Running Head: JetBlue Airways 1

JetBlue Airways: Deicing at Logan Airport

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1. Business Problems
Jet Blue was very famous and customer focused airline, it has grown with the time. We

can take a clear picture of how this airline developed itself, when in us after 9/11 attack all other

airlines was disturbed but only two airlines were operating and continued their operations. The

business problems which JetBlue faced was the operations. Initially JetBlue was operating on

small scale and its management system was according to these operations. But with time the

demand increased for JetBlue airlines.

Due to increased demand and weak communication among the employees, JetBlue faced

operations breakdown and had to cancel all the flights. The CEO himself identified this issue and

explained that due to weak communication among pilots and flight attendant. Actually JetBlue

business strategy was low cost strategy. It was following low cost operating structure that caused

the weak communication issues in the company (Bailey, 2007).

JetBlue was operating on small scale like point to point service rather than network

service. In this situation JetBlue did not focused on the staff and operations. JetBlue did not

invested in employee development, and on this stage JetBlue had no trained and skilled

employees to come forward and tackle the problem, that company was facing. And work along

his team to overcome these issues.

Other issues which JetBlue business was facing was that, the employees and customers

had no interaction in this whole process of booking tickets and boarding. JetBlue employed

women for ticket reservation and these women were working from home. Customers had no

interaction with the ticket agents. Customers were unable to check the flight status.
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JetBlue was never prepared for the sudden situations, like cancellation of flights and

other emergency. Two time due to ice storm and weather Situation Company had to cancel the

flights, but there was no proper channel to tackle this sudden issues. Only JetBlue cancelled their

98% scheduled flights.

2. Critical issues

3. Alternatives
A. Key Alternatives
Concentrated External features:
1. Low-level firm’s formation and combined employees. And they should coordinate with their
employees to come up with solutions for increasing customer satisfaction.

2. The computerization of a specific task to increase manufacturing process.

3: Customer fulfilment: They should increase their Operations and services in order to increase

the customer fulfilment. By offering them value added services.

4. Advertising with different types of channel form in order to increase their brand awareness in
the consumer’s mind.

5. R&D: new offer of installment sections. And also invest in their research and development in

order to increase their net worth

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6. Use of large aircraft- brand new groups.: They should also work with different group and

coordinate with them for increasing their market share. That is why they need good amount of

investment.

7. HR focuses on gathering consumer’s assumption and goals of firm’s through a rules and

concentrated service.

Maintenance of old Aircrafts.

2. Dues paid due to decreasing interest rates.

3. Decreased yield per mile per traveler.

4. Increase by network of firm’s tax.

5. Decreased demand during the Working days.

Opportunities:

1. Focus on the latest technology

2. Continuously build their network on low cost and high performance

4. Recommendations and action plan

The best game plan can be strengthen by JetBlue with SO game plan, the policies and

strategies. Strategies may vary dependent on the needs of the working unit. Advertising teams
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should focus on giving lots of holiday or other suitable services and items in the decreasing

demand or feasible time and selling its new services and items to keep new and old consumers.

Performance should focus on increasing demands from the consumers and displaying more

flights during the day with less time to change each flight. Finance department should focus on

getting the latest aircraft.

The strategies will be reviewed a short-term planning, as the sale of former aircraft will help

commercially balance the firm, or similarly apply to financing in the new aircrafts or other

services and items. The computerization of other staff will bring the incredible items up to full

standards, thus saving a few controlling costs that can be used for later controlling costs.

5. Key operations and management terms