a timely fashion, can spell the difference between success
Information and failure. This course introduces the main concepts of management
Systems information systems (MIS), examines how the design of MIS can affect the
Planning performance of an organization, and explores the process of information
systems planning from the perspective of the CIO.

Following successful completion of your foundational courses,

you’ll begin studying the material in your desired specialty stream.
Proceeding through your stream in preparation for the capstone
project that concludes your studies, you will refine your leadership
abilities and be given a platform to execute what you’ve learned.
For detailed information on these stages of your program, please
contact your student services advisor.
PROFESSIONAL
SELLING & CONSULTING
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for improving performance on a global level

Business, today more than ever, is conducted globally in a multicultural

context. The complexity of operating within a global network of suppliers,
competitors, partners, and customers offers an immense challenge. With all
of the risks and opportunities present, it is imperative that leadership teams
recognize the true scope of their operations. Embracing this reality means
organizations are committed to educating and preparing our leadership and
management teams. This program is designed for professionals aspiring
to lead their companies towards much higher performance in their global
networks. You will succeed by focusing on leadership techniques, especially
collaborative leadership in the cross-boundary global context, both within
the company and between companies.
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Marc Medas, MBA With a background in law,

Global Leadership Specialty Stream
Alumnus, University of Fredericton
this program helped me
REGISTRY OFFICER, FEDERAL COURT OF CANADA learn about fundamental
management essentials
After graduating with a Bachelor of Arts in that will be of great use in
Criminal Justice with a concentration in law,
the future.
Marc immediately began working as a public
servant for the Government of Canada with the The Global Leadership
Federal Court. He had ambitions of furthering program had exactly
his education, yet like many early career
what I was looking for
professionals, Marc was unable to be away
from work to attend a traditional campus. He
as I wanted to turn my
decided that online learning was the answer. attention to business.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 G LO B A L
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

This contemporary topic of study lends an important level of

MBA 6000/ understanding the challenges; and, in developing the strategy skills that
Outlook
EMBA 8000 are important for business leaders and managers facing the pressures
Diligence
Strategic to meet higher accountability levels of responsibilities regarding
social, economic, and environmental sustainability in their operational
Sustainability Scope
policies and practices. 1) This course will provide students with the
Planning
opportunity to assemble “briefing materials” that can make the case for
sustainability in a business organizational perspective. 2) This course
will strengthen skills in the management of strategic program planning
processes. 3) This course will contribute to an objective understanding of
contemporary needs and responsive methodologies that stakeholders in
business communities must consider within the context of their corporate
responsibilities.

This course makes use of cases, lectures and assignments to help

MBA 6010/ students identify and understand the operating and competitive
Evaluation
EMBA 8010 environment of an organization, to use this information to define its
Context
Trends in strategy and market positioning, and to implement by reorganizing its
Global resources, its competitive ability, and its operating efficiency. We’ll also
Communication
examine issues related to the collaborative management of relationships
Strategy
with global alliance partners that become essential for implementing a
successful global strategy.

Managerial roles and responsibilities are becoming increasingly global in

MBA 6011/ nature. In many companies, the ability to manage in a global environment
Customs
EMBA 8011 has become an important criteria (if not the most important criterion) for
Expansion
Leading both promotion to top management levels and concomitant business
success in the corporate world. This course begins with an orientation
Effective Mediation
on global management, and ends with perspectives on career pursuits
Global for global managers. In between, the course will focus on important
Teams conditional topics like the understanding of cultural differences, cross-
cultural ethics, business communication in a global context, skills for
avoidance/dealing with conflict, and personnel negotiations; topics
relevant to the key subject of “global collaborative teams.”

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
INNOVATION
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for professionals trying to get ahead of the curve

The business environment is competitive, and a dilligent leadership team

needs to understand that their global competitors are relentless. Every part
of an organization must run in perfect alignment and at peak efficiency
to stay ahead. However, that same organization must also be able to
regenerate itself: to seek bold new directions that offer new opportunities
for motivation and growth, be they new product categories, new markets,
new partnerships, new processes, or new organizational structures. This
program focuses on developing managers and leaders who are ready
and able to identify a bold new venture. You will acquire the ability to
successfully promote the merits of such initiatives, securing the commitment
necessary to complete innovative ventures.
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Brandon Tupper, MBA Get involved in your

