Course Outlines Bba

BBA
SEMESTER – 01
Course Code Semester – 01 Credit Hours
BBA-120 Introduction to Business 3

BBA-101 Islamiyat and Pak Study 3
BBA-102 Business English-I 3
BBA-115 Microeconomics 3
BBA-105 Introduction to Sociology 3
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ABDUL WALI KHAN UNIVERSITY MARDAN
Department of Management Sciences
Discipline: BBA
Credit hours: 03
Course code: BBA-120
Course Name: INTRODUCTION TO BUSINESS
COURSE DESCRIPTION
This the first course of BBA curriculum, it will introduce the students to the business, its
types, it working, it legal forms, registration process and operations. Course deals with the
different types of the businesses local and international environments. Students will be able to
know what is the organizational structure and departments in which it is distributed and what
is the organizational hierarchy. Legal and operational form of the business will be brought in
the knowledge of the students to understand the professional environment.
LEARNING OUTCOMES:
After completion of this course student will able to know;
1. How business is different from other economic activities
2. What are the different forms of the business and how they are different from one
another in legal and operational forms
3. What are different departmental/ divisional distribution of the business
4. Hierarchy and reporting lines.
5. How businesses are forms and what are the survival techniques and efforts.
WEEK WISE DISTRIBUTION OF THE COURSE
Week Course Contents
Week – 1 Introduction to Business: Definition of Business, Characteristics of

Business, Importance of Business, Qualities of a successful Businessman,
Stakeholders in Business
Week – 1 Sole Proprietor form of Business: Sole proprietorship and its
characteristics, Advantages and Disadvantages of Sole proprietorship
Week – 2&3 Partnership form of Business: Definition of Partnership, Salient feature of
Partnership, Partnership Deed, Types of Partners, Position of a minor in a
Partnership, Mutual duties, rights and liabilities of Partners, Reconstitution
of Partnership, Registration of a firm, Dissolution of a Partnership firm
Week – 4&5 Joint Stock Company: Joint Stock Company, Joint Stock Company and its
features, Classification of companies, Advantages and Disadvantages of a
Company, Private limited Company, Public limited Company, Main features
of Partnership, Private limited and Public limited Company, Company
promoters and their functions
Week – 6 Formation of a Company: Formation of a Public Company, Basic legal
documents issued by a company
Week – 7 Classes of Capital: Classes of capital, Classes of shares, Bonds/ Debentures
, Underwriting of shares, Managing Agents, Dividend
MID TERM
Week – 8 Management of a Company: Management of a company, Company
meetings, Liquidation of a joint stock company
Week – 9&10 Business Finance: Financial Sources, Why firm need funds, Comparing
Equity and Debt Financing, Sources of Short Term Financing, Sources of
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Medium Term Financing, Sources of Long Term Financing
Week – 11 Marketing: Marketing Goods and Services, Marketing Strategy, Products
and Services, Product Identification and Branding, Promotion Strategies
Week – 12&13 Function of Stock Exchange: Stock exchange and its features, How
business is transacted at the stock exchange, Bullish and Bearish trend ,
Causes of fluctuations in security prices
Week – 14 Business Risk and Insurance: Business Risk and Insurance, What is
Business Risk?, Requisites of Insurance, Principles of Insurance,
Advantages of Insurance
Week – 15 Human Resource Management: Human Resource Management,
Definition, Objectives of HRM, The process of selection
Week- 16 Presentation Session

Final Examination
RECOMMANDED / REFERENCE TEXT BOOKS:

1. Business Today by Stephen P. Robbins
2. Introduction to Business by Brown/ Peterlod
3. Financial Management by I. M. Padey
4. Introduction to Business by M. SaeedNasir
METHOD OF LEARNING AND CONTACT HOURS
A variety of techniques will be used to enhance your learning for this course. These include
face-to-face lecture, discussion, exams, cases, in-class group activities, and internet research
and guest speaker sessions. You are expected to come to every session prepared based on
provided material. Weekly contact of this course is 3 hours.
ASSESSMENT ITEMS AND WEIGHTS
Students will have several opportunities to demonstrate their knowledge and understanding of
the subject material taught in the class. Though much of the learning is actually achieved in-
class, students are expected to complete certain assignment, quizzes, and mini projects to pass
the subject. Students will be assessed according to the following criteria.
I. Mid Term Examination (20%)
Midterm exam will consist of applied questions, multiple choice and case studies / scenario
Analysis.
II. Final Examination (60%)
The final exam will consist of application of concepts in terms of numerical, MCQ, case
study, and questions on guest speaker sessions (if any)
III. Internals (20%)
Internal marks comprises of the following
a. Quizzes
During the semester, at least four quizzes will be given to the class. There will be no retake
for those who missed the quiz.
b. Project/ Topic / Case Study Presentation
Class will be divided in to reasonable syndicates for case studies / topic presentation/ class
project. Each syndicate will present the case / topic according to the recommended format.
QUALITY ASSURANCE
The completion of the course evaluation survey is mandatory and will be carried before the
start of the final exam. The findings of the survey are used in improving the course as well as
its delivery. The survey is conducted by quality enhancement cell of the university and is
anonymous.
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Discipline: BBA
Credit hours: 03
Course Name: MICROECONOMICS
COURSE DESCRIPTION
This course begins with a general introduction to economic ideas and methods and then
proceeds to focus on microeconomic issues. The course aims at providing the students a solid
understanding of basic microeconomic theories and the ability to apply those tools and ideas
in real world. Main objective of the course is to equip the students with a solid knowledge,
techniques of measurement, understanding with real world examples and practical application
of Micro Economic issues and to enable them to demonstrate their ability to apply economic
theory to a range of economic problems and effectively communicate their analysis.
LEARNING OUTCOMES
After studying this course the student will be able to understand:
1. Economy, factor of productions and their scarcity of resources
2. Determinants, factors and law of demand and supply
3. Analyze the effect of market structure on firm behavior
4. Micro economic variables and their classification
WEEKS Course Contents

1 Introduction
Basic Concept of economics , Definition of Economics,
Factors of Production, Types of Economies
2&3 Scarcity Problem
The Economic Problem of Scarcity, Limited Resources and Goods, Goals of
Market Oriented Economy, Concepts of Graph in Economics
4&5 Basic Elements of Supply and Demand
Definition of Demand, Law of Demand, Assumptions, Limitations, Shifts in
Demand, Curve, Individual and market Demand, Determinants of Demand,
Elasticity of Demand, Income Elasticity, Price Elasticity, Cross Elasticity,
Determinants of Elasticity, Definition of Supply, Law of Supply,
Assumptions, Limitation, Shifts in Supply curve Determinants of Supply,
Market Equilibrium, The Effects of Demand Shift on Equilibrium, The Effect
of Supply shifts on Equilibrium
6&7 Demand and Consumer Behavior

Introduction, Utility, Law of Diminishing Marginal Utility, Law of Equal and
Marginal Utility, Indifference Curve Approach, It’s Shape, Assumptions,
Budget constraint, Income And Substitution Effects of a consumer
MID TERM
9 Analysis of Cost
Introduction, Total cost, Fixed Cost, Variable Cost, Marginal Cost, Average
Cost, Average Fixed and Variable Cost
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10&11 Behavior of Perfect Competitive Markets
Markets, Kinds of markets, Behavior of Perfectly Competitive Market,
Conditions of, Perfectly Competitive Market, Long and short Run Analysis
and Short Comings
12 Monopolistic competition
Monopoly, Conditions of Monopoly, Long Run and Short Run Analysis,
Monopolistic Competition, Oligopoly Markets, Duopoly Markets, Conditions
of Oligopoly Markets and Duopoly Markets, Long Run and Short Run
Analysis
13 Factor Pricing
Introduction, Marginal Productivity theory, Explanations and Assumptions,
Factors of Production
14 Labor Market
Introduction, Efficiency of Labor, Demand for Labor, Supply of Labor
15 Land and Capital
Characteristics of Land, Productivity of Land, Extensive Cultivation, Intensive
Cultivation, Capital, Forms of capital, Productivity of Capital, Capital
Formation
Final Examination
RECOMMENDEDBOOKS:
1. Samuelson Pual and Nordhaus W.D “ Economics” Latest Edition, McGraw Hill
2. McConnel and Brue “Economics “Latest Edition” McRraw Hill.
3. G.P Gould and Ferguson “Microeconomics Theory” Latest Edition.
4. HabibullahVaseer “Elements of Economics” Latest Edition.
TEXT/REFERENCE BOOKS
1. David M. Winch, Micro Economics: Problems and Solutions, Oxford University
Press. (Latest Edition)
2. Mc Connell & Brue, Economic 15th Edition., McGraw Hill, INC
3. Muhammad HussainChoudhry, Economic Theory Volume 1, Caravan Book House,
Lahore 2002
4. Ruffin and Gregory, Principles of Economics, Illionois: Scott Foresman and
Company, (Latest Edition)
5. Samuelson and Nordhaus, Economics, New Delhi, Tata McGraw Hill, (Latest
Edition)
6. Scott and Nigro: Principles of Economics, New York; Macmillan Publishing Co.,
Inc., (Latest Edition)
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Discipline: BBA
Credit hours: 03
Course Name:ISLAMIYAT& PAKSTUDIES
Course Description:
The course will focus attention upon the creation of Pakistan examining its several essential
and other elements to understand its foundation and later on its function as a state system.
LEARNING OUTCOMES:
During the course, among other things, students will be able to
1. Understand the Ideology of Pakistan
2. Understand with clarity the several issues in its formation
3. Learn about the creation of Pakistan and several problems which were faced by the
new nation
4. Learn about socio-political and economic development
5. Learn about the political and constitutional development of the country
6. Be acquainted with the foreign relations of Pakistan
COURSE CONTENTS:
WEEKS COURSE CONTENTS
Week-1 Ideology of Pakistan, Pakistan Ideology
Historical perspective of Pakistan Ideology
Week-2 Aligarh movement, Establishment of Pakistan, Land of Pakistan
Week-3 Geographic boundaries of Pakistan, Resources of Pakistan
Division of Assets, Ayub Khan’s era, Creation of Bangladesh.
Week-4 Butto’s reforms, Zia’s era, Social structure of Pakistan, Literacy in Pakistan,
Agriculture of Pakistan
Week-5 Industries of Pakistan, Foreign policy of Pakistan
Week-6 Pakistan and the Muslim World
Week-7 Pakistan and ECO, Pakistan and India
MID TERM
COURSE CONTENTS OF ISLAMYIAT
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RECOMMANDED / REFERENCE BOOKS:
1. IkrameRabbani: Pakistan Studies
2. Dr. JavaidIqbal: Ideology of Pakistan, Ferozsons, Rawalpindi


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Discipline: BBA
Credit hours: 03
Course Name:BUSINESS ENGLISH – 1
COURSE DESCRIPTION
This course has been designed to propel students to seek development of their basic linguistic
skills through appreciation of English grammar and composition. This course provides the
students Language skills for effective communication, organizational communication, the
writing process, designing business documents, writing business correspondence, preparing
reports, proposals, manuals and presentation, preparing employment and administrative
messages, business terminology for marketing and trade, communicating with the customer
INDENTED LEARNING OUTCOMES

1. By the end of this course it is expected that the student will be able to:
2. To further develop student’s skills in reading, writing, speaking and thinking.
3. To develop students „understanding and appreciation of English language and its use
in effective communication and literature.
4. To develop student understands and appreciation of essay writing, short stories and
will develop ability to evaluate and understand written material.
5. To develop effective business communication skills and enhance presentation skills.
Weeks Course Contents

Week – 1 Grammar review
Week – 2 Vocabulary Development
Week – 3 Pronunciation
Week – 4 Drills
Week – 5 The psychology of effective communication
Week – 6 Principle of communication psychology
Week – 7 Report writing Presentation
MID TERM
Week – 9 The need for business report
Week – 10 Effective reading skills development, Book reading, Research paper reading
Week – 11 Informational report
Week – 12 Analytical reports
Week – 13 Writing headings and sub-headings
Week – 14 Using visual aid
Week – 15 Proof reading
Final Examination
RECOMMENDED TEXT BOOKS:

1. Bov’ee D. Philips: Business Communication today
2. Stewart, Zimiber& Clark: Business English & Communication
REFERENCE TEXT BOOKS:

1. Himstreet&Batty:Business Communication
2. Kitty O Locker: Business & Administrative communication
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3. Practical English Usage


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Discipline: BBA
Credit hours: 03
Course Name:INTRODUUCTION TO SOCIOLOGY
COURSE DISCRIPTION
Sociology is the systematic and scientific study of human behavior in social setup. Sociology
studies culture, government institutions, economic system and how these systems affect the
human behavior. Business management students cannot efficiently handle the various
managerial problems unless they have some background in sociology. The scope of sociology
is an ever expanding phenomenon and a basic course in this field will help us to improve the
quality of our lives and establishes a society based upon justice and equity.
LEARNING OUTCOMES
1. To make the students aware of recent trends in sociological thought.
2. To prepare people of this area to serve as intellectual resource base in this region
3. To enable the students to apply sociological knowledge for the economic and social
betterment of Pakistan
4. To develop high quality professionals and social scientists that the committed to
pursuit of excellence, and are endowed with vision, courage, and dedication.

Week – 1 Introduction to Sociology: Meaning, Definition and Scope of Sociology,
Utility/Importance of Sociology, Sociology as Science, Relationship of Sociology with
other Social Sciences
Week – 2 Role of Sociologists:As a research Scientists, As a Policy Consultants, As a Teachers, As
a Business Person
Society:Meaning and Definition of Society, Characteristics of Society, Types of Society,
Basis of Society
Week – 3 The Culture: Definition of Culture, Types of Culture, Culture and Society, Social and
Cultural Change, Characteristics of Culture
Week – 4 Methods of Study:Cross Sectional Study, Longitudinal Study, Laboratory Study, Field
Study, Observational Study
Week – 5 Social Stratification: Definition of Social Stratification, Types of Social Stratification,
Classes, Definition of Class, General Classification of Class, Sociological Classification of
Class, Caste, Definition of Caste, Characteristics of Caste, Difference between Class and
Caste
Week – 6 Social Groups: Definition and Functions, Types of Groups, In and out groups, Primary
and Secondary groups, Reference Groups, Formal and Informal Groups and Pressure
Groups.
Week – 7 Social Mobility:Definition of Mobility, Types of Mobility, Horizontal Mobility, Vertical
Mobility, Zero Mobility, Territorial Mobility/ Geographical, Different Factor Favorable to
Social Mobility
MID TERM
Week – 9 Social Institutions:Definition of Social Intuition, Elements of Social Intuition, Functions
of Social Institution
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Week – 10 Family Institution:Definition of Family, Characteristics of Family, Types/Classification
of Families, Functions of Family Institution
Week – 11 Religious Institutions:Definition, Components of Religion, Beliefs, Symbols, Rituals,
Sacred Objects, Functions of Religion, Religion of the World, Christianity, Judaism,
Hinduism, Buddhism, Confucianism, Islam
Week – 12 Economic Institution:Definition of Economic Institution, Structure of Economic
Institution, Characteristics of Economic Institution, Functions of Economic Institution
Week – 13 Political Institution: Definition of Political Institution, Structure of Political Institution,
Formal and Informal, Main Branches of GovtJudiciary, Executives, Legislation
Week – 14 Educational Institution:Definition of Educational Institutions, Structure of Educational
Institutions, Formal and Informal Education, Educational System
Week – 15 Sociology of Pakistan:Characteristics, Social Problems of Pakistan, Poverty as social
problem, Crime as social problem, Pollution as Social Problem, Population Explosion as
Social Problem, Urbanization as Social Problem
Final Examination
RECOMMENDED TEXT BOOKS

1. SOCIOLOGY-Paul B. Horton. And Chester L.Hunt. 6th Edition
2. SOCIOLOGY- John Macionis
REFERENCE TEXT BOOKS

1. DOWN TO EARTH SOCIOLOGY- James Henslin
2. SOCIOLOGY C. N. Shankar Rao
3. SOCIOLOGY AND SOCIAL PROBLEMS -- Prof. Abdul Hamid Taga


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BBA
SEMESTER – 02
BBA-301 Principle of Management 3

BBA-103 Business English-II 3
BBA-116 Macroeconomics 3
BBA-111 Business Mathematics 3
BBA-151 Fundamentals of Accounting 3
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Discipline: BBA
Credit hours: 03
Course code:BBA-301
Course Name:PRINCIPLE OF MANAGEMENT
COURSE DESCRIPTION AND GOALS

This course is aimed at highlighting the theoretical aspects of management and then
translating these concepts into practical frameworks. Major focus would be on making
students comprehend the functional areas, such as, planning, organizing, leading and
controlling. In the changing business environment, managers must also consider factors such
as cultural diversity, environmental changes, social responsiveness and ethical and moral
obligations to lead their organizations successfully. This course will provide insights into
such issues as well.
LEARNING OUTCOMES
At the conclusion of this course, the student should be able to:
1. Introduction, overview and scope of discipline
2. The evolution and emergence of management thought
3. Management functions
4. Planning concepts, objectives, strategies and policies
5. Decision making
6. Organizing; departmentalization, line/staff authority, commitments and group
decision making
7. Staffing: principles of selection, performance, career planning
8. Leading: Motivation, leadership, communication
9. Controlling: the system and process and techniques of controlling
10. Management and Society: future perspective

Week – 1 An Overview of Management: Definitions of Management, Characteristics of
Management, Different between Management and Administration
Week – 2 Functions of Management: Functions a brief Treatment, Planning, Organizing,
Staffing, Directing, Controlling, Coordination
Week – 3 Principles of Management: Taylor’s Principles, Fayol’s Principles, General
Principles, Importance and Scope of Management, Importance of Management,
Scope of Management
Week – 4 Nature of Management: Management as an art, Management as a Science,
Management as a Profession
Week – 5 Planning: Definition,Nature and Characteristics, Importance of Planning,
Limitations of Planning, Essentials of a good Plan, Steps in Planning Process ,
Types of Planning
Week –6&7 Decision Making: Meaning and Elements of Decision Making, Importance and
Process of Decision Making, Salient Features of a good or an Effective Decision,
An Effective Decision Making
MID TERM
Week – 9 Organizing: Nature and Importance of Organization, Steps in the Process of
Organization, Formal and Informal Organization, Principles of Organization
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Week – 10 Communication: Definition of Communication, Process of Communication ,
Importance of Communication, Types of Communication, Barriers to
Communication, Over Coming the Barriers, Characteristics of a good
Communication System
Week – 11 Staffing: Definition of Staffing,Sources of Recruitment, Steps in Selection
Process, Orientation or Induction, Training and Education, Types and Methods
of Training
Week – 12 Directing / Direction: Definition,Nature and Importance, Principles &
Techniques
Week – 13 Leadership: Definition, Traits / Qualities of a Successful Leader, Leadership
Styles,Function of Leader Ship
Week – 14 Motivation: Meaning and Importance, Financial and Non Financial Incentives,
Theory X and Theory Y, Maslow’s Need Priority Model
Week – 15 Controlling: Definition of Controlling, Characteristics of Controlling,
Objectives of Controlling, Steps in the Process of Controlling, Essentials of
an Effective Control System
Final Examination
RECOMMENDED BOOKS
1. Principles and Practice of Management 1998 Edition, Terry, Prentice Hall USA.
2. Practice of Management, 1997 Edition P.F. Duck Ker, Macmillion, London.
REFERENCE BOOKS:
1. Fundamentals of Management 2004 Edition, Prof. Fazli Wahid IBMS/CS Agricultural
University Peshawar


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Discipline: BBA
Credit hours: 03
Course code:BBA-103
Course Name:BUSINESS ENGLISH-II
COURSE DESCRIPTION/OBJECTIVE
This course aims at helping students develop a positive, constructive and practical approach to
effective written and oral communication in business and professional settings.
Audience awareness, developing a design, handling questions and answers, personal presence,
style and body language are some other aspects that will be discuses
INDENTED LEARNING OUTCOMES

By the end of this course it is expected that the student will be able to:
1. Communicate in clear, concise correspondence to meet the diverse needs and multiple
purposes of business and social communication situations. Presentations, interviews,
meetings and conferences are an integral part of any professional environment. Well-
prepared and well-executed presentations leave an indelible impression on superiors,
peers and subordinates alike.
2. Students will learn to use graphics, audio-visual aids and audience handouts in an
effective manner
COURSE CONTENTS

Week – 1 Paragraph Writing
Week – 2 Comprehensions& Précis Writing

Week – 3 Dialogue Writing & Discussions and Presentations
Week – 4 Importance of web sites in business
Week – 5 How to launch a product
Week – Political influences on the banking sector of Pakistan
6&7 Fate of luck which plays important role in our industry
MID TERM
Week – 9 Proof Reading&Letters& Paragraphs
Week – Articles
10
Week – How to make your sentences alive?
11
Week – What is emphasis?& Emphasis by Weight
12
Week – Grammatical Weight& Emphasis by Position
13
Week – Emphasis by Separation and Isolation
14
Week – Emphasis by Repetition
15
Final Examination
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RECOMANDED BOOKS:
1. Business Communications by Wills
2. Exploring the World of English by Saadat Ali Shah.3. Business Opportunities by Vicky
Hollet
REFERENCE BOOKS:
1. Practical English Usage


