A PROJECT REPORT ON

“TO ANALYSE CONSUMERS’ PREFERENCES WITH RESPECT TO

INVESTMENT AT RELIGARE”.

In the partial fulfillment of the Award of degree of

Master of Business Administration

(2009-2011)

Under Supervision of
Mr. SAURABH KHARBANDA
AND
Mr. NITIN GUPTA

Submitted By

MANISH KUMAR

ENROLLMENT NO: 04112303909

DELHI INSTITUTE OF ADVANCED STUDIES

AFFILIATED WITH GURU GOBIND SINGH

INDRAPRASTHA UNIVERSITY, KASHMIRI GATE,

DELHI - 110006
 ACKNOWLEDGEMENT

It is with great pleasure that I am penning down these lines to express my sincere thanks
to various persons who helped me a lot in completing this project.

I am greatly indebted to Ms. Anju Batra our Lecturer who helped me in all the phases
during the compilation of this project & also in edition & rectification of errors.

My special thanks goes to Mr.Saurabh Kharbanda, Branch Manager, Religare who

supported me in completion of this Project under there supervision.
 EXECUTIVE SUMMARY

One of the most dynamic fields of business is the Capital Market. It is considered one of
the most promising and emerging markets in the world. This is because of the sea change
that that the market has undergone from the early 90’s. The market is now automated,
transparent and self-driven. The Indian Financial system is regulated by two governing
agencies under the Ministry of Finance. These are the Reserve Bank of India and the
Securities Exchange Board of India.
Religare has made a name for itself in the brokerage industry, but the need for a strategy
to strengthen its foothold in the industry has always been felt. Keeping this in mind I
have tried to explore the various facets of the brokerage industry like Quality of
Research, brokerage charges, market’s naivety, product offerings and services offered. I
help a brokerage firm in getting a continuous stream of revenues.
Before formulating a strategy a study of the investor segment was also carried out to
determine its financial intelligence level and the growth prospects. The stock broking
industry is perhaps one of the fastest growing industries in India, with only 1.5% of the
total Indian population investing in the Indian Stock Markets.
Many new companies are venturing into securities market to tap this large untapped
potential, resulting in intensified competition and better services for the clients.
I recommend that Religare should increase its brand awareness in the retail segment by
promoting healthy investing habits; an investor who would not venture into unknown and
maintains a healthy relationship with the company is the best bet for the company to have
a continuous stream of revenue. Educating the clients, how to take care of investments
even if an economic down turn is staring at us. The client is not perturbed by it.
 TABLE OF CONTENTS

OVERVIEW OF THE INDUSTRY 1

OBJECTIVES OF THE STUDY 2
RESEARCH METHODOLOGY 3
COMPANY PROFILE 5
LITERATURE REVIEW 22
MAJOR PLAYERS IN TRADING 30
FINANCIAL MARKET 31
ANALYSIS OF THE SURVEY 37
CONCLUSION 53
SUGGESTIONS 54
LIMITATIONS OF THE PROJECT 55
ANNEXURE 56
BIBLIOGRAPHY 60
EXECUTIVE
SUMMARY
COMPANY
PROFILE
OBJECTIVES OF
THE STUDY
ANALYSIS OF
THE SURVEY
CONCLUSION
SUGGESTIONS
LIMITATIONS OF
THE PROJECT
BIBLIOGRAPHY
 RESEARCH
METHODOLOGY
INTRODUCTION
ANNEXURE