Project Name: E-Commerce

Abstract: The increasing emphasis on understanding the antecedent and consequences of

customer-to-customer(c2c) interactions is one of the essential developments of customer
management in recent years. Customer-to-customers ecommerce is used by individuals who
come together to buy and sell products. After collecting 94 survey responses, the model is
examined using regression analysis. The findings indicate that perceived usefulness. Due to its
fast growing and increase in market size and revenue, there is the need to investigate the recent
situation of C2C to determine how beneficial the growth is being to customers. Craigslist not
only provides a platform for buying, selling, and trading products but posts monthly classified
ads, such as employment opportunities and property listings. The C2C site offers guidance and
tools for growing a business that ranges in price according to a company's stage of development.
There's also a "Sell on Etsy" app that helps to manage orders, listings, and customer queries
efficiently. Craigslist not only provides a platform for buying, selling, and trading products but
posts monthly classified ads, such as employment opportunities and property listings. perceived
ease of use, attitude, and satisfaction influence one’s acceptance of or intention to use of
customer-to –customers(c2c)ecommerce. A discussion of the study

findings is provided.C2C marketing has soared in popularity with the arrival of the Internet and
companies such as Bay, Etsy, and Craigslist.

Keywords: E- Commerce ,spam keyword ,keyword features ,Market size, Statistics, Auction.

Introduction: Much of today’s society utilizes electronic commerce (ecommerce) in some form.
With U.S. ecommerce sales in 2012 estimated at $395 billion and global ecommerce sales at $1.2
trillion, there is definite growth in this arena (Davis, 2013). The most used form of ecommerce is
between businesses and consumers. However, another form is rising in use. Consumer-to
consumer (C2C) ecommerce permits individuals to come together to buy and sell goods/services
through the use of information technology. C2C ecommerce is becoming more commonplace.
For example, China estimates that its C2C ecommerce transactions plus retail sales in 2012
amounted to $179 billion (Davis, 2013). C2C ecommerce is changing the face of retailing,
travelling, and so forth, and reaching more consumers each year.C2C e-commerce differs from a
business-to-business model or business-to-consumer model because consumers interact directly
with each other. However, a business does operate the online platform on which C2C transaction
takes place. Buyer can shop for free, but sellers sometimes have to pay a fee to list their
products. Consumers often play an active role in monitoring e-commerce sites for scam and
other inappropriate content. Customer to customers- commerce is a simple concept to understand
and a popular model of business for many companies. As the name suggests, customer to
customer e-commerce is a form of business where a company is just involved in providing a
platform for various people to use it to interact with each other for mutual benefit. The business
transaction is between two parties, none of which is the company. There are two individuals or
two parties who make use of a provided platform to engage with each other to facilitate a
transaction.

The model of a customer-to-customers-commerce platform differs from a business to business or

a business to customer model. The indulgence of the business in a customer-to-customer model
is kept at a minimum. However, the business is involved in running the website that is used as a
platform for the exchange to happen. Typically, buyers can shop for free whereas the sellers
might have to pay a nominal fee to be able to list their products on the website.

This model of commerce allows for greater profits for the sellers and the buyers. Sellers can
store the inventory at their place of convenience and hence this leads to a lower selling price. It
costs less to sell aproductin the market. Customer to customer businesses involves the sale of
both new and used goods with the involvement of a few middle parties. Technological advances
and the increasing ease in the availability of the internet has made customer to customer e-
commerce a lucrative proposition.

Given below are a few examples of popular customer to customer e-commerce models.

E-Bay–E-Bay is arguably one of the foremost and one of the most popular customersto customer
e-commerce platforms. Sellers can list their products on e-bay and interested buyers auction for
it. E-bay is a highly popular customer to customer e-commerce platform and is extensively used
all over the world.

Craigslist–Craigslist is a platform that is dedicated to classifieds and advertisements. The various

sections that one will find on Craigslist range from houses on rent to pubs, gigs, restaurants and
random items onsale. It is only the platform that is provided by the company. The
business that is generated is as a result of the consumer to consumer e-commerce that takes
place. It is consumers who post the advertisements as well as make a purchase.•

OLX–OLX is a very popular platform in India that is used by millions to buy and sell used
products. The interface is simple and easy to use. The model operates in a similar way to other
consumer to consumer e-commerce platforms. People use the provided opportunity to post items
on sale and specify various details like the condition of the product and its description along with
a price tag. Those who are looking to buy used products at a much lesser price, use OLX to
browse through the various postings and then make a choice. A simple and efficient of
consumer-to- consumer-commerce.

UBER &OLA–Surprised to see UBER and OLA in the list? If you think about it, neither Ola nor
Uber owns any cars. What it does is to put car owners in touch with those who desire the service
of transportation. To be listed on the data base of Uber or Ola and to gain access to the
information of who needs a cab ride, car owners pay money to the company. If you see, this kind
of an aggregator-based model is nothing but a slightly tweaked version of consumer-to-consumer
-commerce as what the company is doing is only to facilitate transaction between the seller (the
cab driver) and the buyer (the passenger).