Innovation Leadership Specialty Stream
Alumnus, University of Fredericton
community and start
BUSINESS OWNER applying your MBA skills
as you are learning
Already holding a Natural Resource Technology them. It’s been just over
Diploma and BSc in Environmental and
a year since I started
Conservation Sciences, Brandon knew that he
already possessed many marketable skills, but my company and I
wanted to make them applicable to business. feel fantastic, and my
While studying with UFred, Brandon began to
family would agree. The
“see business through a new set of eyeglasses”
and found the courage he needed to make a
course[s] gave me the
career change and start his own business. confidence that I needed.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 I N N O VAT I O N
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

Managerial roles and responsibilities are becoming increasingly global in

MBA 6011/ nature. In many companies, the ability to manage in a global environment
Customs
EMBA 8011 has become an important criteria (if not the most important criterion) for both
Expansion
Leading promotion to top management levels and concomitant business success in the
corporate world. This course begins with an orientation on global management,
Effective Mediation
and ends with perspectives on career pursuits for global managers. In between,
Global the course will focus on important conditional topics like the understanding of
Teams cultural differences, cross-cultural ethics, business communication in a global
context, skills for avoidance/dealing with conflict, and personnel negotiations;
topics relevant to the key subject of “global collaborative teams.”

As essential as new ventures are for long-term health of a corporation, it

MBA 6020/ remains a profound challenge for the corporate executive team to optimize the
Timing
EMBA 8020 effectiveness and efficiency of an ongoing operation while trying to cultivate
Foresight
Innovation and integrate potentially disruptive products and processes, or any requisite
mergers, acquisitions and/or spinouts. In this course, we will examine the
Best Expectation
theoretical foundations and field-tested best practices for organizing new
Practice I
venture units (NVUs), evaluating and selecting new ventures, implementing
(Executive) mergers, acquisitions and/or spinouts, managing corporate conflict and change,
and rewarding success (or failure). Readings, videos and case studies will
be drawn from diverse fields such as Innovation Management, Mergers and
Acquisitions, and Change Management, and students will be expected to share
personal experiences during the seminars.

A corporation depends on intrapreneurs to conceive and champion

MBA 6021/ Advocacy
significant new avenues for the corporation to continuously revitalize itself,
EMBA 8021 be they major new product categories, new technologies, new markets, new
Risk
Innovation operational processes, new IS/IT technologies, new HRM initiatives, and/or
new partnerships. In this course, we will examine the theoretical foundations
Best Preparation
and field-tested best practices for formulating new venture ideas, developing
Practice II
the business case, gaining senior management and resource commitment,
(Intrapreneur) minimizing resistance, and ensuring successful execution. Readings, videos
and case studies will be drawn from diverse fields such as Intrapreneurship,
Innovation Management, Change Management, and/or Technology
Management, and students will be expected to share personal experiences
during the seminars.

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
REAL ESTATE
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for mastering real estate business in Canada

Jointly supported by the Real Estate Institute of Canada (REIC), this visionary
specialty stream is Canada’s first in Real Estate Management to be offered
fully online. Accounting for a fifth of the national GDP (according to Statistics
Canada), the residential, commercial, and industrial real estate industry
in Canada has room for emerging leadership. To guide an industry of this
magnitude through turbulent economic and political influences, leaders
require vision and ever-developing competence to manage volatility. This
program is beneficial to real estate professionals at brokerages and property
management companies who have no advanced standing, and who aspire to
lead their businesses towards much higher performance.
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Alex Kollar, MBA Student The application of

Real Estate Leadership Specialty Stream
Alumnus, University of Fredericton
business management
FACILITY MANAGER allowed me to move
up in my Facility
In his role as a Facility Manager for a company Management career.
developing monetary security technology, Alex
Learning proper business
found that to be competitive in his chosen field,
he needed further education that would not applications allowed me
require leaving his job while still providing a to better understand
quality educational experience. He believes that
and track capital assets,
the diverse UFred faculty, featuring professors
from across North America, led to high-quality
amortization, and to
conversations surrounding project work. reinvest retained earnings.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 R E A L E S TAT E
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

Most property owners use real estate property managers when they
REL 8050 Practices
rent properties. As owners increasingly see real estate as a financial
investment tool, owners actively seek property managers that are
Leading Management
qualified, consistent, use the latest tools and are aware of the latest
Property regulation and laws in their business. In this course, students will explore
Management the area of property management, learn how to lead in the practice,
Tools
examine various software tools to aid in the process of management and
price their services to encourage a growing client practice. Day to day
activities of the property management will be identified and analyzed.

