Develop, and implement strategic plans

Task 01:Organisational review andEnvironmental

analysis(Case Study and Written Report)
CASE STUDY 1

Title: Mission/Vision Review

Dear. All.
I hope finds you well.
In order to ensure that the company is able to achieve their fourth objective, it is important
to train the employees so that they are able to dispose waste in a proper manner. The
company has to develop education programs so that the employees are aware of their
actions, it will in turn help to decrease the generation of waste, and the misuse of energy
will be lowered (Cummings & Worley, 2014). With the help of this, the company will be able
to achieve their mission and vision and carry their business in an efficient manner.
For the strategies described, you need to: 
Develop a prioritized list of strategies
The list of strategies that are used by MacVille in order to achieve their objectives have
been identified below:
• Promotional Strategy
• Pricing Strategy
• Advertising Strategy
• Educational Strategy
• Assign responsible parties to each strategy
• Jenny Ng will be assigned with promotional strategy.
• James Laird will be assigned with advertising strategy.
• George Saldais will be assigned with educational strategy.
• Assign measurable performance indicators to individual strategies.
• In order to measure the promotional strategy in the workplace, the company will be using
Google Adverts. 
• Revenue analysis and cost analysis will be used to measure the pricing strategy of the
company.
• The company will employ their human resource department in order to measure their
educational strategy. 
• Develop briefing materials (dot-point descriptors) for the identified responsible parties,
outlining the requirements of their role in achieving the relevant strategy.
• Develop a cover statement/letter to be sent out with the strategic plan that includes:
• A brief overview of key objectives
• The objectives that were formulated mainly aimed to achieve the business goals and
ensure that the company is operating in a desired manner. The first objective aimed to sell
the machines of the company in almost all the states of Australia. 
• The second objective initiated the idea of increasing the profit margin by 5% in the next
five years. With the help of this, the company will be able to generate greater revenue and
the sales of the company will increase. 
• It is important to gain brand recognition in the Australian market in order to retain their
business in a successful manner. This is the ideology of the third objective and the different
dignitaries of the company will work on it. 
• The company also aimed to reduce their waste production and use of energy by 10%
within the span of next five years. 
• A description of the research and process used to develop the plan
• The higher authorities of the company developed the plan in such a manner that they are
able to conduct their business successfully. The company’s members conducted a thorough
market research in order to develop their business objectives. The objectives were used to
achieve the mission and vision of the company. The higher authorities of the company
developed this plan so that they could ensure that the business was being done in a desired
manner and the outcomes of the business matched with the set objectives.
Existing mission for MacVille is to become a national brand and is to be accepted as an
integral part of the hospitality industry within the next five years. On top of that MacVille is
to be perceived as a key component in the success of both large and small hospitality
establishments.

Existing vision for MacVille is to ensure that it provides espresso coffee machines that meet
the efficiency, reliability and sustainability needs of its clients in the hospitality business. This
in return will ensure that the said clients reward MacVille with profits that allows both the
stakeholders and the communities in which MacVille operates to prosper.
Value statement

MacVille’s values has always been the same since the formation of the organisation. For its
stakeholders it is about stewardship and adhering to the professional and moral standards
of the organisation in every aspect. For its people or employees, it is about being committed
to encouraging self-directed teams, cultivate leadership.
If you have questions in the interim, please ask your manager, our senior team, our HR team
– or me.
 
And again, thank you all for your support and dedication, all the time showing your amazing
adaptability while still smiling for our guests.  We will get through this together and get
everyone back on course for a bright future.
 
Best,
Helen.

CASE STUDY 2

PEST Analysis of Macvile

Political carbon tax / imported goods including espresso machine will be removed in line with
the Government’s free trade policy.
Economic Stable population/ Possible currency growth.
Social Life style of eating out has been emerging/ Consumer market
Technological Consumer market for machines has been raised/ Introducing new machine that
uses less energy.
SWOT analysis of Macvile
Strength Strong market reputation / Quality costumer services /Emerging sales and services.
/ State of art Management information
Weakness Lacking concerns over delivery delays/ Weak logistic issues.
Opportunities Growing market around the major cities of Australia / Strategic alliances with
coffee bean suppliers could boost up sales.
Threats Raising Australian dollar money/ Global competition and disposal in company/ The
prediction of higher-than-expected growth in the economy/

Existing / potential competitor and allies:

 
1. Nufix inc.

It is shifting from instant coffee to espresso machine and coffee Strengths Marketing, Finance
and Human resources WeaknessDifficulty in adopting to need of niche market.

