SUGGESTIONS AND RECOMMENDATION

On the basis of the findings of our research we would like to give the following suggestions;

Range and Availability of products in the price range of should be given special consideration
as 90% up (500, 500-1000)of shoppers fall in this category.

E-tailing websites should also work considerably in building trust and friendly relationship
with customer by coming with better privacy policies as this would encourage shoppers to
use other mode of payment like debit cards, credit cards, etc as well.

 Since Flipkart has got a strong hold in e-commerce market as the majority prefers it
over other e-shipping website so it should keep on delivering good and other websites
like Snap deal and Amazon should work on their delivery services, range and
availability of products especially in electronic goods and accessories segmentation
and making better connect with potential customers to stay in race the competition
tougher.
 Around 70% of online shoppers prefer e-shopping websites or browsers over e
shopping apps so e-tailers should come up with ideas to improve the shopping
experience using browsers. ( flipkart has already made an entry with flipkart lite)
 E -commerce site should take the privacy issues really serious as well better return
polices to make themselves credible before the eyes of customers.