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LETTER OF TRANSMITION

May 11,2020

Sunny Saha

Lecturer

Marketing management

Faculty of Business Administration

East West University, Bangladesh.

Subject: Submission of the report for marketing management.

Ma’am,

It is our real pleasure to submit this paper titled “COSCO BEAUTY SOAP” to you as per the
requirement for Marketing management course under department of Business Administration of
East West University of Bangladesh.

During the process of preparing this report, we had the chance of experiencing and rediscovering
our potential. This assignment gave us an opportunity to apply our theoretical knowledge, ideas
and communication skills, which will help us in our future professional career.

Thank you for giving us this opportunity and we look forward to receive your cordial approval of
our submission.

Sincerely yours,

Salman Yadad khan 2019-1-10-114

ACKNOWLEDGEMENT:

We would like to express our gratitude and indebtedness to our honorable course instructor,
Sunny Saha, lecturer, Department of Business Administration, East West University. With his
inexhaustible guidance, valuable advice, continuous inspiration, constructive criticism and
generosity she helped us to carry out this report carefully.
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Finally, we would like to thank to all the group members that directly or indirectly helped us to
provide and accumulate all the necessary information for all the accomplishment of this term
paper.

EXECUTIVE SUMMARY

Glycerin soap is commonly used as a fancy soap because of its translucent color and other
usability. As early as the 19th century, glycerin soaps have already been favorite merchandises
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because they are highly marketable even without any special packaging and ingredients. That
doesn't mean, in any case, that they are only extravagant bars. Regularly observe these cleansers
in unadulterated structures, yet numerous merchants and affiliates additionally add different
segments to improve their advantages and appearance. Some utilization home grown oils to
make varieties of fragrances while some include blocks of gelatin-like cleanser assortments,
similar to cut saturating cleansers.

Cosco Soap Company has consistently been a decent quality soap organization for certain
customer for a very long time. In any case, when outline such a significant number of changes
and difficulties came up however they couldn't stroll with the pace. Expecting that COSCO is a
dead product, we are re-branding the product. In light of that we are going to set up a strategy to
set up COSCO soap with a separated character on client minds. It is pointing forceful turn of
events and progress with its sound system and arranging including promoting strategies,
destinations and techniques of the item.

COSCO is the only brand that now exists in the market that produces glycerin soap in
Bangladesh. It’s running since 1948 and without any effort in promotion and awareness they are
running their business and created demand for their targeted market. Still now a group of people
search for it but can’t find it or have it due to limited supply.

In the early occasions there was just soap anybody can use with distinction was the COSCO. Be
that as it may, presently cleanser advertise is gigantic, contenders are progressively dynamic.
However, the best thing is no other Bangladeshi brand produces same quality soap and the
current market (which is gigantic) has still interest for it. Also, in view of this key point
Commander Soap Company is going to sell in a forceful manner now.

It is anticipating overhaul the situating of the brand like individuals who are as of now scanning
for it and customer who search for the best quality and finicky about their taste. The cost will be
set in like manner. The company is additionally searching for sound passionate and nearby
culture base promoting and dissemination methodology to adequately use its assets. Cosco soap
has confidence in development and refinement which brings about putting new bundling and
new fixing to the new COSCO. COSCO is anticipating produce new and present day idea of
devouring normal family unit things. COSCO searches for flawlessness and it will put things
directly about conveyance which isn't over promising yet feasible in the market

Table of Content

Title page no.