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Discipline: BBA
Credit hours: 03
Course code:BBA-111
Course Name: BUSINESS MATHEMATICS
COURSE DISCRIPTION:
This course is built upon the mathematical concepts, principles and techniques that are useful
in business management. The main objectives of the course are to enhance students‟
competency in application of mathematical concepts in solving business management
problems and to improve their level of quantitative approach.
LEARNING OUTCOME
Upon the successful completion of this course, you should be able to:
1. Mathematical Function
2. Building and solving linear and quadratic equations
3. Types of functions
4. Matrices and its applications
5. Determinants and its applications
COURSE CONTENTS
Week Functions : Domain and Range Considerations, Restricted Domain and Range,
1&2 Multivariate Functions, Types of Functions, Constant Functions, Linear Functions,
Quadratic Functions, Cubic Functions, Polynomial Function, Rational Functions,
(Application of the above functions in Business)
Week Revenue, Cost and Profit Application: Revenue Applications, Cost Applications, Profit
3&4 Applications,Graphical representation of Functions, Graphing Functions in two
Dimensions
Week –5 Two- Variable Systems of Equations: Graphical Analysis, Slope- Intercept Relations,
Graphical Solutions
Week Linear Programming: Requirements (properties) of an LP problem, Basic assumptions
6&7 of an LP-Problem, General formulation of LP Problems, Some examples to formulate of
LP Problems, Solution of LP Problems, Explanation of the Graphical Method, Solving
maximization Problems by using graphic method, Solving minimization Problems by
using graphic method
MID TERM
Week Matrix algebra: Introduction, Matrix addition and subtraction, Matrix multiplication,
9&10 Determinant of matrix, Solution of linear equation by inverse of a matrix
Week Marginal Approach to Profit Maximization: Marginal Revenue, Marginal Cost, Break
11&12 - Even Models, Break Even Analysis
Week Integral Calculus: Revenue and Cost Functions, Rules of IntegrationApplications
13&14 Exponential and Logarithmic Functions: Application of Exponential Functions,
Logarithms and logarithmic Functions
Week – 15 Interest and its Computation: Simple Interest, Compound Interest, The Power of
Compound Growth, Single Payment Computation, Compound Amount, Present Value,
Other Application Of the Compound Amount Formula, Effective Interest Rates
Final Examination
RECOMMENDED TEXT BOOKS

1. Applied Mathematics For Business, Economics, And The Social Sciences, Frank S. Bud
Nick, (Fourth Edition).
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2. Business Mathematics, Mirza Mohammad Hassan And Mohammad Ali Mirza.
REFERENCE Books:
1. Modren Mathematics With Applications To Business And The Social Sciences,Ruric E.
Wheeler And W.D.Peeples,Jr(Fourth Edition).
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Discipline: BBA
Credit hours: 03
Course code:BBA-151
Course Name: FUNDAMENTALS OF ACCOUNTING
COURSE DESCRIPTION/OBJECTIVES
The primary aim of Financial Accounting is to provide students with an introduction to the
process and function of financial reporting. Whilst a large proportion of the course is aimed at
understanding accounting as a process, taking a preparers‟ perspective, we will also seek to
develop an understanding of the importance of the role of accounting in today’s society.
LEARNING OUTCOMES
1. The language of accounting and financial reporting;
2. Complete Accounting Cycle
3. Preparation and the role of Journal, Ledger and subsidiary books
4. Preparation of balance sheet, profit and loss account and cash flow statement

Week Introduction: Purpose and Nature of Accounting, Various areas of Accounting, Forms of
1&2 Business enterprises, Accounting Information users, GAAP, Accounting Systems.
Accounting Terminology
Week
3,4,5,6 Recording Business Transactions: Types of Accounts. Debit & Credit Rules.Journal,
Ledger, Trial Balance; Accounting equation.
Week –7 Measuring of Business Income: Preparation of Income Statement, Statement of

Owner’s Equity. Adjusting Process. Preparation of Balance Sheet, Closing Entries.
Preparation of Work sheet,
MID TERM
Week
9,10,11 Controlling Accounts & Subsidiary Ledger Accounts. Special Journal for Purchase
&Sales, Purchase Returns & Sales Returns. Cash Receipts and Cash Payment Journal,
Accounts Receivables & Accounts Payables
Week Control of Cash Transactions and Bank Reconciliation Statement. Cash Book. Bank
12,13 Reconciliation Statement.
Week Capital &Revenue: Capital& Revenue Expenditures, Capital & Revenue Receipts,
14&15 Capital & Revenue Profits, Capital & Revenue Losses.

Final Examination
RECOMMENDED TEXT BOOKS:

1. Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions,
McGraw Hill, Inc
2. Eric G. Flamholtz, Diana TroikFlamholtz, Michael A.Diamond: Principle of
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Accounting, Macmillan Publishing Co. New York
REFERENCE TEXT BOOK:

1. Frankwood: Business Accounting-I, Business Accounting-II
2. Meigs and Meigs, Accounting for Business Decision, 9 th Edition/Latest Edition


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Discipline: BBA
Credit hours: 03
Course Name: MACRO-ECONOMICS
COURSE DESCRIPTION
This course aims at giving students knowledge about the working of a mixed economy at the
aggregate level under pinning of aggregate output and income determination, key macro-
economic problems and major policy debate. The basic themes are extended to find out how
the disciplines of national income, macro -economics in closed and open economy, macro-
economic stabilization policies, macro-economic components (consumption, saving, private
investment, interest etc.), public finance, money and banking link up with conventional
macroeconomics.
LEARNING OUTCOME
At the end of this course, students will be able to:
1. To become familiar with and readily use economic terminology.
2. To learn about the analytical approach economists take to the problem of scarcity.
3. To gain an intuitive understanding of macroeconomic theory and application.
4. To acquire better critical thinking skills through the analysis of present day economic
issues.
5. To provide a foundation for possible careers in business, government, academic or other
sectors.
6. To develop a conscious recognition of economics in the world around us.
COURSE CONTENTS
Week-1 Introduction: Introduction to Macroeconomics, Principles of Macroeconomics,
Objectives and Tools of Macroeconomics.
Week
2,3 National Income Accounting: The Economy’s Income and Expenditure, Measuring
Gross Domestic Product. (GDP), The components of GDP/GNP, Real Versus
nominal GDP, Keynesians Three Sector Macroeconomic Model.
Week Money and Interest:
4&5 Definition of Money, Barter System and its difficulties, Kinds of Money, Functions
of Money, Quantity Theory of Money, Keynesian Theory of Money.
Week – 6 Aggregate Demand and Aggregate Supply.
Introduction, Deriving the Aggregate Demand and supply Curve, Movements and
shifts along Demand and Supply Curve, Market equilibrium
Week – 7 Consumption, Investment and Savings.
Introduction, Keynes Consumption Function, Marginal propensity to consume,
Average propensity to consume.
MID TERM
Week – 9 Consumption, Investment and Savings.
Business fixed investment, Residential Investment, Inventory Investment. Functions
of savings.
Inflation and Unemployment.
Week Definition, Measure of Inflation, Types of Inflation, Demand Pull Inflation, Cost
10&11 Push Inflation, Identifying Unemployment, Theory of Efficiency wages.
Week – 12 Taxation
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Introduction, Canon of Taxes, Kinds of taxes, Sources of Govt. Revenue,
Government Expenditure.
Week -13 Business Cycle.
Introduction.
Trade Cycle Theories.
Week – 14 Monetary Policy
Definition of Monetary Policy, Objectives of Monetary Policy, Tools of Monetary
Policy.
Week – 15 Fiscal Policy.
Definition of Fiscal Policy, Objectives of Fiscal Policy, Tools of Fiscal Policy.
Final Examination
RECOMMENDED BOOKS
1. Shapiro Edward, latest edition, Macroeconomic Analysis.
2. Mankiw N. Gregory, fifth edition, Macroeconomics.
3. Mankiw N. Gregory, fourth Edition,Brief Principles of Macroeconomics.
REFERENCE BOOKS:
1. Sumuelson, Economics Seventh Edition,
2. Shahid Hamid Macroeconomics.
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BBA
SEMESTER – 03
BBA-251 Principles of Marketing 3

BBA-152 Financial Accounting 3
BBA-112 Business Statistics 3
BBA-104 Business Communication 3
BBA-108 Introduction to Computer 3
Page 29 of 151
Discipline: BBA
Credit hours: 03
Course code:BBA-251
Course Name:Principles of Marketing
COURSE DESCRIPTION
This course is designed to introduce foundations of marketing as they relate to the whole
business enterprise. This course will focus on developing an understanding of key marketing
concepts. The objective of this course, specifically, is to enhance the conceptual knowledge
of marketing as applicable to decision making process with a focus on tactical marketing mix
decisions. Further it will provide the student with a comprehensive framework to evaluate
marketing decisions and to create successful marketing initiatives. The course, will therefore,
provide an understanding of the principles of marketing in relation to the product and services
including the planning process, organizing the marketing functions, implementing the
marketing decisions keeping in mind the ethical, legal and societal consideration.
LEARNING OUTCOMES
By the end of this course it is expected that the student will be able:
1. Understand the marketplace and the consumers.
2. Understand the elements in marketing mix and their application in marketing
decisions.
3. Outline the functions of marketing communication.
4. Discuss social responsibility and ethics in marketing.
5. Understand the importance of customer relationship in marketing and the creation of
customer value.

Week-1 Understanding Marketing and Marketing Process
What is marketing?, Marketplace and customers needs, Basic functions of
marketing ,Importance of marketing
Week - 2 Marketing Strategy: Building strong customers relationship

Defining marketing role, Marketing strategy and marketing Mix, Managing the
marketing efforts
Week - 3 Consumer Buying Behavior.

What influence consumers behavior, Types of buying decision behavior, The buying
decision process, The buying decision process for new products
Week – 4 Business markets and Business Buyers’ Behavior

Business markets, Business buying behavior, Stages in business buying process,
Institutional and government markets
Week – 5 Market Segmentation, Targeting and positioning for competitive advantage
Market Segmentation, Market Targeting, Differentiation and positioning
Week – 6 Product and Services Marketing Strategies.

What is product and service, Level of product and services, Product and services
classification, Product and services decision, Services marketing
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Week – 7 New Product Development and Product Life Cycle Strategies.
New product development strategies, New product development process, Product life
cycle strategies
MID TERM
Week – 9
Developing pricing Strategies
What is price?, Setting price, Price adjustment strategies, New-product pricing
strategies, Price changes
Week Marketing channels and Supply Chain Management.

10&11 Nature and importance of marketing channels, Various marketing channels, Channel
design decision, Channel management decision
Week Retailing and Wholesaling
12&13 Types of retailers, Retailers marketing decision, The future of retailing, Types of
wholesaling, Wholesalers marketing decision, Trends in wholesaling
Week – 14 Integrated Marketing Communication.

The marketing communication mix, A view of communication process, Steps in
developing effective communication, Socially responsible marketing communication
Week – 15 Advertising and Public Relations.
Setting advertising objectives, Types of advertising, The advertising decision
process, The role and impact of public relation, Major public relation tools.
Week – 16 Group Presentation
Final Examination
RECOMMENDED BOOKS
1. William J. Stanton and Charles Furtrell, Fundamentals of Marketing
2. The Principles of Marketing by Philip Kotler and Gray Arms
3. PRINCIPLES OF MARKETING --- MichaelJ.Etzel, BrvceJ.WalkerWilliamJ.Stanton
Stanton11th Edition McGraw Hill-1997
4. PRINCIPLES OF MARKETING --- Thomas C. Kinnear, Kenneth L-
th
BernHardt,4 Edition KathleemA.Krentler, Honper Collin College Publishers


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Discipline: BBA
Credit hours: 03
Course code:BBA-152
Course Name:FINANCIAL ACCOUNTING
COURSE DESCRIPTION
The primary aim of Financial Accounting is to provide students with an introduction to the
process and function of financial reporting. Whilst a large proportion of the course is aimed at
understanding accounting as a process, taking a preparers‟ perspective, we will also seek to
develop an understanding of the importance of the role of accounting in today’s society.
LEARNING OUTCOMES
1. The language of accounting and financial reporting;
2. Complete Accounting Cycle
3. Preparation and the role of Journal, Ledger and subsidiary books
4. Preparation of balance sheet, profit and loss account and cash flow statement.

Week Accounting Concepts: (Review)
1&2 GAAP, The Consistency Principle, The Disclosure Principle, Materiality Principle,
Conservatism Principal, International Accounting Standards-Overview.
Week Partnership Accounts:
3&4 Introduction,Formation, Admission & Liquidation, Division of Income,
Week Corporation Accounting:
5,6,7 Introduction, Formation of Corporation, Types of Capital ,Types of Shares/Stock &
Debentures/Bond,Accounting process for issue of shares and Debentures,
Preparation of Corporation’s Balance Sheet,
MID TERM
Week Statement of Cash Flow:
9&10 Introduction &Purpose,Classification of Cash Flow, Preparation of Cash Flow
Statement
Week Plant Assets & Depreciation:

11&12 Categories of Plant Assets. Depreciation Methods MACRS Methods. Amortization
& Depletion Methods
Week Inventories:
13,14,15 Introduction, Types of Inventories.
Inventory costing Methods
LIFO, FIFO, AVERAGE
Final Examination
RECOMMENDED / REFERENCE BOOKS:

1. Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions,
McGraw Hill, Inc
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2. Eric G. Flamholtz, Diana TroikFlamholtz, Michael A.Diamond: Principle of
Accounting, Macmillan Publishing Co. New York
3. Frankwood, Business Accounting-I and Business Accounting-II
4. M.A.Ghani, Principles of Accounting.
5. Fundamentals of Accounting, Aftab Ahmed



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Discipline: BBA
Credit hours: 03
Course code:BBA-112
Course Name:BUSINESS STATISTICS
COURSE DESCRIPTION
The main objectives of the course are to enhance students‟ competency in application of
statistics to solve business management problems and to improve their level of quantitative
sophistication for further advanced business analysis.
LEARNING OUTCOMES
At the conclusion of this course, the student will be:
1. Data description and data presentation in a business environment;
2. Measures of Central Tendency
3. Measure of Relative Dispersion
4. Use of index numbers
5. Basic probability concepts and probability distributions as an aid to business decision
making.
COURSE CONTENTS
Week What is Statistics?
1&2 Introduction to Statistics, Key Statistical Concept, Practical Application, How managers
use Statistics
Week Collection and Presentation of data
3&4 Types of Data, Collection of Primary and Secondary Data, Presentation of Data,
Frequency Distribution, Stem and Leaf Diagram, Graphical Techniques for Quantitative
data, Scatter diagrams, Pie Charts, Bar Charts and Line Charts
Week Numerical Descriptive Measures
5&6 Measures of Central Location, Measures of Variability, Interpreting the Standard
Deviation and Coefficient of Variation, Measures of Moments and Skewnes
Week – 7 Index Numbers
Simple and Composite Index Numbers, Main Steps in the Construction of Index
Numbers of whole sale Prices, Fixed Base Method and Chain Base Method, Weighted
and Un-weighted Index Numbers, Quantity Index Numbers
MID TERM
Week Simple Regression and Correlation
9&10 Simple Regression, Deterministic and Probabilistic Models, Simple Linear Regression
Model, Standard Deviation of Regression Estimate, Correlation, Pearson Product
Moment Correlation Coefficient
Probability
Week Introduction, Assigning Probabilities to events, Conditional Probability , Rules of
11&12 Probability, Independent and Dependent Events
Week Random Variables and Probability Distributions
13,14,15 Introduction, Distribution Function, Discrete and Continuous Random Variables and its
Density Functions, Binomial and Poisson probability Distributions, Normal Probability
Distribution
Week- Presentation Session
16
Final Examination
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RECOMMENDED/ REFERENCE BOOKS:
1. Introduction to Statistical Theory, Part 1, by Prof. Sher Muhammad Chaudhry.(2009
Edition)
2. Basic Statistics for Business and Economics by EARLK. BOWN AND MARTIN
STARR
3. Introduction to Business Statistics 2004 Edition, Shamim Khan, Research and
Development Center Peshawar
4. Spiegel, M.R. Schiller, J.L and Sirinivasan, R.L. (2000) “Probability and Statistics”
2nd ed. Schaums Outlines Series. McGraw Hill. N.Y.



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Discipline: BBA
Credit hours: 03
Course code:BBA-104
Course Name:BUSINESS COMMUNICATION
COURSE DESCRIPTION
In this rapidly changing world communication has become very vital and important. Every
time we have to contact each other for many reasons and without communication either for
ourselves or on the behalf of the organization we cannot make progress in any sphere of life.
Communication plays a major role in all human activity. It is part of our culture. Within the
business community, public and private organizations, and the professions communication is
associated with the more specific activities of interacting, informing, instructing and
persuading. People who possess demonstrable skills in these activities are employed, prized
and promoted. If businesses are to survive in an increasingly competitive and information-
oriented environment they will need trained. Communicators, who can speak, write and
interact with others efficiently, effectively and professionally. This course is intended to
provide participants with advanced understanding of the concepts and principles of
professional business communication and to support the development of their skills in
interpersonal, spoken and business related communications through practice and feedback.
LEARNING OUTCOMES
Upon successful completion of this course, students are expected to have improved their:
1. Level of self-awareness and understanding of how self-awareness influences
communication.
2. Analytical ability in relation to business communication.
3. Ability to communicate with others and in particular their conflict resolution and
negotiation Skills.
4. Ability to communicate as a member of a team and identify and resolve communication
Problems in teams. Understanding of communication patterns in organizations

Week The art of listening, The importance of listening
1&2 Improving listening efficiency
Effect of listening on other communication skill
Week Listening & Job Success, Practice, Ready torespond every question.
3&4 Meeting & Conference Participation: Qualities of effective speaking, Creatingfavorable
impression, Enunciation, pronunciation
Week Interviewing: What is interview?, Physical and mental preparation, Knowing your
5&6 abilities, Getting information about company, Body language, What to do during
interview, Kinds of interview, Follow up communication
Application Packages: Resume writing, Chronological resumes, Skills resumes.
Week – 7 Preparing different resume for different jobs, What do your employer wants to
Know about you, Covering letter, What should be there in covering letter?,
MID TERM
Week Planning & Writing: Business letter format & letter styled, Arrangement styles of letters,
9&10 Punctuation styles for business letters, A final word
The Psychology of Effective Communication: Principles of Communication Psychology.
Week
11&12
Week What do we know about Human Behavior, Non-verbal communication,Promoting
13,14,15 Goodwill, Stimulating desired reaction?
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16
Final Examination
RECOMMANDED / REFERENCE BOOKS:

1. Bov’ee D. Philips: Business Communication Today
2. Himstreet& Batty: Business Communication
3. Kitty O Locker: Business & Administrative communication.• Stewart,
Zimiber&Clark:Business English & Communication
4. Murphy: Business Communication


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Discipline: BBA
Credit hours: 03
Course code:BBA-108
Course Name: INTRODUCTION TO COMPUTER
COURSE DISCRIPTION
The progress in Information Technology (IT) has been very rapid: new concepts and
technologies are constantly emerging and are leading to the development of new products and
innovative applications. IT is also expected to fuel development of next generation
technologies in other disciplines. IT has become a critical tool for economic, business and
social development and will play a pivotal and catalytic role in our nation's progress.
LEARNING OUTCOMES
Through this course, students will be able:
1. To know and understand the working of Computers, its Peripheral Devices; differentiate
between Multi-Tasking and Multi Processing. Learn basic principles of using Windows
operation system. Be able to understand the basics of networking, its emerging
technologies. As the technology changes day by day and improves every day it is
becoming almost impossible for a person to accomplish any task without help of
computer. In general, develop an intuitive sense of how computers work and how they
can be used to make their academic and professional life work more efficient.
2. To Increase productivity through the utilization of Microsoft Office applications such as
Word, Excel, PowerPoint and Outlook, with greater efficiency. This course will help
them master their skills in these commonly used commercial and professional softwares
including MIS & ERP’s.

Week INTRODUCION & HISTORY OF COMPUTER
1&2 Computer (Definition),Characteristic of Computer, Function of Computer
Brief History, Computer Generations, Types of Compute, Classification of Computers
Week Listening & Job Success, Practice, Ready torespond every question.
3&4 Meeting & Conference Participation: Qualities of effective speaking, Creatingfavorable
impression, Enunciation, pronunciation
Week – 5 OPERATING SYSTEM & DATABASE MANAGEMENT SYSTEM (DBMS).
Programming Languages Introduction to DBMS Types of DBMS
Week – 6 INTERNET & WORLD WIDE WEB
Uses and Feature of Internet, Creating Dialup Connection for Internet
Web Browsing.
Week – 7 E-COMMERCE & ON-LINE BANKING / SHOPPING
Introduction of E-Commerce, Types of E-Commerce, Benefits of E-Commerce
Features On-Line Banking / Shopping, Tips & Techniques.
MID TERM
Week NETWORK & DATA COMMUNICATION
9&10 Benefits / Uses of Network, Types of Network
INTRODUCTION TO GUI (Graphical User Interface)
Week Desktop, Icons, Start Menu, Programs, Settings, Control Panel, Display, Date & Time,
11&12 Keyboard / Mouse, Shutdown
Week INTRODUCTION TO MS-OFFICE
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13,14,15 MS-Word , MS-Excel, MS-Power Point
16
Final Examination
RECOMMENDED / REFERENCE BOOKS

1. Introduction to Computer by Peter Norton,
2. Mastering Microsoft Office 2000 by Gini Courter , Anneth Marquis Professional Edition
3. Computer Fundamentals Concepts, Systems & Applications, by P.K. Sinha
4. Fundamentals Concepts of Computer System by Asiya Sultan &AmenaNudrat.


