choice and write down why this company is one of the most innovative company? Nike Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan aea Reasons Adoption and Creation of New Technology
Since 2009, Nike patents have almost doubled, surpassing competitors
Adidas and Under Armour — not to mention Ford, Lockheed Martin and Pfizer. Focus on Consumer Experience By continually using technology to strengthen the connection consumers have with their product, Nike showcases that they surpass their competitors innovation-wise while accentuating their commitment to their customers Innovation for Shoes and for the Planet Today, more than 71% of materials used for Nike footwear and apparel products are made from recycled material – an impressive feat when considering that since 2008, Nike has increased their revenue by more than 64%.
Ultimately, Innovation is in Nike’s DNA
Nike Co-Founder Bill Bowerman got the inspiration for the first running shoe from his home waffle iron, still located at the Nike headquarters.This ability to think outside the box and use creativity is what ultimately propels Nike forward and helps them retain their innovative edge.