Assessment 4

 NAME: RAFIA SYED

ID:17483 (GULSHAN CAMPUS)
BRAND POSITIONING EVALUATION:
Brand positioning is all about managing and organising everything properly; it teaches you
how to deal with customers and how to keep customer relations running smoothly.
Marketing and branding are the most successful sector in business because it detects people's
needs and wants, builds strong customer relationships, and chooses how to launch a product
into the marketplace. It is not about giving services to customers, but about differentiating it
by giving key advantages in shifting client desires.
MTJ requires a competent marketing and branding strategies to stay ahead of the competition
and to catch up with J. who are currently ahead of them. Whatever the position of the J.
brand, a strong marketing approach is required.
MARKET AND BRANDING STRATEGIES:
There are certain strategies that MTJ can apply to capture the market share that has
already been taken by J. and they are as follows:
Product Line Extension:
As in past few years J.’s men clothing line is become weak and as well as in women they
have dull colors so MTJ can use J. weakness as their opportunity they need to venture into
different product lines with better innovative men clothes and bright colors and attractive
design for women. MTJ should also introduce footwear for both genders and in fragrances
they should offer body mist also.
Promotions:
MTJ first need to engage with their customers to improve the perception of their brand. They
should offer photo shoots for the promotion of their designs as J. is not doing that. Another
way to engage effectively is to showcase campaigns that connect with the audience like
running contests in Facebook and responding quickly to messages on Twitter and promoting
giveaways on Instagram.
Proper website:
MTJ should have a professional website and that matches MTJ aesthetic. There is nothing
worse than a brand with great products but a terrible website.
Advertisement:
Advertisement is another effective way that MTJ can do. As compared to the other textile
industry giants, Junaid Jamshed does not advertise much through television so MTJ can
spend a lot on electronic media which can play a part in their market leadership and increased
revenues.
Cost Structure:
Pricing is important factor. It is very essential to match the prices in such competitive market.
MTJ should make things affordable for everyone. From customers for all income ranges i.e.,
high income range to low-income range.