Real Estate professionals are under increasing demand to provide

REL 8051 Sales
top quality services and technically savvy marketing for buyers and
sellers with pressure to do so at the lowest cost possible. In this course,
Vital Skills Marketing
students will study methods for marketing properties and their practice
for the using social media, technical tools available to them as real estate
Real Estate professionals, public relations techniques, methods of communication
Reputation
Professional in the practice and skills to help build a thriving real estate practice
including social media, tech tools, communication and PRI.

Real estate is a constantly changing environment; from demand and

REL 8052 Analytics
supply to interest rates and buyer/seller expectations, real estate
professionals must be able to identify and stay ahead of market trends
Market Forecasting
to grow a thriving practice. In this course, students will analyze market
Trends in trends in real estate, identify legal and regulatory changes and impact
Real Estate and explore market trends in the business.
Immersion

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
CONSULTING
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for ambitious consulting professionals

This stream is aimed at professionals who either want to transition to a

career as a consultant or those who want to further develop their capacity
in the profession. The topics covered are critical for entry into the consulting
profession whether that be as an independent consultant or with a large
firm. Managers will also find it useful for dealing with outside consultants.
This stream helps prepare students for the Certified Management
Consultant (CMC) professional designation administered by the Canadian
Association of Management Consultants. Management consultants will
benefit from banks and firms seeking their services throughout 2018-2023
as financial services is a key driver of industry demand.

IN FLUE N CIN G ROLE S OF A CON S U LTA NT

CLIE N T RE LAT ION S H IP CON S U LT IN G
CYCLE CON T RACT P ROP OSAL P RICING
ST RUCT U RE T RUST-RE LAT ION S H IP FO RM A L
P RE S E N TAT ION CON S ULT IN G P ROJEC T
CE RT IFIE D MAN AG E ME N T CON S U LTA NT
FIN AN CIAL S E RVICE S IN DUST RY BU S INES S
S OLU T ION S SPEC IALIZATION

MANAGEMENT 77,000 4.9%

CONSULTANT Average Salary Industry growth
2014-2019
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Consulting, like leadership, is really about influencing. As such, consultants are

knowledgeable, skilled, and trusted persons who are in a position to influence their client.
Like leadership, consulting is about change through improved organizational performance. A
consultant provides objective advice and supports the implementation of business solutions. It
is not “telling” a client what to do; but guiding the client to make decisions and then supports
the execution of those decisions which ultimately adds value to the organization.

Consulting Leadership is comprised of three courses designed to provide the knowledge and
skills for successful consulting. The first two courses use a complex progressive case where
students can apply their specific area of expertise to address organizational problems. The
third course provides the opportunity to apply the new knowledge and skills to an actual
consulting opportunity. Built by experienced consultants, the course provides proven concepts
plus actual “tools” used in real-world consulting projects.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 C O N S U LT I N G
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

This course explores the various roles of a consultant, ethical practices of consulting,
CL 8080 Ethics
and the consulting process. The client relationship is critical to being a successful
consultant. While knowledge, skills, and abilities are important, so is the ability to
The Relationships
develop a trust-relationship while adding value to the client’s business.  These
Consultant attributes will be discussed within the context of the consultant’s role within an
and the organization. While deliverables are defined/described, analysis conducted and
Role
Consulting feedback provided, the consultant must work with the client to develop mechanisms to
Process ensure that the accepted recommendations are implemented and sustained.

The second course in this stream provides students with the opportunity to
CL 8081 Analysis
continue to apply the consulting cycle to the Hospital Services of the Americas
case study.  Students will be required to continue to analyze and diagnosis any Proposal
The
potential issues or concerns, develop a contract or proposal with the proper Development
Consulting pricing structure, evaluate the methods for gathering data, and provide feedback
Cycle Applied in the form a formal presentation.  This course will prepare students for the third
Case Application

course in which they will be applying this consulting cycle to a real/actual client
business or organization.

This is the third course in the Consulting Leadership Steam.  During this course,
CL 8082 Utilization
students will be completing a consulting project with an outside organization of
their choosing.  Alternatively, you may elect to conduct a consulting project as an
Consulting Pitching
internal consultant. Students will be expected to utilize the tools and processes
with your learned in the previous two courses within this stream.  The culmination of this
Client project will be a presentation of findings to the class.  In addition, students will
Application
be exploring aspects of consulting though different contexts related to their
professional interests.