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BBA
SEMESTER – 04
BBA-201 Human Resource Management 3

BBA-252 Marketing Management 3
BBA-253 Organizational Theory Behavior 3
BBA-153 Business Finance 3
BBA-106 Logic and Critical Thinking 3
BBA-113 Statistical Inference 3
Page 41 of 151
Discipline: BBA
Credit hours: 03
Course code:BBA-201
Course Name:HUMAN RESOURCE MANAGEMENT
COURSE DESCRIPTION
Organizations succeed through efficient and effective use of resources; central to the
resources is human resources. It is therefore imperative to know how organization maintain &
retain its human resources. The course is designed to give students insight of theoretical
perspective, concepts, issues and practices in human resource management. This course is
basically designed to provide students the basic understanding of key HRM functions, which
include HR planning, recruitment & selection, compensation, performance evaluation, and
training & development. Since human resource provides a competitive advantage that
ultimately has a vital role in success and effectiveness of any organization, this course
emphasizes on the understanding of the basic concepts of managing human resource and their
applications in today’s organizations. The course is designed to help the students understand
if western human resource management theories and practices have any relevance to the local
settings. The course will also discuss the Islamic perspective of managing human resource.
LEARNING OUTCOMES
At the end of this course, students should be able to:
1. Determineacomprehensive knowledge of the activities and decisions that inform the
employment relationship and management including recruitment, selection, training,
health and safety, employment laws, motivation, and productivity of employees.
2. Relationship between HRM theories with practical life and diverse culture.
3. Understand the different phases of HR process like planning, recruitment, selection,
training, development, compensation, reward, compensation, bargain and negotiation.
WEEK WISE DISTRIBUTION OF COURSE CONTENTS
Week THE HUMAN RESOURCE FRAMEWORKS
1&2 Introduction to Human Resource Management, Objectives of Human Resource
Management, Human Resource Management Activities , External Organizational
Challenges to Human Resource Management, Internal Organizational Challenges to
Human Resource Management
Week HUMAN RESOURCE PLANNING
3&4 Need for Human Resource Planning, Factors Shaping Organization Demand for
Human Resources, Forecasting Techniques for Human Resource, Career Planning
Defined, Advantages of Career Planning, Major Actions Aiding Career Development
Week – 5 RECRUITMENT & SELECTION
Definition of Recruitment, Recruitment Process, Constraints and Challenges of
Recruitment Process, Recruitment Channel, Selection Defined, Selection Process
Week – 6 EQUAL EMPLOYMENT OPPORTUNITY
HRM in Global Environment Current Issues
Week – 7 PERFORMANCE APPRAISAL
Introduction to Performance Appraisal, Uses of Performance Appraisal, Elements of
Performance Appraisal Systems Appraisal Methods
MID TERM
Week – 9 TRAINING AND DEVELOPMENT
Difference between Training and Development, Steps to Training and Development
Week – 10 INTERACTIVE CONFLICTS AND NEGOTIATION SKILLS
Individual Conflicts , Interpersonal Conflicts .Inter Group Behavior and Conflicts
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Organizational Conflicts , Negotiation Skills ,Traditional Negotiation Skills , Newly
Emerging Skills
Week – 11 HEALTH & SAFETY AT WORK PLACE
Introduction, Important of Health & Safety at Work, Health & Safety Policies &
Implementation , Changing attitude to Health & Safety
Week – 12 COMPENSATION AND BENFITS

Objectives of Compensation Management, Challenges affecting Compensation
MOTIVATION & REWARD SYSTEM

Week-13 Concept of motivation, Reward system, Motivation techniques, Employees Disciplines
Week COLLECTIVE BARGAINING & INTERNAL EMPLOYEE
14,15 RELATIONS
The Collective Bargaining Process, Bargaining Issues A Global Perspective of IER
Week – 16 Group Presentations

Final Examination

1. Human Resource & Personnel, William B. Werther& Keith Davis
2. McGraw Hill.
3. HUMAN RESOURCE MANAGEMENT, Bernardin& Russell, latest Edition.
4. McGraw Hill.
5. ORGANIZATIONAL BEHAVIOR, Fred Luthans. Latest Edition, McGraw Hill.
6. Organizational Behavior, Robert Kreitner&Angelokinicki , Latest Edition, IR
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Discipline: BBA
Credit hours: 03
Course code:BBA-252
Course Name:MARKETING MANAGEMENT
COURSE DESCRIPTION
This course is concerned with the development, evaluation, and implementation of marketing
management in present day environments. The course deals primarily with an in-depth
analysis of a variety of concepts, theories, facts, analytical procedures, techniques, and
models. In implementing marketing management strategies the actors and activities may
differ but a systematic framework and understanding of marketing management and strategy
helps to design and implement the appropriate program? Accordingly the students will
develop a solid foundation of the fundamental marketing decision-making tools and
management of all of the elements of the marketing plan.
LEARNING OUTCOMES
At the end of the course the students should be able to:
1. Understand the nature and purpose of marketing in business.
2. Application of marketing concepts in different types of the business environments.
3. Understand the internal and external environment and decision making in both
environments.
4. Determination of the market demand and development of the corporate strategy to fulfill
this demand.
5. Apply and practice the concepts of marketing in the marketplace within the ethical
standards of cultural diversity, religion and mankind.

Week-1 Understanding marketing management
What is marketing management?, Functions of marketing management
Scope of marketing management, Evolution of marketing management, Develop
culture value and relationships through marketing, Customer perceived value,
monitoring satisfaction.
Week-2 Scanning the marketing environment
Analyzing the macro environment, Needs and trends, Identifying the major forces,
Demographic environment, Social-culture environment, Economic environment,
Natural environment, Technological , Political-legal, Influence of these forces over
marketing decisions.
Linking marketing and corporate strategies
Developing marketing strategies and plans, The value delivery process, The value
chain process, Core competencies, Central role of strategic planning, Define corporate
or business mission, Establishing strategic business units/ SWOT analysis, Marketing
innovation.
Week-3 Consumer behavior
What influence consumer behavior , Cultural factors, Social factors, Personal factors,
Psychological factors
Week-4 Organizational markets
Business markets v/s consumer markets, Market structure and demand, Institutional
markets, Government markets
Week – 5 Turning marketing information in action
Definition , Gathering information , Marketing database system, Marketing
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intelligence, Marketing research process, Steps involve in marketing research
Week – 6 Identifying market segments& targets
Levels of market segmentation , Segment marketing, Niche marketing, Local
marketing, Bases for segmenting consumer markets, geographic, demographic,
psychographic, behavioral. Market targeting, Effective segmentation criteria ,
Evaluating & selecting the market segments, Additional considerations
Week – 7 Developing new products
New product options, Make or buy, Types of new product, Challenges in new product
development , The innovation imperative, New product success , New product failure,
Organizational arrangements., Budgeting for new product development, Organizing
new product development
MID TERM
Week – 9 Managing products and brands
Concept development and testing, Marketing strategy development, Product
development ,Market testing, Commercialization, The consumer adoption process,
Stages, Factors influencing the adoption process
Week – 10 Designing and managing marketing channels
The importance of channels, Channel development, Developing distribution channels
,Roles of marketing channels, Channel management decisions, Channel integration and
system
Week – 11 Wholesaling & Retailing
Trends in wholesaling, Types of retailers, The retail environment, Marketing decisions
Week – 12 Integrated marketing communication and direct marketing
The role of marketing communications, Marketing communication, brand equity and
sales. The communication process model, Select the communication channels,
Deciding on the market communication mix
Advertising, sales promotion and public relations
Week-13 Developing and managing advertising program, Setting objectives, Deciding the
advertising budget, Deciding media and measuring effectiveness, Sales promotion,
Objectives, Major decisions, Public relations, Marketing public relations, Major
decisions in marketing public relations
Week-14 Personal selling and sales management
Principles of personal selling, The six steps, Sales force structure, Sales force size,
Managing sales force, Recruiting and selecting representivities, Training and
supervising, Monitoring, evaluating
Week -15 Building the price foundation
Arriving the price foundation, Setting the price
Step:1 selecting the price objective, Step;2 determining demand, Step:3 estimating
costs, Step:4 analyzing competitors, Step:5 selection pricing model, Step:6 selecting
final price, Adopting price
Final Examination

1. Philip Kotler Kevin lane kller,ArahamKoshey, 13th edition
2. Mc-Graw Hill,Co,11th edition
3. Marketing management; by Peter R Dickson,2nd edition.
4. Marketing a strategic approach; McColl-Kennedy&Kiel
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Discipline: BBA
Credit hours: 03
Course code:BBA-253
Course Name: ORGANIZATIONAL THEORY BEHAVIOR
COURSE DESCRIPTION
The course objective is to introduce students to topics in human behavior in business working
environment. Motivation, leadership, job stress, group dynamics and interpersonal
relationships within the context of the work place are some of the issues covered in the
course. Workers’ attitudes, behaviors, and experiences are endlessly fascinating subjects that
have a number of important implications, because organizations are an integral part of many
people’s lives. Unfortunately, misconceptions about how to manage people and run an
organization abound. This course will provide a theoretical foundation that students can use
to evaluate organizational phenomena and managerial practices. It will start at the individual
level with topics such as learning, personality, interpersonal perception, values, ethics, and
motivation. It will then examine how individuals fit together into groups and teams. Finally,
the course will discuss organizational culture and structure, and examine how these concepts
can influence behavior in the organization. This course will provide an opportunity to apply
communication, teamwork, critical thinking, and information synthesis skills in many
different ways.
LEARNING OUTCOMES
Upon completion of this course, students should be able to:
1. Understand the components of individual behavior and group behaviors in the
organizational context.
2. Understand the relevance of the OB theories and practices, emphasized by Western texts,
in local settings.
3. Understand the Islamic perspective of understanding and directing human behaviour
towards achievement of goals.
4. Understand the causes of job dissatisfaction and stress as well as methods of improving
job satisfaction and dealing with stress.
5. Analyze the impact of individuals and team behaviour on organizational productivity
6. Evaluate the impact of organizational structure, design, culture and change
7. Synthesize various theories of motivation and leadership and understand their application
to workplace.
WEEK WISE DISTRIBUTION OF COURSE CONTENTS

Week-1 INTRODUCTION TO ORGANIZATION BEHAVIOR
The Challenges to the Modern Management, Undergoing a Paradigm Shift , The new
Perspective of Management, Theoretical Framework of OB, Organizational Behavior
Model
Week-2 REVIEW OF PERCEPTION PROCESS
The Nature and Impact of Perception, Sensation versus Perception, Sub Processes of
Perception, Perceptual Selectivity, External Attention Factors, Internal set Factors
Week-3 PERCEPTUAL ORGANIZATION
Impression Management, The Process of Impression Management, Employee
Impression Management, Strategies
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Week- PERSONALITY AND ATTITUDES
4&5 The Development of Personality and Socialization, The Nature and Dimensions of
Attitudes, Components of Attitudes, Antecedents of Work-Related Attitudes ,
Functions of Attitudes, Changing Attitudes
Week – JOB SATISFACTION
6&7 Organizational Commitment, Meaning and the Outcomes of Organizational
Commitment
MID TERM
Week – 9 MOTIVATION NEEDS & PROCESSES
The Meaning of Motivation, Primary Motives, Secondary Motives, General Motives
Content Theories of Motivation, Maslow’s Need Hierarchy Theory, Herzberg’s Two
Factors Theory, Adlerfer’s ERG Theory
Week – 10 LEARNING PROCESS
The Theoretical Processes of Learning, Behaviorist Theories , Social Learning
Theories, Principles of Learning, Punishment and Reinforcement
Week – 11 POWER AND POLITICS
The Meaning of Power, Classification of Power, Political implications of Power
Week – 12 CHANGE MANAGEMENT
Introduction, What do you mean by Change? Change Models, Guidelines for Change
Management
STRESS
Week-13 The Meaning of Stress, Causes of Stress, Extra Organizational Stressors ,
Organizational Stressors, Group Stressors, Individual Stressors
Week-14 GROUPS AND TEAMS
The nature of groups, Teams in the work place
Week -15 THE GREAT LEADERS /LEADERSHIP
Leadership in the Environment, Leadership Styles
Final Examination
RECOMMENDED BOOKS:-
1. ORGANIZATIONAL BEHAVIOR—Fred Lauthans, 8th Edition Irwin , McGraw Hill
Publishers, (Latest Edition).
2. ORGANIZATIONAL BHEAVIOR— Robert Kriether, and AnnlgeloKinick, , Irwin
McGraw Hill Publisher,


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Discipline: BBA
Credit hours: 03
Course code:BBA-153
Course Name:BUSINESS FINANCE
COURSE DESCRIPTION
This is a foundation course in finance, designed to develop the ability to use basic tools of
analysis required by financial managers. The objective of this course is to enable student to
understand the role of financial management in today’s world, to learn the nature and
workings of financial markets by acquiring skills in valuation techniques. Aim of the course
is to give an overview and understanding of the characteristics of long term
Learning Outcomes
On completion of the course, students will be able to understand:
1. Role of finance manager and functions of business finance.
2. The basics form of financial statements.
3. Money, its value with respect to time, tools and techniques of time value of money for
investing decisions.
4. Risk and return for investments and portfolio management.
5. Capital structure and concept of cost of capital.
6. Types of Loan, lease and cash management
Week Wise Distribution Of The Course Contents

Week-1 INTRODUCTION
The concepts of Business and Finance, An overview of Financial Management , The
Financial System and environment, An overview of Financial Markets, Interest Rates
and its determinants, An overview of Financial Statements
Week THE TIME VALUE OF MONEY
2&3 Concepts of the Time Value of Money, Relationship to the Capital Outlay Decision,
Future Value of a Single Cash Flow, Future Value of an Annuity , Present Value of a
Single Cash Flow, Present Value of an Annuity
Week- MODE OF FINANCING
4&5 Short term Financing, Term Financing, Long Term Financing, Financial planning /
forecasting, Need for Financial Planning, Steps in Financial Planning, Limitations of
Financial Planning
Week – RISK AND RETURN

6&7 The concept of Risk, Risk Aversion, The Risk - Return relationship, The Types of
Risks Firms Encounter
MID TERM
Week WORKING CAPITAL MANAGEMENT
9&10 Overall Consideration of Working Capital, Characteristics of Current Assets
Week FACTORS INFLUENCING WORKING CAPITAL REQUIREMENTS

11&12 Nature of Business, Seasonality of Operations, Production Policy, Supply Conditions,
Market Conditions, Working Capital Policy, Operating Cycle Analysis :
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Week
13&14 CASH MANAGEMENT: Cash in Narrow and Broad Sense, Motives for Holding
Cash, Monitoring Cash Collections and Disbursements, Cash Management Strategies,
Lock - Box System and Concentration Banking System
Week – 15
TERM LOANS AND LEASES
Term loans, provisions of loan agreements, Equipment financing, lease financing,
Evaluating lease financing in relation to debt financing , Accounting treatment of
leases.
Final Examination
RECOMMENDED/ REFERENCE BOOKS
1. Financial management t.jgahagher and j.d.andrew, jr, mcgraw hill 1997

2. Foundation of financial management---geoffrey a. Hirt, richard d. Irwin, inc. Stanley
b. Block, 1997.
3. Fundamental of financial management, eugene f. Brighjan seventh edition.
4. Fundamental of financial management, jamesc.vanhorne
5. Fundamental of financial management, rameshrao

A variety of techniquees will be used to enhance your learning for this course. These include


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Discipline: BBA
Credit hours: 03
Course code:BBA-106
Course Name: LOGIC AND CRITICAL THINKING
COURSE DESCRIPTION
The most fundamental question of logic is this: Given any two statements, does the one
follow from the other? Thus, the “follows from” or “entailment” relation is central to the
study of logic. The course is not about how people actually reason a subject more appropriate
for psychology or sociology but how one should and should not reason. At the very least, the
object is to introduce students to some of the necessary features of sound reasoning through a
study of both its formal and informal features. Hence, the course has a strong normative
component. Thus, in addition to thinking of logic as the study of entailment, one could think
of it as the study of the difference between good and poor reasoning, particularly as these are
exemplified in arguments.
Critical thinking is good writing skills, is necessary not only to a well-rounded education, but
also to getting along well in one’s private and professional life. Logic alone is not the same as
critical thinking. Moreover, one can no more expect critical thinking to be taught in a single
course than one would expect good writing or effective speaking skills to be taught in a single
course. On the other hand, thinking cannot be “critical” if it violates elementary logical
norms. The discipline of logic brings one to awareness of logic’s norms, and can thereby be
one’s best friend in the attempt to think critically.
LEARNING OUTCOME
1. Students should be able to make distinctions among and identify (a) the truth or falsity of
beliefs and the truth or falsity of statements (b) the truth or falsity of statements and the
validity or invalidity arguments, (c) the emotional appeal of an argument and its logical
force, (d) deduction and induction, (e) arguments and explanations, (f) decision
procedures and proofs.
2. Students should be able to (a) test the validity of arguments using Venn diagrams, truth
tables, and truth trees and (b) construct formal proofs using rules of inference and rules of
equivalence. In order to develop these skills it will be necessary to learn the fundamental
principles of elementary term logic and elementary propositional (or sentential) logic.
3. Students should appreciate the roles of both deduction and induction in science, including
the ways in which these forms of reasoning are used and abused in pseudo-science.
Particularly relevant to these questions is learning to mark the distinction between
auxiliary and ad hoc hypotheses.
Week wise distribution of course contents
Weeks Course Contents logic and critical thinking
Week-1 Definition of Logic
Logic as a science and an art
Scope of logic, the laws of logic
Induction and essential characteristics of induction.
Week Categorical proposition and classes ,Quality, quantity and distribution, The traditional
2&3 square of opposition, Immediate inferences, conversion, Observation, contraposition,
inversion, Existential import.
Week- Symbolism and diagram for categorical proposition, Three basic uses of language,
4&5 Discourse serving multiple functions, The form of discourse, Emotive words
Week – Kinds of agreement and disagreement
6&7 Emotively neutral language
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MID TERM
Week The purpose of definition, The types of definition, Various kinds of meaning
9&10 Techniques for defining
Week Standard form categorical syllogisms, The formal nature of syllogistic arguments,
11&12 Venn diagram techniques for testing syllogisms
Reducing the number of terms in categorical syllogism, Translating categorical
proposition into standard forms
Week Rules and fallacies, Uniform translation, Enthymemes, The dilemma, Informal fallacies
13&14 Fallacies of ambiguity
Week – 15 The avoidance of fallacies
Final Examination
RECOMMANDED/ REFERENCE BOOKS:

1. Irving M. Copi: Introduction to logic
2. KaramatHussain: A textbook of Deductive Logic
3. KaramatHussain: A textbook of Inductive logic



Midterm exam will cons`ist of applied questions, multiple choice and case studies / scenario
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Discipline: BBA
Credit hours: 03
Course code:BBA-113
Course Name:STATISTICAL INFERENCE
COURSE DISCRIPTION
The course will focus on real data applications, active learning, quantitative literacy,
statistical thinking and the use of statistical software. Students will be introduced into the
power of descriptive statistics methods, probability, and the decision making process in
applied business statistics situations. The scope of Statistics has been well recognized over
the years but has very much expanded in the recent years and with the impressive progress in
Computers and research, significant applications to Management Sciences have ever been on
increase. The objective is to give basic knowledge of the subject and familiarity with
techniques to use them effectively
LEARNING OUTCOMES
At the completion of this course students will be able
1. To understand the application of statistics in the field of business
2. To apply the research tools in terms of data collection, presentation and decision
making on its basis
3. To know the practical application of the statistical software in social sciences and how
to derive the results from the raw data.
4. To learn the application of different statistical tool, techniques and methods in
problem solving and decision making
Week wise course contents distribution
Week-1 Statistical Inference
Introduction, Sources of Data, Data type and Problem Objective
Week Sampling and Sampling Distribution
2&3 Introduction, Sampling and Sampling Plans, Errors Involved in Sampling , Sampling
Distribution of the Sample mean, Other Sampling Distributions
Week- Estimation: Describing a single population
4&5 Introduction, Point and Interval Estimates Basic Concepts, Confidence and Interval
estimates of the Mean and Proportion from Large samples, Interval estimates Using the
t-distribution, Determining the Sample Size
Week – Hypothesis testing: Describing a single population
6&7 Introduction, Concepts Basic to the Hypothesis testing ,Testing the population mean
when the Variance is known, Testing the population mean when the Variance is
unknown, Calculating the Power of a Hypothesis Test, Testing the population
Proportion, Large samples
MID TERM
Week-9 Chi-Square Distribution and Statistical Inference
Introduction, Chi-squared test of a multinomial experiment, Chi-squared test of a
contingency table, Chi-square as a test of Goodness of Fit, Inferences about a
Population variance
Week F-Distribution and Statistical Inference
10&11 Introduction, Confidence Interval for the Variance Ratio, Testing Hypothesis about the
Equality of Two Variances
Week Analysis Of Variance
12&13 Introduction, One way Analysis of Variance For Equal and Unequal sample sizes, Two
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way Analysis of Variance without Interaction
Week
14&15 Nonparametric Methods
Introduction to Nonparametric Statistics, The Sign test for Paired Data, Rank sum tests:
The Mann-Whitney U Test and the Kruskal-Wallis Test, One sample Runs Test, Rank
Correlation Test
Time Series and Forecasting

Introduction, Variation in time Series , Trend Analysis, Cyclical, Seasonal and
Irregular Variation, Time Analysis in Forecasting
Final Examination

1. Introduction to Statistical Theory, Part II, by Prof. Sher Muhammad Chaudry.
2. Basic Statistics for Business and Economics by EARLK. BOWN AND MARTIN
STARR
3. Introduction to Business Statistics 2004 Edition, Shamim Khan, Research and
DevelopmentCenterPeshawar.
4. Statistics for Management, Richard I. Levin and David S. Rubin, Prentice-Hall
International, Inc
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BBA
SEMESTER – 05
BBA-117 Managerial Economics 3

