Professional Documents
Culture Documents
Performance Management Practices and Its Impact On Perceived Discrimination: A Case Study On Icon'
Performance Management Practices and Its Impact On Perceived Discrimination: A Case Study On Icon'
Performance Management Practices and Its Impact On Perceived Discrimination: A Case Study On Icon'
18 AUGUST, 2013
Submitted to
Shayla Binta Sayeed
Course Instructor, School Of Business and Economics
United International University
Submitted By
Name ID
Tasnim Nazir Trina 111 101 027
Muhummud Zayeed Choudhury 111 101 126
Farzana Rahman 111 101 189
Syeda Shotorupa Zafar 111 101 192
Asiful Haque Chowdhury 111 101 240
Section: B
HRM-4153
Subject: Regarding submission of term paper on “Performance Management Practices and its
Impact on Perceived Discrimination: A case study on Telco.”
Dear Madam,
With due respect, we want to deliver our great pleasure for having such an opportunity to submit
the term paper on “Performance Management Practices and its Impact on Perceived
Discrimination: A case study on Telco, which had been a great experience for us to work with
such a real life issue to analyze with. We tried utmost to make & let it look like a professional
one. Any shortcomings are expected to have a kind view for our encouragement. Thank you for
your sincere & honest try to let us make easy & get familiar with the terms & facts of this
analysis to help us make the paper a successful one.
Our efforts will be valued, if this report can serve for what it’s been meant for & our assistance
will be there for any queries.
Thank You.
Sincerely,
………………………………
iv
Acknowledgement
The term paper on “Performance Management Practices and its Impact on Perceived
Discrimination: A case study on Telco in light of the course Performance Management
and Appraisal (HRM 4358) results from considerable intellectual and moral support
given by our honorable course teacher, Shayla Binta Sayeed, Course Instructor, School
of Business, United International University. Over the last four months, she has been
our guide from whom we got the inspiration and guidance to learn “Performance
Management and Appraisal”. We strongly believe works like this one will surely help us
to develop & make us better adapted as well as capable to cope with the issues &
practical exposures in this field as well as to the whole of the Legislative tools that are
being extensively exploited in today’s world.
Our next honest & heartiest gratitude goes to Nazia Barkat, Group Icon Manager, for
his sincere & utmost guidance to prepare this report & to gather huge practical and
realistic knowledge & help us to prepare this term paper.
We want to thank Mr. Tanvir Hashem, Icon Manager, who helped us to reach Ms.
Nazia Barakat. Without his help we will not be to move forward with this project.
Last of all we want to thank the Almighty for making our effort a successful one. We
would like to express our heartiest gratitude to all our team members who shared their
expertise, struggled with difficulties, passed away many awaked night to design the
report, to those who roamed corporate offices & the practical field to accumulate solid &
complete information. And we would like to thank all the personalities who helped us for
making our report. Thanks and take care.
v
Executive Summary
This study attempted to analyze the performance appraisal system of an organization and its
impact on the perceived discrimination. For this study one of the leading company ‘icon’ in the
telecom sector has been studied here. As telecom sector is one of the most versatile sector in our
country we can easily differentiate the relation between them. But one thing may come in a very
serious way, like most of the telecom company in our country is owned by foreign country. Their
management is likely to be world class and thus it will be difficult to notify any problem
regarding the performance system.
The performance system of ‘icon’ is very smooth according to Nazia Barakat, icon Manager.
The system is based on not only the performance or result, behavior also plays an important role
in this regard. The HR department as well as the related department involved with the
performance all work together.
All the employees of ‘icon’ are very friendly. They know each other very well. They share their
daily struggles, happiness with each other. So, according to them there is less like to be chance of
ignoring each of them. Even there are some staffs who are assigned to monitor them. There are
Close Circuit Camera so that no movement miss to record. This record is used to evaluate the
performance.
Performance Management System is flawless though there is little bit problem sometimes occurs
among the employees and ultimately some of them has to face it seriously. There is less like to
be a chance of removing the wrong judgment. ‘icon’ is more concern about their working
environment, as they believe that once one has got the proper environment is there, then he/she
can feel free to give his/her best.
Through the study here we try to provide the theories that have been used here along with the
practical experiences regarding the ‘icon’. Then we suggest some solutions for the problem that
is perceived decimation.
vi
Table of Contents
CHAPTER 1: Introduction
1.1 Background of the study ....................................................................................................................... 10
1.2 Statement of the problem ...................................................................................................................... 11
1.3 Objective of the study ........................................................................................................................... 11
1.4 Limitation of the study .......................................................................................................................... 12
1.5 Research methodology .......................................................................................................................... 13
CHAPTER 5: Recommendation
5.0 Recommendation ............................................................................................................................ 39
CHAPTER 6: Appendix
6.0 Appendix ................................................................................................................................................ A
CHAPTER 1
INTRODUCTION
1.1 Background of the study
In this summer 2013 trimester we were assigned to the course “Performance Appraisal
and Management”. Ms. Shayla Binta Sayeed is our course instructor. So far we have
been taught about the theoretical part regarding the performance appraisal and
management of an organization. Our course instructor believes that in this era only
bookish knowledge is not enough for the professional world. As we are going to enter
into the professional world after our graduation, we need to know the practical situational
knowledge. The reason is this knowledge will help us to cope up with the real world very
easily or we can handle the complex situation successfully.