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
SOCIAL
ENTERPRISE
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for professionals looking for a blended bottom line

The most immediate roadblock for organizations seeking to take on more

social responsibility is their bottom line. It can be an immense challenge
for leaders to align social and commercial goals in a way that is good
for business, and the rise of the Social Enterprise model combats this
difficulty. Seeking to balance sustainable profitability with a social mission,
Social Enterprise leaders must focus on delivering blended value results
that minimize the need to compromise on their social mission. It takes a
skilled individual to navigate these complexities, and the Social Enterprise
Leadership specialty stream prepares professionals to communicate the
effectiveness of a triple bottom line.
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Whitney Keyes, MBA I [met] people that were

Social Enterprise Leadership Specialty Stream
Alumna, University of Fredericton
in the oil industry, and
FOUNDER & CEO, WK PRODUCTIONS working in the Prime
Minister’s office, and
During her early career at Microsoft, Whitney social entrepreneurs
never felt she never had enough time to get her
running their own
MBA. She “got entrepreneurialism in [her] blood
at a young age”, and focused her early education businesses ... and,
on the “science of trying to figure out how to because Canada is such
communicate about a product or service; how to
an inclusive country, many
connect with customers.” Her goals were centred
around wanting to do good in a community, in
different people from all
society, and around the world. around the world.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 SOCIAL ENTERPRISE
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

This course introduces the foundational characteristics of the social

SEL 8030 Balance
enterprise, beginning with the core concept of “blended value”, which
comprises both financial value and social value. We follow with a detailed
Introduction Values
examination of: a range of evolving legal frameworks and performance
to Social measures; financial and social value forecasting; and important
Enterprise analytic decision-aiding concepts used for feasibility assessment and
Purpose
strategic business planning. We wrap up with discussion of appropriate
organizational structures, and how to effectively manage internal cultural
change and internal and external stakeholder communications.

The establishment and growth of a social enterprise requires substantial

SEL 8031 Financing
finance investment which must come from sources other than charitable
donations. This course undertakes detailed examinations of which
Current and Community
current and emerging financial tools are appropriate for which types of
Emerging social enterprises at which stage of the enterprise’s life cycle, and an
Tools for analysis of how the investor may conduct a risk-return assessment of the
Sustainability
Financing the social enterprise seeking financing. Included in this examination will be a
Social review of social impact bonds, and managing social enterprise
Enterprise investor relations.

This case-based course examines key examples of the socioeconomic

SEL 8032 Success
results that social enterprises have directly generated through
their operations, as well as the enterprises’ strategically planned
Social Impacts
communications and public relations campaigns. By observing and
Enterprise measuring such social impacts, we can begin to better understand how
and Public governments might view social enterprises as valuable instruments of
Positioning
Policy public policy, and how governments have in fact behaved, and how they
might behave. This course will also address topics of special interest
such as Social Impact Purchasing Policy, and the financial and social
effects of free trade policies.

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
BUSINESS
ANALYTICS
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for professionals who want to leverage the power of data

In virtually every sector, data production continues to increase at a

staggering pace. Data-driven decisions exist at every level, and reliability
on analytic systems is high. It is crucial that managers and analysts not only
understand business analytics and key metrics, but also are able to leverage
that information to capture a competitive advantage. Leaders need to learn
how to best approach and present big data solutions for the benefit of
their organizations. In addition to mastering core business fundamentals,
by understanding of data accuracy, acquisition, context, predictability, and
simulation you will be enabled to approach and solve the right problems
with the right information on a professional level.
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Ryan Topp, MBA Student The online approach

Business Analytics Leadership Specialty Stream
Alumnus, University of Fredericton
at UFred has been
SENIOR FINANCIAL ANALYST & LEAD QUALITY CONTROLS excellent [since] classes
foster a great amount of
Having gained significant experience working interaction with faculty
in a variety of finance roles, Ryan identified
and other students. I have
his ambition to move into a Chief Financial
Officer position. To fulfill his career goal, he been exposed to a vast
knew he would need an MBA. He also runs a number of professional
music business consisting of four teachers and
establishments through
approximately 65 students, and appreciates the
combination of flexibility and interaction he has
my peers in discussions,
experienced in his classes. debates, and projects.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 B U S I N E S S A N A LY T I C S
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

This course is the first in the Business Analytics Leadership stream.