C2C or Consumer-to-consumer e Commerce is one consumer selling goods or services to

another consumer online, similar to how eBay, Etsy, or Craigslist works. It is a type of trade
relation where both the sellers and buyers are consumers instead of businesses. This sale is
usually facilitated by a third-party site that helps take care of the details of the transaction,
usually referred to as a marketplace, which takes a small cut or commission for bringing the
parties together. The purpose of consumer-to-consumer e Commerce is to enable consumers to
buy and sell directly with other consumers without having to go through a middleman, or
spending a huge amount of money building and maintaining their own online storefront.

This allows the seller to keep more of their profits and the buyer to potentially purchase the
goods at a better, more competitive price, since many times, there are more sellers selling the
same products, competing with each other. Many times people call these types of eCommerce
sites,

marketplaces. Clarity's ownC2CeCommerceplatformcan be used as a marketplace or in another

model, such as a single online store, multi-store (i.e. many franchisesconnected to a single
product database), multilingual-multi-currency global marketplace and much more. If you are
looking for business to consumer products or services, read on to see how you can benefit from
setting up your own consumer-to-consumer eCommerce marketplace.

Methods and Materials:With branded messaging covering everything from bumper stickers and
billboards to in-app phone advertisements and viral videos, marketing communication channels
may seem infinite now. While companies have greater access to the buying public than ever
before, companies also have quite a sticky wicket when allocating advertising dollars .Choosing
what to spend and where, for how long and aimed at whom is a series of questions every
marketing department needs to answer. To do so, they must understand their target audiences and
motivations, but there’s never been a better time for that, either.

Sifting Through the Marketing Mix: The most fundamental concept in marketing is the “mix” of
the four critical ingredients that brands use to entice consumers to their products or services.
These include price, product, place and promotion. Marketing is everything that defines what
that product or service is —from what’s included, how it’s priced, where it’s placed, what’s
promised, what’s advertised and how it’s promoted.
To achieve all of these, marketers employ various approaches through eight methods of
marketing communication.

Eight Modes of Marketing Communication: People talk about the "six marketing communication
elements," but with so many methods available, it's becoming common to break it down into
eight elements. The six are promotion, advertising, direct marketing, sponsorship, personal
selling and communication. The eight methods get more specific, and they are:

1.Advertising:Defined as any paid promotion of goods, services and ideas by a known sponsor in
any marketing channel —branded bags, magazine ads, radio spots, TV commercials, branded
pens, flyers and anything else hawking the brand. Advertising can also be featured in any of the
other seven methods of marketing communication too.

Today, advertising gets a big shot of innovation from digital platforms like YouTube. Industry
“disruptors” have brilliant concepts and campaigns to create buzz. One wonderful example is the
Blend Tec YouTube campaign “Will it Blend?” in which the owner of Blend Tec began blending
things like the Extra-Value Meal and cell phones back in 2006. By 2019, they’d been played
over 275milliontimes. It's a viral video —but it 'Sal so compulsively watchable advertising that
has no broadcasting expense.

2.Sales Promotion: Yes, this includes having sales and promotional offers (“buy two, get the
second for half off!”) but it also includes having contests for sales reps as well as giving retailers
discounts so they buy larger quantities for offering door crashers and other sales. Providing
samples and coupons falls under promotions too. These are all methods that entice consumers,
retailers and brokers to purchase or trial a productor service.

3.Events and Experiences: This is where sponsorship falls. When companies sponsor events —
like concerts and fireworks or marathons and other races —that’s sponsorship, but it’s alsothe
use of experiences and events to create brand awarenessand brand loyalty. Formula 1 and
NASCAR are heavily sponsored, and beyond just being a great photo op, they’re true events
racing fans can experience, but the branding is inescapable at these events.

On a smaller scale, community-based events happen all the time and are a great way for local
businesses to get their name known. The local troop of Boy Scouts might have a hot dog sale, but
a local retailer supplies them with wieners in trade for branded signage at the table.“When you
think backyard barbecues, think Knutsen’s Butcher Shop!”

4. Word of Mouth: This is people-to-people communication, whether it’s in conversation, online,

in email or any other place. There’sorganic word of mouth,which companies have no control
over, but then there’sorchestratedword of mouth —orbuzz marketing. To generate buzz, a brand
needs to be unique, memorable and doing something different from the competition.

Buzz marketing can incorporate other aspects of marketing communication, but the goal is the
buzz. For example, amovie trailer is a sneak peek —it’s a glimpse at something in the distance,
and it’s designed to be both memorable and shareable. Major trailers, such as "Avengers:
Endgame", can go viral and steal the day on social media, getting shared far more by the public
than they ever could by the studio releasing the film.

The official studio account for the 2019 movie "Little Women" released its trailer on Twitter and
their one tweet got 21,000 shares in its first couple days, over 65,000 “loves” and more than 4.3
million views; that’s buzz-worthy word of mouth.

