STRATEGIC MANAGEMENT AND DECISION MAKING

ASSIGNMENT # 01
Vision & Mission of Atlas Honda Limited

Submitted By

M. Aleem Nasir 70039859

M. Waqas Ayub 70109284
Iqra Abid 70109044
Ammara Atta 70112669

Submitted to
Miss Amna Ali

THE UNIVERSITY OF LAHORE

LAHORE BUSINESS SCHOOL
Spring-2021
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 COMPANY:
Atlas Honda Limited is a public listed company which was incorporated on October
16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan,
the largest and most reputed motorcycle brand in the world, and Atlas Group, one of
Pakistan’s most renowned business conglomerates. The Company is principally
engaged in progressive manufacturing and marketing of motorcycles and spare parts.
Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the
strongest brand value and highest customer loyalty. The Company is considered a
pioneer of motorcycle industry in the country and has been leading two wheeler market
successfully for over 50 years.
The Company currently has a production capacity of over 1.35 million units per annum and continues to maintain its status
as market leader both in terms of volume and quality. It also exports its motorcycles and spare parts to Bangladesh and
Afghanistan.
With highest quality products, state of the art manufacturing facilities, largest dealership network & impeccable after sales
service, Atlas Honda Limited is today considered a benchmark for two wheeler manufacturing. It has been proudly and
successfully fulfilling its role as the flag bearer of motorcycle industry in Pakistan.
As one of the largest tax payers in the private sector and being one of the best employers in the country, Atlas Honda Limited
stands as a beacon of light for the corporate, social and intellectual sectors of Pakistan.

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 STRENGTH
 Qualified and Well Trained
Staff.
 Debt Free Finance.
 Good will.
 Export Parts in Bangladesh
and Afghanistan.
 After Sales Service.
 Dominance in motorcycle
and engine industries leading
to a high brand awareness.
WEAKNESS OPPORTUNITIES THREATS
 No tax shield.  Women empowerment.  Substitutes offer low
 High prices products.  Debt financing. prices.
 Slow response or long  Industry expansion.  Deferred Tax.
lead time from vendor.  EMS Dept.  Instability in govt
 Technology upgrading. policies.
 Price war.
 Environment Thread.
 Rising Japanese Yen
exchange rates.
 Uncertain Market.