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Project Proposal Group 2
Project Proposal Group 2
GROUP MEMBERS:
Esha Kulsoom 134 (Leader)
Attiya Batool 018
Moaz Ahmed 030
Abdul Haseeb 028
Hammad Mustafa 150
Class: BBA-4A
SUBJECT: Introduction to HRM
SUBMITTED TO: Mam Fayyza Jaleel
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DEPARTMENT OF MANAGEMENT SCIENCES
LAHORE GARRISON UNIVERSITY
DHA, PHASE-VI, LAHORE
Industry:
Food and beverages
Name of companies:
Nestle Pakistan LTD
Haleeb Foods
Haleeb Foods:
Haleeb Foods initiated its business in 1984 with the name Chaudhry Dairies Limited and
introduced its first product Haleeb in 1986, which became very popular. The company entered a
joint venture with Friesl and Frisco Domo (FFD) of the Netherlands in 1989, but they parted
ways in 1991.
Seven years later in 1998, Haleeb Foods signed a franchise agreement with Candia, a French
company, and launched Candia value-added liquid milk products. In 2004, the company changed
its corporate name from Chaudhry Dairies to Haleeb Foods and that was the time when its
fortunes turned and the Haleeb brand started capturing the market.
By 2008, the company had enhanced its product line by entering the beverage segment and
introducing more dairy products.
Introduction to Haleeb Foods PVT ltd:
Haleeb Foods is one of the pioneers of the dairy sector in Pakistan. With a strong emphasis on
nutrition, health, and well-being of its consumers, Haleeb Foods uses world-class dairy
processing methods. It comprises a diverse range of delicious and quality products ranging from
milk to juices and pure ghee.
Reason of choosing:
The reason for choosing these two companies, Nestle as a best company and Haleeb foods as a
worst company in the industry of food and beverages is to explore how the Nestle company
made ways to unlock the power of food to enhance quality of life for everyone, today and for
generations to come and to know how the Haleeb’s uninterested and incompetent management of
the past few events caused it to lose its leading market position.
That’s the reason for choosing these two companies for final term project.
Haleeb Foods:
HR practices include:
Recruitment and selection
Training and development
Performance Evaluation
Labor relations
Distribution of work member wise: