3rd Multi-User Forum Workshop of The CLARA Project (H2020)

Third CLARA Multi-User Forum (MUF) Workshop, Venice, October 03-04, 2019
3rd Multi-User Forum Workshop of the CLARA project (H2020)

Hosted by the Euro-Mediterranean Center on Climate Change (CMCC)
October 3-4, 2019 Venice, Hotel NH Venezia Laguna Palace, Viale Ancona, 2 (Mestre).
Market growth and diffusion strategies of climate forecasts-enabled services;

public-private partnerships for service development and delivery
CLARA (Climate forecast enabled knowledge services) is a Horizon 2020 funded innovation action
set to develop a number of advanced climate services building upon the newly developed
Copernicus Climate Change Services – seasonal forecasts and sectoral information systems. A
portfolio of user co-designed and co-developed climate services will help to improve policy and
decision makings in five priority sectors: disaster risk reduction, water resource management,
agriculture and food (security), renewable energy sources, and public health. To foster the users’
engagement and co-generation of the services, we have established a Multi-User Forum (MUF)
that comprises public bodies and authorities, irrigators’ associations, energy producers, civil
protection, insurance companies, and other financial organisations. The MUF plays a crucial role
in co-designing the innovative application, informing and reviewing the project’s development,
and stimulated collaboration among the end-users, purveyors, and services providers.
This project has received funding from the European The meeting is hosted by the
Union’s Horizon 2020 research and innovation Euro-Mediterranean Center on
programme under the grant agreement No 730482. Climate Change Foundation
Day 0: 2nd October 2019 (Wednesday)
18:30 - 19:30 Ice breaking
During the afternoon, the following meetings will take place:

- WP3-CS, developers’ meeting (16:00 – 17:30, Room 1)
- Rapporteurs and facilitators meeting (17:30 – 18:30, Room 1)
Day 1: 3rd October 2019 (Thursday)
08:30 – 08:50 Registration
Session 1: Welcome and introduction

chaired by Jaroslav Mysiak, Euro-Mediterranean Centre on Climate Change
08:50 – 09:00 Welcome address by Jaroslav Mysiak, Euro-Mediterranean Centre on

Climate Change
09:00 – 09:30 Invited talk: Business model innovation

Florian Lüdeke-Freund, ESCP Europe Business School, chair of
corporate sustainability (by videoconference)
09:30 – 10:00 Reflections and expectations

How the previous workshops have shaped the CLARA innovation?
Expectations from the MUF-3
Maria J. Polo, University of Cordoba
Session 2: Market barriers and opportunities

chaired by Francesca Larosa, Euro-Mediterranean Centre on Climate Change
10:00 – 11:00 What have we learnt from the deployment of CLARA services?
Francesca Larosa, Euro-Mediterranean Centre on Climate Change
11:00 – 11:30 Coffee break and group photo
11:30 – 12:30 Panel discussion: Policy and business model innovation

Featuring 3 providers and 3 members of the MUF
12:30 – 13:00 A conversation with Chris Hewitt (Met Office)

The business case behind climate services: enabling innovation
13:00 – 14:00 Lunch at NH Laguna Palace Hotel
Session 3: Strategies and market prospects for CLARA services

chaired by Francesca Larosa, Euro-Mediterranean Centre on Climate Change
14:00 – 15:30 Breakout session: Coping with market barriers

Interactive game
15:30 – 16:30 Poster session combined with coffee break
16:30 – 17:30 Launching climate services: a strategic vision

Case study interactive exercise
Silvia Santato, Euro-Mediterranean Centre on Climate Change
17:30 – 18:15 Wrap-up and discussion
20:00 – 22:00 Social dinner – Casin dei Nobili, Venice historic centre
Day 2: 4th October 2019 (Friday)
08:30 – 09:15 ISC meeting and PSC meeting (Room 3)
Session 4: Recommendations for European market development for

seasonal and decadal forecast and downstream services
chaired by Helen Ivars Grape, SMHI
09:15 – 10:00 Wrap-up and discussion
10:00 – 10:30 Invited talk: Digitally-enabled Business Models and their essential Metrics
Marco Pavan, Global Project Manager at H-FARM
10:30 – 11:00 CLARA work in progress WP5 (wrap up of the scenario game)
11:00 – 11:30 Coffee break
11:30 – 12:45 Breakout session: Recommendations for European market development
Reporting back and discussion
12:45 – 13:00 Wrapping up and next steps

Jaroslav Mysiak, Euro-Mediterranean Centre on Climate Change
Maria J. Polo, University of Cordoba
Vittorio Marletto, ARPAE
13:00 – 14:00 Lunch at NH Laguna Palace Hotel
For those who are interested, please notice that the meeting rooms 3 and 4 will be both available
from 14:00 to 16:00 on October 4th, 2019.
Invited speakers
Florian Ludeke-Freund is a Professor for Corporate Sustainability at ESCP Europe Business School,
Berlin, Germany. He is a research fellow at the Centre for Sustainability Management (CSM),
Leuphana University, and the SustBusy Research Center of ESCP Europe. From 2016 to 2017, he
was a fellow of the Governing Responsible Business Research Environment at Copenhagen
Business School, Denmark. Florian’s research and teaching deal with corporate sustainability
management, sustainable entrepreneurship, sustainable business models, and values-based
innovation. As well as publishing numerous journal articles and book chapters on these topics, he
has co-edited several journal special issues, including an Organization & Environment special issue
on “Business Models for Sustainability”. His publications on sustainable business models are
among the most downloaded and most cited papers. Florian founded
www.SustainableBusinessModel.org as an international research hub with 25 members from
more than 10 countries. Florian is an active member of the Strongly Sustainable Business Model
Group at OCAD University, Toronto, Canada. He has been a visiting researcher at the Universities
of St. Gallen (Switzerland) and Stellenbosch (South Africa).
Marco Pavan is Global Project Manager at H-FARM, the innovation platform that supports the
creation of new business models and the transformation and education of young people and
companies using a digital approach. Graduated in Economics & Management at Ca' Foscari
University, Marco joined H-FARM in 2013 and since then he has gained notable experience in
entrepreneurial & innovation sectors with a particular focus on the startup ecosystem, open
innovation, corporate venturing and digital transformation. He is currently focusing on the
international development of H-FARM by supervising and coordinating the 1st-year launch of the
Barcelona-based Hub, H-FARM BCN.
3rd Multi-User Forum Workshop of the CLARA
project (H2020)
Venice, October 02-04, 2019
PARTICIPANTS’ LIST
List of participants from CLARA MUF members

Name Organisation E-mail Country
Aliti Mirsad NGO Environment & Community Development mirsad_@hotmail.com Kosovo
Baruzzi Valeria Coordinamento Agende 21 Locali Italiane coordinamento.agenda21@gmail.com Italy
Benaglia Chiara Consorzio di bonifica della Romagna c.benaglia@bonificaromagna.it Italy
Bermúdez Pita María University of Granada mariabermudezpita@gmail.com Spain
Dalla Valle Francesco Enel Green Power francesco.dallavalle@enel.com Italy
Del Jesus Peñil Manuel Instituto de Hidráulica Ambiental. Universidad de Cantabria manuel.deljesus@unican.es Spain
El Habash Shadi Region Gotland shadi.el-habash@gotland.se Sweden
Fusto Francesco Regional Environmental Protection Agency of Calabria f.fusto@arpacal.it Italy
Lo Conti Francesco Leithà - Gruppo UnipolSai Francesco.LoConti@leitha.eu Italy
Magliulo Yves Meteo France International yves.magliulo@mfi.fr France
Modebadze Grigol State Security Service grigol.modebadze@gmail.com Georgia
Montanari Enrico Consorzio di Bonifica della Romagna e.montanari@bonificaromagna.it Italy
Morgillo Antonella Italian National Department of Civil Protection antonella.morgillo@protezionecivile.it Italy
Nordlander Peter Plain Peter.nordlander@uniper.energy Sweden
Paglione Fabio Burana Land Reclamation Board f.paglione@consorzioburana.it Italy
Palentini Alessandra Green Dev alessandra.palentini@gmail.com Italy
Rametta Francesca AIRIS SRL f.rametta@airis.it Italy
Roglieri Mauro MR Energy Systems mauro.roglieri@mrenergy.it Italy
Ruml Mirjana University of Belgrade mruml@agrif.bg.ac.rs Serbia
Semenza Pietro M6 s.r.l. pietro.semenza@studiom6.it Italy
Tirri Antonio Leithà - Gruppo UnipolSai Antonio.Tirri@leitha.eu Italy
Uzielli Marco Georisk Engineering S.r.l. muz@georisk.eu Italy
Vezzani Claudia Autorità di Bacino Distrettuale del Fiume Po claudia.vezzani@adbpo.it Italy
This project has received funding from the European Union’s Horizon 2020 The meeting is hosted by the Euro-Mediterranean
research and innovation programme under the grant agreement No 730482. Center on Climate Change Foundation
project (H2020)

Wang Hongbin WSP UK hongbin.wang@wsp.com UK
Yakut Zehra Universitá degli Studi di Milano zyakutt@gmail.com Turchia
Zuccaro Giulio University of Naples zuccaro@unina.it Italy
List of presenters
Fiondella Francesco Columbia University francesco@iri.columbia.edu USA
Hewitt Chris MET Office chris.hewitt@metoffice.gov.uk UK
Ivars Grape Helen SMHI - Product Manager Hydrology helen.ivars.grape@smhi.se Sweden
Larosa Francesca CMCC francesca.larosa@cmcc.it Italy
Lüdeke-Freund Florian ESCP Europe Business School fluedeke-freund@escpeurope.eu Germany
Marletto Vittorio ARPAE vmarletto@arpae.it Italy
Mysiak Jaroslav CMCC jaroslav.mysiak@cmcc.it Italy
Pavan Marco H-FARM marco.pavan@h-farm.com Italy
Polo Gómez María J. UCO, University of Córdoba mjpolo@uco.es Spain
Santato Silvia CMCC silvia.santato@cmcc.it Italy
List of participants from partners in CLARA

Amadio Mattia CMCC mattia.amadio@cmcc.it Italy
Bagli Stefano GECOsistema stefano.bagli@gecosistema.com Italy
Balboni Matteo Regione Emilia-Romagna matteo.balboni@regione.emilia-romagna.it Italy
project (H2020)

Barbato Giuliana CMCC giuliana.barbato@cmcc.it Italy
Bianconi Patrizia Regione Emilia-Romagna / ART-ER patrizia.bianconi@regione.emilia-romagna.it Italy
Bonora Nico ISPRA nico.bonora@isprambiente.it Italy
Botarelli Lucio ARPAE l.botarelli@arpae.it Italy
Cantone Carolina SMHI carolina.cantone@smhi.se Sweden
Carlon Ottavia CMCC ottavia.carlon@cmcc.it Italy
Contreras Arribas Eva UCO, University of Córdoba econtreras@uco.es Spain
Crochemore Louise SMHI louise.crochemore@smhi.se Sweden
Delpiazzo Elisa CMCC elisa.delpiazzo@cmcc.it Italy
Eberle Monica CMCC monica.eberle@cmcc.it Italy
Ercoli Patrizia Regione Emilia-Romagna patrizia.ercoli@regione.emilia-romagna.it Italy
Essenfelder Arthur CMCC arthur.essenfelder@cmcc.it Italy
Fernández de Ahumada Luis Manuel UCO, University of Córdoba lmfernandez@uco.es Spain
Gualdi Silvio CMCC silvio.gualdi@cmcc.it Italy
Herrero Javier UCO, University of Córdoba javier.herrero@uco.es Spain
Ivars Grape Helen SMHI - Product Manager Hydrology helen.ivars.grape@smhi.se Sweden
Ivarsson Pär Apertum pi@apertum.se Sweden
Larosa Francesca CMCC francesca.larosa@cmcc.it Italy
Loukos Harilaos TCDF harilaos@theclimatedatafactory.com France
Marletto Vittorio ARPAE vmarletto@arpae.it Italy
Marzi Sepehr CMCC sepehr.marzi@cmcc.it Italy
Materia Stefano CMCC stefano.materia@cmcc.it Italy
project (H2020)

Mazzoli Paolo GECOsistema paolo.mazzoli@gecosistema.com Italy
Moreno García Isabel M. UCO, University of Córdoba isabel.moreno@uco.es Spain
Mysiak Jaroslav CMCC jaroslav.mysiak@cmcc.it Italy
Niero Elena CMCC elena.niero@cmcc.it Italy
Örtegren Lars Apertum leo@apertum.se Sweden
Pellizzari Julie CMCC julie.pellizzari@cmcc.it Italy
Polo Gómez María J. UCO, University of Córdoba mjpolo@uco.es Spain
Santato Silvia CMCC silvia.santato@cmcc.it Italy
Schiavon Emma ISPRA emma.schiavon@iusspavia.it Italy
Staccione Andrea CMCC andrea.staccione@cmcc.it Italy
Suzzi Francesco CMCC francescosuzzi94@gmail.com Italy
Taramelli Andrea ISPRA andrea.taramelli@isprmabiente.it Italy
Tornato Antonella ISPRA antonella.tornato@isprambiente.it Italy
Villani Giulia ARPAE SIMC gvillani@arpae.it Italy
Willers Saskia DCMR saskia.willers@dcmr.nl Netherlands
USE THE FOLLOWING HASHTAGS:
#CLARA_MUF3
#CLARA_H2020
NH LAGUNA PALACE
Venice-Mestre
Viale Ancona 2, Venice Mestre
30172 - Venice - Italy
Phone number: +39 041 8296111
How to reach the venue
The main entrance of the hotel is the one overlooking Viale Ancona road
From Venice and Treviso airports
From Marco Polo Venice Airport

Catch the ATVO bus line “Marco Polo airport – Mestre railway station” and get off at Mestre railway
station. From there, take ACTV bus line n.43 which will stop right in front of the hotel. Timetables for ATVO
bus line are available at this link. Timetables for ACTV bus line n.43 are available here.
The hotel is located at 450m away from the bus stop (approximately).
Duration of the journey: around 35min
Rates and prices for the tickets: around 8€ for a single ticket, around 15€ for a return ticket. From Mestre
station to the hotel, around 1.50€.
Prices are per person, luggage included.
From Canova Treviso Airport

Catch the ATVO bus line “Treviso airport – Mestre railway station – Venice P.le Roma” and get off at Mestre
railway station. From there, take ACTV bus line n.43 which will stop right in front of the hotel. Timetables
for ATVO bus line are available at this link. Timetables for ACTV bus line n.43 are available here.
Duration of the journey: around 1h10min
Rates and prices for the tickets: from Treviso airport to Mestre railway station, around 12€ for a single
ticket, around 22€ for a return ticket. From Mestre station to the hotel, around 1.50€.
From the railway station / bus terminal
From Venezia-Mestre railway station

The hotel is located at about 800mt from Venezia-Mestre railway station. Take ACTV bus line n. 43 which
stops right in front of the main entrance of the hotel. Timetables for this line are available here.
Rates and prices for the tickets: around 1.50€.
From Venezia Santa Lucia railway station

Take the train and get off at “Venezia-Mestre railway station”; from there, take ACTV bus line n.43 which
stops right in front of the main entrance of the hotel. Timetables for this line are available at this link.
From Venice Piazzale Roma bus terminal

Take ACTV bus line n. 43 which stops in front of the main entrance of the hotel. Timetables for this line are
available here.
By car
The hotel provides all the guests with an indoor parking service onsite. Click here to get directions.
Rates and prices: around 1€ per hour, around 12€ for the whole day.
Please notice that the car parking cannot be booked in advance.
TIMETABLES OF THE LOCAL SURFACE TRANSPORTATION
ATVO shuttle bus Marco Polo Venice APT - Mestre STATION - Marco Polo Venice APT
Working
days
Festivity
days
and
Sunday
Working
days
Festivity
days and
Sunday
SOCIAL DINNER
3rd Multi-User Forum Workshop of the CLARA project (H2020)

Hosted by the Euro-Mediterranean Center on Climate Change (CMCC)
SOCIAL DINNER
October 3rd, from 8pm
CASIN DEI NOBILI

Calle Lotto Dorsoduro 2675
30123 Venice, Italy
Phone: + 39 041.522.4077
How to reach the social venue
TRAIN TIMETABLES FOR THE SOCIAL DINNER
From Venice Porto Marghera station to Venice S. Lucia station
From Venice Mestre station to Venice S. Lucia station
From Venice S. Lucia station to Venice Porto Marghera station
From Venice S. Lucia station to Venice Mestre station
BREAKOUT SESSIONS
Instructions and questions

Tables allocations
Breakout session I – October 3rd
The first breakout session consists of an interactive exercise that builds upon barriers to climate services
marketing collected throughout the project.
Participants are split in three groups, each reflecting a Business Model Pattern. The detailed description of
BM patterns has already been published in D5.1 and is available at http://www.clara-project.eu/reports/.
The first group “Service and Performance BM pattern” is presented in Figure 1 with related services.
Figure 1. Service&Performance BM pattern
The second group – Access provision BM pattern is presented in Figure 2 with the associated services
Figure 2. Access provision BM pattern
The third group – Supply Chain BM pattern – is described in Figure 3 with the associated CLARA services
Figure 3. Supply chain BM pattern
Participants will interactively play with barriers associated with each group. Barriers are presented in Table
1-3 and are distinguished in five categories: Product, Process, Market, Input and Organisation. Shared
and/or overlapping barriers are an option.
Table 1 | Barriers for Service & Performance BM pattern groups

Barrier / Result-oriented Use-oriented Product-oriented
Type of BM
The service innovation has The innovation is used by groups or The innovation is not
very few possibilities to be firms not compatible with the user’s compatible with existing
modified by the user: poor set of values (Image) technologies (Compatibility)
satisfaction (Amenability)
Dysfunctionalities - Benefits arising from the The use of the innovation
PRODUCT
especially at initial stages – innovation’s use are not well disrupts the existing routines
can discourage the uptake communicated (Communicability) (Usage)
(Functional risk)
The innovation is not as valuable as its precursors (Value)
The inclusion of the innovation may harm an established routine on the user side, discouraging the
uptake of the climate service (Usage)
Outsourced activities are Operations to generate and

PROCESS
not delivered on time deliver the service innovation

(Temporal mismatch) are not routinely performed
(Increased costs)
Bigger companies are Price does not reflect the actual use Lack of demand: User requires
MARKET
taking over the whole (Price mismatch) significant knowledge to

process disrupting appreciate the technological
available market shares innovation (Lack of demand)
(Size)
Lack of knowledgeable Cost effective technologies may not Technological uncertainty
partners to outsource some be as attractive as cutting-edge (Trust)
activities (Operational ones, forcing the user to shift
risk) towards less innovative and
inefficient inputs (Shift risk)
Initial financial disbursement is
INPUT
too high to sustainably cover

the commercialisation of the
technology (Financial
constraint)
Inadequate governmental
subsidies or contributions to
finance the R&D activities
(Inadequacy public support)
Inadequate internal High effort on marketing strategies Unbearable costs for specialised
ORGANISATION
coordination may shift costs towards unplanned human resources (Lack of

