Name: Aadil saleem

Roll# MAF-19-47

Assignment: Entrepreneurship

Submitted to: Dr Asif Yaseen

Date: 20-03-2021
 Question :Difference between Entrepreneurship, Creativity and
Innovation
Entrepreneurship
Entrepreneurship is a process of opportunity creation, exploitation,
creativity and innovation to develop, design and organize a business
along with the risk in order to make the Profit.
Entrepreneurship is a broder term & both creativity and innovation are
associated with Entrepreneurship.
It can be defined into 2-Poles: Individual + Opportunity

Creativity
Creativity is associated with Entrepreneurship
It can be defined as;
“Creativity is actually the free flow of the potential of our mind to
get/receive the New Idea.”
Creativity is subjective, that’s why it’s too difficult to measure.

Innovation
Innovation is the application of creativity
It can be defined as “innovation is about to bring some changes in a
business that is already in existence and stable form.”
As compare to Creativity Innovation is measurable.
The word “Focus” is the main difference between Creativity &
Innovation.
Question no: Select a company of your own choice
and write down why this company is one of the
most innovative company?
Nike
Nike, Inc. is an American multinational corporation that is
engaged in the design, development, manufacturing, and
worldwide marketing and sales of footwear, apparel, equipment,
accessories, and services. The company is headquartered near
Beaverton, Oregon, in the Portland metropolitan aea
Reasons
Adoption and Creation of New Technology

Since 2009, Nike patents have almost doubled, surpassing competitors

Adidas and Under Armour — not to mention Ford, Lockheed Martin
and Pfizer.
Focus on Consumer Experience
By continually using technology to strengthen the connection consumers
have with their product, Nike showcases that they surpass their
competitors innovation-wise while accentuating their commitment to
their customers
Innovation for Shoes and for the Planet
Today, more than 71% of materials used for Nike footwear and apparel
products are made from recycled material – an impressive feat when
considering that since 2008, Nike has increased their revenue by more
than 64%.

Ultimately, Innovation is in Nike’s DNA

Nike Co-Founder Bill Bowerman got the inspiration for the first running shoe from
his home waffle iron, still located at the Nike headquarters.This ability to think
outside the box and use creativity is what ultimately propels Nike forward and
helps them retain their innovative edge.