This time our course instructor Ms. Shayla Binta Sayeed told us to focus on the telecom
sector in Bangladesh. As telecom sector is one of the challenging and dynamic sectors in
the economy of Bangladesh, the HR policies and performance appraisal will also be
dynamic. That is why we were ordered to work with this sector.
After discussing with our group members we came to a decision that we are going to
analyze the performance appraisal and management system of ‘icon’, a sister concern of
Orascom. After informing our course instructor she approved our proposal and we started
working on it.
Ms. Shayla Binta Sayeed, our course instructor gave us a instruction paper where the
topic indicated was Performance Management Practices and Its Impact on Perceived
Discrimination on Telco Sector. Here we have to focus on few important things that
were in the instruction paper. The points to be focused:
PM System of ‘icon’
Perceived discrimination regarding PM System in the organization
Relationship pattern between PM System and Perceived Discrimination
The main objective of this report is to make us able to relate the theoretical knowledge to
the practical knowledge. That is why it was mandatory for us to visit the organization. As
the problem was mentioned above here the objective is to solve the problem relating the
practical experiences from the real resource persons.
If there is any problem found in ‘icon’ regarding PM system, then to find out the solution
Finding out the actual reason of perceived discrimination
Sorting out the relationship pattern of perceived discrimination and PM system and
providing the clear picture of it
Identifying the desired solution
To complete any work we have to face many problems. For completing our term paper
we are facing following limitations:
The internal and sensitive information was not found properly from the
organization
Employees are not allowed to provide information about their practices as the
information is confidential.
Because of Strikes and Eid vacations, we didn’t get enough time for our research
work.
Group members have different class schedule. As a result we have faced many
problems to meet each other.
Our chosen organization is far away from our University. For that reason, we can’t
maintain our time.
The methodology of this term paper is divided in two parts, Primary & Secondary. The
methods are,
Primary:
We went to ‘icon’ office and talked with Nazia Barkat for collecting information.
Secondary:
Secondarily, we collect information for our term paper from ours books, Internet and
website of Banglalink
Performance appraisals are employed to determine who needs what training, and who
will be promoted, demoted, retained, or fired.
One of the problems with formal PAs is there can be unfavorable effects to the
organization involved if the appraisals are not used appropriately.
The second problem with formal PAs is they can be ineffective if the PA system
does not match with the organizational culture and system.
It may be possible to get all employees to settle personal goals with organizational
goals and increase productivity and profitability of an organization using this
process.[
2.11 Benefits
1. Managing employee or system performance and aligning their objectives
facilitates the effective delivery of strategic and operational goals.
Grow sales
Reduce costs in the organization
Aligns the organization directly behind the CEO's
goals
Decreases the time it takes to create strategic or
operational changes by communicating the changes through a new set of goals
Motivated workforce
Optimizes incentive plans to specific goals for over achievement, not just business as
usual
Improves employee engagement because everyone understands how they are directly
contributing to the organizations high level goals
Create simplicity in achievement of goals
High confidence in bonus payment process
Professional development programs are better associated directly to achieving
business level goals.
Discrimination
Managers and supervisors tend to trust
and depend on one employee more than
the others. This employee could be the
foreman or the team leader. This
employee is entrusted with responsibility
of explaining new job roles and duties to
other employees. It leads to disagreement
and distrust among the group members.
It causes team fraction and adversely
effects employee morale and satisfaction.
The attitude of Employee B or C will be
like: "Why should I even try, when the
boss will only trust Employee A?”
Manager's Problem
The manager is unable to perform his tasks efficiently because he spends too much time
supervising employees about their job functions. He is faced with value-based appraisal
systems. It becomes challenging and tough to decide value and performance indicators
for measurement..
When the top management or supervisor is biased to any employee then the rest of
the employee feels the discrimination.
When an employee evaluates his own performance exceedingly, then he is
expecting more. But in reality he gets less than the more expectation. Ultimately
he/she feels perceived discrimination.
If the whole PM system is not appropriate for each and every employee then
employee may feel perceived discrimination.
If in PM system supervisor keeps one PM method to evaluate employees
performance
When top management is not flexible and the given task to employee is not easy
going then he may feel such kind of discrimination.
If employees are not knowledgeable about the PM system, after getting poor score
he can feel the discrimination.
Performance No perceived
Favourable
Appraisal discrimination
Performance Perceived
Unfavourble
Appraisal Discrimination
Icon is the premium telecom brand of the country. Icon is much more than a mobile
connection. We not only provide you with a complete solution for all your mobile
telephony needs, but also add value to your lifestyle.
If you become an icon, you will be part of an exclusive, select group of highly valued
and well taken care of
clients, to whom we provide
a variety of exclusive
lifestyle facilities and
events. Banglalink GSM
Bangladesh Limited is
introducing a premium
brand Icon on 25th-
November-2 010. Icon is
such a kind of mobile
collection where you will enjoy the best facilities of mobile phone as well as different
kinds of offer for an Icon Subscriber.
