DIAMOND STRATEGY

A Strategy Diamond is a method for analyzing, visualizing, summarizing and communicating a

product or business's strategy. The real power of a Strategy Diamond is that it incorporates
important choices into a broader picture.

ARENAS

Khaadi is committed to supporting high-quality items made from hand-woven fabrics that are
finished with absolute finesse, and it aims to pass on the skills of today's weavers to future
generations. The target market of the Khaadi id middle and elite class and they target all the
age groups ie they have different sections for kids and for women and men of all age groups.
They have 40 outlets with in the country and areas served outside country are Europe,
Australia, Northern America and Middle East.

The first outlet of Khaadi was opened in Zamzama Mall Karachi and now khaadi is operating in
different cities of Pakistan ie Islamabad, Rawalpindi, Lahore, Faisalabad, Peshawar, Gujranwala,
Multan, Gujarat and Hyderabad. Khaadi has stayed true to its name and continues to produce a
fusion of styles to complement both the east and west.

In 2010, Khaadi entered into the international arena by exporting to various regions. The online
store was launched in Pakistan in 2014 and Khaadi will look to open its digital doors to various
countries going forward.

DIFFERENTAITORS

Khaadi has an edge over its substitutes and popular among customers. The ready to wear
market has real potential. Instead of simply following the industry leaders, khaadi was able to
create their own unique identity. It provides such suits that anyone can get a new dress for any
occasion by simply going to Khaadi's unstitched or stitched collection.

Khaadi will be offering innovative new product line of furniture, and will be providing a good
value to its customers by offering new styled and customized furniture at affordable price.

VEHICLES

Khaadi makes sure that all its products are easily available to its customers, in their retail stores
they have different sections like khaadi kids, khaadi home, khaadi khas, customers can easily
find the products of their choice at the retail stores of khaadi and even in the pandemic they
make sure that the products are easily available to their customers at their online stores, and
they deliver the products to their customers by courier service.
ECONIMIC LOGIC

Khaadi, Pakistan's largest retailer and fastest-growing company and modernized its current
business processes in order to allow it to achieve rapid growth. Khaadi is taking various actions
for improving consumers online and in-store shopping experiences. These enhancements are
helping them to take proactive measures and respond to evolving market demand as the
business is expanding and ultimately it will help khaadi to increase their profit margins.

STAGING

Khaadi will be innovating its product line by introducing new product line of as we know in
Pakistan, we do not have furniture that is space efficient so we felt the need that can fulfill our
customers requirements. So khaadi decided to launch furniture that can transformable to make
your home functional. So that it can provide save space with a plenty of storage. Khaadi will be
providing unique features with premium price and quality.