Introduction 5

Objective of the study 5

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Data Collection Method 6

Theoretical Foundation (6-8)

New Product Attributes 9

Market Description 9

STP 10

Market Segmentation (10-12)

Target Marketing 12

Positioning 12

Distribution Channel 13

Market Share 14

SWOT analysis of Cosco (15-17)

Brand Discrimination 18

Brand Position (19-20)

Sales, Media and Promotion Strategy (20-23)

Public Relation 23

Viral Marketing 24

Indirect Marketing 24

Point of purchase 24

Product placement 25

Media Selection (25-26)

Mix Strategy 27

The Big Idea (27-28)

Conclusion 28
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Introduction

Origins

As a student of the undergraduate program of Bachelor of Business Administration, we have to

complete various courses including some basic courses. Marketing management is a basic course
that is compulsory for business students of East West University. This course is basically based
on techniques of marketing management from strategy to execution. It is mandatory to learn
creative approaches to marketing problem solving. This study and the resulting report were
conducted and submitted as a partial requirement for the marketing management course that is
MKT201.
While doing this course, we have learned about different products, marketing strategy making,
branding and managerial problem solving. To implement all of those factors and to get practical
experience, Sunny Saha, the course instructor of marketing management, has given us this report
on rebranding COSCO.

OBJECTIVES OF THE STUDY

This study includes a lot of practical knowledge and experience that will help us to be a good
executive or manager. After completing this degree, we will go to serve any company or
institution. So, this kind of experiences that we need we got that kind of experience from this
study.

 To understand the communication process with the customer.

 How the product is setting memory into the customer mind.
 To find out whether any gap between the product and their valued customer.
 To determine what factors are affecting the customer service.
 To identify the consumers opinion about the marketing policies.
 To identify the limitation of service.
 To learn making strategies for falling products.
 To learn how to revive a brand and make a statement.
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Data collection method

We have collected the data in two ways. These are:

1. Primary collection method

2. Secondary collection method

Primary collection method: The primary information was collected through interviews,
observations, and group discussions.

Secondary collection method: The secondary information was collected from reports and
products website.

Limitations of the study: Regarding data collection surveying, we had to go through many
limitations which may possibly affect the study a little bit. Data has been collected from primary
and secondary sources. The study has been made on the basis of data collection. We tried our
level best to collect and complete the study from different sources. But some factors like lack of
co-operation, lack of seriousness, lack of information from different locations, lack of time, lack
of funds and wrong thinking were limitations of our study.

 Lack of co-operation: Sometimes the customer did not want to co-operate with us
because they have different attitude and way of behavior. So it was difficult for us to
survey.
 Lack of seriousness: Sometimes respondents were not serious and some of them took it
as fun.
 Lack of information from different locations: For some restrictions we could not
collect data from different location.
 Lack of time: Time was a big issue for us. It was short time to do such kind of survey.
 Lack of funds: As students it was quite difficult for us to collect, process and surveying
the data since it requires funds.
 Wrong thinking: Some people took us in a wrong way while surveying. They were not
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Theoretical foundation
Commander Soap Co. Ltd is a leading manufacturer of soap and detergent in Bangladesh. For
over 50 years the COSCO brand has been associated with the finest quality transparent glycerin
soap. Using natural and ethically sourced materials, they strive to continue their time-tested
traditions while protecting the environment for future generations. Their products and team of
100+ employees exemplify the pride of Bangladesh’s manufacturing heritage and memory. The
company was founded in 1948 soon after the formation of East Pakistan and witnessed the birth
of Bangladesh in 1971. They are proud to own the oldest surviving factory in Dhaka’s historic
Tejgaon Industrial District: being the second factory to be constructed in Tejgaon. They are a
family-run enterprise. The promotion of COSCO glycerin soap was albeit good for the time
frame when it was initially Launched, but it was not copacetic unbearable when the market
became competitive. The product Launched only a handful of television commercials and
newspaper advertisements during its Time. Since, there are a little or no promotional activities,
the trademark vigilance of the soap Declined with time. As a result, consumer forgot the ease of
the product. But now we are going to rebrand the COSCO glycerin soap by changing our
strategies in a whole new way.

