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Internship - Front Pages
Internship - Front Pages
Internship - Front Pages
Executive Summary
Bride’s Entourage is a wedding attire shop like no other. While most retail
bridal shops focus on selling wedding gowns, our focus is everything else. We
will cater to the mothers of the bride and groom, bridesmaids, and flower girls.
In addition, we will provide an array of accessories for all the female members
of the bridal party.
1.1 Our Objectives
To be the primary one-stop-shop for the female members of a bridal party
once the bride has purchased her gown (i.e. mother of the bride, mother of
the groom, bridesmaids, flower girls, footwear, and accessories).
To have vigorous sales in the first twelve months of operations.
In Year 3, to have sales more than double first year level and net income of
at least 10% of sales.
Bride’s Entourage is a boutique that provides attire and accessories for female
bridal attendants. We believe in providing superior customer service and
creating a shopping experience that is relaxed and pleasurable. We also believe
in providing a working environment for our employees that is professional and
fun, and that empowers our employees to be trustworthy and valuable
resources to our customers.
2.
3. Company description
Company Name - Zoe Designs
Name of founder - Sreedevi Anilkumar
Bride’s Entourage is a new
retail boutique that will be a unique supplement to the existing bridal shops in
the Muvattupuzha town area. While most bridal shops focus on providing the
bride with her wedding gown, the focus of Bride’s Entourage is everything
besides the wedding gown. Our core products include mother-of-the-bride and
mother-of-the-groom attire, bridesmaids’ attire, flower girl attire, bridal
footwear, and bridal accessories, such as veils, headpieces, and jewelry. Our
goal is to be the one-stop-shop for items beyond the wedding gown, and to
provide a fulfilling shopping experience for our customers.
Keys to Success
Because most bridal shops focus on selling wedding gowns, there is minimal
effort dedicated to the other necessary items. Bride’s Entourage gives the
“other items” their own significance. Without the bridal gown as a distraction,
the “other items” will no longer be an afterthought. Mothers and bridal
attendants can have their own unique shopping experience, and brides can have
a fresh environment in which to shop for their accessories.
There are currently about 8 bridal shops in this town areas; however, the
primary focus of all of those shops is wedding dresses, so they have a very
limited selection of mothers’ attire, attendants’ attire, bridal footwear, and other
bridal accessories. Bride’s Entourage is unique in kerala in focusing on
everything except the wedding gown.
Bride’s Entourage has the distinct advantage of being the only store of its kind
in its market. Our marketing and sales strategies will emphasize our unique
advantages for the kerala wedding party:
Our marketing strategy begins with standard print and online listings in
wedding media, and continues through networks of wedding consultants. Our
location, next to complementary shops and an upscale mall, will generate
additional foot traffic.
Competitive Edge
Most bridal shops focus on the wedding gown itself and dabble in a few other
product-lines, such as mothers’ attire or bridesmaids’ attire. When shops focus
primarily on the bride’s gown, there tends to be a lack of selection and lack of
attention devoted to the other product lines. At a traditional bridal shop, the
bride is the primary focus, and everything else is secondary.
SWOT ANALYSIS
Strengths
*Rich materials Used.
*Positive results.
*Well trained employees.
*Flexible packages.
*Brand Nazriya Nazim.
Weakness
*High Prices.
*Well awareness about bridal packages.
Opportunity
*More beauty conscious.
*Bride want to look perfect on wedding.
*People wiling to spent more money.
Threats
*Locals may not accept the rates.
*Makeup
*Competitors
5. About management and organization
7. Marketing Strategy
Bride’s Entourage will use the following mediums for its marketing efforts:
We do not sell anything on credit – all items must be paid in full before they
are taken from the store.
We are estimating that 80% of the purchases will be made with credit cards.
The credit card fees are calculated as 80% of the sales, times 1.8 percent (the
fee rate).
Cost of sales for the clothing items has a two month delay. This is because
most clothing items will be custom ordered and, as a result, Bride’s Entourage
will not have to pay for them until they arrive about two months after they are
ordered.
General Assumptions
Plan Month 1 2 3
Other 0 0 0
9.Implementation Summary
Bride’s Entourage has the distinct advantage of being the only store of its kind
in its market. Our marketing and sales strategies will emphasize our unique
advantages for the Multnomah County wedding party:
Our marketing strategy begins with standard print and online listings in
wedding media, and continues through networks of wedding consultants. Our
location, next to complementary shops and an upscale mall, will generate
additional foot traffic.
Our sales strategy is designed to “close the deal” – from the moment a potential
customer walks in the door, she will know that her place in the wedding, and
her needs, are important to us. We will create an atmosphere that makes
shopping for the “other items” as significant as the experience of shopping for
the wedding gown. In other stores, mothers, bridesmaids, and other wedding
party members are often an afterthought. At Moms, Maids, and More, they will
be given as much prominence and attention as the bride receives when gown
shopping.