BBA-154 Financial Management 3
BBA-202 Entrepreneurship & SME 3
BBA-122 Business Research Methods 3
BBA-109 Office Management Tools 3
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Discipline: BBA
Credit hours: 03
Course code:BBA-117
Course Name:MANAGERIAL ECONOMICS
COURSE DESCRIPTION
For effective resource management a manager has to develop clear policies. Good decision-
making originates from complete understanding of organizational objectives and to achieve
these objectives management has to effectively use its resources. A course in Managerial
Economics helps the manager understand theories and methods in economics as they are
applied to business and administrative decision-making. Managerial Economics identifies
ways to efficiently achieve any of the organizational goals. The course below is designed to
educate students of business administration about using their knowledge of rules of
economics to practical management decision-making.
LEARNING OUTCOMES
This course will enable the students:
1. To understand the role of managerial economics in the business decision-making process
for profit maximization
2. To analyze and evaluate risk and recommend an option for optimal decision-making
3. To analyze and interpret the relationship between factors influencing demand and
quantity demanded
4. To explain and analyze the nature of production and its relationship to costs
5. To select and apply appropriate pricing strategies to imperfect market states
6. To demonstrate an understanding of the legal constraints placed on pricing and
competitive decisions
Week wise distribution of the course contents

Week-1 Introduction
The Scope of Managerial Economics, Definition of Managerial Economics,
Relationship to Economic Theory, Decision Sciences and Functional Areas of Business
Administration, The Theory of the Firm, Functions, Objectives, Constraints and
Limitation of the Theory of Firm, The Nature, Functions and Theories of Profit
Week Optimization Techniques

2&3 Methods of Expressing Economic Relationships, Total, Average and marginal Cost
Optimization by Marginal Analysis, Differential Calculus: The Derivative and Rules of
Differentiation, Optimization with Calculus, Multivariate Optimization, Constrained
Optimization
Week- Demand Theory
4&5 The Demand for a commodity, From Individual to Market Demand, Price Elasticity of
Demand, Point Elasticity, Income Elasticity, Cross Elasticity and Arc Elasticity of
Demand, Price Elasticity, Total Revenue and Marginal Revenue
Week – Demand Estimation
6&7 Introduction to Regression Analysis, Simple Regression Analysis, The Ordinary Least
Square (OLS) Method, Examples, Multiple Regression Analysis, Problems in
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Regression Analysis
MID TERM
Week-9 Demand Forecasting
Qualitative Forecasts, Survey Techniques, Opinion Polls, Soliciting a Foreign
Perspective, Time Series Analysis, Reasons for Fluctuations in Time Series Data
Week Production Theory and Estimation
10&11 The Organization of Production and production Function, The Production Function
with One Variable Input, Total, Average and Marginal Product, The Law of
Diminishing Returns and Stages of Production, The Production with Two variables
Input
Week Cost Theory and Estimation
12&13 The Nature of Costs, Short Run Cost Functions, Short Run Total and per Unit Cost
Curves, Long Run Cost Curves
Week Market Structure
14&15 Market Structure and Degree Competition, Perfect Competition, Price Determination
under Competition, Short Run Analysis of a Perfectly Competitive Firm, Long Run
Analysis of a Perfectly Competitive Firm
Monopoly
Sources of Monopoly, Short Run Price and Output Determination under Monopoly
Long Run Price and Output Determination under Monopoly, Meaning and Importance
of Monopolistic Completion, Meaning and Condition for Price Discrimination
Final Examination
RECOMMENDED BOOKS
1. Dominick Salvatore “ Managerial Economics in a Global Economy” latest Edition,

McGraw-Hill Book, Co, New York
2. Peterson, H. Craig and Lewis W. Cris “ Managerial Economics” 3rd edition,
MicMillan Publishing Company New, York



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Discipline: BBA
Credit hours: 03
Course code:BBA-154
Course Name:FINANCIAL MANAGEMENT
COURSE DESCRIPTION
The module aims at building competence in corporate finance further by extending the
coverage in Business Finance module to include three more of the finance functions –
financial planning and control, working capital management and financing sources. It
continues to emphasize on strategic decision making techniques that best serve the interests
of shareholders, which is to maximize the value of the company.Specific objectives include
developing an understanding of the time value of money; using financial statements in
decision making; and understanding the nature of financial markets, the cost of capital,
valuation of stocks and bonds, management of short-term assets, short-term and long-term
financing, capital markets, and multinational financial management
LEARNING OUTCOMES
The student should be able to:
1. describe and evaluate the basic features of financial markets
2. identify the basic components of nominal interest rates and use them to make expected
return comparisons among assets
3. apply time value of money concepts to complex cash flow scenarios
4. price bonds and other fixed-income financial assets
5. understand the basics of the term structure of interest rates and the yield curve
6. determine the fundamental price for common stock, using the constant-growth dividend
discount model
7. use the Capital Asset Pricing Model to quantify the risk-return tradeoff
8. determine a firm’s weighted average cost of capital
9. evaluate alternative techniques for analyzing project opportunities and budgeting capital
10. apply the net present value criterion to complex capital budgeting problems

Week- 1 The Role of Financial Management
Introduction, What is Financial Management? The Goal of the Firm, Organization of
the Financial Management Function, The Tax Environment, The Financial
Environment
Week The Time Value of Money an Overview
2&3 The Interest Rate, Simple Interest, Compound Interest, Compounding More Than
Once a Year, Amortizing a Loan
The Valuation of Long Term Securities
Distinctions Among Valuation Concepts, Bond Valuation, Bonds With a Finite
Maturity, Preferred Stock Valuation, Common Stock Valuation, Rates of Return (or
Yields)
Week- 4 Financial Statement Analysis
Financial Statements, A Possible Framework for Analysis, Balance Sheet Ratios
Financial Planning and Forecasting
Cash-Flow Forecasting, Range of Cash-Flow Estimates
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Forecasting Financial Statements, Statement of Cashflows
Week-5 Cash and Marketable Securities Management
Motives for Holding Cash, Speeding Up Cash Receipts, Slowing Down Cash Payouts,
Electronic Commerce, Outsourcing, Cash Balances to Maintain, Investment in
Marketable Securities
Week – Accounts Receivable Management
6&7 Credit and Collection Policies
Analyzing the Credit Applicant
MID TERM
Week-9 Capital Budgeting
The Basics of Capital Budgeting, The Concept of Capital Budgeting, Capital
Budgeting Process, Capital Budgeting Decision Making, The Pay Back Method ,The
Net Present Value Method, The Internal Rate of Return Method
Week-10 Capital Budgeting
The Basics of Capital Budgeting, The Concept of Capital Budgeting, Capital
Budgeting Process, Capital Budgeting Decision Making, The Pay Back Method ,The
Net Present Value Method, The Internal Rate of Return Method
Week-11 Cost of Capital/Capital Structure
Creation of Value, Overall Cost of Capital of the Firm
Project-Specific and Group-Specific Required Rate of Return
Week Operating and Financial Leverage
12&13 Operating Leverage, Financial Leverage, Total Leverage, Cash-flow Ability to Service
Debt
Week Receivables Management
14&15 Credit Policy , Credit Policy Variables, Credit Standards, Credit Period, Cash Discount,
Collection Programme, Credit Evaluation, The Three C’s of a Credit Applicant,
Analysis of the Three C’s , Credit Granting Decisions, Control of Receivables
Final Examination
1. FINANCIAL MANAGEMENT --- T.J Gahagher and J.D.Andrew, Jr, Mcgraw Hill
1997.
2. FOUNDATION OF FINANCIAL MANAGEMENT---Geoffrey A. Hirt, Richard D. Irwin,
Inc. Stanley B. Block, 1997.
3. FUNDAMENTALS OF FINANCIAL MANAGEMENT, Prasanna Chandra, Tata
Mcgraw-Hill Publishing Company Limited, New Delhi
4. FUNDAMENTALS OF FINANCIAL MANAGEMENT James C. venhorne

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Discipline: BBA
Credit hours: 03
Course code:BBA-202
Course Name:ENTREPRENEURSHIP& SME
COURSE DESCRIPTION
The objective of the course is too elucidating the role of creativity, entrepreneurial and
innovative business activities and their management, within a domestic and global
environment. The course aims to engender critical analytical skills, creative problem solving
in the development and evaluation of new venture ideas while understanding both the
opportunities and constraints faced by entrepreneurs. This course facilitates development of
skills in conceptualizing, developing, and implementing advertising programs consistent with
a formulated marketing strategy. The framework of advertising is used to expose students to
various concepts, tools, and techniques utilized in making better advertising decision by
competing in a comprehensive project.This course is about learning of risk and failure and
growing from it. It is about learning to forge one‟s ideas into workable business concepts,
commit them to paper, and flesh them out into a reasonable form that can be tested to see if it
could stand up to the demands of the market. The students must write at a top level, argue the
potential of their ideas, and convince investors that their ideas are worth being born in the
marketplace.
LEARNING OUTCOMES
After completing this course, the participants should be able to:
1. Develop an idea for a new venture;
2. Research its potential and understand the risks associated;
3. Undertake marketing, positioning, and customer development;
4. Prepare an analysis of the financial requirements and build a financial strategy for the
new venture, including incremental appreciation of the equity base;
5. Plan for the execution and management of all the relevant functional areas of new venture
including operations, supply chain, information systems, and human resources etc.
6. Identify and prepare legal documents, IP policy, contracts, etc. and
7. Develop a comprehensive business plan for their venture
Week wise distribution of course

Week- 1 Defining Entrepreneurship:
Creation economic organization, dimensions of entrepreneurship.
Week The Macro Environment for Entrepreneurship: process of environmental
2&3 analysis, sources of opportunities, industry and market structure.
Week The Competitive Environment: the perfect competition model, industry analysis,
4&5 buyer power, supplier power, the threats of substitutes, entry barriers, rivalry between
firms, competitor’s analysis.
Week – The International Environment: the macro environment of international
6&7 entrepreneurship, international entrepreneurial strategies, international organization
behavior.
MID TERM
Week-9 Business Plan and Entrepreneurial Strategy: entry wedges, resource based
strategies, strategy and industrial environment
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Week-10 Marketing New Ventures: the marketing of entrepreneurship interface, marketing
concepts and orientation, marketing strategy and sales forecasting.
Week-11 Element of New Ventures: creating the organization
Week SME Definition: Importance of SME, SME in Pakistan
12&13
Week Best Quality Management Practice in SME: customer relation management in
14&15 SME.
Strategies of success of SME: The Business plan. Case study, Practical plan and
Implementation
Final Examination

1. SMALL BUSINESS MANAGEMENT A CASE STUDY APPROACH, Devid Stokes,
Latest Edition.
2. Mare J.Dollinger Entrepreneurship: Strategies and Resources. Austen Press.



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Discipline: BBA
Credit hours: 03
Course code:BBA-122
Course Name:BUSINESS RESEARCH METHODS
COURSE DESCRIPTION
The aim of this course is to provide the students with an insight into the process and
management of Business Research. Students will be exposed to different business scenarios
in which research becomes a vital tool and to a wide range of approaches used in Research
Management. Knowing and understanding the systematic process will help in the
development of necessary skills of research, management and what kind of issues
/limitations are faced by organizations during this process. Through this subject the students
will sharpen their skills for developing a research plan, planning and managing data
collection, qualitative and quantitative data analysis, fundamentals of statistics, report
writing and publishing research.
LEARNING OUTCOMES
At the end of this course, the students should be able to
1. To have the knowledge of the key terms and concepts in the business research process.
2. To enable the students to analyze business situations and apply basic qualitative skills to
solve business problems and developing effective strategies.
3. To enable the students understand all the steps of Research Methodology and its
application to real life business research situation.
4. To understand the scientific research process and awareness of various research
dimensions.
5. To identify problem areas in the organization and to conduct research to help solve these
problems.
6. To establish a strong understanding of both qualitative and quantitative research
approaches.

Week INTRODUCTION
1-3 Business, Definition, Characteristics, Types, Factors Promoting Business, Research,
Definition, Characteristics, Types, the Need for Research, Business Research,
Definition, Characteristics, Types and Need of Research in Business, who does the
Research? Where and why Study Research? Need for Better Business Research and its
Criteria Hall Marks of Scientific Research
Week RESEARCH PROBLUM
4&5 Problem, research problem, definition, causes, types, formulation, importance. The
Research Process, the Theoretical Framework, its Components. The Variables of
research problem, Executive Summary, Main Body, Summary and Conclusions, Plan
of Action.
Week HYPOTHESIS
4&5 Definition and Types of Hypothesis, Definition, Features Types and Needs. The
Development of Hypothesis. The Stages in its Development Hypothesis Testing with
Quantities and Qualitative Data
Week – RESEARCH DESIGN
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6&7 The Research Process the Research Design, Definition, eatures, Functions and
Components Difference B/W Research Design, Proposal & Plan. The Experimental,
Design. Sampling and Sample Definition, Features Types and Needs Population,
Universe, Element and Sample Types of Sample/Sampling the Probability and Non
Probability Sampling
MID TERM
Week RESEARCH INSTRUMENTS
9&10 The Research Process: Research Instruments. Research Survey sample census Surveys
and Pilot Surveys. Data Definition, Nature and Types Primary and Secondary Data.
The Research Process Data Collection Sources, Methods and Settings. Interview
Definition, Nature Features Types, Importance of Data Collection Methods Types of
Interview and Their Respective Units and Demerits
Week DATA COLLECTION METHODS
11&12 Questionnaire, Definition, Nature and Importance. Types of Question and Their
Respective Merits and Demerits. Data Collection Methods Observation, Definition,
Features Types and Importance. Different Types of Observation and their Respective
Merits and Demerits.
Week STATISTACAL TOOLS
13-15 Statistical Terms and Test Used in Business Research Description Statistics. Measures
of Central Tendency and Dispersion Frequencies Data Analysis and Interpretation
Data Completion, Processing Editing, Coding, Representation. Data Analysis,
Programming Validity and Reliability Data Interpretation Research Report Definition
Components, types Research Report Format Title, Table of Contents, Introduction
Final Examination
1. RESEARCH MYTHOLOGY FOR BUSINESS, --- UmmaSekaran, 2 nd Edition

JohniWrley Sons Inc. New York Year 2000
2. BUSINESS RESEARCH --- William Emmoy 1980 Edition Richard D. Irwin Inc.
Illinois USA.
3. 3INTRODUCTION TO BUINESS RESEARCH--- Prof: Fazli Wahid, 2003 Additions,
Research and Development Center Peshawar



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Discipline: BBA
Credit hours: 03
Course code:BBA-109
Course Name:OFFICE MANAGEMENT TOOLS
COURSE DISCRIPTION
This course is designed keeping in view the need and requirement current changing paperless
environment. Students gets the know how to make the use of MS office in data base,
recording, updating, liking, performing calculations, report writing, data presentation and
presenting data in a concise manner for decision making. This course also contains the lab
session which enables the students to have hand on for the most commonly used data
management software and most commonly used software for the accounting information.
LEARNING OUTCOMES
At the end of the course the students will be able;
1. To have command on MS EXCEL, its use in educational, professional, complex
problem solutions and decision making issues.
2. To understand the importance of data base management, its utility and functions in
professional life. This course will enables them to master the MS Access for data
management issues in business administration studies
3. To hand on for SPSS
4. To have practical experience on Peachtree and Quick book

Week MS Excel
1-3 Introduction, Work Books, Work Sheet, Entering and Editing Cells, Selecting Multiple
Cells Working with Number. Inserting and Deleting Rows and Columns, Inserting and
Deleting Cells, Moving and Coping Cells, Creating Formulas, Static Formula,
Dynamic Formula
Week MS Excel
4&5 Inserting Functions, SUM, IF, COUNT, MAX, SUM IF, STDEV, NOW, DATE, AND,
FALSE, IF, NOT, OR, TRUE, FV, FV, IRR, NPV, Format Cell, Validation, Sub Total,
Conditional Formatting
Week MS Access
4&5 Database Management System, Database, Field, Record, Table, Primary Key, Foreign
Key, Relation, Create Table in design view, Create Table by using wizard
Week – MS Access
6&7 Create query in Design view, Create query by using wizard
Create form in design view, Create form by using wizard, Create reports in design
view, Create reports by using wizards
MID TERM
Week Accounting Software
9&10 Peachtree Quick Book
Week Statistical Packages for Social Sciences (SPSS)
11&12 Introduction
Interface of SPSS, Editing, deleting, inserting data
Week Statistical Packages for Social Sciences (SPSS)
13-15 Defining variables, creating variables
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Standard Deviation analysis, Covariance, variance, Coefficient of Variance, Regression
Analysis
Final Examination

1. MS Office 2003 by Microsoft
2. Introduction to Computer by Peter Norton,
3. Mastering Microsoft Office 2000 by Gini Courter , Anneth Marquis Professional
Edition
4. Computer Fundamentals Concepts, Systems & Applications, by P.K. Sinha
5. Fundamentals Concepts of Computer System by Asiya Sultan &AmenaNudrat.


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SEMESTER – 06
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BBA-302 Project Planning and Management 3
BBA-155 Cost Accounting 3
BBA-254 Consumer Behavior 3
BBA-121 Business Law 3
BBA-157 Operations and Production Management 3
Page 75 of 151
Discipline: BBA
Credit hours: 03
Course code:BBA-302
Course Name:PROJECT PLANNING AND MANAGEMENT
COURSE DISCRIPTION
Projects are becoming the major tool for implementing and achieving strategic goals not only
in IT relatedsectors but also in a range of industries. This course explores contemporary
issues in the theory andpractice of project management. It aims to provide students with an
opportunity to find, understand,organize and critically evaluate, and integrate research-based
and practitioner-based knowledgeassociated with managing projects. By the end of the course
students must be able understand all thedifferent dimensions of projects and localize the
relevant methods, approaches and tools in order to adaptthem to the specific situation of the
project. Businesses regularly use project management to accomplish unique outcomes with
limited resources under critical time constraints. In the service sector of the economy, the use
of project management to achieve an organization’s goals is even more common. Advertising
campaigns, voter registration drives, political campaigns, a family’s annual summer vacation,
and even seminars on the subject of project management are organized as projects. A
relatively new growth area in the use of project management is the use of project as a way of
accomplishing organizational reorganization and change. Indeed, there is a rapid increase in
the number of firms that use projects as the preferred way of accomplishing almost
everything they undertake. Not even the most optimistic prognosticators foresaw the
explosive growth that has occurred in the field.
LEARNING OUTCOMES
1. To equip students with the knowledge, need, application and utility of project
management
2. To provide students with knowledge and the skill set that a successful project manager
uses for effective initiation, implementation and termination of a project.
3. Students get knowledge of different players involved in projects as well as an in depth
information regarding organizational structure and communication etc. for project.
4. Students are also taught how to prepare project feasibility study which is the core
outcome of this subject.
5. How to allocate time, cost and quality in the best possible manner.
6. How to plan a project, how to keep record and track of all the project activities in
organized and monitored manner.
7. How to conduct the project audit
8. To have the practical understanding of the course by solving different case studies from
real life.
Week Wise Distribution Of Course Contents

WEEK TOPICS
Week – 1 INTRODUCTION
Definition, Understanding Project Management, The relationship between Project
Management & General Management.
Week PROJECT SELECTION
2&3 Determining Feasibility, Factors for Project Selection Process, External Factors &
Internal Factors, Quantitative Factors & Qualitative Factors
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WEEK TOPICS
Week -4 PROJECT SELECTION MODELS
The Project Model, Phases of Project Management, Criteria/Checklist for Project
Selection, Types of Project Selection Models
Week -5 PROJECT PLANNING

Programs & Projects, Planning Components, Preliminary coordination, Work plans,
Work Breakdown Structure (WBS), Action Plans, Linear Responsibility Chart,
Schedules, Status Reporting
Week -6 BUDGETING
Estimating Project Budgets
Week -7 PROJECT RISK MANAGEMENT

Nature of Risk, Risk Identification, Risk Quantification, Risk Quantification Techniques,
Expected Value, Sensitivity Analysis, Monte Carlo Simulation, Failure Mode effect
Analysis, Project Proposals
MID TERM
Week TIME PLANNING
9,10,11 Project Scheduling, Types of Scheduling, Gantt chart, Program Evaluation Review
Technique (PERT), Critical Path Method (CPM)
Week-12 PROJECT CONTROL

Elements for Project Control, Requirements for Control System, Levels of control
processes, Characteristics of a successful control system
Week-13 PROJECT AUDITING

Definition & Purpose of Auditing, Construction and use of Audit Report, Project Audit
Life Cycle
Week PROJECT TERMINATION PROCESS

14&15 Completion & Handover, Closing down Project Systems Reviews, Relocation of Staff,
Disposal of Surplus Assets, The Final Report
Different Levels of Inventory
Week-16 Group Presentation
FINAL EXAMINATION

1. Harvey Maylor, “Project Management”, 3rd edition. Pearson Education Ltd:,
2. Singapore. 2005.
3. Daniel D. Roman, “Managing Projects: A System Approach”. Elsevier Publishing Co.
New York. 1999
4. Jack R. Meredith & Samuel J. Mantel, “Project Management: A Managerial
Approach. John Wiley & Sons Inc: 1995
5. James P. Lewis, “Fundamentals of Project Management”. McGraw Hills Co. New
York. 1994.
6. KhawajaAmjadSaeed, “Regional Management Cases”. Institute of Business
Management, Lahore. 1999.

