Q.No.1. How is demography segmentation used in consumer market?

Provide an example where

marketers have used demographic segmentations? (6)
Q.No.2.List and define the steps in the new product development process and the major
consideration in managing this process with any company example? (6)
Q.No.3. Resolve a case study ofBurger King.
In the fast food burgers business, French fries are perhaps more important than the burgers
themselves. System wide, Burger King sells 56million orders a Frenchfries every month_ one order of
fries for every two customers. But nothing is exempt from the impact of marketing environment
forces. As health trend drove some companies to cut back on fatty foods Burger King saw its French
fry sale dip.
So Burger king decided to let people have their fries and eat them to. To bring health conscious
customer back to the counter, Burger King introduce Satisfries _ French fries with thirty percent less
fat and twenty percent fewer calories than its regular fries. In a product category that has seam little
if any innovation , satisfier could be a game changer. Still, reduced fat and calories may not be
enough to make a difference to health food lovers. And at thirty to forty percent more per item,
satisfiers may end up as a little more than a fry fiasco.
Answer the following questions
(a).considering marketing environment forces, describe how Burger King went about developing its
new Satsfries? (3)
(b). with Satisfries, has Burger King truly created customer value, or is it just chasing trend? Explain
(3).