BAL 8060 Scope
As such, the course is designed to familiarize students with both the
concepts and processes of the analytics world. There is no mathematical
Principles Applicability
content included in this course. The content is theory-based and will
of focus on what analytics is, and how it can be used as a means to
Analytics develop an organization’s intelligence, develop solutions, and improve
Value
competitiveness.

This course is the second in the Business Analytics Leadership stream,

BAL 8061 Method
and is designed to familiarize students with the concepts and processes
of analytics, as well as with the advanced techniques and tools to support
Introduction Support
decision-making processes (including Regression Analysis, Forecasting
to Prescriptive Techniques, Simulation and Risk Analysis), as well as introducing the
and Predictive subject of Data Mining.
Trends
Analytics

This course is the third in the Business Analytics Leadership stream;

BAL 8062 Decisions
topics covered in this course will complement those already covered in
the previous two courses. In this course, students will be involved in the
Advanced Reliability
understanding of technology, types of solutions, and attributes of Big
Topics in Data. All of these aspects will be positioned around business objectives,
Analytics and the impact potential of Analytics work, identification, and description of
Solutions
Big Data analytics opportunities for matching problems with solutions. It will be
important to learn how to differentiate what is possible (or not possible)
with Big Data.

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
HEALTH
& SAFETY
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for executives in Occupational Health & Safety

Well-designed and well-managed health and safety programs contribute to

a much healthier, more satisfied and more productive workforce. However,
many, if not most, managers of health and safety units have risen to their
management positions without any prior post-secondary education in
management, and face the dual challenges of a potential performance
deficit, and reduced probability of promotion into executive ranks. Jointly
supported by the Canadian Society of Safety Engineering (CSSE), this
visionary new program compliments the rising prominence of organizational
health and safety units.

H E ALT H AN D SAFE T Y P ROD U CT IVE

MAN AG E R D UAL CH ALLE N G E S FORE CASTS
ST RAT E GY FIN AN CIAL TARG E TS RE S O U RC E
AVAILABILIT Y S OCIAL VALUE COMMUNICATIO N
ST RAT E GIE S RIS K MAN AGE ME N T DIS CU S S IO N
ORGAN IZ AT ION S P E OP LE CON FLICT
MAN AG E ME N T N E G OT IAT ION LE ADE RS
IN T E RP E RS ON AL S K ILLS SPEC IALIZAT IO N
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Ryan Fabi, EMBA Meetings had safety as

Health & Safety Leadership Specialty Stream
Alumnus, University of Fredericton
part of the agenda, but
SENIOR DIRECTOR HEALTH AND SAFETY most of the discussion
focused on business
Over the last 20 years, Ryan has developed results, forecasts,
a robust portfolio working in a health and
strategy, budget, and
safety capacity across various sectors. He
holds a CRSP designation, and as a member of financial targets.
senior leadership, Ryan would regularly attend These were areas I
meetings with executives. It was during these
wanted more exposure
meetings that he realized the need for further
education, as he often felt ill-prepared to discuss
to, so I could be an
advanced business concepts. active participant.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 H E A LT H & S A F E T Y
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

A business case attempts to answer the question “Why should my organization invest
HSL 8040 Mitigation
the proposed resources (both time and money) to implement the proposed action or
set of actions?” And typically, the answer incorporates the considerations of alignment
The Business Culpability
with the organization’s strategic direction and goals, resource availability, affordability,
Case for financial value (i.e., profitability), social value, and acceptability of risk. In this course we
OHS Change attempt to identify which systemic approaches deliver the greatest financial and social
Alignment
value while maximizing alignment with organizational goals, resource availability, and
appetite for risk. And to wrap up, we review Communication Strategies for presenting
the business case to the Board of Directors / Executive Management to maximize the
probability of approval.

This course begins with the identification and definition of OHS and OHS-relevant
HSL 8041 Prevention
risks, including a discussion of how such enterprise-wide risks are interrelated. We then
analyze these risks, especially the downside severity of the outcomes, the organization’s
Enterprise Practices
short-term and long-term costs, and the variability and/or statistical uncertainty
Risk associated with the different outcomes. We follow with a discussion of best practices
Management in risk mitigation, determined by a measurable reduction of frequency and severity of
Obligation
the negative outcomes, and/or measurable increase in organizational performance,
illustrated with several case studies. This course lays the foundation for our subsequent
discussion of how the entire organization’s risk management efforts can contribute to the
creation and protection of the organization’s financial and social value.