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Discipline: BBA
Credit hours: 03
Course code:BBA-155
Course Name: COST ACCOUNTING
The purpose of this course is to acquaint the students with basic concept of cost accounting,
which enable them to use the accounting information system in an industrial and business
environment. The course includes basic cost accounting cycle, cost classification and Cost
accumulation procedures.The Course deals with examining Cost Accounting as a tool for
providing information for manufacturing, internal reporting, external reporting as well as for
managerial decision making. The broad course objectives are to help students to understand
the central concepts of Cost Accounting, the methods of conducting data analysis preparation
of reports for managerial decision making.
LEARNING OUTCOMES
After studying this course student will be able to understand:
1. Determining Costs: Of course, the overall objective of cost accounting is to find out
what your products and/or jobs cost you to make or provide.
2. Control: Improving efficiency by controlling and reducing costs. To control the budget
through classification and analysis is to control the costs.
3. Information: Knowing raw material stock levels, the work in progress, and the amount of
finished goods is information provided through cost accounting that can be used
immediately by management.
4. Increasing Efficiencies: The efficiency of any operation is only truly measured by the
sum of its parts. As chaos shows, inefficiency in one area must eventually cause
inefficiency in others. Cost accounting brings an understanding of the level of efficiency
(or inefficiency) in all areas of manufacturing operations.
5. Determine the Selling Price: Through the detailed information provided by good cost
accounting, you can find out an optimum selling price for your product and/or service
under differing variables (seasonal, economic, distribution, etc.).
6. Operations Management: Where are your direct and in-direct costs being eaten up and
why? With cost accounting, you can tweak operations policies to enhance the
profitability of the work produced.
7. Financials: Cost accounting provides the opportunity for frequent production cost
reviews, especially as they correlate with production output in relative terms. Again,
routine cost accountings financials help realize the continuous improvement that reduces
costs.
WEEK TOPICS
Week – 1 Introduction
The Nature and Concept of Cost Accounting , Classification of Cost and Financial
Forecasting, Product Cost Accumulation System, Absorption Costing, Master Budget
Week Job Order Costing System
2&3 Cost Accumulation Procedure, Job Order Cost Accumulation Procedure , Cost
Accounting Procedure for Material
Week -4 Cost Accounting Procedure for Labor
Cost Accounting procedure for (F.O.H), Job order Cost Sheet
Week -5 Process Costing
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WEEK TOPICS
Characteristics of Process Costing, Procedure of Process Costing, Cost of Production
Report, Equivalent Production, Unit Cost for Material, Labour and F.O.H, Normal Loss
of Unit, Abnormal Loss of Unit, Procedure for the Material, Procedure for Labour and
F.O.H
Week -6 By Product and Joint Product Costing
Difficulties in Costing by Product and Joint Product, Nature of By Product, Methods of
by Products and Joint Products, Characteristics of Joint Products
Week -7 Controlling and Costing Material

Procedure for Material Procurement and Use, Material Costing Method, FIFO Method,
LIFO, Average Methods, Perpetual Inventory System, Physical Inventory System
MID TERM
Week-9 Costing and Controlling of Factory overhead
Concept of Departmentalization, Direct Departmental Expenses, Indirect Departmental
Expenses, Establishing Departmental overheads, Controlling and Costing for Labour,
Basis for Labour Cost Control, Productivity Measurement, Efficiency measurement
Week-10 Labour Performance report

Organization for labour cost control, Procedure for Labour Costing, Incentive wage plan
types, Requirement of wage plan, Purpose of wage plan
Week-11 Standard Costing
Objectives of standard costing, Budgets and standard, Material, labour, F.O.H. cost
standard, Analysis of variance
Week-12 Direct Costing
Definition of direct costing, Facts of direct costing, Internal uses of direct costing,
External uses of direct costing
Week-13 Break Even Analysis and Cost Volume Profit Analysis
The Nature of Break Even Analysis, Determining Break Even Point, Break Even analysis
for Decision Making, Effects of changes and fixed Cost, Effects of changes sales
Week-14 Inventory Management

Need for Inventory, Objectives of Inventory Management, Financial Objectives
Week-15 Operating Objective

Different Levels of Inventory, Ordering Point,MinimumLevel,Maximum Level, Average
Stock Level, Danger Level,Economic Order Quantity, Factors Influencing the Different
Levels of Inventory
FINAL EXAMINATION

1. COST ACCOUNTING by HrngrenUsry, Hilton
2. COST ACCOUNTING by Ralphs. Polimeni, Frnk J. Favozz and Arthur H.
Adelberg.
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Discipline: BBA
Credit hours: 03
Course code:BBA-254
Course Name:CONSUMER BEHAVIOR
Consumer Behavior is designed for students who have some basic knowledge of marketing.
The subject is aimed to develop students’ conceptual and theoretical understanding of
behavioral aspects of consumers and their strategic implications to
marketers.ConsumerBehavior is a course designed to enhance students understanding of how
and why consumers purchase (or do not purchase) goods and services. It will combine both
the theoretical concepts of consumer behavior and its application for marketing strategies
related to private, public and non-profit sections. At the conceptual level it will seek to
present and integrated framework around which major areas of consumer behavior can be
understood and applied.This course will explore and identify market identities and various
sources of influence with the way consumers think and learn from market related
information. The knowledge and understanding gained from this course can be utilized in the
market place to make rational decisions to satisfy consumer needs and wants and remain
loyal to products.
LEARNING OUTCOMES
At the end of the course the students should be able to:
1. identify the major individual, social and cultural factors that affect consumers’ decision
making process
2. explain and analyze the major stages which consumers usually go through when making a
consumption-related decision;
3. Understand the essence of how consumers make decisions and assess the relevant
implications for marketing practitioners.
4. Studying this subject will also help develop students’ critical thinking, appreciation of
cross-cultural differences, and oral and written communication skills.
WEEK TOPICS
Week Introduction:
1-2 Definition and objectives of Consumer Behavior, Application of CB to Marketing,
Week Consumer and Market Segmentation:
3&4 Alternative Market Strategies, Demographic Segmentation, Usage Segmentation,
Benefits Segmentation, Product Positioning
Week Environmental Influence on CB:
5-7 Family, Culture and Sub-culture, Social class, Reference group, Adoption and Diffusion
of Innovation
MID TERM
Week Consumer Decision of CB:
9-10 Problem Recognition, Information Search and Evaluation, Purchase
Process,Postpurchase Behavior
Week Organizational Buying Behavior:
11-12 Nature of Organizational Buying, Influence on Organizational Buying
Behavior,Organizational Buying Decision
Week- 13 Consumer Innovation And Adaptation Process
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WEEK TOPICS
FINAL EXAMINATION



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Discipline: BBA
Credit hours: 03
Course code:BBA-121
Course Name:BUSINESS LAW
COURSE DESCRIPTION
The course objective is to enable the students to have a sound grasp of the fundamentals of
Commercial Law, particularly of those aspects which a businessman encounters in the
performance of his professional obligations. This subject aims at introduction with the legal
terminologies, judicial system of Pakistan and detailed familiarization of the students with the
basic principles of the law of contract which is the mother of all business laws. It will further
introduce with the concepts of partnership law, the sales of goods and the negotiable
instruments.
LEARNING OBJECTIVES
1. To enable the students to know the legal requirement of the business
2. To make them understand how the different form of the businesses get registered
3. To give them the idea of requirement of law and it understanding in terms of contract,
pledge, guarantee, negotiable instruments etc.
4. To know the process of filing business cases and the right of customers
WEEK TOPICS
Week CONTRACT ACT
1-2 Definition of Contract, Agreement, Enforceability, Essentials of Contract, Kinds of valid
Contract, According to Enforceability, According to Formation, According to
Performance
Week – 3 OFFER AND ACCEPTENCE
Essentials of Valid Offer, Revocation of Offer, Acceptance, Definition, Essentials of
Valid Acceptance, Revocation of Acceptance, Communication of Offer, Acceptance and
Revocation
Week PERFORMANCE OF CONTRACT
4-5 Performance of Single Promise, Performance of Joint Promises, Order of Performance of
Reciprocal Promises, Mode of Performance
Week BREACH OF CONTRACT
6-7 Rescission of the Control, Suit for Damages, Suit for Quantum Merit, Suit for Specific
Performance, Suit for an Injunction
MID TERM
Week INDEMNITY AND GUARANTEE
9-10 Contract of Indemnity, Contract of Guarantee, Essential of Contract of Guarantee,
Distinction between Indemnity and Guarantee, Discharge of Surety from Liability
Week-11 CONTRACT OF BAILMENT

Definition & Parties to Bailment, Essential Features of Contract of Bailment, Duties of
Bailee, Duties of Bailor, Termination of Bailment
Week-12 CONTRACT OF SALES OF GOODS
Distinction between Sale and Agreement to sell , Kinds of Goods, Conditions and
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WEEK TOPICS
Warrants, Distinction between conditions and warranties, Transfer of Property in
Specific Goods, Transfer of Property in Un ascertained And future goods
Week NEGOTIABLE INSTRUMENTS
13-14 Definition & Characteristics of Negotiable Instruments, Definition & Parties to
Promissory Note, Essentials of Promissory Note, Definition & Parties to bill of
exchange, Essentials of bill of exchange, Distinction between Promissory Note and bill
of exchange, Definition & Parties to Cheque, Distinction between Cheque& Bill of
Exchange
Week-15 OTHER BUSINESS RELATED LAWS
Intellectual Property Laws
Week – 16 Group Presentation
FINAL EXAMINATION

1. BUSINESS LAW, Khalid MehmoodCheema, 2004 Edition
2. MERCANTILE LAW, I.R Hashmi
3. MERCANTILE LAW, M.C. Shukla
4. Latest Acts And Publications



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Discipline: BBA
Credit hours: 03
Course code:BBA-157
Course Name:OPERATIONS AND PRODUCTION MANAGEMENT
COURSE DESCRIPTION
This course provides a focus on the strategic importance of operations and production
management before moving to considermanagerial processes, value creation and
transformation processes in an operational context. Operational and production management
issues in manufacturing and services are considered, together with the challenges associated
with managing projects and the operations of complex business models such as the supply
chain. Throughout the course effective information management is presented as an enabler of
successful operations. The main objectives of the course are to introduce the field of
production/operations management. Topics to be covered represent a bland of concepts from
industrial engineering, cost accounting, general management, quantitative methods and
statistics. This will include some operations as well as strategic issues such as: applied
forecasting, aggregate planning, scheduling, shop floor control, total quality management,
inventory management, and facility layout and project management.
LEARNING OUTCOME
1. Students can appraise the nature of operations management in a given situation.
2. Students can explain quality management, and apply quality management techniques to
improve operations in a given situation.
3. Students can select and justify appropriate facilities to ensure efficient provision of a
product.
4. Students can discuss the role of project management, and apply appropriate project
management techniques in a given situation.
5. Students can discuss performance management and determine appropriate performance
measures for an operations system.
6. Students can understand capacity management, apply techniques relating to resource
planning, and recommend appropriate actions in a given situation.
7. Students can apply an understanding of supply chain management, inventory
management and materials management to given situations.

WEEK TOPICS
Week Introduction of Operation Management
1-2 The Operations Function, Other functions of Marketing, Finance, Supporting functions
and Interdependence of functions, Providing Products and Services, Manufacturing and
non-Manufacturing Operation, Challenges to Service Operation
Week – 3 Manager’s Role in Operations
Activities and Skills and Operations Manager for Success, Operation Strategy, Strategy
Provides Focus, Strategy Formulation, Internal and External Conditions, Different
Operations and Different Strategies, Operations is a Vital Element in Strategy, Strategy
Decisions for Operation, Positioning, Application and other Strategy
Week Product Design, an Important Strategy Factor
4-5 Product Design, in Manufacturing and, Non-Manufacturing Operations, Aggregate
Capacity Planning
Week Plan and Forecasts
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WEEK TOPICS
6-7 Strategies for Non-Uniform Demand, Approaches to Aggregate Planning, Bottom-up
Aggregate Planning, Production, Detected Scheduling and Resource Planning, Top-down
Aggregate Planning, Selecting an Aggregate Planning Horizon, New Product Design,
Origin of New Product, Product Life-Cycle, Research and Development and its
Organization, Designing Products, Services and New Product Design, Origin of New
Product, Product Life-Cycle, Research and Development Process
MID TERM
Week Flexible Manufacturing System
9-10 Designing Services and Service Process, Service Process Matrix, Scheduling and
Controlling Manufacturing Operations, Moving from Plan to Reality, The Nature Job-
Shop Manufacturing, Job Shop Scheduling and Production Control, Production Activity
Control with MRP, Production Control for Repetitive Manufacturing
Week Just-In-Time Production
11,12,13 Uniform Production Rate, The Kanab System, Small Lot Sizes, Quick and Inexpensive
Setup, Multi Skilled Workers and Flexible Facilities, Quality, Maintenance and System,
Layout Planning and Concept, Types of Manufacturing and Service Operations, Basic
Layouts, Developing the Product Layout Model and Behavior, Facility Location, The
Importance of Location
Competition, Cost and Hidden Effects
Location, Decisions, and Systems View, Location Factors, Markets-Related, Tangible
Cost and Intangible Factor
FINAL EXAMINATION
RECOMMENDED BOOKS:
1. PRODUCTION AND OPERATIONS MANAGEMENT, James-B-Dilworth, (3 rd
Edition) McGraw Hill Corporation.
2. PROUDUCTION AND OPERATIONS MANAGEMENT, Everte, Adams-Jr and
Ronald-J-Ebert edition) McGraw Hill Corporation.
3. MODERN PRODUCTION/OPERATIONS MANAGEMENT, Elwood-S-Buffa and
Rakesh-K-Sarin (8th Edition) Welly.


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BBA
SEMESTER – 07
BBA-107 Business Ethics 3

BBA-110 Management Information System 3
BBA-119 Economy of Pakistan 3
BBA- Elective-I 3
BBA Elective-II 3
Page 90 of 151
Discipline: BBA
Credit hours: 03
Course code:BBA-107
Course Name: BUSINESS ETHICS
COURSE DESCRIPTION:
The course “Business Ethics” will cover the various dimensions of the term ‘ethics’,
particularly focusing on its application in the business world. Touching briefly on the
philosophical perspective of business ethics, the course will cover ethics at three broad levels-
the individual, the organizational and the global. Special emphasis will also be laid on
identifying how business ethics contributes to improved organizational performance. A brief
glimpse of how various functional practices promote ethical conduct will also be explored.
In addition to this, an attempt will be made at enhancing the students’ awareness and
decision-making skills needed to contribute to responsible business conduct. The students
learn the characteristics of ethical issues in business. They become acquainted with the
theoretical basis of business ethics: stakeholder-theory, theories of responsibility and
normative ethical theory, intercultural ethics; as well as with theories and practices on the
implementation of business ethics. This course introduces contemporary and controversial
ethical issues facing the business community. Topics include moral reasoning, moral
dilemmas, law and morality, equity, justice and fairness, ethical standards, and moral
development. Upon completion, students should be able to demonstrate an understanding of
their moral responsibilities and obligations as members of the workforce and society.
LEARNING OUTCOMES
At the end of the course, student should be able to:
1. Make ethical decisions.
2. Identify how ethical decisions affect various stakeholders
3. Generate ideas for programs and practices to solve ethical problems.
4. Use a variety of philosophical frameworks to explore ethical dilemmas.
5. Critically assess ethical arguments relevant to such issues.
6. Discuss the implications of some of the major ethical issues facing business and societ

WEEK TOPICS
Week Ethical issues in Business: Foundation of Ethical Conflict, Classifications ofEthical ,
1-2 Issues, Ethical Issues Related to Participants and Functional Areas ofBusiness,
Recognizing an Ethical IssueApplying Moral Philosophies to Business Ethics: Moral
Philosophy Defined,Moral Philosophy Perspectives
Week – 3 Social Responsibility: The Economic Dimension, The legal Dimension, TheEthical
Dimension, The Philanthropic Dimension.
Week An Ethical Decision-Making Framework: Ethical Issue Intensity, IndividualFactors:
4-5 Stages of Cognitive Moral Development, Corporate Culture, Significantothers,
Opportunity, Business Ethics Evaluations and Intentions, Using theEthical Decision-
Making Framework to Improve Ethical Decisions
Week Agriculture: Critical Issues
6-7 An Overview and major Trends, Agricultural Pricing Policy, Rural Financial Markets
and Agricultural Credits, ZTBL, Mechanization, Agricultural Income Tax
MID TERM
Week -8 How the Organization Influences Ethical Decision Making: OrganizationalStructure
9-10 and Business Ethics, The role of Corporate Culture in Ethical Decision-
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WEEK TOPICS
Making,GroupDimensions of Organizational Structure and Culture, Implicationsof
Organizational Relationships for Ethical Decisions
Week 11 The Influence of Significant Others in the Organization: InterpersonalRelationships
in organizations, Organizational Pressures and Significant Others,Leadership, Significant
others and Ethical Behavior in BusinessThe Role of Opportunity and Conflict:
Opportunity, Conflict
Week Development of an Effective Ethics Program: An Effective Ethical Compliance,
12-13 Program, Codes of Ethics and Compliance Standards, High-Level
Manager’sResponsibility for Ethical Compliance Programs and the Delegation of
Authority,
Effective Communication of Ethical Standards, Establishing Systems toMonitor, Audit,
and Enforce Ethical Standards, Continuous Improvementof the Ethical Compliance
Program, The Influence of Personal Values inBusiness Ethics Programs, The Ethical
Compliance Audit
FINAL EXAMINATION
RECOMMANDED BOOK:
1. Ferrell, O.C., and Fraedrich, John, Ethical Decision Making and Cases, New
York: Houghton Miffli



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Discipline: BBA
Credit hours: 03
Course code:BBA-110
Course Name:MANAGEMENT INFORMATION SYSTEM
COURSE DESCRIPTION:
This is a fundamental course for the students of business administration. The course is
designed to give concept of information systems and their importance for business success.
Different information technology applications in business to manage better and how it will
provide support to decision makers for strategic business decisions will be discussed.
Different applications like hospital information systems, corporate information systems, city
information systems, crime information and control systems, Transaction process system etc.
will be discussed.
LEARNING OUTCOMES
Upon completing this course, students will be able to:
1. Describe how data is captured, organized and managed using a data management system
and design a simple database using data modeling techniques;
2. Discuss the strategic considerations in information system development and their impacts
on the organization;
3. Design effective user interfaces and explain the importance of internal controls for
information systems;
4. Describe the different technologies, techniques and infrastructure of transaction processing
systems associated with various transaction cycles;
5. Explain the e-commerce technology architecture and discuss the strategies for successful
E-commerce.
6. Identify and analyze risk factors, discuss measures to mitigate risks and the importance of
business continuity planning; and
7. Explain how various information systems are designed to support the decision making
process for business managers.
WEEK TOPICS
Week-1 Introduction
Management Information System and its Subsystems, Information Resource Management, Goals
of Information System, Key ISSUES and Challenges in MIS
Week-2 System & Models
System, Components of System, Environment, Open Vs Specific Models, Levels of Models
Week-3 Models of Organizational System

General Model of Organization, Strategic Planning Model
Week – 4 Management & Decision Making I

Management, Contingency Approach
Week – 5
Roles of Manager, Planning and Control
Management Styles
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WEEK TOPICS
Week – 6 Management & Decision Making II
Managerial Decision-Making, Characteristic of Effective Information, Types of Decisions,
Decision Making Process, Evaluating Decision Making Process
Week - 7 Database Management

Over View of Database Management System, Concept of File, Limitations of File, Database
Models, Database Administrator, SQL, Concurrent Access, Security, Data Dictionaries
MID TERM
Week-9 Networking ( I )
Networks, Exchanging the Information, Types of Network LAN, WAN, Clients/Servers and
Peer-to-Peer Networks, Networking II, Networking Topologies, Networking Media,Networking
Protocols
Week 10 Transaction Processing
Transaction Processing System, Transaction Processing Cycle, Transaction Processing
Subsystems
Management Reporting System
Types of Reports, Structuring Reports, Role of MRS
Week 11 Decision Support System (DSS) I

DSS, Goals and Applications, Components of DSS, DSS Development
Week 12 Decision Support System (DSS) II

Group Decision Support System (GDSS), Components, Configuration, Classification and Goals
Week-13 Executive Information System (EIS)

Executive, Executives’ Role in Decision-Making, Executive Decision Making Environment
Week-14 Knowledge Based Systems Artificial Intelligence (AI), AI Applications, Need for Expert
Systems (ES), Components of ES, Developing ES, ES Vs. Conventional Applications, Uses and
Limitations of ES
Week-15 Office Information Systems (OIS)

Office and Office Systems, Types of Office Automation Systems

FINAL EXAMINATION
Recommended / Reference Text Books

1. Management information system strategy and action -- thomas case and charles
parker. 2nd edition
2. Management information system – jamesa.o’ brien 5th edition.
3. Management information systems--- t.lucey. 7th edition.

