MAHAM NAZIR F2018005061

Mid term Exam

Total Marks 20
Management Information System
Select 5 companies of your choice

1. Compare their competitive advantage, innovation, customer care, and Idea of management.

COMPANIES COMPETITIVE ADVANTAGE INNOVATION CUSTOMER CARE IDEA OF MANAGEMENT

NIKE Nike is a world-renowned Nike's new strong focus is Nike is a customer-focused The main goal of Nike's
sports company, known for innovation in its business product. The company has management is to build a
its long-term competitive plan. It invests in research used several methods to strong culture of innovation
advantage. Nike uses and development, to learn increase customer loyalty. in the organization so that
different technologies to about customer In addition to investing in it can move forward with
improve its market by preferences and fashion construction and quality, the competition. Below are
creating a "market niche" trends. Sports productions the product also used a some of the ways Nike
using information have increased dramatically good business strategy and management has
technology to focus on the in recent years. People focused on customer developed a strong sense of
specific market, Nike uses want stylish and durable service. customer purpose and motivation
information technology to products. That’s why design preferences change rapidly. among employees, in the
differentiate products and is a new focus on Nike and Nike is focused on research long run, leading to their
provide new products and its rivals like Adidas and and innovation to bring success and success in the
services to its customers. Under Armor. However, new designs and styles that long run.
Nike has a variety of apps compared to Under Armor, increase the popularity of
that have improved its both Nike and Adidas are its products. it also focuses
competitive advantage more aggressive in terms of on its pricing, sales, and
 such as Nike + devices, Nike
+ app, etc.
Louis Vuitton has their
Louis Vuitton competitive priorities such
as high quality,
craftsmanship, and product
value. The volume of
customers in this category
will be below. They are
looking for luxury products
at a premium price and are
expecting a wide range of
products delivered with a
few lead times and the
highest customer service.
Adidas Getting the most
competitive advantage is
Adidas' biggest concern
because it has to compete
with big competitors like
Puma, Nike, New Balance,
and others. It has gained a
competitive advantage by
adding value to its
products. It focuses mainly
on customer quality
products. The competitive
advantage revolves around
the placement of the
product within the
consumer's mind, which
growth and development.
LV improve brand value
innovation, develop a co-
branding, use the fame of
the designer, develop new
styles of products for the
brand, reach a new client
segment confirm that the
brand is in.
At adidas, innovation is at
the core of all products.
The choice of materials and
how they are manufactured
are the two main ways by
which their innovation
teams can influence the
environmental footprint of
products.
marketing plans to deliver
the best products for its
customers
The Louis Vuitton product
is a style and category
statement, so customers
are happy to pay the
highest prices. The
apparent value of the
product is so high that
consumers feel they are
getting a great deal despite
the high price. Therefore,
the company’s high pricing
strategy is still valid.
Adidas as a global company
has a large customer base
around the world. Its
customer base is growing
rapidly due to renewed
focus on marketing and
business strategies. The
product is focused on areas
where most of its
customers live. They are
using thinner and lighter
material for their products
and made eco friendly
products for their
customers.
LV have better logistics
methods for ensuring that
there are no damaged
products, no out of fashion
products, and the number
of unsold goods has been
decreased. As a short-term
method of solving the issue
is that the company
through the department of
marketing and sales should
ensure that proper sales
records of all products as
been put in place.
Management should be an
important focus area of any
global product striving to
gain a leading position in its
industry. Adidas also
manages its supply and
resources from a wide
range of suppliers located
in various parts of the
world. To control its
production costs, the
product has shipped about
100 percent of its product
to private suppliers.
 answers why consumers
buy their product among
many other alternatives.
Gucci Gucci's competitive
advantage lies in its
exceptional quality, unique
products, global product
awareness, and customer
loyalty. For this reason,
Gucci has a competitive
advantage, where customer
willingness to pay is higher,
paired with higher costs,
compared to the reference
Zara Zara makes a competitive
advantage by providing
customers with stylish
clothes at affordable prices.
A team of 200 designers
responds by turning the
latest fashion into
products.
Gucci is able to translate its
ingenuity into social media
that cuts audio with bright
colors and powerful images
that allow its account to
stand out.
Zara's innovation is not
limited to products. Use
creative approaches to
improve and improve
productivity, supply chain
management, data
tracking, inventory
management, store
structure, and staff
performance
The Gucci-targeted market
includes mainly celebrities,
the rich, fashionistas, and
seniors. The customers
have now been expanded
to include middle and
upper middle-class women
who would not be able to
afford a high-quality
product.
The customer is the most
fashionable and trend-
loving, living in an urban
area. They buy for
themselves or for their
children. Zara's customers
are undoubtedly
sympathetic to having high-
quality and fashionable
clothes and accessories but
at an affordable price.
Gucci became a star brand
in just a few years. It is an
example for what can be
achieved with consistent
brand management.
Because it builds everything
based on its brand DNA,
Gucci enjoys the highest
level of credibility.
Zara follows a drag model
in its management and
asset sales. They build up to
1000 designs every month
based on store sales and
current trends. Zara has a
quick profit, they produce a
small amount of value for
every product

2. Discuss their idea of team work and collaboration

COMPANIES TEAM WORK AND COLLABORATION

NIKE Nike focuses on things like leadership, collaboration. Almost all of their
corporate employees work in teams because Nike believes the best way
to create really new ideas is to work with a diverse group of people.
 Louis Vuitton LV believe transparency and teamwork creates success. They hosted
workshops and trainings from their LV experts to share and discuss their
specific goals. They hear from people, so they provided unique
brainstorming spaces for teams to come together cross functionally and
develop solutions to shape to business that will be implemented this
year.
Adidas The Adidas workshop offers a variety of activities performed by
employees throughout a given day. There are focus areas and areas
where art and teamwork are a priority. However, there are various back-
and-forth facilities to be inspected at PITCH, which staff will check
Gucci Gucci offers a strong corporate culture that fosters commitment and
teamwork while promoting collaboration, communication, and
collaboration - which translates into a positive employee experience
Zara Zara has a great place to work. There is little sovereignty within the
organization. For example, store managers not only stay in the office but,
rather, meet with sales clerks and look for handicrafts. At a busy time of
year, all employees; from regional managers to store sales clerks to assist
with sales. This creates a sense of belonging, teamwork, and solidarity.

3. Explain new product and services

All of these brands have clothing and other accessories and every one of them launched their new volume of clothing.
4. And what they did to succeed?

NIKE Nike has been successful because of its marketing strategy, product
recognition and research in changing customer needs.
Louis Vuitton Louis Vuitton continues to success and thrive because it meets the
needs of its customers.
Adidas Adidas' success is focused on its customers and Adi Dassler's love for
improving the quality of athletic equipment. Throughout their product,
use active relationships to build their brand image and build trust with
their customers
Gucci Creating an effective communication strategy. With 40.4 million
 Instagram followers Gucci has the largest fan base of luxury. The use of
Gucci social media platforms has been a key factor in its growth
Zara Zara's success is largely driven by her ability to keep up with ever-
changing fashion trends and show off in her collections with very little
delay.