Company name: Commander Soap Co. Ltd

 Established in 1948
 Witnessed the birth of Bangladesh
 Have oldest surviving factory
 Current Managing Director Mohammad Zakaria Khan

Location (head office):

Commander Soap Co. Ltd, 265 Tejgaon Industrial Area, Dhaka, Bangladesh
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Logo:

Mission:

COSCO is a finest quality transparent glycerin soap with natural ingredients. It improves your
natural glow and whitens the skin. Unlike regular soap it keeps your skin moisture.

Slogan:

“The new essence of beauty”

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New product attributes

• COSCO is coming up with new variations of soap having new shape and new flavor

• COSCO has come up with a better aroma and better packaging.

• The packet can be used as a soap case, which is new in Bangladesh

• Tea Tree oil has many positive effects in our skin. COSCO has come up with this oil in
its glycerin soap, which is new in this country

• COSCO has combined Shea butter and Strawberry in their soap, which was never done
before in Bangladesh

• The prevailing COSCO would be available as COSCO classic

• The new COSCO soap is targeted towards both male and female consumers

• Ingredients to produce COSCO (sugar, spirit, oil, etc.) are imported from Turkey which
makes the soap more transparent and of better quality.

• COSCO uses all food ingredients to produce the soap. So this soap is natural and healthy
for the skin.

• Only brand that produces glycerin soap in Bangladesh.

Market description

When they relaunched the COSCO glycerin soap they use differentiated marketing strategy by
the marketing type. After the beginning they widely distribute it to some special stores and shops
and then to some region based on their target. Their market is segmented towards young girl and
women who are really beauty conscious and wants healthy and moisture skin with natural glow.
COSCO is a finest quality glycerin soap, for this it worth to grab the market. The price of
COSCO soap is reasonable. But the quality is at highest level than other soap exists in the
market.
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STP

S= Market Segmentation
T= Target marketin
P= positioning

Market segmentation
Market segmentation is the process that COSCO glycerin soap use to divide large markets into
small outlets that can be reached more efficiently and effectively with products and services.
They basically segmented their market by the following ways:

Market Type Differentiated Marketing Strategy

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Market Segmentation Demographic-

Gender- Female

Income-average income people

Psychographic-

Conscious (about skin and used ingredients)

Geographic-

Urban, suburban, rural

Behavioral-

Lowest price

Geographic

From geographic segmentation we are focusing on urban, suburban and rural area because these
area covers the most of the population of our country.

Demographic

We are mainly targeting women at the age of 16-35 and the people who have middle- or low-
income level. Later we will extend our business by launching soap for men and women both if
our strategies go perfectly.

Psychographic

Then from Psychographic segment our goal is to capture the people who are really conscious
about skin and the ingredients of the soap.
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Behavioral

People of our country are so price sensitive so we tried to set an affordable price for our newly
launched COSCO glycerin soap.

Target marketing

Companies must be aware of their current situation and objectives before they can effectively
compete in any market. COSCO is basically targeting the urban and sub urban middle-class
people which are the largest part of Bangladeshi population. They are targeting women, who are
beauty conscious and they will introduce menthol soap with deodorants features which both men
and women can use. They are also trying to capture both the local and international market by
improving their existing product. Hopefully, customers will also will to use this product because
they are given the best product at a comfortable price. COSCO is an affordable product. That is
why the company targets urban and sub urban area and people with an average income of Taka
10,000 to 15,000.

Positioning
Commander soap company want to obtained a good position in the buyers’ mind through better
product attributes, price and quality, offering the product in a different way than the competitors
do. The company offers improved quality of products in the industry at an affordable price with
high branding, which ultimately helps to position the product in the buyers’ mind as the best
quality beauty soap. Since in the beauty soap industry all products are of same price Commander
soap company cannot provide its consumers with better price but it is in a great position in
reference with its packaging, fragrances and product designing. COSCO’s position in the
consumers mind on two dimensions, price and quality. Though in comparison to its competitors
the pricing of COSCO is same but consumer will get highest quality from this soap than the
competitors.
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Distribution Channel

PRODUCER WHOLE SELLER RETAILER CONSUMER

They don’t use the direct marketing channel. It refers communicate step by step with their
customers
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Market Share
We have made a survey on 100 customers who purchase different products to know about the
market share of different soap companies. They mentioned different brands but we are not
mentioning all the brand names, we are mentioning the brand names which are mostly preferred.

