Straightforward Intermediate Unit Test 5

Vocabulary
A Complete the text with words from the box.

advertise advertisers brand loyalty brand consumers dissatisfied

impossible inaccurate market research reliable unreliable unsuccessful

Many advertisers are set (1) impossible tasks by companies. They are often asked to
(2) advertise products that are (3) unsuccessful and of poor quality. They are expected to convince
(4) consumers to switch from the (5) brand they buy at the moment to one that nobody has heard of.
To do this some (6) advertisers give (7) inaccurate and sometimes dishonest information about the
product they are trying to sell. However, (8) market research shows that not only is (9) brand
loyalty very strong but many consumers would rather pay slightly more for something they find (10)
reliable and are happy with, than risk changing to something they may well be (11) dissatisfied with.
In fact, advertisers are facing an increasingly difficult task of convincing us to buy anything. Of
course, if advertising becomes more and more (12) unreliable companies will have to find new ways
of promoting their products and services.

B Complete the sentences using the adjective in brackets and the correct
negative prefix.

(13) I know the supermarket is cheaper, but it’s so far away it’s inconvenient.
(14) Relax and stop being so impatient. I don’t want to buy the wrong thing.
(15) The prices were just unbelievable!
(16) Why do you say I’m disloyal? If they put up the prices, of course I’ll buy a different brand!
(17) I never believe any advertisements. They all seem so improbable to me!

C Complete 18–22 with the words in the box. There are three extra words.

boss colleagues do make receive Sellotape send Tipp-Ex

(18)
A: I can’t believe it. Are you sure the email isn’t in your inbox?
B: OK, I’ll send it again.
(19) Oh no! I’ve made another mistake. Can you pass me the Tipp-Ex, please?
(20) Just make sure that I receive that report by tomorrow morning. If necessary, stay up and write it
all night!
(21) Hey, Julie! Can you do some photocopying for me?
(22) I really hate my job. Working from 9 to 5 is bad enough, but when your boss is as bad as mine
…!

Grammar
D Complete the conversation with the correct word or phrase.

A: I prefer to pay slightly (23) high / higher / highest prices and be sure of the quality.
B: Yes, but the (24) cheap / cheaper / cheapest products are not always the (25) bad / worse /
worst. Well-known brands are usually much (26) as expensive as / more expensive than other
similar products, but often the quality is not much (27) good / better / best. Look at this! This
is just (28) as good as / more good than that one and it’s half the price!
A: I’m sure you spend (29) more money than / the most money I do when you go shopping.
B: Yes, but you always buy (30) few / fewer / fewest things than I do, so of course you spend
(31) less / the least money than me.

E Correct the mistakes in the sentences. There is one mistake in each sentence.

(32) This one is most expensive than that one, and I’m sure it’s better quality.
This one is more expensive than that one, and I’m sure it’s better quality.
(33) Which of these is the more popular?
Which of these is more popular?
(34) This is the better one you can buy.
This is the best one you can buy.
(35) It doesn’t look any different as this one.
It doesn’t look any different to this one.
(36) Are you sure this is as good this one?
Are you sure this is as good as this one?
(37) We’ve had the fewer complaints about this one.
We’ve had fewer complaints about this one.
(38) You really shouldn’t spend most money than that.
You really shouldn’t spend more money than that.

Functional language
F Complete the sentences with verbs from the box. There is one extra verb.
ask call hold take speak tell say

(39) Can I take a message?

(40) Can you tell me your name again, please?
(41) Can you hold on a minute?
(42) Could you say that I called?
(43) Can I speak to Rob Douglas, please?
(44) Could I ask who’s calling, please?

G Complete the conversation with the sentences from exercise F above.

Receptionist: Good morning, Baker & Douglas Limited.

Sara Dunbar: Good morning. (45) Can I speak to Rob Douglas, please?
Receptionist: Certainly. (46) Could I ask who’s calling, please?
Sara Dunbar: Yes, it’s Sara Dunbar.
Receptionist: (47) Can you hold on a minute?
Sara Dunbar: Of course.
Receptionist: I’m sorry, Mr Douglas is not available. (48) Can I take a message?
Sara Dunbar: Yes. (49) Could you say that I called?
Receptionist: Certainly. (50) Can you tell me your name again, please?
Sara Dunbar: Yes, it’s Sara Dunbar.