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    Advertising Campaign For Samyang Ramen

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    Wei-Ting Huang
    This document proposes a marketing campaign for Samyang ramen focused on Gen Z daredevils. It will position Samyang ramen as more than just a viral challenge but as "straight fire, euphoria inducing" with executions including social media videos on combining flavors, a "Samyang secrets" guide for handling spicy foods, a pop-up "dungeon" game where participants choose to answer personal questions or eat spicy ramen, and a commercial comparing the heat of Samyang ramen to skydiving. The goal is to show consumers that Samyang ramen provides an adrenaline rush and sensation beyond typical instant noodles.

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    Advertising Campaign For Samyang Ramen

    Uploaded by

    Wei-Ting Huang
    457 views8 pages
    This document proposes a marketing campaign for Samyang ramen focused on Gen Z daredevils. It will position Samyang ramen as more than just a viral challenge but as "straight fire, euphoria inducing" with executions including social media videos on combining flavors, a "Samyang secrets" guide for handling spicy foods, a pop-up "dungeon" game where participants choose to answer personal questions or eat spicy ramen, and a commercial comparing the heat of Samyang ramen to skydiving. The goal is to show consumers that Samyang ramen provides an adrenaline rush and sensation beyond typical instant noodles.

    Original Description:

    Creative execution Proposal for Samyang Ramen

    Original Title

    Advertising Campaign for Samyang Ramen

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    This document proposes a marketing campaign for Samyang ramen focused on Gen Z daredevils. It will position Samyang ramen as more than just a viral challenge but as "straight fire, euphoria inducing" with executions including social media videos on combining flavors, a "Samyang secrets" guide for handling spicy foods, a pop-up "dungeon" game where participants choose to answer personal questions or eat spicy ramen, and a commercial comparing the heat of Samyang ramen to skydiving. The goal is to show consumers that Samyang ramen provides an adrenaline rush and sensation beyond typical instant noodles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    457 views8 pages

    Advertising Campaign For Samyang Ramen

    Uploaded by

    Wei-Ting Huang
    This document proposes a marketing campaign for Samyang ramen focused on Gen Z daredevils. It will position Samyang ramen as more than just a viral challenge but as "straight fire, euphoria inducing" with executions including social media videos on combining flavors, a "Samyang secrets" guide for handling spicy foods, a pop-up "dungeon" game where participants choose to answer personal questions or eat spicy ramen, and a commercial comparing the heat of Samyang ramen to skydiving. The goal is to show consumers that Samyang ramen provides an adrenaline rush and sensation beyond typical instant noodles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 8

    DARE TO CHASE THE HIGH

    SAMYANG
    RAMEN
    Meghan Pisters | AD
    Jenny Terway | CW
    Ben Peralta | Strategist
    Wei-Ting Huang |Researcher
    CAMPAIGN BRIEF

    WHY ARE WE WHO ARE WE WHAT DO THEY WDWWTT?


    ADVERTISING? ADVERTISING TO? CURRENTLY THINK?
    Samyang ramen is
    Samyang ramen is Gen Z daredevils Samyang is just straight fire, euphoria
    more than a viral looking for a new go- another viral challenge, inducing and hell yeah,
    challenge, it's the best to head rush. Imma stick to my I'm going for bowl 2.
    ramen on the market. ￠
    99 Maruchan, thanks.

    Samyang ramen is more than an instant meal, it’s a


    S.M.I.T sensation. You don’t just taste it, you feel it.

    SAMYANG RAMEN
    DARE TO CHASE
    THE HIGH

    MOOD
    Board
    SAMYANG RAMEN MOODBOARD
    D a r e to
    e t h e h i g h
    ch a s
    Gen Z daredevils, put your money where
    your mouth is. Get into the kitchen and handle
    the heat of the world's spiciest instant noodles
    guaranteed to blow your mind, literally. Adrenaline
    junkies, we've got your next head rush. Skip skydiving,
    sink your teeth into euphoria with just one bite. Dare to
    chase the high, 'cause momma didn't raise no bitch.

    SAMYANG RAMEN
    EXECUTION #1
    SUBWAY AD
    EXECUTION #2
    SAMYANG SECRETS
    SOCIAL MEDIA CAMPAIGN

    Short form video content intended Samyang secrets will include a


    for Tik Tok and Instagram Reels, survival guide for quieting the
    explaining how to combine flavors to flames of spicy foods. Secret #1,
    achieve edible spice levels. always have a glass of milk on deck.

    SAMYANG RAMEN
    HURTS SO
    Good POP- UP DUNGEON

    PUT YOUR TOLERANCE TO THE TEST AND GET


    YOUR HEART RACING IN OUR POP-UP
    DUNGEON. CONSUMERS WILL ENGAGE IN
    SHAREABLE MOMENTS GAMES LIKE SAY IT
    OR SAMYANG, A RIFF-OFF OF "SAY IT OR
    SHOT IT" PLAYERS WILL BE ASKED DARING
    QUESTIONS LIKE "WHAT'S YOUR SECRET
    KINK?" AND YOU HAVE A CHOICE WHETHER
    TO ANSWER OR TAKE A BITE OUT OF THE
    SPICY SAMYANG RAMEN BOWL. PLAYERS
    WILL WALK AWAY, LOVING THE PAIN AND
    HIDING THEIR DIRTY SECRETS THINKING,
    "DAMN THAT HURTS SO GOOD"
    EXECUTION #4
    COMMERCIAL

    Playing into the adrenaline


    junkie vibe, we are using a 15-30
    second spot commercial to show
    how a skydiver wishes they just
    opted for the Samyang Spicy
    ramen instead of skydiving.

    SAMYANG RAMEN

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