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Discipline: BBA
Credit hours: 03
Course code:BBA-119
Course Name:ECONOMY OF PAKISTAN
COURSE DESCRIPTION
Economics is the mother of all social sciences and all the business courses are directly or
indirectly related with the economics. A business studies graduate is must be update about the
economy of its own country, its issues, current scenario, major imports, exports etc. This
course is designed specifically with respect to Pakistan economy. Pakistan is an agriculture
country, its main income comes from agriculture sources, how this sector effect on economy
of Pakistan. Industrialization, its current status, Balance of payments and Pakistan deficit
position, issues related to public finance, population issues and institutional issues in social
sector.
LEARNING OUTCOMES
1. To make students understand the key sectors of economy of Pakistan and
contemporary issues in agriculture, industry and financial and social sector.
2. To make students understand current policies in trade, commerce, fiscal/monetary
policy, industry and agriculture.
3. To let the students have a comprehensive knowledge about the current statistics of the
various aspects of the economy.
WEEK TOPICS
Week Assessing Pakistan’s Development
1-2 Main Features of Pakistan Economy, Five Decades and Five Epochs
Week Agriculture Sector

3-5 The Development of Agriculture before the Consolidation of British Rule, Importance of
Agriculture Sector, Problems of Agriculture Sector, The Green Revolution, Land
Reforms
Week Agriculture: Critical Issues
6-7 An Overview and major Trends, Agricultural Pricing Policy, Rural Financial Markets
and Agricultural Credits, ZTBL, Mechanization, Agricultural Income Tax
MID TERM
Week Industrialization in Pakistan
9-10 History of Industries in Pakistan, Numbers and Trends in Industry, Importance of
Industrialization, Causes of Industrialization, Financial Institution for Industries, The
Public Sector Industry Been a Failure? , The Privatization Process
Week 11 Balance of Payment and Trade
Pakistan’s Foreign Trade: basic facts, Trade policy and Trade Regime, The Exchange
Rate, Dealing with Globalization and WTO
Week Public Finance
12-13 The Structure of Government and Taxation, Public Finance: The Basic Facts, Important
Issues in Public Finance and Revenue Mobilization, The Nature of Public Debt and
Fiscal Deficit: A Preliminary Introduction, Budget Preparation, Should Budgets always
be Balanced?
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WEEK TOPICS
Poverty, Trends, Causes and Solution
What is Poverty and Absolute Poverty?, Trends in Poverty, Vicious Circle of Poverty,
How to Break Vicious Circle of Poverty, Poverty Alleviation, Can Poverty be eliminated
in Pakistan?
Week Population Issues
14-15 Causes of over Population, Malthus Theory of Population, Population and Economic
Development, How to Control it?
Institutional Issues in the Social Sector
The Social Action Program (SAP), Governance, Decentralization and Local Level
Delivery, NGOs and Community Participation
FINAL EXAMINATION
Recommended / Reference Books

1. S. Akbar Zaidi” Issues in Pakistan’s Economy, Latest Edition, Oxford University
Press
2. SaeedNasir” Pakistan Economy: Latest Edition,



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BBA
SEMESTER – 08
BBA-118 Money and Banking 3

BBA-114 Quantitative Techniques in Management 3
BBA-156 Financial Institutions and Market 3
BBA Elective-IV 3
BBA Elective-V 3
BBA Internship Report plus Comprehensive exam and
3
Viva
Page 100 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-118
Course Name:MONEY AND BANKING
COURSE DESCRIPTION/OBJECTIVES:
In the wake of recent financial crisis, monetary system has grown out of historical
circumstances. Economic analysis convinces us that to some extent our institutions cannot be
other than what they are. For example, we may not have to use paper currency, but clearly
some kind of medium of exchange is essential to run any economic system. Once
conventions establish themselves as institutions, they dictate what purposes in fact can be
served. An important objective of this course is to investigate the principal financial
institutions involved in our macro economy.
This course provides an overall perspective on the monetary and financial institutions.
Monetary institutions can only be understood if one knows the magnitudes of the economic
variables associated with them.
LEARNING OUTCOMES
By the end of this course it is expected that the student will be able to understand:
1. The concept of the money, money demand & supply
2. Monetary theories the impact of monetary variables on real variables
3. The role of central bank and Instruments of monetary policy
4. The concept of trade deficit, exchange rates, and the impact of capital inflows (and
capital outflows)
5. The Islamic perspective on money and banking
WEEK WISE COURSE CONTENTS
WEEK TOPICS
Week 1-2 Introduction: Barter System, Difficulties in Barter System, Definition of Money, Types
of Money, Functions of Money, Evolution of the Payments System.
Week 3-5 The demand for Money: Quantity theory of Money
a. Fisher Version
b. Cambridge Version
Keyness Liquidity Preference theory:
a. Transaction demand b. Precautionary Demand c. Speculation Demand
i. Friedman’s Modern Quantity Theory of Money
ii. Distinguishing between the Friedman’s and Keyness Theory.
Week 6-7
Aggregate Demand and Supply Analysis: Aggregate Demand, Monetarist view of
Aggregate Demand, Keynesian View of Aggregate Demand , Aggregate Supply, Shifts
in Aggregate Demand Curve and Aggregate Supply Curve, Equilibrium in Aggregate
Demand and Aggregate Supply, Short Run and Long Run Equilibrium.
MID TERM
Week 9-10 Central Banking:
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WEEK TOPICS
Definition, Function of Central Bank , Credit Control and Central a. Banking b. Finance
Market, Role of Central Bank in Developing Countries
Week 11 Commercial Banking: Definition, Types of Commercial Banks, Functions of Banks,
Essentials of Sound Banking System, Credit Creation by Commercial Banks
Week 12- Money and Capital Markets: Introduction, Money Market Instruments, Capital Market
13 Instruments, Financial Intermediaries, Roll of Financial Intermediaries in Economics
Growth.
Week 14- The International Monetary Fund:
15 The Origin of IMF, Objectives of the Fund, IMF and LDCs, Pakistan and the IMF
The World Bank:
Introduction , Borrowing and Lending Activities, Capitals Structure, International
Development Association (IDA), The International Finance Corporation (IFC), The
Multinational Investment Guarantor Agency (MIGA)

FINAL EXAMINATION
RECOMMENDED BOOKS;
1. Money, Banking and Financial Markets by Mshkin, Latest Edition
2. Monetary Economics by M.L Jingan



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Discipline: BBA
Credit hours: 03
Course code:BBA-114
Course Name:QUANTITATIVE TECHNIQUES IN MANAGEMENT
COURSE DISCRIPTION:
The main objectives of the course are to enhance students‟ competency in application of statistics to
solve business management problems and to improve their level of quantitative sophistication for
further advanced business analysis. The main objectives of the course are to enhance students‟
competency in application of statistics to solve business management problems and to improve their
level of quantitative sophistication for further advanced business analysis.
LEARNING OUTCOMES
At the conclusion of this course, the student will be:
1. Data description and data presentation in a business environment;
2. Measures of Central Tendency
3. Measure of Relative Dispersion
4. Use of index numbers
5. Basic probability concepts and probability distributions as an aid to business decision
making.
6. Know the sampling
7. Estimation
8. Hypothesis testing
9. Regression and correlation analysis
10. Time series
WEEK WISE COURSE CONTENTS DISTRIBUTION
WEEK TOPICS
Week 1-2 Probability: Introduction, Assigning Probabilities to events, Conditional Probability,
Rules of Probability, Independent and Dependent Events
Week 3-5 Random Variables, Expectation and Probability Distributions: Introduction,

Distribution Function, Discrete and Continuous Random Variables and its Density
Functions, Expected Value & Monetary Value , Decision Criterion utility & Expected
Utility, Binomial and Poisson probability Distributions, Normal Probability Distribution
Week 6-7 Sampling and Sampling Distribution: Introduction, Sampling and Sampling Plans,
Errors Involved in Sampling, Sampling Distribution of the Sample mean, Other
Sampling Distributions, Relationship between Sample Size & Standard Error
MID TERM
Week 9- Estimation: Introduction, Point and Interval Estimates Basic Concepts, Confidence and
10 Interval estimates of the Mean and Proportion from Large samples, Interval estimates
Using Distribution, Determining the Sample Size
Week 11 Hypothesis Testing: Introduction. Concepts Basic to the Hypothesis testing , Testing
the population mean when the Variance is known, Testing the population mean when
the Variance is unknown, Calculating the Power of a Hypothesis Test, Testing the
population Proportion, Large samples
Week 12- Chi-Square Test: Chi-square as a test of independence, Chi-square as a test of
13 Goodness of fit
Analysis of Variance: Function of analysis of variance, Basics concepts of analysis of
variance, Calculation of the variance among the sample means, Calculation of the
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WEEK TOPICS
variance within sample means, The F-distribution and the F hypothesis test, Inference
about population variances, Two way analysis of variance, The hypothesis tests in two
way analysis of variance
Week 14- Multi-Variate Analysis: Introduction: The Multivariate Normal distribution,

15 Evaluating Probabilities, Sample Estimates, The Sample Distribution of the sample
centroids, Hypothesis tests about the population centroids, The shape and the
Orientation of Bivariate Normal Density, Multivariate analysis of variance
(MONOVA), Discriminate Analysis
FINAL EXAMINATION
1. Levin I. Richard, Statistics for Management, 4thed, Englewood Cliffs, New Jersey, Prentice Hall
International, 1987
2. Starr K. Martian &Sobal Gross Marion, Statistics for Business and Economics, 1sted, New york , McGraw
Hill, International, 1983.
3. Off Lyman &Hildebrad K. David, Statistical thinking for managers Boston, Massachusetts, Duxbury
Press, 1982.
4. Les Oakshott, Essential Quantitative Methods for Business and Finance, Maenmillan
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Discipline: BBA
Credit hours: 03
Course code:BBA-156
Course Name:FINANCIAL INSTITUTIONS AND MARKET
COURSE DESCRIPTION:
The purpose of the course is to orient the students to the financial institutions and their working and
Management. The course is designed at undergraduate level where the students will be taught about
the types and working of financial institutions. It is designed to introduce and analyze the structure
and functions of the financial system. The module first provides an overview of the financial system,
focusing on its main components, functions and operations; determination of interest rates and
valuation of cash flows. Secondly, it covers financial markets including money markets, bond
markets, mortgage markets, stock markets and derivatives markets. Thirdly, it introduces the basic
elements financial institutions and their role in corporate finance and in the economy. The module
therefore, is intended to enable students to understand the general functions and main features of
important financial markets and institutions, and to be familiar with the structure and dynamics of the
financial system in Pakistan and at international level.
LEARNING OUTCOMES
On completion of the course the students shall be able to demonstrate an understanding of the
subject matter and financial environments, not only in Pakistan but in the outside developed
financial world.
1. To critically examine the salient features of financial system and institutional
framework.
2. To understand the financial instruments and the cash flow implications of various
products.
3. To understand the regulatory framework, the world regulatory architecture shaping
up. The strength and weaknesses of some of the regulations.
WEEK TOPICS
Week 1-2 Introduction: The Field of Finance, The role of the finance Manager, The basic
financial goals of the firm
Week 3-5 The Financial System:Surplus Economic Units, Deficit Economic Units,
Securities/ Financial Assets, The Major Economic Systems, Capitalism,
Communism, The Islamic Economic System
Types of Financial institutions: Commercial Bank, Importance of Commercial
Banks, Functions of Commercial Banks
Week 6-7 Financial Markets:
Debt & Equity Market, Money and Capital Market, The Primary Market, The
Secondary Market, The Money Market, The Capital Market, Security Exchanges,
The Over- The- Counter (OTC) Market, Market Efficiency, Securities in the
financial market place, Securities in the money market, Treasury bills, Commercial
paper , Future Markets, Euro Dollars, Bankers’ acceptance, Stocks ,Bonds, Bond
terminologies and types, Treasury notes and bonds, Corporate bonds, Corporate
stock, Common stock, Preferred stock
MID TERM
Week 9-10 Non Banking Financial Intermediaries
Investment Bankers, Brokers, Dealers, Mutual Fund Companies
Week 11 Central Bank
Functions of Central Bank, Credit control, State Bank of Pakistan, Constitution ,
Function of State Bank, Principles of Note Issue
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WEEK TOPICS
Week 12-13 Specialized Financial Institutions in Pakistan: Small Medium Enterprises,
Industrial development Bank of Pakistan, Investment Corporation of Pakistan,
National investment trust, International Financial Institutions, World Bank, IMF
Week 14-15 Security Firms and Investments Banks: Services Offered by Securities Firm and
Investment Banks. Main Activities, Investment banking, Trading, Investing M& A,
Private Equity, Venture Capital and other services.
FINAL EXAMINATION
RECOMMENDED / REFERNCE BOOKS:

1. FINANCIAL MANAGEMENT (PRINCIPLES AND PRACTICE), Timothy J. Gallagher & Joseph D.
Andrew, Jr., Prentice Hall (Latest Edition).
2. MONEY AND BANKING IN PAKISTAN, S.A.Meenai, Oxford University Press Karachi. (Latest
Edition).
3. PRINCIPLES OF MONEY, BANKING AND FINANCIAL INSTITUTIONS Lawrence-S- Ritter and
Willion-L-Silber (8th Edition) Harper Collins Publishers, New York.
4. FINANCIAL MARKETS, INSTITUTIONS AND MONEY--- Fredericl-S-Mishken (5th Edition)
Harper Collins Publisher, New York.
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ELECTIVE COURSES
Semester 7 & 8
BBA – FINANCE
BBA - HUMANRESOURCE
&
BBA – MARKETING
Page 108 of 151

ELECTIVE COURSES
BBA-Finance
(Scheme of Studies)
Course Code Semester-VII Credit Hours
BBA-171 Corporate Finance 3
BBA-172 Investment and Portfolio Management 3
BBA-173 Islamic Banking & Finance 3
Course Code Semester-VIII Credit Hours
BBA-184 Financial Statement Analysis 3
BBA-188 Banking Law and Practices 3
Page 109 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-171
Course Name:CORPORATE FINANCE
COURSE DESCRIPTION
The objective of this course is to provide a thorough introduction to the fundamental
principles of asset valuation and financing in competitive financial markets. The course
examines the important issues in corporate finance from a perspective of financial managers
who need to make significant investment and financing decisions. We start with the NPV
rule, which leads us to the valuation of debt and equity. We then investigate the efficient
market hypothesis and examine the Capital Asset Pricing Model (CAPM) and the portfolio
theories in such a market. We also learn to use the NPV rule to justify capital investment
decisions. Option pricing will be the last step in our venture into the world of corporate
finance. While this course is not designed to teach an abstract mathematical theory of modern
financial economics, a basic theoretical understanding of various topics is essential to
competent analysis and intellectual discussion. Furthermore, in examining issues in portfolio
diversification, knowledge of basic statistics and spreadsheets will be essential and assumed.
Prerequisite: Statistics. Co-requisite: Financial Accounting and/or Managerial Economics.
LEARNING OUTCOMES
At the end of this course students will be able;
1. To evaluate and formulate effective working capital polices to be cash efficient in day to
day operations.
2. To make effective use of financial resources available to an organization.
3. To evaluate various alternatives available to acquire fixed assets.
4. To make use of computer applications in financial management issues.
5. To develop and analyse the pro-forma financial statements and also the sensitivity and
scenario analysis for decision making.
6. To increase your confidence to participate in financial decision making.
COURSE OUTLINES AND WEEKLY CLASS PLAN
WEEK TOPICS
Week 1-2 Introduction to Corporate Finance: What is Corporate Finance?, The balance sheet
model of the firm, Capital Structure, The financial Manager, Corporate securities as
contingent claims on total firm values, The corporate firm, Case study: Making a
decision to become a corporation, Goals of the corporation firm, Financial Markets.
Week 3-5 Time Value of Money: Future value and compound interest, Present values, Multiple
cash flows,Level cash flows: Perpetuities and Annuities, Inflation and the time value of
money, Case Study
Week 6-7 Valuation of Securities: Bonds Characteristics, Bond prices and yields, Stocks and the
stock market, Book values, liquidation value and market value, Valuing common stock
Simplifying the dividend discount model, Growth stocks and income stocks, Case study
MID TERM
Week 9-10 Net Present Value and Other Investment Criteria: Net present value, Other
investment criteria, Capital Rationing, Case study
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WEEK TOPICS
Week 11-13 Project Analysis: How firm organize the investment process, Some “what-if questions”
Break even analysis, Real options and the value of flexibility, Sensitivity analysis
Case study
Week 14 Financial Leverage and Capital Structure: The capital structure question, The effect
of financial leverage, Capital structure and the cost of equity capital, Corporate taxes
and capital structure, Bankruptcy cost, Optimal capital structure, Observed capital
structure, Case study
Week 15 Mergers, Acquisitions and Corporate Control: The market for corporate control
Primary contest, Mergers and Acquisitions, Leveraged Buyouts, Divestitures and spin-
offs, Sensible Motives for Mergers, Leveraged Buyouts, The Benefits and Cost of
Merger. Case study
FINAL EXAMINATION
Reference Books
1. BrealeyMayers Marcus, Fundamentals of Corporate Finance, McGraw-Hill
2. Ross Westerfield Jordan, Essential of Corporate Finance, McGraw-Hill
3. Madura, Jeff, International Corporate Finance, Thomson
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Page 112 of 151
Discipline: BBA
Credit hours: 03
Course code:BBA-172
Course Name:INVESTMENT AND PORTFOLIO MANAGEMENT
COURSE DESCRIPTION
This course introduces risk-return concepts, debt and equity securities, and options and
futures contracts. The course uses a Portfolio Project to evaluate the array of financial
instrument investment alternatives and their risk profile. Participants analyze expected return
characteristics, individually and in combination within a portfolio. Different investment
strategies and valuation models are used to understand basic investment principles and
practices.
Upon completing this course, successful students will be able to: Gain a firm grasp of
theoretical concepts underlying modern portfolio theory, Understand and apply theoretical
concepts to real-world investment analysis, Learn about and evaluate investment alternatives,
their risks, and their expected return characteristics, Discuss investment strategies and
valuation models while applying them to sample client situations and Calculate various
measures of investment risk and return used in portfolio analysis and construction;
understand methods of evaluating investment results.
LEARNING OUTCOME
1. To know the investment outlets and returns expectation to those investment opportunities.
2. To know the risk and return estimation
3. To know what are the fundamentals of portfolio making
4. To know how to hedge the funds to save from systematic losses
5. To develop the portfolio with multiple assets
6. To know how indexes are formed and how they gets weight in stock, bond and
commodity markets
7. To identify the technical and fundamental investment trend of the stock markets

WEEK TOPICS
Week 1-2 Understanding Investments:The nature of investment, The importance of studying
investments, Understanding the investment decision process, Important considerations
in the investment decision process
Week 3-4 Investment Alternatives:Organizing financial assets, Non marketable financial assets,
Money and Capital markets securities, Fixed income securities, Derivative securities
Week 5-6 Investment Companies:What is an investment company?, Types of investment
companies, Major types of mutual funds, Investment indirectly
Week 7 Financial Market:Importance of financial market, Primary markets, Secondary

markets
MID TERM
Week 9-10 How Securities are traded: Brokerage transactions, How order works, Investor’s
protection in the securities markets, Margin and short selling
Week 11-12 The Returns and Risks : Risk and Return , Measuring risk and return, Realized returns
and risks from investing, Estimating security return and risk, Portfolio return and risk,
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WEEK TOPICS
Analyzing portfolio risk calculating portfolio risk
Week 13-15 Portfolio Selection:Building a portfolio, Use the Markowitz portfolio selection model,
Consider borrowing and lending possibilities, Choose the final portfolio based on
preferences, The separation theorem, Case studies
FINAL EXAMINATION
Reference Books
1. Investments Analysis and management (10th E) by Charles P.Jones
2. Investment (5th E) by Robert C. Radcliffe


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Discipline: BBA
Credit hours: 03
Course code:BBA-173
Course Name:ISLAMIC BANKING
Page 114 of 151
COURSE DESCRIPTION
This introductory course is designed to teach delegates the principles of Islamic Banking and
to highlight the differences between Islamic and conventional banking. It explores the
different products and services commonly found in both the GCC and the Islamic market
globally and it assesses the relative advantages and disadvantages of each. By the end of the
course delegates will have a full understanding of the products and principals involved in
Islamic Banking and how they differ from Western banking models.
LEARNING OUTCOME
At the end of this course students will be to know;
1. What is Islamic Banking and how its different from conventional commercial
banking.
2. What are tools, instruments; their formation and use take place in Islamic banking
sector.
3. How sharia and fiqa justify Islamic banking instruments
4. Is there any future of Islamic baking and how it can be fully opted in Pakistani
banking sector in its true spirit
5. Distinguish between the similar products of Islamic and commercial banking but with
different formulation and implementation policies.
6. How interest free economy can eliminate the income huge gaps.

WEEK TOPICS
Week 1 A Brief Overview of Economic Systems, Capitalism, Communism, Islamic Economic
System
Week 2 The Islamic Economic System, Factors of Production in Islam, The Objectives of the
Distribution of Wealth in Islam
Week 3 Riba, Usury, Interest , Introduction, Historical Background, Nature & Meaning,
Prohibition of Riba, Riba in the Quran, Riba in Hadith, Riba in Fiqh
Week 4 Rationale of Prohibition of Riba, Arguments in Favor of Interest , Arguments against

Interest , Analysis of the Arguments in Favor of & Against Interest
Week 5 Interest free Banking System, Objections, Reservations, Evaluation of the Objections &
Reservations
Week 6 Islamic Banking, Philosophy, DevelopmentAreas of Operations, None Fund Based

Transactions, Investment Activities, Social Activities, Financing under Profit and Loss
Sharing System, Potential of Islamic Banks
Week 7 Islamic Modes of Financing: Musharakah, Definition of Musharakah, The Basic Rules
of Musharakah, The Management of Musharakah, Basic Rules of Distribution of Profit
and Loss
MID TERM
Week 9 Powers and Rights of Partners and Musharakah, Termination of Musharakah,
Page 115 of 151

WEEK TOPICS
Termination of Musharakah without Closing the Business, Distinction between Interest
Based Financing and Musharakah
Week 10 Mudarabah: Definition, Types of Mudarabah, Difference between Mudarabah and

Musharakah, Investment, Mudarabah Expenses, Distribution of Profit and Loss, Roles
of Mudarib, Termination of Mudarabah
Week 11 Diminishing Musharakah, Meaning and Concept, Uses of Diminishing Musharakah
Week 12 Murabaha: Definition, Difference between Murabaha and Sale, Issues in Murabaha,
Basic Mistakes in Murabaha Financing, Bai’ Muajjal
Week 13 Salam and Istisna: Salam, Purpose of Use, Conditions of Salam, Parallel Salam, Istisna
Concept of Istisna, Difference between Istisna and Salam, Istisna as a Mode of
Financing
Week 14 Ijarah (Leasing), Basic Rules, Lease as a Mode of financing, Difference between
Murabaha and Leasing, Expenses Consequent to Ownership, Lessee as Ameen,
IjarahWaIqtina
Week 15 Applications of Islamic Financing, Project Financing, Working Capital Financing,
Import Financing, Export Financing
FINAL EXAMINATION
Reference Books
1. ISLAMIC BANKING -- Shahid Hassan Siddiqui, Published --- Royal Book Company
Karachi. (1994).
2. AN INTRODUCTION TO ISLAMIC FINANCE --
MuhammadTaqiUsmani,IdaratualMarrif Karachi. (1999).
3. ISLAMIC BANKING --- Dr. Muhammad Imran Ashraf Usmani Published ---
DarulIshaat Karachi Edition (2002).