2. Bean ex

Coffee bean trader is going to import expresso machine for their whole sale clients.
 Bean Ex Nufix
Company Large coffee bean supplier A global corporation Nufix
importing espresso machines Inc. wich deals espresso bean
for their customers and machine market

Strength Large bean supplier, which has - Global trader started

recently started importing new business from instant
espresso machines to the coffee supplies to the coffee
costumers. beans.

Weaknesses - No established service-arm to - Struggling to gain a

help wholesale clients. foothold in a market that
already has strong
supplier/buyer allegiances.
A
- Unable to maintain the - Facing difficulties
machines that they purchased. being adaptable to the needs
of niche market buyers.

Macville Strategic alliance with possible parties:

Bean Ex- Unable to maintain wholesale seles and marketing
but could be probable allience because of it’s new coffee
machine trading.
Nufix- Emerging coffee business company that deals both
coffee beans and espresso machine marketing.

review of potential allies:

- Home espresso Trades

Description of business: Selling consumer home espresso,machines to the home market, only
in Sydney, and incorporating other digital home entertainment products.
Joint venture: Shared space in four trade shows per year
Strength: Covers the consumer market for espresso machines (that compliments the
commercial espresso machines) to make a full range offer to clients.
Weakness : In working with a strategic partner who is not solely focused on the hospitality
industry.

- Ambrosia coffee Roast

Description of business
Sell all grades of coffee bean to costumers, supermarkets and hospitality outlets around
Australia.
Joint venture:Share in the cost of outdoor advertising for cafes and restaurents, and shared
branding of umbrellas and barriers.
Strength :Supplier is committed to the coffee bean industry, with some sharing of the client
base.

- Java estate
Description of business: To sell quality Arabica roasted coffee beans to all states of Australia.
Joint venture: Java estate provides Macville espresso machines to client for no charge. Java
estate pays Macville cost price for the delivery and the installation of the machine and pays the
remainder of the purchase price on 12 month repayment program.
Strength: Committed to hospitality and coffee bean market around Australia.
Weakness: Other coffee bean traders may not recommend MacVille machines with this strong
strategic alliance.
Risk Analysis:

Home espresso trades

- Risk on partnership trade not fulfilling their financial commitment.
- Association with a non-industry partner may have a negative effect on our customer base.
- Partner access to MacVille’s trade secrets.
Ambrosia coffee Roast
- Risks with poor brand association.
- Long-term commitment in signage.
Java estate
- Concern over the amount of money remains outstanding.
- Java estate has potential risk relating to the sales system and break-even possiblities.

Cost bebefit analysis:

Home espresso trades
Costs of the shows are $2,500 each. Four shows costing $10,000, selling 10 machines per show
at $500. Profit for each would see a profit of $10,000 for the year and a breakeven after two
shows.

Ambrosia coffee Roast

50 cafes per year, at $200 per cafe cost for each partner. 50 machines sold at $500 profit is
$15,000 profit return for the year. Break-even after 20 cafes.

Java estate
Potentially 200 machines installed in the first year. Interest costs $40,000 p.a. profit $100,000.
Break-even after 80 machines sold.
Financial Sales-Analysis
Home espresso
During the year of 2014 Home espresso has successfully gained inclined sales ratio till 2017 and
in the year of 2018 sales seems quite stable.
Ambrosia coffee Roast
Ambrosia coffee Roast has most fluctuating sales status, during the year of 2014 sales has
reached to $3,200,000 and it has breakdown to $2,850,000 but interestingly, sale inflation rises
up to $3,300,000 in 2018.
Java estate
Java estate has slightly progressive sales ratio elevating from $1,000,000 sales to $1,600,000
Summary

Meeting with the team of Manager, CEO and staffs have been come up with the points that
have been noted in regard to the operations of MacVille.
Inbound logistics is a problem, team make a consideration on Macville strategic to troubleshoot
all the hindrences and to boost company status. Final agreement were made on Macville’s
contract delivery firm seems not to be struggling to deliver the promised quality with their fast
expansion should be established simultaneously, and art Management Information System
should be forming part of MacVille’s infrastructure for sound corporate/strategic planning, a
strong internal controls in accounting and finance should have to be maintained. Some good
aspects of the company were appreciated such as, technology developments are helping
MacVille to reduce costs, yet expand the message via internet marketing activities and the
service is another strong point for MacVille, which enjoys a good reputation in this field.
through the year of 2021 till 2026.