MARKET SHARE

19%
25%

26%
30%

Lux: 30%

Lifebuoy :26%

Dove: 19%

Others: 25%
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SWOT analysis of COSCO:

STRENGTHS

In spite of the fact that COSCO is a declining brand now, it used to be an exceptionally well-
known brand once. It is still exceptionally normal among certain customers. And our new
product will attract them very fast, attar Qualities of new COSCO we are going to dispatch are
given underneath:

•COSCO is coming up with new variations of soap having new shape and new flavor

•COSCO has come up with a better aroma and better packaging.

 Durability of the soap

 Strong Brand Equity

 Affordable low price

 Introduced glycerin soap for the first time

•The packet can be used as a soap case, which is new in Bangladesh

•One of the most well-known brands that clients despite everything look for.

•This cleanser is recommended by specialists for the individuals who have skin issue

•In winter people groups utilizes glycerin cleanser more on account of the dryness of the climate

•COSCO is extraordinary from other conventional cleansers, in that the glycerin is held in the
cleanser and glycerin content is an indication of the delicacy in the cleanser.

•The existing business sector is sufficient in view of the client request and the flexibly chain.

•COSCO covers the entire Bangladesh with in excess of 2000 merchants and wholesalers.

•COSCO cleanser is accessible at practically all retail shops in Bangladesh

•It has a decent appropriation chain

•The cleanser condenses less. So it keeps going long.

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Weakness
Even after being the market leader once, it couldn't keep its position since it has numerous
shortcomings. The shortcomings of the new COSCO are given underneath:

•The existing COSCO clients may move to other ease cleansers as COSCO is going to build the
cost

•Now it is anything but a mass-advertise cleanser, focuses on a specialty showcase inside the
cleanser business.

•Low showcase entrance

 Low market share

 Weak distribution channel

•COSCO cleanser doesn't deliver a lot of foam

•Upper class individuals don't favor COSCO for the name and the viewpoint of the parcel.

•Some individuals don't care for the scent of past COSCO. So they probably won't attempt the
upgraded one

•COSCO has never mindful of showcasing. So individuals aren't inspired to purchase this
cleanser

• Market share is constrained because of quality of other solid FMCG brands

•Weak marking and promoting

•Not constantly accessible all over

•Less advancement

Opportunities
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There isn't any organization in Bangladesh that produce glycerin cleanser like COSCO, so it's an
extraordinary open door for COSCO. A point by point chip away at the chances of COSCO
cleanser is given beneath:

 Income is increasing
 People are more into skin care products

•Coming up with new improved item, so it won't be a winter item any longer.

•Now COSCO will dispatch in showcase with new shape and with home grown flavor which,
similar to Tea tree oil and mint concentrate, Strawberry and Shea spread (nutrient a) which was
never presented in Bangladesh.

•Coming up with progressively straightforward cleanser. Since straightforwardness of the

cleanser is given as an indication of immaculateness of the cleanser and all flavors utilized in
cleanser can be seen by clients that would be attractive to them.

•New bundling won't be a risk since we will create it just by look not by its shading. So it will be
the old COSCO in new, better and worth included bundling.

•It has the chance to catch the privileged individuals of the nation with new bundling and item
improvement.

•New COSCO cleanser will make more foam than previously. So it will be an open door as other
glycerin cleansers are not all that bubbly.

•COSCO need to deal with fluid cleanser to tap advertise.

•Increasing buying intensity of individuals subsequently expanding request

•COSCO cleanser was utilized by the individuals who have skin issue, yet now it'll be accessible
for a wide range of skin, this cleanser won't just keep skin delicate and smooth yet additionally
help to make skin smoother and more splendid and keep the body cool and lessen the odds of
imperfection likewise gives one UV radiation insurance. In this way, chance to catch a market
with clients of various requests.