3.2 Vision:
We can avail the services of the best customer care network in the country, where a team
of customer care representatives dedicated especially for icons will ensure two things.
We receive the best service, before anyone else.
While a dedicated icon manager will answer to any of our service requests right at our
doorstep - round the clock, should we ever need to visit their customer care centers, we
can enjoy a special treatment waiting for us, and receive exclusive services straight from
their care center manager's room.
Unbounded communication
As an icon, we will get the most lucrative deal available to us in the country, including
access to:
Loyalty scheme
Enjoy special benefits from their points plan designed exclusively for icons. Enjoy their
service to earn points; redeem our points to receive fantastic rewards!
E-mail
Always stays connected with easy access to e-mail in our handset. icon managers will be
there to assist us in setting up our e-mail account or any other problem that we may face.
Internet
Easily access the world wide web through a modem or our handset. our dedicated icon
manager will aid us in choosing the solution that fits our lifestyle best.
Icon subscribers also enjoy some of the same benefits that are enjoyed by Postpaid
Unlimited subscribers, such as:
• Supplementary connections facility
• Loyalty discount
• Special discounts at various restaurants, hotels, shops etc.
1. A dedicated Icon manager who will be one stop service point for us.
2. Will get different kinds of offer and facilities in our partner outlet all over the country.
3. Different kinds of program invitation only for Icon subscribers.
4. Will get the company service with minimum time period for different kinds of
problem.
5. As an Icon subscriber we will count as a VVIP customer.
Secondly annually.
And basis on the annually performance they promote their employees but in the semi
annually evaluation they icon gives other kinds of facilities and increments.
Though it’s very tough to get promotion but icon provides their facilities properly to their
employees based on their outstanding performance. Besides employee can make stronger
their career profile and they can make themselves able for the next promotion step.
That means if the employee is doing better through the performance session then
the organization consider it rather focus on his/her ultimate result.
Besides behavior icon considers employees attitude, dress patterns, body language, and
gesture and so on. That means icon also think about the overall personality of an
employee before promoting him,/her.
In performance system employee at first evaluates themselves and then their supervisor
evaluates the employee. But if there any kind of misunderstanding or dissatisfaction
arises then icon’s HR dept. comes forward as a mediator.
mediator
34 | Performance Management Practices and Its Impact on Perceived Discrimination ‘icon’
Performance Management focuses on three vital facts:
1. Internal behavior:
Employee’s attitude
Dress code
Body language
Gesture
Communication skill
Interpersonal skill
Reported on time
In case of re-structuring Mgt. evaluates and give position on the basis of the alignment.
As a result some employees face promotion whereas some face demotion or rest may feel
constant situation.
When employees face perceived discrimination they switch the job. Then top
management takes some steps to fulfill the vacancy of the employee’s position.
For one position management has to choose one employee for promotion
whereas for this one position more than one employee competes against the
position. When Mgt. selects most capable one than other employees may feel
perceived discrimination. This kind of situation arises when Performance Mgt.
replaces employee internally.
3) Job Sharing:
To cover the performance gap of the vacant position, Mgt. distributes those
jobs to the particular employee because of this those particular employees may
feel stress or job overload.
Steps of mgt.after
employee switching
1. Give appropriate reason for why the organization does not give an employee the
promotion. What is the lacking that fall him behind. And how the employee would
fill um the lacking, company must give him some suggestion and way to recover
it.
2. Motivate the employee through giving him praise, reward, bonus and appropriate
feedback in details about his work performance. So he or she cannot switch the
job.
4. Do not fall the employee I routine life. Sometime, give them some break or
entertainment facility in the office, so that they work with fresh mind.
7. Showing concern for employees' career progress and providing clear instructions
about his duties and responsibilities. So that employee can play appropriate role of
his job.
13. Replacing position from internal sources then think about external to fill up ripple
effect.
14. Do job sharing. But also see that it should not causes of employee burn out.
15. Set a perfect performance standard according to the position and it must be fair for
all.
Showing concern for employees' career progress and providing clear instructions about
his duties and responsibilities. So that employee can play appropriate role of his job.
6.0 Appendix
Reference 1: http://www.businessdictionary.com/definition/performance-appraisal.html
Reference 2: http://en.wikipedia.org/wiki/Performance_management
Reference 3: http://www.ehow.com/list_5852735_disadvantages-performance-
management-system.html
Reference 4: http://en.wikipedia.org/wiki/Performance_appraisal
Reference 5: http://www.wpi.edu/offices/hr/performance.html
Reference 6: http://www.businessballs.com/performanceappraisals.htm
Reference 7: http://www.cipd.co.uk/hr-resources/factsheets/performance-appraisal.aspx
Reference 8: http://www.businessdictionary.com/definition/performance-appraisal.html
Reference 9: http://www.forbes.com/sites/edwardlawler/2013/07/29/make-performance-appraisals-
change-friendly/
[A]