Marketing Plan: E Pet
1) Objectives
What are the specific goals of your
business this year?
2) Your Product/Service
What product or service do you offer?
3) Customers
Who buys (or should buy) your
product? What do they need it for?
4) Competitors
Who are your top competitors and what
are their strengths?
5) Positioning
Given your competition, what makes
your business great and unique to
customers?
6) Pricing
How will you price your product?
The primary need of our marketing is to reach out to the biggest crowd of vets
and pet owners possible ,in order to provide them will an all in one mobile
application and an IoT collar device. One of the business goals of e Pet app is to
maintain concrete and consistent growth of subscriptions each month and
experience an expansion in new customers and veterinarians who will grow into
permanent customers .
E pet mobile application offers from one side to the pet owners ( dogs and cats in
particular ) an all in one mobile application that features calendar , notes ,
medical records , communication , transactions and an IoT collar device that is
used for restraint , identification tags , protection and medical information
streamed to the mobile application . In another side, E pet is profitable to
veterinarians to exchange information with their customers (pet owners) and to
sell their pet products via an e shop feature.
E pet is a one stop solution that aims to target two customer segments:
-Private practice veterinarians (B2B) based in Thessaloniki and Athens will be able
to connect with their customers and prospect ones around them , handle
appointments , store and exchange medical record , resolve queries online , make
announcements and manage their e shop inventory .
-Companion pet owners ;dogs and cats in particular (B2C) based in Thessaloniki
and Athens . All pet owners’ needs will be covered in E pet , such as accessing the
pet calendar , notes , medical record , appointments and queries . Also , an IoT
collar device feature will streamline the health state , the identification tags , and
protection .
Valerio’s part
This new “ all in one “ pet application will combine smart collar’s adoption and
vet feature in one mobile application .
One of the major assets of the application is providing the pet owner with all the
essential information needed since the very first outset through storing
appointments and important dates , shopping from a large choice of vets e shop ,
communicating at one’s convenience with one’s veterinarian .
Thanks to the IoT collar device , the biometric measures are clustered and
streamlined into the mobile application presenting protection features,
identification tags and medical record .
Furthermore , the application is extraordinarily convenient and practical for both
vets and pet owners ,with a very affordable and reasonable pricing and is highly
service -oriented and consultative that they won’t need to use any app besides E
Pet .
7) Sales & Support
How and where will you sell and service
the product?

8) Promotion
How will people find out about you and
your product? Marketing channels

9) Budget
How much money do you have to
promote the product?

10) Action Plan

What will you do and when to sell and
promote your product?

https://www.shutterstock.com/fr/image-photo/adorable-cat-dog-resting-together-on-
1095001973
https://www.pet-tags.com.au/