•Soap with every one of these sorts of advantage will be sold at sensible cost. So chance to
snatch a gigantic offer in the market

•Opportunity to line augmentation.

•Mergers and acquisitions to fortify the brand

•Opportunity to create kids’ cleanser

•Can get big name underwriting the advertisements

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•Opportunity to item confront wash, hand wash, shower gel and paper cleanser

•After these kinds of cleanser are preferred by the buyers, COSCO has the chance to think of
more varieties

And growth of soap Industry... Everybody has Access to digital media high population growth
literacy rate is increasing

THREATS

The same number of cleanser organizations are accessible in the market, so it's the significant
risk for COSCO. Different dangers are given as follows:

 High Competition
 Large number of substitutes available

•People has gotten used to with existing soap, and numerous individuals don't care to utilize
COSCO as a soap, so it will be hard for COSCO to enter in the market with new look and shape.

•Any changes to item plan can prompt defeat in piece of the pie as individuals restrict to
purchase the item.

•Existing international product may hamper the sell.

•New contenders coming up in the market offering same qualities at sensible cost.

•Competition from substitutes as hand wash, face wash and shower gel

•New bundling can make individuals imagine that it's a phony item. So, the crusade and
messages ought to be sufficiently able to tell individuals that we are thinking of same brand with
better quality item and bundling.

•Intense and expanding rivalry among other FMCG organizations

•The brand picture of COSCO is a major risk for the new COSCO.

Brand discriminator
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To change the perspective on COSCO to the customer, it should change the situating of the
brand. So, we have accompanied new COSCO and changed the whole soap. It's a soap that
purifies your skin and body as well as gives you a refreshing up washing experience and after
look

The new COSCO glycerin soap contains glycerin as well as other characteristic fixings which
can comprehend the skin and give them that the skin searches for! Every one of the new kind of
COSCO deals with the skin with the glycerin in it and gives a new soap experience. With the
title of new essence of beauty

Brand Position
I. Situating: It is about how client sees the brand in commercial center. The purchaser
discernment about COSCO:

1. Soap for winter

2. Soap of eateries

3. Low brand picture

4. Strong demand

Presently a day's it's just about a dead brand due to having no correspondence with the client (by
means of TVs or print promotion) and furthermore no item advancement. Indeed, even the
quality is diminishing step by step. So, to situate this brand with another symbol would be very
troublesome. Since:

1. People may believe it's a phony one

2. The brand name and bundling would demoralize them to purchase

Be that as it may, the organization needs to face the challenge and position this brand by 360-
degree advertising. We have to make individuals mindful of primarily following issues:

1. We are the old COSCO not the phony one

2. We have changed the bundling, since impression matters!

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3. We are thinking of new kind of glycerin cleanser with included common fixings that has never
been presented in Bangladesh.

4. COSCO-Shower to Inspire, is a mental methodology of the brand. It will give one the new and
delicate washing involvement in various smell with the goal that one feels increasingly sure
about his considerations and rouses him/her to storm the cerebrum more while repetitive work.
We are concentrating more on enthusiastic connection of the item than the special visualization
since it will fulfill their need.

5. But we are not overlooking the special visualization. The straightforwardness of the cleanser
with noticeable fixings are the image of virtue and our print advertisements will make
mindfulness about the handiness of the fixings.

6. Moreover we are not disregarding the current clients. Our beneath the line battle will make
individuals repurchase this item simply because of the acknowledgment.

7. We will likewise advance the utilization of nation item instead of imported ones.

Sales, Media and promotion Strategy

Media Objective:

Print ad:

1. Showing our new product development of COSCO

2. The fixing we are utilizing are not comfortable in the Bangladeshi market so the key goal of
the print advertisement is to tell individuals the handiness of fixings we are utilizing in new
COSCO

3. Magazine promotions will let experience the item even before purchasing. They can contact it
and feel it in the magazines.

