Table of Contents

Financial management............................................................................................................................3
Marketing................................................................................................................................................3
TASK P1 : Important roles and responsibilities of marketing department...................................................3
Responsibilities of Marketing Department..............................................................................................3
Strategy...............................................................................................................................................3
Market Research..................................................................................................................................3
Product Development..........................................................................................................................4
Communications..................................................................................................................................4
Sales Support.......................................................................................................................................4
Events..................................................................................................................................................4
Essential Roles of the Modern Marketing Department...........................................................................4
1) The Visionary...................................................................................................................................5
2) The Project Manager.......................................................................................................................5
3) The Story Teller................................................................................................................................5
4) The Editor........................................................................................................................................6
5) The Creative.....................................................................................................................................6
6) The Technical Director.....................................................................................................................6
7) The Analyst......................................................................................................................................6
TASK P2:How roles and responsibilities of marketing department relate to other business functions.......7
Roles........................................................................................................................................................7
The Role of Marketing and Sales in Organizations and Its Impact on Performance................................7
Marketing and Functions.........................................................................................................................7
Functions within an organization.........................................................................................................7
Human resources.................................................................................................................................8
IT (websites, intranets and extranets).................................................................................................8
Customer service provision.................................................................................................................9
Research and development.................................................................................................................9
Task m1:Roles and responsibilities of marketing department of Coca-Cola company..............................10
TASK M2:Significance of interrelationship between marketing and other function s of the business......11
 Marketing and its relationship with other business activities................................................................11
Operations management/production................................................................................................12
Finance department..........................................................................................................................13
Human Resource Management.........................................................................................................13
TASK D1:Critically analyze and evaluate key elements of marketing function and its relationship with
other functions of organization.................................................................................................................13
Marketing definition..............................................................................................................................13
TASK P3:Compare the ways in which different organizations apply marketing mix to marketing planning
process to achieve organizational objectives?...........................................................................................14
Marketing mix of MacDonald’s..............................................................................................................14
Product in the Marketing mix of McDonalds.....................................................................................14
Price in the Marketing mix of McDonalds..........................................................................................15
Promotions in the Marketing mix of McDonalds...............................................................................15
Place in the Marketing mix of McDonalds.........................................................................................16
People in the Marketing mix of McDonalds.......................................................................................16
Process in the Marketing mix if McDonalds.......................................................................................16
Marketing mix of KFC............................................................................................................................16
The Marketing Mix Of Kfc Consists Of 4ps Marketing Essay.............................................................16
Analysis SWOT KFC................................................................................................................................17
Weaknesses.......................................................................................................................................18
Opportunities....................................................................................................................................18
Threats...............................................................................................................................................18
TASK M3: Apply different tactics that organization can apply to achieve organization objectives............18
Definition of integrated marketing communication..............................................................................19
Tools of integrated marketing communication.....................................................................................19
Advertising.........................................................................................................................................19
Sales Promotion.................................................................................................................................20
Direct Marketing................................................................................................................................20
Personal Selling..................................................................................................................................20
Bibliography...............................................................................................................................................20
UNIT 2

MARKETING ESSENTIAL
Marketing
Marketing is a subject which deals with identification, assessment, evaluation, and fulfillment of
customers need successful

Creating customer value and building long term relationship with the customer are the two things which
define marketing.

TASK P1: Important roles and responsibilities of marketing department

Responsibilities of Marketing Department

Essential Roles of the Modern Marketing Department

TASK P2: How roles and responsibilities of marketing department relate

to other business functions
Roles

The Role of Marketing and Sales in Organizations and Its Impact on

Performance

Marketing and Functions

Functions within an organization

Task m1: Roles and responsibilities of marketing department of Coca-

Cola Company
TASK M2: Significance of interrelationship between marketing and other
functions of the business
Marketing and its relationship with other business activities.

TASK D1:Critically analyze and evaluate key elements of marketing

function and its relationship with other functions of organization
Marketing definition
Marketing is a process of identification, visualization, for costing and fulfillment of customers need
successfully and profitably. Marketing is very important function and department to survive and grow.
No business can survive with proper marketing activity.

TASK P3: Compare the ways in which different organizations apply

marketing mix to marketing planning process to achieve organizational
objectives?
Organizations have different objectives but profitability, sustainable growth and high market shares are
common objectives of all organizations. In order to achieve these objectives marketing functions are
very critical and important. Marketing function provide us long term relation with our customers.
Marketing mix is composed of following important tasks

1. product
2. promotion
3. placement/ place
4. physical evidence
5. people
6. price
7. process

Marketing mix of MacDonald’s

Product in the Marketing mix of McDonalds

Price in the Marketing mix of McDonalds

Promotions in the Marketing mix of McDonalds

Place in the Marketing mix of McDonalds

People in the Marketing mix of McDonalds

Process in the Marketing mix if McDonalds
Marketing mix of KFC
The Marketing Mix of Kfc Consists Of 4ps Marketing Essay

Analysis SWOT KFC

TASK M3: Apply different tactics that organization can apply to achieve
organization objectives
Definition of integrated marketing communication

Tools of integrated marketing communication

Bibliography

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coca-colacompany. (2017). Retrieved from http://www.coca-colacompany.com/stories/responsible-

marketing

managementstudyguide. (2017). Retrieved from http://managementstudyguide.com/integrated-

marketing-communication-tools.htm

marketing91. (2017). Retrieved from https://www.marketing91.com/marketing-mix-mcdonalds/

marketingteacher. (2017). http://www.marketingteacher.com/marketing-and-functions/.

msi.org. (2017). http://www.msi.org/reports/the-role-of-marketing-and-sales-in-organizations-and-its-

impact-on-performa/.

msi.org. (2017). http://www.msi.org/reports/the-role-of-marketing-and-sales-in-organizations-and-its-

impact-on-performa/.

sanandres.esc. (2017). http://www.sanandres.esc.edu.ar/secondary/Marketing/page_14.htm.

smallbusiness. (2017). http://smallbusiness.chron.com/responsibilities-marketing-department-

69931.html.
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kfc-consists-of-4ps-marketing-essay.php