In the significant majority of today’s organizations, leaders cannot be effective using

HSL 8042 Awareness
an autocratic leadership style. It is widely accepted and endorsed by practitioners and
academics alike that a collaborative leadership style has proven to be most effective,
Essential Education
which requires leaders to possess and exhibit a very large array of leadership and
Communication interpersonal skills that encourage organizations, and the people within them, to want
and to move forward. In this course we will focus on enhancing the student’s understanding
Initiatives
Interpersonal and skill regarding an essential subset comprising communication (verbal, written and
Skills for physical), conflict management, negotiation, and change management. In addition
Health & to classic pedagogical tools, we will engage a wide variety of complementary tools
Safety Leaders such as videos, case studies, simulations and role plays. Students of the Essential
Communication and Interpersonal Skills for Leaders will be able to demonstrate
communication and interpersonal skills valued by management and colleagues to
motivate self-awareness and growth within an organization’s stakeholders.

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
PROFESSIONAL
SELLING &
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for ambitious sales managment professionals

Higher education in sales has always been scarce. The dynamic landscape
of modern selling has made harmonizing sales theory and sales practice
a difficult academic task. UFred has overcome this issue by bringing
prominent Sales Management Executives to the table. The profession of
sales has evolved dramatically towards using data and business knowledge
to drive success. By delivering an online program influenced by a contingent
of industry sales leaders, UFred faculty understands the nuances present
in today’s always-changing sales environment. This program has been
designed to allow students to move into senior or executive roles while they
obtain and apply the business acumen needed to drive success.

CON S ULTAT IVE S E LLIN G MODE L ROLE P L AYING

S IZ E P ROD U CT COMP LE XIT Y FIE LD
OP P ORT UN IT IE S E VALUAT E BE H AVIOUR
E XP E CTAN CY LE ADE RS H IP E T H ICS
SALE S FORCE RE CRU IT IN G
CH AN N E L MAN AG E ME N T MOT IVAT ION
ST RAT E GIC D IFFE RE N CE S IMPACTS
T E CH N OLOG IE S CRM E N ABLE ME N T TO O L S
COMP E T E CYCLE S SPEC IA LIZATION
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

The mantra has been that to be successful in sales, you need experience. Methods and
secrets learned in the field; intricacies that are difficult to extract as a science. To achieve a
career goal in sales, an individual also requires robust professional development, training, and
education. Advanced post-secondary education has had trouble conveying these concepts in
an academic context, as many curriculum developers and instructors are not actively working
in a sales role. This stream is designed to help sales professionals blend business concepts
with sales experience.

The Professional Selling & Leadership specialty stream at UFred addresses the need for
a Masters degree for sales professionals looking to progress into leadership positions.
Created and taught by a faculty of professors still active in senior sales roles, you will
be given a platform to harmonize field experience with navigating business structures,
increasingly technical and mature procurement departments, multichannel approaches,
relationship building, and developing complex solutions that are effective in the ever-changing
marketplace.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 PROFESSIONAL
UNIVERSITY OF SELLING &
FREDERICTON LEADERSHIP
COURSE OUTLINES

In an introduction to various consultative selling models, students will: 1) Review the

PSL 8090 Industry
various consultative selling models organizations deploy through their organizations,
and then assess the differences and similarities based on company size, product
Consultative Structure
complexity, and change management considerations. 2) Work through various case
Selling studies to assess the deployment of key elements of the consultative sales model to
Expertise
gain a practical understanding of the field challenges and opportunities this model
presents. 3) Critically evaluate the behaviour based sales skills deployed by sales
professionals based on case studies, class projects and video examples. 4) Align and
introduce the expected field sales effort with a review of the critical sales leadership
requirements to manage and lead that effort.

This course will expand the students understanding of the unique challenges of
PSL 8091 Ethics
sales leadership that includes ethics/law, B to B, B to C, designing a sales force,
recruiting and selecting the right sales people, sales channel management, Sales Channel
Strategic Management
and a host of other topics specific to managing and motivating a sales force. In
Selling and this course, you will aim to: 1) Review and contrast the key elements of Sales
Leadership Management vs. Sales Leadership in a multi-sales channel environment and
Recruiting
understand the strategic differences in each channel. 2) Examine sales force
design and sales channel alignment through case studies, class discussion
and class projects. 3) Research and examine ‘sales process performance
management’ challenges and critically assess a real life deployment effort as
a class project. 4) Assess and critically review the sales training requirements
aligned within a consultative selling model, and the impacts on sales force
deployment. This will be done through case studies and individual projects.