Television promotion:

1. We are centering to make another objective market so as per their requirements we will be
giving the data to them.

2. We will associate our item with motivation. Since, when you have a decent shower you feel
new and sure enough to think and work better. Thus, our item is offering it to you. The virtue of
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fixings and the smell resuscitates you with the goal that you can encounter a decent shower and
feel sufficiently new to be certain. So, it's SHOWER TO INSPIRE.

3. It likewise centers on a wide range of individuals in Bangladesh. A large portion of the

cleanser brands center on magnificence and ladies however our objectives are men and ladies
both.

Campaign:

1. To speak with existing customer, educating them that we are the old COSCO with better
highlights and looks.

2. Find out the loyal customer of COSCO

3.The key point is might be bundling can make a negative impact on existing objective market so
to make mindfulness about the item we will attempt to do coordinate promoting.

Sales Promotion:

COSCO will have imaginative deals advancement so as to support deals and market entrance.
The organization will follow a powerful flexibly fasten the executives so as to keep up the
standard B2B shoppers and furthermore to upgrade more buyers through great name by
improving the general effectiveness of the organization.

Since soap falls in ongoing purchasing conduct of customer, so COSCO needs to make a solid
effort to separate its item with the goal that it can situate itself in the brains of shopper.
Customers purchase the customary items that have hardly any contrasts between brands
dependent on brand commonality. So Commander Soap Co. Ltd. should fabricate brand nature
by utilizing tedious commercials with short yet tricky focuses. Moreover, the organization will
offer distinctive limited time bundles to empower deals. In addition, COSCO will likewise need
to impact to buyer to be faithful to explicit brand. So as to do that Commander Soap Co. Ltd.
Will

We have one of a kind arrangements of deals advancement. The organization thusly centers
around buyers and on their fulfillment. Their system is to convey precisely the item the
necessities in a manner they needs it.
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The types of buyer behavior on soap

For COSCO the accompanying deals advancement techniques would be utilized for Consumer
Market:

•Sampling: Product inspecting would be done in various colleges, universities and various fairs.
They focuses on the up and coming "Pahela Baishak" (Bengali New Year) fairs for this.

•Contests: COSCO would sort out games that include physical action. Such games could include
difficulties. Additionally, the champs would win a blessing hamper from COSCO.

•Prizes are special things—little toys, games, exchanging cards, collectables, and other little
things of ostensible worth—found in bundles of brand-name retail items (or accessible from the
retailer at the hour of procurement) that are remembered for the cost of the item (at no additional
expense) with the aim to help deals. It very well may be utilized as a devotion promoting project
to build deals through recurrent buys from gatherers. Prizes can likewise be disseminated
straightforwardly with COSCO.

•NEW COSCO is going to offer shopping acknowledge, alongside the departmental Store
Agora (Rahimafrooz Superstores Ltd.), Meena Bazar, Prince Bazar and Shwapno. Customer will
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get a 2 COSCO completely free after if they purchase home glossaries above Tk. 500 in
particular.

The promotion of COSCO for the Business market is given below:

•COSCO will transport soap to their business-partners by their own transport.

•Later we will provide customized packaging facility to ensure sustainability of our product.

Public Relations (PR)

COSCO is going to construct great relations with the organization's publics by getting ideal
exposure, developing a decent "corporate picture," and dealing with or taking off troublesome
gossipy tidbits, stories, and occasions. Advertising offer a few advantages. It is entirely credible:
reports, highlights, and occasions appear to be more genuine and trustworthy to customer than
promotions do. Advertising likewise can arrive at numerous possibilities who dodge sales reps
and commercials—the message gets to the purchasers as "news" as opposed to as a deals
coordinated correspondence. What's more, such as promoting, advertising can sensationalize an
organization or item. Advertisers tend to underuse advertising or to utilize it as a bit of hindsight.
However, an all-around arranged advertising effort utilized with other advancement blend
components can be powerful and prudent.