(Coordination) activities (Planning) vision)
Rigid structural values that Unplanned maintenance costs
do not allow outsourced (Unplanning)
activities (Culture)
Table 2 | Barriers for Access provision BM pattern groups

Barrier / Modification of the value Change of channels to deliver the Revision of the financial
Type of proposition service structure
BM
The service innovation is not The user perceives the needs to The innovation is too expensive,
commercially more viable than incorporate the service innovation or the effort required to learn
the precursor (Value) with too many additional parts (Co- the new features is too high
dependence) (Economic risk)
PRODUCT
The innovation is not Difficulties in observing the The use of the innovation
compatible with precursor or innovation at work (Visibility) disrupts the existing routines
consumer’s routine (Usage)
(Compatibility)
The innovation is too difficult Benefits arising from the

to understand (Complexity) innovation’s use are not well
communicated (Communicability)
Clients acquisition efforts is too Operations to generate and

PROCESS
high; stakeholders’ involvement deliver the service innovation

prescribes significant time and are not routinely performed
money investment (Increased costs)
(Overinvestment)
Targeted users belong to an Incoming competitors from newly Lack of economies of scale
MARKET
extremely small niche acquired market segments (Economic risk)

(Selectivity) (Competitors)
Lack of access to public funds Obsolete or inadequate in-house Poor investment in R&D and
due to the newly launched resources to absorb the intermediate unintended economic
service features (Operational or source inputs supplied by new repercussions (Short-looking
INPUT
myopia) stakeholders (Obsolesce) approach)
Lack of adequate competences Uncertainty about outcomes of

to handle the innovation partners’ inputs (Trust)
(Inadequacy)
Unmanageable workload Lack of committed support (Biased Unbearable costs for specialised
ORGANISATION
(Burnout) commitment) human resources (Lack of

vision)
Risk-averse culture preventing Unplanned maintenance costs
the innovation to fly (Risk (Unplanning)
attitude)
Table 3 | Barriers for Supply Chain BM pattern groups

Barrier / Type of BM Produce on demand Shorter supply chain
The user actively resists to the innovation,

PRODUCT
due to poor understanding of benefits

(Information asymmetries)
Process are not automatized (Poor Steps throughout the process are deleted if
PROCESS
sustainability) considered unnecessary: risk of removing

some crucial and essential components
(Narrow-mind attitude)
Market shocks can seriously damage the Poor scalability, due to narrow local focus
MARKET
diffusion of consultancy-like climate (Scalability)

innovations (Shocks)
Users requests may lack precision (Blurry Delays along the supply chain may cause
inputs) issues in delivering (Delay)
INPUT
Costs are unrealistically high for incoming

users (Entry barriers)
Different requests from users have In-depth knowledge of the whole value
ORGANISATION
different priorities: effectiveness in network and supply chain is required

