1.0.

COMPANY’S BACKGROUND

Malaysia Airlines Berhad (MAB), formerly known as Malaysia Airline System

(MAS) branded as Malaysian Airlines, is an airline operating flights from Kuala Lumpur

International Airport and from secondary hubs in Kota Kinabalu and Kuching to

destinations throughout Asia, Oceania and Europe. Malaysia Airlines is the flag carrier of

Malaysia and a member of the one world airline alliance. The company headquarters are

located at Kuala Lumpur International Airport. In August 2014, the Malaysian

government’s sovereign wealth fund Khazanah Nasional which them owned 69.37% of

the airline that announced its intention to purchase remaining ownership from minority

shareholders and de-list the airline from Malaysia’s stock exchange, thereby

renationalizing the airline.

Besides, Malaysia Airlines owns two subsidiary airlines which is Firefly and

MASwings. Firefly operates scheduled flights from its two home bases Penang

International Airport and Subang International Airport. The airline focuses on tertiary

cities. MASwings focuses on inter-Borneo flights. Malaysia Airlines has a freighter fleet

operated by sister company MASkargo, which manages freighter flights and aircraft

cargo-hold capacity for all Malaysia Airlines’ passenger flights.

1.1. LOGO OF COMPANY

1.2. DESCRIPTION OF LOGO

The history of the airline started in 1937, when Malayan Airways Limited was

registered as a company. Flying operations started in 1947, with the aircraft bearing the

symbol of a winged tiger. A new logo was introduces with the formation of Malaysia-

Singapore Airlines featuring the initials of the airline’s name, MSA. In 1971, MSA split

into two airlines, each with its own policies and objectives, leading to the birth of

Malaysia’s flag carrier, Malaysia Airline System (MAS). The name was chosen because,

in abbreviated form, MAS (as in EMAS) in Malay means gold, to symbolize quality

service. A corporate logo based on the wau bulan (moon kite) was eventually adopted in

the following years.

Besides, a new corporate logo designed by Dato’ Johan Ariff of Johan Design

Associates was introduced on 15 October 1987, retaining the essence of the moon kite,

now with a sheared swept-back look painted in red (top) and blue (bottom). Along with

the new corporate logo, a new type style-MALAYSIA, was created. It is italicized to slant
parallel with the logo to accentuate speed as well as direction. Within this corporate

typestyle, the letters M, A and S bear red clippings to denote the initials of the statutory

name of the airline, Malaysian Airline System (MAS). They were added after the original

design was rejected by former Prime Minister Mahathir Mohamad. The introduction of

blue to the original red logo has rational significance. The red blue divides equally in the

middle to denote equilibrium.

Beginning 2010, all of Malaysia Airlines’ new Airbus A330 and Boeing 737

aircraft sport the new standard airline livery featuring two strips of red and blur emerging

from the bottom of the fuselage. The wau bulan on the tail was also refreshed. Although

still featuring a sheared swept-black look with its colors in red and blue, its tails have

been extended to appear twinned. Moreover, the airline’s name on the fuselage is

presented in full unlike before and it is entirely blue.

In 2012, the corporate logo of red and blue wau bulan was refreshed. The new

wau bulan faces from left to right, as it did in the original 1971 logo and its tails have

been extended. Initially, the airline settled for an all blue wau bulan but it has since

reverted it to its red and blue form. The wordmark has also been modernized with a new

typeface and the word “airlines” is now presented in lowercase. That same year, the

airline also unveiled a new exclusive livery for its Airbus A380 fleet to highlight the

flagship carrier of the airline. It features an all-blue wau bulan on the tail and strip of blue

ribbon on the fuselage and engines, the airline’s name is entirely in blue as well.
1.3. COMPANY’S VISION AND MISSION

1.3.1. Vision

An airline uniquely renowned for its personal touch, warmth and

efficiency.

1.3.2. Mission

To provide air travel and transport service that rank among the best in

terms of safety, comfort and punctuality.

1.4. ORGANIZATIONAL CHART

Malaysia Airlines Organization Chart

CHIEF EXECUTIVE
OFFICER
NUR AMIRA NADIA BINTI
AZIZI

SECRETARY
MUHAMMAD FIKHRI BIN
ZULKEFLI

CHIEF FINANCIAL CHIEF HUMAN CHIEF MAINTENANCE CHIEF MARKETING

OFFICER RESOURCES OFFICER OFFICER OFFICER
NOOR SYAHIDA BINTI NORSUBAIDAH BINTI NUR ALIAH BINTI LIYANA NATASHA
ABDUL JALIL KAMAL SULAIMAN BINTI MOHD JASRI