COSCO would utilize the accompanying PR apparatuses:

•COSCO would support magnificence program, since it implies a new and dynamic shower
experience–something that COSCO partners itself with.

•COSCO would likewise support cooking programs, which is a significant fragment of its
clients.

•In expansion to these, COSCO would arrange sea shore fairs, which could include sea shore
gatherings and games rivalries in the sea shore.
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Viral Marketing
Viral marketing or buzz marketing are popular expressions alluding to advertising procedures
that utilization previous interpersonal organizations to create increments in brand mindfulness or
to accomplish other showcasing targets through self-reproducing viral procedures. It tends to be
conveyed by listening in on others' conversations or upgraded by the system impacts of the
Internet. Viral promoting may appear as video cuts, intuitive Flash games, advancer games,
digital books, pictures, or instant messages. COSCO can spread messages by fulfilling clients
and afterward they would spread positive informal exchange about COSCO to their family,
neighbors, companions, partners, who could likewise become purchasers.

Indirect Marketing
Since there is no extent of direct advertising for cleanser, so COSCO will follow the circuitous
deals advancement to arrive at the customers. Promoting is a circuitous type of advertising.
COSCO will follow instructive publicizing destinations. The publicizing systems of Commander
Soap Co. Ltd. are:

• To manufacture mindfulness and enthusiasm for the mass market

• Use overwhelming deals advancement to build piece of the overall industry

• To show execution-based ads

Point-of-Purchase
A POS or in-store showing is where tests of an item are dispersed to clients inside a store. The
objective is to acquaint clients with the new COSCO in order to get them to buy that thing.
COSCO's POS materials include: signs, banners and presentations. POS and in-store
advancement would be a significant element for COSCO's correspondence plan. COSCO would
utilize the accompanying

• Separate shelves: Specially assigned shelves for COSCO inside large departmental stores

• Stand banners: COSCO’s special banners would be placed both inside and outside the
departmental stores.
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Product Placement
Product arrangement is a type of ad, where marked products or administrations are set in a
setting typically without promotions, for example, motion pictures, the story line of network
shows, or news programs. Our new COSCO can utilize various shows in Bangladesh for item
situation.

Media Selection
COSCO Advertising will introduce the company and the new value added product. The notice
will clarify the new encapsulated highlights of the item. Publicizing can help clients to remember
how to utilize the items and consoles them about their buy. COSCO utilizes various sorts of
media to procure various kinds of destinations. The choice of media relies upon the intended
interest group, item qualities, message attributes and cost. The promoting devices that COSCO
utilizes as a media to speak with the current and potential clients are:

Newspaper: COSCO will distribute its promotions in driving and broadly flowed papers of the
nation as these are one of the most imperative wellsprings of print media. Paper will for the most
part spread the educational and update promoting.

Magazines: Magazine is a compelling media that COSCO will use as a limited time instrument
to accomplish the client's mindfulness about COSCO and its item. It is an operational media for
useful and convincing ad.

Pamphlets and Leaflets: COSCO will distribute Brochures and Leaflets routinely to educate
existing client just as potential client about organization's ongoing exercises and offer. The
choice of circulation of the pamphlets will assume an essential job.

Television: Television is a powerful media for good mass-advertise inclusion. COSCO will
make its ads, supporting and arranging various occasions. The notice would focus on the
housewives, lone rangers and others.
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Bill Boards: It is a decent method to contact the mass individuals inside an exceptionally brief
timeframe. The determination of Bill board position is significant. So we will cover for the most
part those focuses close to business sectors or departmental stores where individuals as a rule
purchase cleanser from.

Stick Banner: COSCO will think of stick Banner before various significant stores and markets
to pick up the fascination of the purchasers

Radio Ad: COSCO will communicate a radio promotion which will fundamentally cover the
youthful age and average workers individuals who frequently tune in to radio.