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Discipline: BBA
Credit hours: 03
Course code:BBA-184
Course Name:FINANCIAL STATEMENTS ANALYSIS
COURSE DESCRIPTION
The financial statement analysis course is designed to prepare future managers to effectively
analyze, interpret, and evaluate an entity’s financial statements and related information (e.g.,
attestation reports). The entities subject to analysis will be both private (e.g., owner managed)
and public (e.g., where the firm’s securities trade on a stock exchange) and will be drawn
from a wide variety of different industries. Tools for interpreting cash flow patterns, for
recognizing trends in financial performance (ratio analysis), and for firm valuation will be
discussed. The importance for any organization of creating an effective financial reporting
strategy will also be examined. The course will also expose students to future trends in
financial reporting, both national and international.
LEARNING OUTCOME
At the completion of this course student will be able to;
1. Understand the financial statements in depth and detail
2. Do the horizontal, vertical and common size analysis of the company to determine its
financial health, performance and expected futurs
3. Understand the GAAP and IFRS rules and regulations regarding reporting of financial
statements.
4. Make and forecast Projected financial statement
5. Develop and understand the Notes to the accounts
6. Determine the company`s liquidity, profitability, solvency, productivity, asset
utilization, position

WEEK TOPICS
Week 1-3 Introduction to Financial Statements: Nature, Meaning, Objectives, Limitation and
Uses, What is Financial Statement Analysis, Advantage, Limitation, Relation between
financial statements and financial statement analysis, Sources of information for
financial statement analysis, Internal source, External source, Steps to analyzing
financial statements
Week 4-5 Techniques of Financial Statement Analysis, Instruments of analysis, Types of
analysis, Tools and techniques of analysis
Week 6-7 Ratio Analysis: Short term solvency/liquidity analysis, Analysis of capital structure,
Profitability ratios showing rate of return on investment, Activity analysis/ asset
management analysis, Stock market related ratios, Profit margin on sales, Return on
investment
MID TERM
Week 9-11 Cash Flow Statement Analysis: Concept and preparation of cash flow statement, Cash
flow ratios, Analyzing cash flow statement, Objectives of analyzing cash flow statement
Week 12-14 Income Statement Analysis: Need for income statement analysis, Various income
statements formats, Classification of income statement analysis, Statement of retained
earnings and shareholder equity
Week 15 Limitation of Financial Statement Analysis: GAAP Formation and its policies,
Page 118 of 151

WEEK TOPICS
GAAP Inadequacies, Limitation of financial statement
FINAL EXAMINATION
Reference Books
1. Financial statement analysis by GokulSinha published in 2009
2. Financial statement analysis by Charles J. Woeful
3. Analysis of financial statements by Pamela P, Peterson and Frank J. Fabozzi
4. Financial Statement Analysis by John J.Wild, K.R.Subramanyam, Robert F


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Discipline: BBA
Credit hours: 03 Page 119 of 151
Course code:BBA-188
Course Name:BANKING LAW AND PRACTICE
COURSE DESCRIPTION
The Law of Banking provides an introduction to relevant legal principles and to aspects of
the practice of banking. The course is concerned directly with the relationship between
banker and customer and with contemporary transactional techniques.The objectives of the
course are to acquaint students with the rationale for banking law, give them an
understanding of key statutory provisions and case law and provide practical understanding
of banking law and policy.Students will be required to develop sufficient working
understanding of banking law to be able to advise in the resolution of problems and the
planning of strategies.
LEARNING OUTCOME
The course enables the students to;
1. When and how baking industry came into being and what is history of Pakistani
Banking sector.
2. Know the working and performance of commercial Banks
3. Understand the role of central bank
4. Identify the role, services, instrument and functions of commercial banks
5. Evaluate the financial performance of the banking sectors
6. Different forms of the banks working in an economy like commercial, Islamic,
investment, venture capital etc.

WEEK TOPICS
Week 1-2 Introduction to Banking in the World and Pakistan: Meaning and origin of Banking
in the world, Brief history of development of banking in Pakistan, Various types of
Banks, nature, scope and their function, Central Bank: Role & Functions in an
Economy, State Bank of Pakistan as Regulator, Various types of banking services
available in Pakistan, Importance and mobilization of deposits in banking system.
Week 3-4 Banker-Customer Relationship: Essence of relationship, What is a banker?, Functions
of banks, What constitutes a customer? Rights and obligations of banker and customer,
Rights of a banker, Banker's obligations to customer, Customer's obligations to banker,
Termination of relationship, Accounts of customers – general, Importance of introduction
and the concept of "Know Your Customer" (KYC), Determination of banker's obligation
and authority to pay cheque, Countermanding of payments, Legal process determining
banker's authority to pay cheques
Week 5-6 Types of Accounts and Accounts of Special Customers: Various types of bank
accounts such as current, PLS, call, short notice deposits and fixed deposit accounts, royalty
accounts, departmental accounts, Instructions and rules relating to maintaining accounts,
balancing ledgers, statement of accounts, pass book, specimen signature, Accounts of
trading organizations ,Partnership firm, Joint Stock Companies , Mercantile Law
Agents, Accounts of non - trading organizations , Accounts of local bodies, Accounts of
non-trading
Week 7 Organizations with liabilities limited by guarantee : Trust Accounts, Accounts of
executors and administrators, Accounts of liquidators , Accounts of clubs, societies and
Page 120 of 151

WEEK TOPICS
associations
MID TERM
Week 9 Bill of exchange, Promissory Note, Cheques Endorsements and Remittances: Bill of
exchange, Requisites of a Bill of Exchange, Under Negotiable Instruments Act, Parties
to a Bill of Exchange, Holder in due course, Rights and privileges of a holder in due
course, Holder for value, Liabilities of parties to a bill of exchange, Rules for
determining the maturity of a Negotiable Instrument, Promissory Note, Promissory Note
vs. Bill of Exchange
Week 10 Cheques and their payment: Definition, Salient features, Payment of cheques, Paying
banker's risks and protection, Crossed Cheques and their Collection, Crossings,
Collection of cheques, Duties of collecting banker
Week 11 Bank Draft: Issuing & Paying of draft, Telegraphic Transfers, Mail Transfer or M.T,
Payment orders, Other Methods of Transfer of Funds
Week 12 Development Financial Institutions: History of development financial institutions
(International and National), Types of financial services available in Pakistan through
Development Financial Institutions, Sources of Funds for development financial
institutions, Functions, management and services offered by different specialized
financial institutions
Week 13 Role of International Institutions in Development Financing: International Monetary
Fund (IMF), International Bank of Reconstruction and Development (IBRD),
International Development Association (IDA), International Finance Corporation (IDB),
The Islamic Development Bank (IDB), Asian Development Bank (ADB)
Week 14 Development of Islamic Banking in Pakistan: Main features of the Islamic Economic
system, Efforts towards Islamization of Banking in Pakistan, Implementation of Islamic
Banking in Pakistan
Modes of Non-Interest Financing
Financing by Lending: Qard-e-Hasna, Loans with services charges
Trade Related Modes:Purchase of Trade bill, Purchase and sale of goods on Mark up
basis, Financing for the development of a property on the basis of "development
charge", Purchase of goods/immovable property under buy-back agreemen, Hire
purchases, Leasing
Investment Type modes:Musharika, Modaraba, Equity participation, Rent Sharing
Week 15 Routine Foreign Exchange Transactions in Banking: Import License, Import Letter
of Credit, Negotiation of Bills under L/Cs, Collection in the Context of URC 522,
Collections MechanismForm and Structure of Collections, Internet, Charges and
Expenses, Risks Inherent in Collection, Modes of International Settlements
FINAL EXAMINATION
Reference Books
1. Practice and Law of Banking in Pakistan By Dr. Asrar H. Siddiqui
2. Finance of Foreign Trade and Foreign Exchange By Asrar H. Siddiqui
3. History of The State Bank of Pakistan (1988-2003) Supplement, Developments and
Changes in Banking Legislation and Other Regulations, By M. Ashraf Janjua
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ELECTIVE COURSES
BBA-Human Resource Management

(Scheme of Studies)
BBA-221 Training and Development 3
BBA-223 Recruitment and Selection 3
BBA-226 Performance Management 3
BBA-233 Industrial Relations 3
BBA-228 H.R Development 3
BBA-231 Leadership and Team Management 3
Page 123 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-221
Course Name:TRAINING AND DEVELOPMENT
COURSE DESCRIPTION
Training and development in organizations is usually defined as planned activities directed at
enhancing the learning of job-relevant knowledge, skills and attitudes by members or
employees of the organization. Almost invariably, the goal is to improve on-the-job
performance so as to enhance the overall effectiveness of the organization and/or to increase
the likelihood that organizational goals will be reached. This course will familiarize students
with the training and development function. Topics covered in this course will include:
training needs assessment, the development of Specific training objectives, the planning and
delivery of instruction, relevant learning principles, and the Development and implementation
of criteria and procedures for evaluation of training. Thus the course provides a general
framework for examining and revising existing training programs and for establishing New,
viable training programs. In addition, special training topics will be explored based on
students' Interests.
LEARNING OUTCOMES
On completion of this course, students will be able to:
1. Explain and discuss the fundamental concepts, principles and theories of training and
development.
2. Identify the importance of the training and development function to the strategic
decisions of organizations.
3. Develop cost-effective training programmes and design effective training sites for
organizations.
4. Evaluate and apply appropriate training methods to different organization contexts.

WEEK TOPICS
Week 1-2 The Training and Development Process
Week 3-4 Organization Learning
Week 5-6 The Need Analysis Process
Week 7 Training Design
MID TERM
Off The-Job Training Methods
Week 9
Week 10 On The Job Training Methods
Week 11 Technology Based Training Methods
Week 12
Training Implementation and Delivery
Week 13 The Cost And Benefits Of Training

Week 14 Training Evaluation and Training Programs
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WEEK TOPICS
Week 15 Management Development &Training Trends And Best Practices
FINAL EXAMINATION
REFERENCE BOOKS
1. Effective Training, By P Nick Blanchard, James W Thacker 3rd Edition
2. Performance Management Through Training And Development By
Saks.Haccoun.Belcourt, India Edition
3. Internet And Library Sources


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Discipline: BBA
Credit hours: 03
Course code:BBA-223
Course Name:RECRUITMENT AND SELECTION
COURSE DESCRIPTION
Effective Recruitment and Selection is important as part of a manager’s role and to the
success of an organization. This course provides learners with an increased understanding of
the recruitment and selection process. It outlines the 6 stages of effective recruitment and
provides learners with information on how to make recruitment and selection processes work
for them.
On completion of this course, learners will be able to describe a variety of selection methods,
including their advantages and disadvantages and also understand the impact of legislation on
the recruitment and selection process.
LEARNING OUTCOME
At the end of this course student will;
1. understand why it is important to adopt sound recruitment and selection practices
2. be able to identify the constraints and opportunities presented by legislation in this area
and be prepared to keep up to date with forthcoming changes
3. appreciate the need for rigorous HR planning and job analysis as a starting point for the
whole recruitment and selection process
4. be able to choose appropriate sources of recruitment and methods of selection, depending
on the nature of a vacancy, and be willing to evaluate the outcome of your decisions
5. Be able to identify the factors needed to ensure an effective induction process that meets
organizational and individual needs.
6. be more able to anticipate and plan for the demand for new employees
7. be better placed to find suitable sources of employees in the labour market
WEEK TOPICS
Week 1-3 Introduction and Overview of R&S: Introduction To Course, Human
Resource Management Functions, What is Organizational Entry, Four Phases of
Organizational Entry, Difference between Recruitment and Selection, The
Generic process of Recruitment and Selection, What is Job Description & Job
Specification, Importance of Job Description and Job Specification
inRecruitment& Selection, Recruitment and Selection Specialist role
inorganizations, MBTI personality type of R&S Specialist.
Week 4-6 Recruitment Administration: Methods of Recruitment, Merits and Demerits of

Various Recruitment Methods, How to prepare newspaper job ads, Electronic
Recruitment, Professional Networking and Recruitment, Recruitment Process
Outsourcing, Recruitment and its options
Week 7 Selection Administration: Selection Devices and Selection Decision
Outcomes, Psychometric Testing (Personality and Motivational, Driver Tests) of
Job Candidates, What is Job Interview all about?, Types of Job Interviews,
Preparation areas before conducting Interviews, Interview Process, Questioning
Techniques during Interviews
Evaluating the Candidates, Questions should avoid, Interpreting Body
Language of Interviewees, How to avoid Common Interviewing Mistakes?,
How to involve line mangers in selection process?
MID TERM
Week 9-10 Orientation of New Employees: What is New Employee Orientation?, Areas
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WEEK TOPICS
to be Covered in Orientation, Process of Orientation, Role of Orientation,
Successful Orientation Program (Orientation Vs Integration), Evaluating the
Success of an Orientation Program, Cyberspace Orientation
Week 11-13 R&S Policy, Procedures and Documents: What is Policy? HR Policies? R&S
Policy?, How to write R&S Policy and Procedures?, Documents use in whole
Recruitment and Selection process(Form and Letters), How to design R&S
administrative process, Forms andLetters, Automation in Recruitment
Administrative Process.
Week 14-15 Measurements in Recruitment & Selection: Cost per Hire, Time taken to fill a
job vacancy, Staff-turnover Cost by Recruitment Source, Internal Hire
Probability
Return on Investment (ROI) calculations of Employer, Branding
FINAL EXAMINATION
REFERENCE BOOKS
1. Heneman, H. G. III, & Judge, T. A. (2003). Staffing Organizations, 4th ed. Boston:
McGraw-Hill Irwin.
2. Kaplan, R. M., &Saccuzzo, D. P. (1989). Psychological testing: Principles,
applications, and issues. Belmont, CA: Wadsworth.
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Discipline: BBA
Credit hours: 03
Course code:BBA-226
Course Name:PERFORMANCE MANAGEMENT
COURSE DESCRIPTION
The course is designed to develop and understand the importance of an effective performance
management system in helping organizations define and achieve long-term and short-term
goals vital to its overall success. It explains and reinforces the concept that performance
management is not a one-time supervisory event, but an ongoing process of planning,
facilitating, assessing and improving individual and organizational performance. A focus on
practical learning will give students the knowledge and skills needed to direct and support
supervisors in this important management function.
LEARNING OUTCOME
1. Articulate the benefits of using a performance development plan and the consequences of
not having one in place.
2. Distinguish the elements of an effective, integrated performance development system.
3. Devise “SMART” annual performance objectives (e.g., objectives that are specific,
measurable, attainable, relevant, and trackable).
4. Understand the roles of manager and staff in the performance development process.
5. Provide a culture of respect and trust within the performance development process by
effectively coaching and listening to your direct reports.
6. Practice giving and receiving objective and constructive performance feedback with
confidence and reduced anxiety.
7. Identify best practices for handling challenging situations in performance management.
WEEK TOPICS
Week 1 Introduction: Definitions, The Performance Management System, Why
Performance matters, What’s Ahead
Week 2-3 Goals: Formulating goals, Getting alignment, The characteristics of effective
goals, Planning for success Three mistakes to avoid, Get it on paper, Four steps to
accomplishing goals.
Week 4-5 Motivation: The not-so-secret ingredient of high Performance
Theories of Motivation, What about Rewards, Practical Tips for motivating,
Summing up.
Week 6 Monitoring Performance:Looking for What’s going wrong and right
Observe and gather data, Move from Observations to discussions, Be an active
listener, Ask the Right questions, Form and Test your hypothesis, Summing up.
Week 7 Closing Gaps and Improving Performance: The basics of coaching, Coaching
opportunities, Discussions and Agreements, Active coaching, Follow Up,
Summing up.
MID TERM
Week 9 Becoming A Better Coach: Beyond The Basics
Conserve Time And Energy, Create the right Climate, Avoid these common
mistakes, The challenge of Team coaching, Summing up.
Week 10-11 Formal performance Appraisal: Improving Results through Feedbacks, What is
it?, Eight steps to effective appraisal, two problems to avoid, Summing up.
Week 12-13 Employee Development: Helping people grow in their carriers
Page 129 of 151

WEEK TOPICS
Begin with the employee, Develop a Plan, Basic Tactics for Employee
development, Summing up
Week 14 Intractable Performance Problems: Face them Head-On
Diagnose the Problems, Confront Poor performers, handling C Performers, Is
burnout the problems?, When all else fails, Summing up.
Week 15 Epilogue: What leaders must do
FINAL EXAMINATION
REFERENCE BOOKS
1. Performance Management by Herman Aguinis.
2. Performance Management: key strategies and practical guideline by Michael
Armstrong.
3. Performance Management by Robert Bacal
4. Performance management and appraisal systems: HR tools for global
competitiveness by T. VenkateswaraRao, T. V. Rao.
5. Performance Management: measure and Improve the Effectiveness of Your
Employees by Richard Luecke
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Page 130 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-233
Course Name:INDUSTRIAL RELATIONS
COURSE DESCRIPTION
The course contents are to examine and analyze employee’s management relation and to
create awareness among the employees about rules, and acts of Industrial Relations.
LEARNING OUTCOME
By the end of this course, students should be able to:
1. Show an understanding of the dynamic nature and various perspectives of the
employment relationship
2. Analyze, synthesize and apply conceptual frameworks to workplace issues
3. Demonstrate knowledge of the interaction between global employment issues and the
local employment relations environment
4. Articulate knowledge and critical thinking about HRM and IR issues in a clear
professional manner, orally in a group environment and in formal written form

WEEK TOPICS
Week 1-2 Employees and Industrial Relation
Week 3-4 Significance of Industrial Relation
Week 5 Islamic perspective of industrial relations
Week 6-7 Employee communication in IR
MID TERM
Week 9 Collective bargaining
Week 10 Promotions
Week 11 Industrial grievance
Week 12 Occupational health and safety act
Week 13 Discipline and Employee Rights in IR
Week 14 Wages and Salary Administration procedures, time study, rate setting
Week 15 Industrial Relation Acts and Ordinances in Pakistan
FINAL EXAMINATION
REFERENCE BOOKS
1. Ali, Hamid, (1998) The Enactment of Industrial Relation, Karachi: Labor Law
Publisher, 1998
2. Kannan, S. (1996) Industrial and Labour Law Procedure, New Delhi: UK Publishers.
Page 131 of 151

3. Bhargava, V.B. (1996) Industrial &Labour Law, Lucknow: Vinod Law Publications.
4. Armstrong, M, (1994) Strategies for Human Resource Management, New York: Mac
Graw Hill.



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Page 132 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-228
Course Name:HUMAN RESOURCE DEVELOPMENT (HRD)
COURSE DESCRIPTION
This course will enable students to critically understand the role of human resource
development in enhancing performance within their own institutions and societies. Emphasis
is placed on how HRD can support economic and social advancement by improving public
services, and in building capabilities within individuals, organizations and communities to
effectively cope with change. The subject aims to develop students' critical appreciation of
globalization processes, policy initiatives and development management plans to support
skills development and human capabilities, including development issues associated with
eradicating gender inequalities, fostering human well-being and maintaining sustainable
livelihoods.
LEARNING OUTCOME
By the end of the course students will be able to:
1. Explain and demonstrate an understanding of the contribution of HRD in an organizat
ion
2. Link among HRP, Recruitment, Placement and HRD
3. Show an ability to decide learning and training needs
4. Develop the skill, education and ability inventory of employee
5. Provide competence in design and delivery of learning.
WEEK TOPICS
Week 1-2 Introduction To Human Resource Development: The Evolution Of Human Resource
Development, The Relationship Between Human Resource, Human Resource
Development Function, Roles And Competencies Of An HRD Professional, Challenges
To Organization To HRD Professionals
Week 3-4 Influences on Employee Behavior: Model Of Employee Behavior, External Influences
on Employer Behavior, Motivation: A Fundamental Internal, Other External Factor That
Influence
Week 5 Assessing HRD Needs: Strategic/Organizational Analysis, Task Analysis, Personal

Analysis, Prioritizing HRD Needs
Week 6 Designing Effective HRD Programs: Defining the Objective of the HRD Intervention,
Selecting the Trainer, Preparing a Lesson Plan, Selecting Training Methods And Media
, Preparing Training Materials, Scheduling the HRD Program
Week 7 Evaluating HRD Program : The Purpose of HRD Evolution, Models and Frameworks
of Evolution, Data Collection for HRD Evolution, Research Design, Ethical Issue
Concerning Program
MID TERM
Week 9 Skills and Technical Training : Basic Workplace Competencies, Basic Skills /
Literacy Program, Technical Training, Interpersonal Skills Training, Role of Labor
Union in Skills and Technical, Professional Development and Education
Page 133 of 151

WEEK TOPICS
Week 10 Coaching and Performance Management: The Need for Coaching, Definition for
Coaching, Coaching to improve Poor Performance
Week 11 Employee Counseling and Wellness Services: An Overview of Employee Counseling

Program, Employee Assistance Program, Stress Management Intervention, Employee
Wellness and Health Promotion Programs, Issues in Employee Counseling
Week 12 Career Management and Development: Defining Carrere Concepts, Stage of Life and
Career Development, Models of Career Development
Week 13-14 Management Development: Describing the Managers Job: Management Roles and
Competencies, Making Management Development Strategic
Week 15 HRD and Diversity: Diversity Training And Beyond :Organizational Culture,
Adapting to Demographic Changes, Crosse – Cultural Education and Training
Programs, Human Resource Programs
FINAL EXAMINATION
REFERENCE BOOKS
1. William B. Werther& Keith Davis “Human Resource &Personnel”McGraw Hill.
2. Bernardin& Russell, McGraw Hill. (Latest Edition)
3. Fred Luthans. Organizational Behavior McGraw Hill, (Latest Edition)
4. Organizational Behavior, Robert Kreitner&Angelokinicki, Latest Edition, IR
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Discipline: BBA
Credit hours: 03
Course code:BBA-231
Course Name:LEADERSHIP
COURSE DESCRIPTION
The course is designed to develop the understanding & knowledge of “the Leadership
concepts and the skill sets necessary for performing the team leader functions in today’s
dynamic and competitive organizations. The course will be divided into two main
components, the Leadership and Team dynamics. The main focus of this course will be on
Leader, Followers and situation to understand the concept of leadership.
LEARNING OUTCOME
At the end of the course the students will:
1. Have an awareness of the theoretical and epistemological concepts underpinning the
exercise of leadership.
2. Have a knowledge and understanding of the main aptitudinal and attitudinal factors that
affect individual behaviour.
3. Understand how group dynamics can be used to facilitate the management, participation
and leadership of teamwork
4. Be able to choose the most efficient leadership style for the circumstances, including
multicultural aspects.
5. Have mastered the techniques and developed good public speaking skills.
6. Have an awareness of organisational communication skills.
7. Have an awareness of the theory underpinning the procedures for enhancing personal and
occupational motivation.
8. Be familiar with managerial and decision-making tools and know how to apply them.
9. Be able to develop skills for negotiating and handling meetings.

