Article Review 2018-ARCH-25

MALL DEVELOPMENT AND OPERATIONS: AN INDIAN PERSPECTIVE

This article has been written by “Shelja Jose Kuruvilla” and “J. Ganguli”. This article based
on interviews of users, managers, constructors. India has remarkable growth in economy that
attributed to the rapid mall development in the country. Malls reflect the state of the society.
Combine with the consumer ’s rising and increasing focus on value proposition, the shopping,
food courts and restaurants save the bother of cooking dinner after hectic shopping, apart from
keeping children entertained. Multiplexes in malls attract a whole country of movie buffs and
most important source of footfalls for malls. Malls all over the country are become serious
destinations for fun and gaming.

While studying the feasibility estimation of a mall project, the major factor is site of the proposed
mall and the Catchment of the mall. Choice of location is largely dependent on the target
audience of the mall, the size of mall. The economic environment of the proposed site and the
zoning laws need to be researched. Larger formats regional centers etc. require large gross
leasable areas as well as provision for parking. According to study, poor parking availability in
Indian malls, currently have a lower proportion of parking, because of high real estate costs and
a substantial walk-in population. The larger malls are usually located outside the city because
draw from a large population base. The smaller malls prefer the high street location.

The site must also be easily accessible by road. At the macro-level the road patterns, conditions
and the natural barriers like rivers or mountains or artificial barriers like railroad tracks also
evaluated that affect accessibility of the site and should have major arteries so easily travel to
the site. Malls also require good visibility from the road and utilities such as water, sewer lines
and electricity are vital. Continuous water and electricity (a frequent problem in India) is not
available, so there is need to install generators that increase costs. Three popular methods are
used to understand that is how many people live in the trade area and where they live. Secondly,
they use a masterplan of the area, demographic data and estimate demands to compile
information. The regression analysis or the Huff model are common techniques, although their
applicability in India is disputed in academic circles.