addressing diverse users’ needs can be (Knowledge)
harmed (Heterogeneity)
Breakout session II – October 3rd
The second breakout session will consist of a case study adapted from a true story. Tables will be guided
through the successful story of a start-up that is disruptive the US and global market. MUF participants will
listen to the different phases of the business creation (from value proposition design to capital acquisition)
and will be asked to detect the best strategies from business logic.
Details about the case study will be disclosed during the breakout session.
The table that detects the highest number of best business strategies wins.
Breakout session III – October 4th
The aim of the breakout session is to engage participants in drawing, reviewing and proposing policy
measures to support the development of climate services market. Given the geographic and background
heterogeneity of MUF participants, the discussion should touch upon European, national and even local
initiatives that can create and strengthen a coherent policy framework.
Given the existing tension between market dynamics and the provision of climate information, some may
say climate services should be freely accessible and open to everyone.
1. Under what conditions, should climate services be commercialized? What kind of data should be
protected under intellectual property right regimes?
2. How should climate services be priced? Is a value-driven approach more appropriate than a cost-
driven one?1
3. Should be CSs simply incorporated in already existing services market (such as consulting)? What
are the limitations you see in doing this?
In order to deliver actionable information, coherence is essential. Roadmaps and policy frameworks
regulating climate services at global and European level already exists. However:
1. How should the local needs for climate information be aligned to the macro frameworks (such as
the European Framework for CSs)?
2. Is there any need to build a global/European market platform (e.g. CSs LinkedIN) to match demand
and supply and make providers visible beyond their local expertise? If so, how should this look like?
Innovation cannot flourish without a strong and continuous flow of funds. The uptake of climate services
may be slow and might require more than 2 years to actually happen. Different schemes already exist (such
as the Research&Innovation actions), but continuity is not often guaranteed.
1. Can competitive grants schemes be proposed to support already existing projects and guarantee
scalability?
2. How many years should a funding scheme be created to support the whole CS supply chain (from
design to marketing)? Are two years enough? Based on what criteria should funding schemes be
aligned to CSs market needs?
1
The price in the first case should align to the value that users assign. The latter assigns to climate services a price
equivalent to the costs associated with the inputs required to produce them.
Breakout sessions: participants allocation
Table Facilitator Rapporteur Participants

Access Provision 1 (AP1) Arthur Hessenfelder Jaroslav Mysiak Vittorio Marletto
Bianconi Stefano
Materia Stefano
Roglieri Mauro
Schiavon Emma
Uzielli Marco
Yakut Zehra
Willers Saskia
Access Provision 2 (AP2) Sepehr Mazri Paolo Mazzoli Aliti Mirsad
Barbato Giuliana
Cantone Carolina
Del Jesus Penil Manuel
Loukos Harilaos
Magliulo Yves
Nordlander Peter
Polo Gomez Maria J.
Rametta Francesca
Access Provision 3 (AP3) Andrea Staccione Javier Herrero Bagli Stefano
Baruzzi Valeria
Manuel Fernandez de Ahumada
Ivars Grape Helen
Moreno Garcia Isabel M.
Paglione Fabio
Zuccaro Giulio
Service and Performance 1 (SP1) Silvia Santato Eva Contreras Bermundez Pita Maria
Arribas Crochemore Louise
Fabbri Alessandro
Ivarsson Par
Giulia Villani
Modebadze Grigol
Palentini Alessandra
Tirri Antonio
Service and Performance 2 (SP2) Francesca Larosa Antonella Tornato Bonora Nico
Botarelli Lucio
Dalla Valle Francesco
Gualdi Silvio
Ortegren Lars
Ruml Mirjana
Semenza Pietro
Wang Hongbin
Supply Chain Julie Pellizzari Delpiazzo Elisa Amadio Mattia
Balboni Matteo
Benaglia Chiara
El Habash Shadi
Ercoli Patrizia
Fusto Francesco
Morgillo Antonella
Vezzani Claudia
Breakout session II: Test your strategic thinking with a real case study
Question Options Points

What is Fathom’s value proposition? 1. Develop a data product capable of
improving flood risk assessment and
management
2. Build a consultancy company that help
translating data into information to
improve flood risk assessment and
management
3. Reduce flood risk and limit related
damages through data
What is the University for Fathom? 1. A stakeholder

2. A partner
3. A client
What risks is Prof. Bates touching upon in 1. Network and reputation
his narrative? 2. Financials
3. Team diversity
What component of the Business Model 1. Key partners
Canvas is Prof. Bates talking about? 2. Key resources
3. Channels
What competitive advantage did Fathom 1. The experience in writing grants and
exploit at first to break through the the reputation of the team
market? 2. The reputation of the team and the
knowledge of the context
3. The time to develop the prototype and
the experience in writing grants
What is the core point of this passage? 1. A careful cost-benefit analysis is

essential to target opportunities and
build trust
2. A careful cost-benefit analysis is
essential to target opportunities in your
selected market
3. A careful cost-benefit-analysis helps
setting priorities
What is Fathom’s business model pattern 1. Service & Performance

group? 2. Access provision
3. Supply chain
YOUR TOTAL:
Rules:
1. Listen and choose the answer you feel correct