WEEK TOPICS
Week 1-2 Introduction to Leadership: What does it mean to be a Leader?, The nature of
Leadership, The new reality for today’s Organization, Comparing Management
and Leadership, Evolving theories of Leadership, Leadership is not automatic,
Learning the Art and Science of Leadership
Week 3-4 Research Perspective on Leadership: Traits, Behavior, and Relationships, The
Trait Approaches, Individualized Leadership
Week 5 Contingency Approaches: The Contingency Approaches, Fiedler’s
Contingency Model, Hersey and Blanchard’s Situational Theory, Path-Goal
Theory, The Vroom-Jago Contingency Model, Substitutes for Leadership
Week 6 The Personal Side Of Leadership: The Leader as an Individual, Personality
and Leadership, Values and Attitudes, Cognitive Differences, Personality and
Leadership Style: The Role of Charisma, Transactional versus Transformational
Leadership
Week 7 Followership: The role of Followers, Developing Personal potential, Source of
Follower power, Strategies for managing up what Followers want, Building a
community of Followers
MID TERM
Week 9 Motivation & Empowerment: Leadership and Motivation, Needs-Based

Page 136 of 151
WEEK TOPICS
Theories of Motivation, Other Motivational Theories, The carrot and stick
controversy, Empowering people to meet higher needs, Organizational
motivational programs
Week 10 Leadership and Communication: How leaders communicate, Leading

strategies conversations, The leader as Communication champion, Selecting rich
Communication channels, Communication in crises
Week 11 Leading Teams: Teams in Organizations, Team types and characteristics,
Leading effective Teams, The leader’s new challenge: Virtual and Global
Teams, Handling Team conflict
Week 12 Developing Leadership Diversity: Global Diversity, Challenges Minorities
face, Leadership initiatives toward organization Diversity, Leadership Solutions
Week 13-14 Leadership Power and Influence: Power, Influences and Leadership, Sources
of leader Power in organizations, Increasing Power through political activity,
Tactics for asserting leader influence, Ethical considerations in using power and
politics
Week 15 Leading Change: Change or Perish, Leading a Major Change , Strategies for
everyday Change, Dealing with resistance, The negative impact of Change,
Leading innovation
FINAL EXAMINAION
REFERENCE BOOKS
1. Leadership by Richard L Daft.
2. Leadership: Theory & Practices by Peter G. (Guy) Northouse.
3. Leadership: Classical, Contemporary, and Critical Approaches by Keith Grint.

Analysis.

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BBA-Marketing
(Scheme of Studies)
BBA-281 Supply Chain Management 3
BBA-273 International Marketing 3
BBA-272 Brand Management 3

BBA-271 Sale Management 3
BBA-277 Retail Management 3
Page 138 of 151

Discipline: BBA
Credit hours: 03
Course Name: SUPPLY CHAIN MANAGEMENT
COURSE DESCRIPTION
This course aims to provide a clear framework for understanding the essential elements,
fundamental principles and concepts that support the procurement and distribution of goods
and services. It attempts to provide students with the knowledge and pragmatic skills to
systematically analyze, develop, evaluate and deploy supply chain solutions to achieve
success in the fast-paced, global economy.
LEARNING OUTCOME
The overall learning outcomes of the course are to:
1. provide students with a detailed knowledge of the theory and practice of SCM
2. procurement its processed and inventory planning and design of SCN
3. prepare channels, schedules, transport network for SCM
4. provide the opportunity to learn inventory management and cost related to
5. learn the logistics management

WEEK TOPICS
Week 1-2 The strategic importance of good supply chain design, planning and operation for every
firm.
Week 3 The scope of material and physical distribution management.
Week 4 Marketing channels and logistics
Week 5 Demand forecasting and aggregate planning in the supply chain
Week 6 Inventories planning and management in the supply chain

Week 7 Sourcing, transporting and pricing decisions in the supply chain
MID TERM
Week 9-10 External and internal supply chain risks
Week 11 Methodology of supply chain mapping and value stream-mapping tools
Week 12 Coordinating requirements and information technology in the supply
Week 13 Test. Performance measurement and the human side of operations.
Week 14 Product design and quality management (including six sigma, statistical quality control,
and process capability)
Page 139 of 151

WEEK TOPICS
Week 15 Inventory management, purchasing, MRP, and enterprise systems
FINAL EXAMINATION
REFERENCE BOOKS
 Gardiner, D. (2013). Operations Management for Business Excellence (3rd ed.). North
Shore New Zealand: Pearson Education.



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Page 140 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-273
Course Name:INTERNATIONAL MARKETING
COURSE DESCRIPTION
This course is designed for the students of business administration in order to specialize them
in the field of international Marketing and to understand about the scope and challenges of
international marketing, culture Dynamics, Political Environment and Developing Global
Marketing Strategies. After qualifying this course the students will be able to understand
business activities across international borders. Emphasis is placed on the analytical
Processes in International marketing Decisions, As well as Knowledge of Tools and Practices
for structuring and controlling marketing Programs related to International Business. This
course is designed to provide students with insights into the nature and environment
perspectives of marketing across national boundaries and with those with in foreign
countries.
LEARNING OUTCOMES
Through the analysis of the case situation and the presentation of ideas to business and
industry professionals (judges), the participants willdevelop or reinforce the following areas
in relation to international marketing:
1. Demonstratingthe application of international marketing and management principles
and techniques to the business environment
2. Analyzing business situations, organizing thoughts and identifying solutions as a team
3. Developing a marketing strategy using a complete marketing mix (product,

price,promotion, place)
4. Demonstratingknowledge/understanding of customer/client needs
5. Developing a complete international marketing plan of action
6. Organizing and communicating ideas and concepts effectively
7. Accomplishing objectives as a team

WEEK TOPICS
Week 1 The Scope and Challenges of Intl. Marketing:Difference between Global & Domestic
Marketing, International Marketing Task, The importance of world trade, Opportunities
and challenges in international marketing
Week 2 International trade institutions and trade policy: The international market place, The
historical dimension, The importance of trade and investment, Transnational institutions
affecting world trade
Week 3 The Cultural Environment: Cultural Knowledge, Elements of culture, Sources of

culture knowledge
Week 4 The economic environment: Market characteristic, The affect of economic

environment on social development, Regional economic integration
Page 141 of 151

WEEK TOPICS
Week 5 The Political-legal Environment:Home country political environment, Host country
political environment, Stability Of Govt. Policies, Political Risk In Global Business.
Week 6 International marketing intelligence: Needs, benefits and objective of research, The
secondary research process, Primary research process, The international marketing
information system
Week 7 Multinational Market Regions And Market Groups: Patterns of Multinational
Cooperation, Global Market and Multinational Market Groups, The European
Community, Marketing Mix Implications, Asia Pacific Rim:, Association of South
Asian Nations (ASEAN), Eastern Europe:, The Commonwealth of Independence States
(CIS)
MID TERM
Week 9 Developing Global Marketing Strategies:Global Marketing Management, Alternative
Market-Entry Strategies.
Week 10 The Export process and Export intermediaries Licensing and Franchising:
Why go global, Internationalization stages, Export intermediaries, Licensing and
Franchising
Week 11 Global strategic planning, Global marketing, The strategic planning process
Week 12 International product policy: and new product development: Product variable,
Product characteristic, New product development, Product testing, Foreign market
choices: matching product to market
Week 13 International marketing of services: Services vs Products, the role of international

services in the world economy, International trade problems in services
Week 14 Channel and distribution strategies: Foreign market entry, Foreign market channels
and global logistics, What is international logistic, Supply-chain management
Week 15 Global promotion strategies: Planning promotion campaigns, Constraints on
international advertising, other promotional elementsMarketing mix as a promotion
FINAL EXAMINATION
REFERENCE BOOKS
1. International Marketing-- Ccateora& G.K (1999) 11th Edition Irwin M.G. Hill.
2. International Marketing by Vern Terpstra and Ravi Sarathy. (2000) 8 th Edition South-
western
3. International Global Marketing-- Grahm. Meloan (1998), Publishers Irwin McGraw
Hill.
4. International Marketing by Michael R. Czinkota and Ilkka A. Ronkainen (2002
update). South-western
Page 142 of 151



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Page 143 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-272
Course Name:BRAND MANAGEMENT
COURSE DESCRIPTION
Brand management discusses the role of the brand manager, how brands are managed to
create brand equity, how marketers measure and track performance, and how analytics are
used to grow businesses. The course also explores planning: how brand managers employ
business reviews and marketing plans to drive their businesses forward.
LEARNING OUTCOME
1. To explore the concept of branding: its nature, scope, characteristics and value.
2. To understand the relationship between consumers and brands and the cognitive
processes used for decoding and interpreting brand values and personality.
3. To appreciate the brand as a strategic device within the wider context of marketing
and corporate strategy.
4. To consider the implications of Brand equity.
5. To establish criteria for 'good management practice' to develop and maintain
sustainable brands.
6. To explore the opportunities for Brand extension and positioning.
7. To explore the impact of globalization on brand strategy

WEEK TOPICS
Week 1-2 Introduction to course
Week 3-4 Brands and brand management (Ch 1).
Week 5-7 Identifying and establishing brand positioning and values.
MID TERM
Week 9-10 Planning and implementing marketing brand marketing programs
(Chapters 4 and 5)
Week 11-12 Planning and implementing marketing brand marketing programs … continued
(Chapters 6 and 7)
Week 13-14 Measuring brand performance (Chapters 8, 9 and 10)
Week 15 Growing and sustaining brand equity (Chapters 11 and 12).
FINAL EXAMINATION
Page 144 of 151

REFERENCE BOOKS
1- Keller, Kevin Lane (1999), "Brand mantras: rationale, criteria and examples," Journal
of Marketing Management, 15, 43-51.
2- (1999), "Managing brands for the long run: brand reinforcement and revitalization
strategies," California Management Review, 41 (3), 102-24.



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Page 145 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-217
Course Name:SALES MANAGEMENT
COURSE DESCRIPTION
The course objective is to study the various aspects of the sales management process.
Specific activities of interest will be how sales managers develop and execute plans for
creating customer satisfaction by developing the selling function, strategic sales planning,
building a sales program, and controlling the sales force
LEARNING OUTCOMES
After studying this chapter you will be able to:-
1. Identify clearly the differences between the functions of marketing and sales
2. Describe various marketing and sales approaches
3. Describe the marketing mix and the sales management model
4. Identify the various functions of a sales manager and his/her objectives

WEEK TOPICS
Week 1-2 The Job of Sales Management : The Nature of Personal Selling , Personal Selling in
the Marketing Mix, Dimensions of Sales Management
Week 3 Preliminary Steps in the Selling Process :Prospecting , Qualifying Prospects ,
Preparing
Week 4 Advanced Steps in Selling Process :Convincing the Prospect, Handling Objections,
Closing, Follow Up
Week 5 Territory Development : Sales Territory Design, Procedure for Developing Territories
Week 6 Sales Management Environment : Coping with Environmental Changes, The Social
and Cultural Environment, The Competitive Environment
Week 7 Sales Management Planning: The nature and importance of sales planning, Sales
planning in the corporate context, Information for sales planning
MID TERM
Week 9 The Sale Management Planning Process: Setting Sales Objectives , Formulating Sales
Strategies
Week 10 Sales Forecasting: Importance of Sales Forecasting , Sales Quotas and Budgets , Sales
Forecasting Concepts
Week 11 Sales Forecasting Procedures, Estimating market and sales potentials, Information
Sources
Week 12 Sales Budgeting : Types of Budget , Determining the Budget level
Week 13 Sales Personnel Planning and Recruiting : Analyzing Sales Personnel Needs ,
Sources of Sales Recruits
Sales Training and Development:Training and the Salesperson’s Career Cycle
,Designing a Formal Sales Training Program , Training Techniques
Page 146 of 151

WEEK TOPICS
Week 14 Sales Leadership and Supervision : Selected View of Sales Motivation, The Essence
of Sales Leadership , Sales Leadership and Coordination
Week 15 Sales Compensation: Criteria for Sound Compensation Plan , Developing a
Compensation Plan
FINAL EXAMINATION
REFERENCE BOOKS
1. Eugene m. JhonsonRovid L. Kurtz E. Scherumg. Sales Management Second Edition
1994, Mc.Graw-Hill Publishers.
2. Rople E. Adverson, Joseph F. Haw Jr, Ajam J. Bush. Professional Sales Management
Second Edition 1992, Mc. (3raw-HiIl Publishers.
3. David L. Kurtz, H. Robert Dodge, Professional Selling, Sixth Edition Irwin Publishers
1991
4. Doughtas j. Sairymple, Sales Management Third Edition 1988 Wiley International
Publishers
5. Leslie W. Rodger Statistics for Marketing, McGraw-Hill Publishers 1984
6. Reten J. Youdale. Managing Your Sales, Office Business:BooksLts. UK. 1974



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anonymous.
Page 148 of 151

Discipline: BBA
Credit hours: 03
Course code:BBA-277
Course Name:RETAIL MANAGEMENT
COURSE DESCRIPTION
Retailors today must make compiled decisions about selecting the appropriate target market
and locations, determining what merchandise and services to offer, training and motivating
retail employees, and deciding how to price products and present merchandise. The objective
of this course is to enrich learner understanding of retailing. To survive and prosper in the
retail jungle, retailers must build a path based on well-developed strategic plans and use stare
of art information and distribution system to implement them. Thus, learners are exposed to
well- established retail strategic frame work and relevant research encompassing various
areas of retailing. An applied prospective is adopted whereby learners are encouraged to
apply concepts and perspective learned in the course.
LEARNINGOBJECTIVES
1. To develops knowledge of contemporary retail management issues at the strategic
level.
2. To describe and analyze the way retailing works, specifically the key activities and
relationships.
3. To provide an academic underpinning to the above through the application of retailing
theory and research
WEEK TOPICS
Week 1-2 Setting the Foundation; Customer Service: Defining retailing; traits of successful
retailers; the retail organization; management positions; departmental personnel;
management training; motivating employees; components of customer service in the
retail environment; training employees in good customer service practices.
Week 3-4 Success as a Large Retail Store Department Manager: The corporate mission
statement; management strategies; target and niche marketing; department manager
responsibilities; store set-up; department layout; personalization; buyers and vendors;
business meetings; business analysis; controlling department performance.
Week 5 Success as a Small Retail Store Entrepreneur: Specialty retailing; capitalization;
location; market analysis; traits of a successful entrepreneur; steps to launching a small
retail enterprise; competing against large retailers; store design; principles of store set-
up; store aesthetics, fixtures and colors; incremental and impulse sales; customer loyalty
programs; multi-channel retailing; Internet opportunities for small businesses.
Week 6 The Exciting Retail World :The economic significance of retail sales; retail
employment; the top 25 global retailers; structure of retailing and global distribution
channels; retail management and entrepreneurial opportunities; decision-making;
implementing retail strategy; trends in retailing; retailer characteristics; food, general
merchandise, non-store, and services retailing; types of ownership.
Week 7 Multichannel Retailing & Consumer Behaviour : Retail channels for interacting with
customers; trends and implications; electronic retailing: multichannel retailing;
Page 149 of 151

WEEK TOPICS
shopping in the future; types of buying decisions; the buying process; social factors
influencing buying decisions; market segmentation.
MID TERM
Week 9 Strategic Planning & Financial Performance : Definition of retail market strategy;
target market and retail format; building a competitive advantage via location, human
resource management, unique merchandise, distribution and information systems,
vendor relations and customer service; market penetration, expansion and
diversification; global growth opportunities; the strategic retail planning process; the
strategic profit model: sales, margins and expenses; the turnover path; return on assets;
setting performance objectives.
Week 10 Location & Site Selection: Retailing centres; city or town locations; freestanding sites;
location and retail strategy; economies of scale vs. cannibalization; demographics;
business climate; accessibility; locational advantages within a center; trade area;
methods of estimating demand.
Week 11 Managing Human Resources; Customer Relations; Information Systems: Gaining
competitive advantage via human resource management; organization of a single store,
regional department store and other types of retailers; coordinating merchandise with
store management; building employee commitment; managing diversity; legal issues;
supply chain management; data warehousing; electronic data interchange; logistics of
distribution; implementing CRM programs; collecting and analyzing customer data;
market segments.
Week 12 Merchandise Assortment, Buying Systems & Vendor Relations: Organizing buying
by categories; the merchandise plan; margins, sales and inventory turnover; sales
forecasting; assortment planning; staple merchandise buying systems; fashion
merchandise budget plan; open-to-buy; allocating merchandise to stores; analyzing
merchandise performance; branding strategies; international sourcing; negotiating and
partnering with vendors.
Week 13-14 Pricing & the Retail Communication Mix: Pricing strategies; setting prices; price
adjustments; using price to stimulate sales; building brand equity; personal and
impersonal methods of communicating with customers; planning, implementing and
evaluating retail communication programs.
Week 15 Store Management: Key management duties; recruiting employees; training,
motivating and managing new store employees; compensation; controlling costs;
reducing inventory loss; elements of good store design and layout; space planning;
presenting merchandise; atmospherics; customer service strategies; customer evaluation
of service quality; meeting and exceeding service standards.
FINAL EXAMINATION
REFERENCE BOOKS
Page 150 of 151

1-Management of Retail Buying by Patrick Cash, Chris Thomas, John Wingate and Joseph
Friedlander
2- Retail Buying by Jay Diamond and Gerald Pintel



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BBA

Course Code Semester – 01 Credit Hours

BBA-120 Introduction to Business 3

Week – 1 Introduction to Business: Definition of Business, Characteristics of

Week- 16 Presentation Session

RECOMMANDED / REFERENCE TEXT BOOKS:

WEEKS Course Contents

6&7 Demand and Consumer Behavior

METHOD OF LEARNING AND CONTACT HOURS

ASSESSMENT ITEMS AND WEIGHTS

COURSE CONTENTS OF ISLAMYIAT

METHOD OF LEARNING AND CONTACT HOURS

ASSESSMENT ITEMS AND WEIGHTS

INDENTED LEARNING OUTCOMES

Weeks Course Contents

RECOMMENDED TEXT BOOKS:

REFERENCE TEXT BOOKS:

METHOD OF LEARNING AND CONTACT HOURS

ASSESSMENT ITEMS AND WEIGHTS

Weeks Course Contents

RECOMMENDED TEXT BOOKS

REFERENCE TEXT BOOKS

METHOD OF LEARNING AND CONTACT HOURS

ASSESSMENT ITEMS AND WEIGHTS

III. Internals (20%)

Course Code Semester – 02 Credit Hours

BBA-301 Principle of Management 3

COURSE DESCRIPTION AND GOALS

Weeks Course Contents

METHOD OF LEARNING AND CONTACT HOURS

ASSESSMENT ITEMS AND WEIGHTS

II. Final Examination (60%)

INDENTED LEARNING OUTCOMES

Weeks Course Contents

Week – 2 Comprehensions& Précis Writing

METHOD OF LEARNING AND CONTACT HOURS

ASSESSMENT ITEMS AND WEIGHTS

RECOMMENDED TEXT BOOKS

Weeks Course Contents

Week –7 Measuring of Business Income: Preparation of Income Statement, Statement of

Week- 16 Presentation Session

RECOMMENDED TEXT BOOKS:

REFERENCE TEXT BOOK:

METHOD OF LEARNING AND CONTACT HOURS

ASSESSMENT ITEMS AND WEIGHTS

Course Code Semester – 03 Credit Hours

BBA-251 Principles of Marketing 3

Weeks Course Contents

Week - 2 Marketing Strategy: Building strong customers relationship

Week - 3 Consumer Buying Behavior.

Week – 4 Business markets and Business Buyers’ Behavior

Week – 6 Product and Services Marketing Strategies.

Week Marketing channels and Supply Chain Management.

Week – 14 Integrated Marketing Communication.

ASSESSMENT ITEMS AND WEIGHTS

I. Mid Term Examination (20%)

Weeks Course Contents