As you understand the roles of available technologies, you will: 1) Explore and
PSL 8092 CRM Use
critically assess well-established technologies specifically designed to enable
sales teams to sell quicker and with more efficiency, and the implications for sales
Sales Marketing
force design. 2) Research the newest sales enablement tools, and define their
Enablement future importance based on vendor information, client use feedback, and the
Communication
overall uniqueness of the technology relative to other competing technologies.
3) Assess a current sales enablement system, and make recommendations that
will shorten the sales cycles currently experienced. This will be done as a class
project with a case study or participant employer/client example. 4) Critically
evaluate the role of sales enablement in multi-channel sales organizations, and
the challenges of deploying technologies in dealer/agent channels.

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
HUMAN
RESOURCE
LEADERSHIP
M B A / E MBA
SPECIA LT Y
STR EAM

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

The choice for tightening the gap between HR and business

A well-executed Human Resource initiative can have a significant impact

on the bottom line and overall success of an organization. When strategically
integrated with an understanding of business practices and motivations, HR
programs are proven to be powerful tools. This program focuses on core
management principles, compensation management, training, development,
selection, and performance management. Professionals will learn how to
refine their knowledge and effectively collaborate with similarly motivated
professionals. HR managers can now advance the strategic success of
their companies completely online, without disruption to their careers or
personal lives.
DEFINING
LEADERSHIP:
W H AT K I N D
OF LEADER
W I L L YO U B E ?

Amanda Van Haaften, Master Certificate The HR Leadership

Human Resource Leadership Specialty Stream
Alumna, University of Fredericton
Certificate has supported
TRAINING AND DEVELOPMENT CONSULTANT my previous education
and ... I have also
Amanda is a passionate Human Resources introduced case-study
professional with over 7-years of highly
methodology and
diversified experience. She has worked in the
fields of postsecondary education, oil-well online discussions to
servicing, mining, manufacturing, casinos, my teaching practice
supply-chain, and not-for-profit in many HR
that my students have
roles. The course structure delivered by UFred
allowed for amplified learning by sharing human
indicated that they have
resource perspectives with others. appreciated and enjoyed.

Students select what specialty stream they would like to pursue when they are accepted into their programs.
But don’t worry - your first 10 courses focus on foundational business concepts, and we understand you might
want to reconsider. Talk to your UFred advisor if you’d like to know more about switching specialty streams.
 HUMAN RESOURCE
UNIVERSITY OF
LEADERSHIP
FREDERICTON
COURSE OUTLINES

A well-designed compensation system can be a powerful competitive

HRL 8070 Negotiation
advantage for an organization. Compensation effects organizational
performance through three mechanisms, including: motivating
Compensation Value
employees’ performance, serving to attract high performing employees,
Management and retaining high performing employees.
Alignment
Employee compensation is a significant expense for most organizations.
This course will discuss strategies to achieve motivational and attraction
and retention benefits within financial goals and constraints.

While this course is based on the best research and theoretical concepts
current in the compensation field, it goes beyond this to offer practical
applications through case studies, discussion threads, and interactions
with others’ around their experiences.

All performance issues are not due to a lack of knowledge, skills, and
HRL 8071 Progression
abilities. Indeed there are many factors, both individual and organizational,
that impact performance. Human performance improvement (HPI), a
Performance Retention
systematic, systems-thinking, and results-oriented approach based on
Improvement an organization’s strategic priorities and an analysis of business needs
Leadership: and gaps. HPI requires an analysis of current performance and desired
Initiative
Concepts and performance, and then involves specific steps to identify, implement, and
Tools evaluate an appropriate intervention. HPI is an approach that serves as
a means to the end of achieving improved individual and organizational
results. HPI recognizes that performance improvement interventions
may include talent development, performance management, as well as
approaches that focus on systems, processes, and the environment. The
role of talent development and performance management will be included in
order to provide HR professionals with a full range of strategies and tactics
to improve individual and organizational performance.

Recruiting and Selection presents a comprehensive analysis of recruitment

HRL 8072 Talent
and selection methods and best practices, its role in organizations and its
alignment to strategic planning. More importantly, the course will focus on
Recruiting and Motivation
the strategic measures that will help students understand the importance
Selection of creating a pool of candidates and then selecting the right person, for the
Reaction
right job, at the right time. When these measures are applied, organizations
are able to achieve a healthy return on investment as human capital is the
most important asset and provides competitive advantage.