2. Assign the correspondent number of points once the speaker tells you the solution
3. Count
Please provide the following information:
1. How would you define yourself in this Workshop?

a. Partner
b. Stakeholder
c. User of a service
2. What is your sector of interest?

a. Agriculture
b. Renewable energy
c. Water Management
d. Disaster risk reduction
e. Health
f. Multi-sectoral
3. What is your professional qualification?
_________________________________________________
4. What is your background?
5. Are you working in:
a. Private sector company

b. Association
c. NGOs
d. Research institution (para-academic)
e. Academia
f. Public sector
g. Municipality and policy making
h. Other (please specify): _______________________________________________

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Third CLARA Multi-User Forum (MUF) Workshop, Venice, October 03-04, 2019

3rd Multi-User Forum Workshop of the CLARA project (H2020)

Market growth and diffusion strategies of climate forecasts-enabled services;

Day 0: 2nd October 2019 (Wednesday)

18:30 - 19:30 Ice breaking

During the afternoon, the following meetings will take place:

Day 1: 3rd October 2019 (Thursday)

08:30 – 08:50 Registration

Session 1: Welcome and introduction

08:50 – 09:00 Welcome address by Jaroslav Mysiak, Euro-Mediterranean Centre on

09:00 – 09:30 Invited talk: Business model innovation

09:30 – 10:00 Reflections and expectations

Session 2: Market barriers and opportunities

11:00 – 11:30 Coffee break and group photo

11:30 – 12:30 Panel discussion: Policy and business model innovation

12:30 – 13:00 A conversation with Chris Hewitt (Met Office)

13:00 – 14:00 Lunch at NH Laguna Palace Hotel

Session 3: Strategies and market prospects for CLARA services

14:00 – 15:30 Breakout session: Coping with market barriers

15:30 – 16:30 Poster session combined with coffee break

16:30 – 17:30 Launching climate services: a strategic vision

17:30 – 18:15 Wrap-up and discussion

Day 2: 4th October 2019 (Friday)

08:30 – 09:15 ISC meeting and PSC meeting (Room 3)

Session 4: Recommendations for European market development for

09:15 – 10:00 Wrap-up and discussion

11:00 – 11:30 Coffee break

11:30 – 12:45 Breakout session: Recommendations for European market development

Reporting back and discussion

12:45 – 13:00 Wrapping up and next steps

13:00 – 14:00 Lunch at NH Laguna Palace Hotel

List of participants from CLARA MUF members

Name Organisation E-mail Country

List of participants from partners in CLARA

Name Organisation E-mail Country

Name Organisation E-mail Country

USE THE FOLLOWING HASHTAGS:

How to reach the venue

From Venice and Treviso airports

From Marco Polo Venice Airport

From Canova Treviso Airport

From the railway station / bus terminal

From Venezia-Mestre railway station

From Venezia Santa Lucia railway station

From Venice Piazzale Roma bus terminal

TIMETABLES OF THE LOCAL SURFACE TRANSPORTATION

3rd Multi-User Forum Workshop of the CLARA project (H2020)

CASIN DEI NOBILI

How to reach the social venue

TRAIN TIMETABLES FOR THE SOCIAL DINNER

From Venice Porto Marghera station to Venice S. Lucia station

From Venice Mestre station to Venice S. Lucia station

From Venice S. Lucia station to Venice Porto Marghera station

From Venice S. Lucia station to Venice Mestre station

Instructions and questions

Breakout session I – October 3rd

Figure 1. Service&Performance BM pattern

Figure 2. Access provision BM pattern

Figure 3. Supply chain BM pattern

Table 1 | Barriers for Service & Performance BM pattern groups

The innovation is not as valuable as its precursors (Value)

Outsourced activities are Operations to generate and