Professional Documents
Culture Documents
Grab Your Meal
Grab Your Meal
Retailers in the UAE do experience some of the best working conditions in the world in which to
work in, they have a benefit of strong quality of infrastructure and a vigorous economic
environment. The UAE ranks eighth place in the overall rankings and have placed first in the
Middle East, while other countries lack in services like quality of transport and ease of getting up
and going. We have selected to be the suppliers for Grab your meal in UAE as it not only has a
lot of population from around the world but also the business potential there is very good too
with good profit margins and regular work which is the most important of all. The business in
UAE I expected to see strong economic growth and has the potential to improve in the future as
UAE now is the hub of the world.
The below are most suitable markets for wholesalers and retailers to operate as of Arcadis
operation index.
as you can see from above mentioned data that UAE is being ranked at 8th number with a good
market demand and ease of getting up and running also with a good economic environment
most important that is much stable than other countries.
There are 4 types of segmentations that we have used for UAE marketplace.
Below are the mentioned segmentations with details:
1. Demographic Segmentation: as we know that UAE is now more a international
hub than a local area as the demographics that we took mention us that the citizens are
only around 11.5% and the remaining 88.5% made up of Expatriate workers among
which most of them are Indians, Bangladeshi, Pakistani and others. So basically there is
a huge potential of GRAB YOUR MEAL among these people as they are mostly from
other countries and are not cooking food at home they just grab a meal and are done.
So basically if the company is being benefitted so are we as we will be providing them
with raw materials to prepare their food.