AnyCompany Consulting Business Plan

 Executive summary -- a snapshot of your business

Last year, AnyCompany Consulting Cloud Services division captured 5% of the target market,
resulting in $50 million dollars in revenue. Today, the Cloud Service division isn’t profitable, but it
has a goal to become profitable by the end of the year.

Long term, AnyCompany’s plan is to deliver consulting and managed services in the AWS Cloud, and
is poised for further growth over the competition. They are projected to grow the company’s market
share of cloud consulting and managed services by 400% in three years. AnyCompany believes this is
an excellent opportunity for shareholders, given that the Infrastructure as a Service, or IaaS, market
will grow from $40 billion to $80 billion, and the Platform as a Service, or PaaS, will grow from $15
billion to $30 billion by 2021.

 Company description -- describes what you do

AnyCompany helps traditional, in-house IT solutions with company-owned data centers. Based
upon recent trends, the company has decided to drive its business to the cloud, focusing on helping
new and existing customers transition their on-premises datacenters to the AWS cloud.
AnyCompany provides consulting on migration, as well as new implementations in AWS.

 Market analysis - research on your industry, market and competitors

Target Markets

o Life Sciences
o Medical
o Industry

 Market Opportunity: Target market growth is expected to be $8 billion to $16 billion for IaaS,
and $3 billion to $6 billion for PaaS.

 Competitors – (AnyCompany 2018 market share = 5%)

o Some Company Consulting: 40% of market share last year
o Another Company Consulting: 30% of market share last year
o New Company Consulting: 25% of market share last year
 Organization and management -- your business and management structure

AnyCompany is structured with functional areas for their cloud business, based upon the following
organizational chart.

Bob
CEO

Anna Rose
Julian
Solutions Professional
Sales Lead
Architecture Services
 Bob (CEO) is in charge of day-to-day management of the entire cloud business and the
legacy on-premises data center business unit.
 Julian (Sales Lead) is responsible for the sales pipeline, lead generation, and account
management. Julian leads a team of junior sales reps that drive leads to opportunity closure.
 Anna (Solutions Architecture) is responsible for technical pre-sales support and has a team
of junior solutions architects to ensure AnyCompany is designing AWS solutions in line with
the Well-Architected Framework.
 Rose (Professional Services) is responsible for implementing the designs that Anna’s team
creates. Her team also provides managed services for long-term customers’ end-to-end
support.

Note: As headcount increases, these leaders will be promoted to directors and potentially vice
presidents. Their organizations will increase in size to support the applicable management and
individual contributor resources demands of the business.

 Services offered -- the products or services you’re offering

o On-premises to AWS Migration Consulting

o CloudFirst Consulting
o Managed Services
 Marketing and sales -- how you’ll market your business and your sales strategy

Marketing plan for improvement:

o Leverage AWS Marketplace website to drive leads

o List AnyCompany services in the Partner Solutions Finder tool
o Use AWS joint campaigns
o Co-branding at AWS events
o Use the AWS ACE Program to receive AWS leads and Opportunities
o Blog about experiences with AWS solutions and customers

 Funding request -- how much money you’ll need for next 3 to 5 years

The team has received an initial investment for headcount in 2017 of $10 million per year. Given the
projected market growth by 2021, head count must increase by 300 % to meet demand, which will
increase the headcount investment per year to $30 million.

 Financial projections -- supply information like balance sheets