Interested in these specialty stream courses, but not the entire degree? Designed for working
professionals who already possess an advanced degree, our Master Certificate program is
designed for students looking to enhance their specialized knowledge in a particular field.
PROGRAM
CAPSTONE
OPTIONS

UNIVERSITY OF FREDERICTON SANDERMOEN SCHOOL OF BUSINESS

WHICH CAPSTONE OPTION IS RIGHT FOR YOU?

The capstone option you choose below will serve as the final course of the MBA or
EMBA program. The expectation is that this course is to be taken at the end of your
program and the primary goal is to integrate and apply the knowledge, skills, and critical
insights learned in the program. It is mandatory that all foundation courses be completed
before moving onto a capstone project.

ENTERPRISE INTEGRATION PROJECT

IP 8999/6999
6 CREDITS

In the Enterprise Integration Capstone Project, student teams will have the opportunity to approach,
establish a formal project relationship, and work alongside senior executives from an existing
business or organization. During the Capstone, students, under the supervision of faculty members,
will apply the knowledge, skills, and critical insights learned in the program and complete a
comprehensive analysis of an organization’s leadership, strategy, business operations, and
performance. The Enterprise Integration Project culminates in a report and presentation to the
organization’s senior leaders, identifying its strengths, opportunities for improvement, and
recommendations.
GLOBAL CAPSTONE
IP 8900/6900
6 CREDITS

In the Global Capstone Project students interested in an entrepreneurship approach to product

development and global marketing will have the opportunity to explore the process. Students will
apply the knowledge, skills and critical insights learned in the foundation courses and will form a
business division, determine a product, and market a product to a global market. This journey drives
concepts such as a deeper understanding of global business strategies, global markets and
institutions, organizations, and leadership. The Global Capstone culminates with a global integration
business plan, including recommendations for funding the initiative.

GLOBAL CAPSTONE WITH INTERNATIONAL FIELD STUDY

IP 8998
6 CREDITS

The Global Capstone with International Field Study is a 14-week capstone program involving the
development of a comprehensive business plan for doing business globally. The focus of the
Global Capstone program is to develop capable and ethical business leadership through an
experience in global operations, helpingstudents to understand how to meet the demands of an
increasingly global, multicultural, and complex world. Working in small teams, students will have the
opportunity to focus on global challenges, including market, economic, governmental, cultural and
political systems, and their implications for an international business plan.

To maximize the global learning experience, students attend a 9-day session at an international
location and participate in in-person seminars and/or conferences with experienced leaders from
global organizations. Drawing on material from the Foundation courses and a multitude of
presenters, the team of students will develop a global business plan for a product/service of their
choosing.

There will be concept reflection, synchronousvClasses, and during the International Field
component students will also experience group workshops and varied executive presentations. The
exposure to executives and international topics will provide critical concepts for the global business
plan. As a learning experience, these executives are presenting critical concepts to their own
business operations, offering insights for the program project.

The International Field Study (IFS) is a mandatory component of this option, taking place over 9-days
in international location. The IFS will take place during the course at a point where students have
developed the initial strategies for their global product plan, and is intended to expose students to
the realities of a product in a global market.

A student must be enrolled in IP 8998 Global Capstone to participate in the IFS. Students will be
exposed to various international business experts with the purpose of adding value to their business
plan.
info@ufred.ca
Studies have shown
learning outcomes are
equal or superior online
According to studies over the past
decade conducted by Allen &
Seaman (2016), 71.4% of educators
have found that learning outcomes
are equal or superior online.
Kwolaski, Dolph, & Young (2014)
indicated that the most important
motivating factors for choosing
online education are convenience
and flexibility, both of which are
elements that are at the very core of
all UFred education.
ufred.ca/apply
Online studies can help
further develop many
essential soft-skills
In a study by Butz & Askim-Lovseth
(2015) comparing face-to-face
and online MBA students, results
showed that online and face-to-
face students performed equally.
Results also demonstrated that
online international students actually
performed better in presentation
skills, which the authors suggest
relates to the removal of typical
face-to-face pressures that cause
students stress.
1-877-454-6232
Online learners show
repeatedly strong
academic performance
In a large study conducted by
Cavanaugh & Jacquemin (2015) of
more than 5000 courses and 100
instructors, results showed that
online learners had a less than
0.07% GPA difference than those
studying face-to-face, which is
not considered to be statistically
significant, and demonstrates the
success of online learners.