IU

Spring, 2021
International Business
Instructor: Syed Muntazir Mehdi
Term Project Guideline

Project Detail:
Group Members: 4-6 per group
Due date of submission: 30th May, 2021
Allocated marks of project: 15 marks

Deliverable:
 Students are required to select a Pakistani MNE (company having physical location).
 IB concepts taught during the course will be applied on the project as the course proceeds.
By the end of the course students will have a report of approx 25 pages and are required to
present their plan to launch a new GLOBAL EXPANSION destination.

Learning Outcome:
Keeping in view below learning outcome of the course, this project will enable students to better
understand the requirements of International Business and ways in which International Business
Managers act in a professional environment:
1. Identify the opportunities in the international market and analyze the environment correctly
2. The cultural, political, legal, financial and economic environment of International Business
3. Read and analyze international business reports to evaluate corporate problems and identify
business opportunities in the global environment
4. Identify, research and propose strategies to enter a new market and develop international
marketing plans
5. Apply effective interpersonal skills that are required to be a member of a winning
international marketing team.

Analyze the following:

 Analyze how international expansion will add value to the company;

 Assess the company’s internal capability for international expansion;
 Suggest what market(s) it should enter and how;
 Identify possible challenges that may arise in the process of international expansion.

What is required in the report:

1. Title page (Company name, topic, date of submission & group members)
2. Abstract (summary of the project)
3. Table of Contents
4. Introduction
5. Corporate Culture, Cultural Environment
6. Effect of Culture on Strategic management
7. Environmental Analysis
 8. Strategic Analysis on the basis of Porter’s diamond model (Theory of National Advantage).
9. Organizational Typology
10. Global Marketing strategy (product, price, place and promotion).
11. Conclusion.

Other Instructions:

 Logic and flow of argument;

 Ability to present your findings clearly and succinctly;
 Research skills and use of data to support analysis;
 Recommendations and tradeoffs identified in analysis;
 A reasonable familiarity with the firm you have selected and its international
environment;
 Relevance to the topic;
 Effective overall strategy, adequate introduction, body, and conclusion;
 Presentation: word limit; layout; referencing and bibliography.