Jagpreet Sandhu

12-Love

 Sole proprietorship

-is an American multinational retail corporation that operates a chain of

hypermarkets, discount department stores, and grocery stores,
headquartered in Bentonville, Arkansas. It also owns and operates Sam's
Club retail warehouses.

 Partnership

Co-branding Campaign: The Art of Travel

Car manufacturer BMW and designer Louis Vuitton may not be the most
obvious of pairings. But if you think about it, they have a few important
things in common. If you focus on Louis Vuitton’s signature luggage
lines, they’re both in the business of travel. They both value luxury. And
finally, they’re both well-known, traditional brands that are known for
high-quality craftsmanship.

Source:  Louis Vuitton

Although the four-piece luggage set goes for a whopping $20,000, the
price is right for the target customer, as the BMW i8 starts at $135,700.
A price like that kind of makes that luggage set seem like a drop in the
bucket.

Not only does the luggage fit perfectly size-wise, but its design and
appearance fit perfectly with BMW’s image: sleek, masculine, and high-
quality. Turns out both the luggage and some parts of the car’s interior
use carbon fiber, strong-yet-light composite material.

“This collaboration with BMW i epitomises our shared values of

creativity, technological innovation and style,” said Patrick-Louis Vuitton,
head of special orders at Louis Vuitton. “Our craftsmen have enjoyed the
challenge of this very special project, using their ingenuity and attention
to detail to create a truly made to measure set of luxury luggage. This is
a pure expression of the art of travel.”

These shared values are exactly why this co-branding campaign makes
so much sense. In their partnership, BMW created a sports car model
called the BMW i8, while Louis Vuitton designed an exclusive, four-piece
set of suitcases and bags that fit perfectly into the car’s rear parcel shelf.

 Corporation

- Amazon (Amazon.com) is the world’s largest online retailer and a

prominent cloud services provider. The company was originally a book
seller but has expanded to sell a wide variety of consumer goods and
digital media as well as its own electronic devices, such as the Kindle e-
book reader, Kindle Fire tablet and Fire TV, a streaming media adapter.
Amazon Web Services(AWS) is a comprehensive, evolving cloud
computing platform. The first AWS offerings were launched in 2006 to
provide online services for websites and client-side applications.
Amazon’s Elastic Compute Cloud (EC2) and Simple Storage Service (S3)
are the backbone of the company’s large and growing collection of Web
services. Jeff Bezos incorporated the company as Cadabra in 1994 but
changed the name to Amazon for the website launch in 1995. Bezos is
said to have browsed a dictionary for a word beginning with “A” for the
value of alphabetic placement. He selected the name Amazon because
it was “exotic and different” and as a reference to his plan for the
company’s size to reflect that of the Amazon River, one of the largest
rivers in the world. Amazon is headquartered in Seattle, Washington.
The company has individual websites, software development centers,
customer service centers and fulfillment centers in many locations
around the world.

 Cooperative

- Organic Valley (OV) is an organic food brand and independent

cooperative of organic farmers based in La Farge, Wisconsin, United
States. Founded in 1988, Organic Valley is the nation's largest farmer-
owned organic cooperative and one of the world's
largest organic consumer brands.