Internet advertising: We will be giving our print promotions in various papers and magazines.
As we are focusing on for the most part to get the focal point of premium brand so as indicated
by the focused-on crowd, we will be giving our print promotions.

To prevail in the present commercial center, web-based life is the key. Internet based life
promoting is an ongoing expansion to associations coordinated showcasing interchanges plans.
Internet based life, for example, Facebook, YouTube, Twitter, Linked In, Flickr, and so forth
have changed the manner in which organizations impart, interface, work together and share.
Social media marketing programs usually center on efforts to create content that attracts attention
and encourages readers to share it with their social networks

COSCO would guarantee its internet-based life nearness principally however Facebook. It would
have its own Facebook page. Additionally, it would advance itself through Facebook publicizing
coordinated explicitly at the intended interest group that COSCO needs by area, age and
interests. We can find in the preview next page from Facebook, COSCO can contact 1,020,860
individuals from Bangladesh, who are of both male and female and age beginning from 15.
Along these lines Facebook promotions can be coordinated explicitly to the intended interest
group of COSCO. It would likewise be less expensive since COSCO would need to pay just
when individuals click (CPC – cost per snap) or see (CPM – cost per thousand impressions) the
promotions. Additionally, the Facebook like catch can be utilized to build the promotion's
impact. In a basic word, a network can be worked around COSCO.
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Mix Strategy
COSCO would utilize intelligent and internet-based life promoting. COSCO could use Pay per
click (PPC) promotions, which is an Internet publicizing model used to guide traffic to sites,
where sponsors pay the facilitating administration when the advertisement is clicked. With web
indexes, sponsors ordinarily offer on watchword phrases applicable to their objective market.
Content destinations ordinarily charge a fixed cost for every snap instead of utilization an
offering framework.

The Big Idea

The new COSCO glycerin soap has thought of the message of “the essence of beauty".
Consistently we go through about thirty minutes for washing. In this way, consistently we go
through around 182 hours in washing. This washing makes us new to wrap up of crafted by our
day. Washing expels the earth of our body as well as evacuates the tiredness, sluggishness and
now and again pressure of our day by day life. During washing, some sings, a few moves, a few
plays cricket, a few cries in the water. However, what a large portion of the individuals does is,
thinks! Research shows that the greater part of the imaginative thought comes during the hour of
washing.

So, to make this washing experience, COSCO has concocted the Big Idea of “the essence of
beauty". The shower with COSCO will make your shower noteworthy and pleasant. It will make
one all the newer and evacuate more strains. As indicated by a mental research, 25% individuals
get imaginative thought while accomplishing dull work thus as in washing time. Weird however
obvious research shows your cerebrum is increasingly dynamic when you let go of the chain and
permit it to meander even while accomplishing dull work.

It's the main glycerin cleanser of the nation that will give an encounter to move your musings.
That implies an appropriate washing condition to support one's imaginative twinkles.
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Additionally, the glycerin will leave non-abrasiveness in the skin and different fixings will make
the skin splendid, cooler and evacuate flaws. The washing with resuscitated COSCO would
brighten one up. It has all the decency of a loosening up shower in cleanser. Again, the
fundamental center is giving the experience one may have utilizing distinctive washing items
like gel and salts or a fragrance shower. However, COSCO will give such involvement with a
type of soap.

CONCLUSION
It was a great opportunity to work on this topic. We learnt a lot from this topic. Market is the
combination of actual and potential buyers. Companies launch product to create value for the
customers and to serve customers is the most important thing for them. They analyze the market
and make changes if there is any gap in serving their customers and do those things which make
customers satisfy and delighted. This is very important for any company to make customer aware
about their product through its creative marketing strategy. The newly introduced COSCO has
the ability to grab the current market and it will keep on improving with time. Our motto is to
reach vast consumers through this extensive marketing program. COSCO can reach the peak of
success again as the leading beauty soap of Bangladesh.