5. Public Relations and Publicity: While both of these terms are often used interchangeably,
they're not the same. Public relation sis the whole concept of managing a brand’s public image
via generating publicity, public awareness and creating relationships .Publicity is the act of
attracting attention to a brand or product, like when Apple does its annual release event where
they create a lot of public attention for the brand. But public relations me an controlling the
brand’s image in the media, speaking to controversies, creating the brand’s persona and so much
more.
6. Personal Selling: The oldest marketing trick in the book, one-on-one and other in-person sales.
These can include presentations and corporate sales. It’s when companies have a long sales cycle
that personal sales is so critical —think with car lots, for instance. It’s also critical for products
that compete in a crowded market, like books, where a rep will come and pitch a line of products
to retailers who then choose the offerings most likely to sell for them.

7. Direct Marketing: When the brand connects directly with the audience members they’re
targeting, that’s direct marketing, and it’s typically done through phone calls, emails, the post
and text messages. While these methods have been used for decades, it doesn’t mean they can’t
be done with innovation today.

One great example is when the World Wildlife Fund sent Philippines corporate executives a gift
in 2009 —a black box designed to look like a skyscraper with yellow light emanating from all its
windows —but upon opening the box, they saw a yellow candle. Removing the candle made the
illuminated windows go dark —a ploy that helped create 260% more corporate support for lights
out in Earth Hour among targeted brands, making the Philippines among the world’s biggest
Earth Hour participants. Well-targeted direct marketing concepts can be extremely effective.

8. Interactive Marketing: Online marketing can create awareness, promote sales and build brand
reputation. Like any other great marketing, it should engage, inspire and convert its audience.
Quizzes and games, contests and polls are all popular ways of getting consumers to get involved
with a campaign designed to educate them, make them brand-aware, promote a new product or
whatever else a brand is trying to achieve.
The Brave New Marketing World

Today, these methods of marketing communication are used by brands around the world, but the
creative brands know how to harness them for greater resonance with consumers. You’ve likely
heard some of these trendy terms before —like buzz marketing above —but do you know how
they’re leveraged for consumer traction?
 Lifestyle Marketing:This is all about connecting with consumers where they live, play,
eat and work. A plastic wrap alternative like beeswax food wrap might choose to promote
itself in farmers markets where its target audience is more likely to congregate —that’s
lifestyle marketing. A new yogurt product might be given out as free samples outside a
popular fitness center or transit station where active and healthy people are likely to be
encountered.
 Experiential Marketing: While the consumer might get to sample or try a product through
experiential marketing, there’s usually something more going on to provide a hook with
the customer. One long-standing and popular example is the Pepsi Taste Challenge.
Consumers not only got to try Pepsi, but they also got to do it as a blind experience
versus its top competitor, Coke, with an audience to observe and provide a little “buzz
marketing” for the spectators, on top of the power of experience for the person who tried
the soft drinks.
 Product Placement: Ever since E.T. followed a trail of Reese’s Pieces,product placement
has been used to increase visibility for brands and create a cachet of coolness. Apple used
product placement to get the iPhone and MacBook noticed and to promote the brand’s
prestige while generating an air of authority. Back in 2013, when the hit series24was
announced to be returning after nearly a decade off-air with a 12-episode miniseries
called24: Live Another Day, Samsung and Apple both fought hard to be the brand Jack
Bauer relied upon while saving the world. Instead, phones sold by Sprint and vehicles
made by Chrysler supplied the products placed throughout the 2014 series.

Marketing Communication Methods:

‘‘What you’ll learn to do: describe common methods of marketing communication, their
advantages and disadvantages’’

 A common challenge for people new to marketing is learning about the many marketing
communication tools and methods now available and understanding how to use them
effectively. Fortunately, most of us have first-hand experience of being on the receiving
end of IMC—whether you like it or not, you are a consumer, and you’ve been the target
of all kinds of marketing communication. You know the difference between an ad that
 gets your attention and one you just tune out, for example. You are familiar with the line
between “persistent” and “annoying” when it comes to getting marketing-related emails
or text messages. Yourecognize which buy-one-get-one-free offers are a great deal, and
which ones seem like a racket.

 All this experience will come in handy in this section and later in the course. You’re
getting closer to being on the other side of the wall, where you’ll be tasked with using
marketing communication methods and tools to devise your own marketing plan (in the
last module of this course!). In this section, though, you’ll get a chance to examine each
of these marketing communication methods one by one. Fortunately, the
underlyingprinciples we’ve discussed up to this point apply to all of them: knowing your
audience, defining strategy, setting objectives, crafting the message. Where paths diverge
is in the tools themselves: how to design a great ad, how to produce a memorable event,
how to get coverage for your organization in the news media, how to use email and social
media skillfully for marketing purposes, and so on.

The next several readings provide a general overview of seven important marketing
communication methods (shown in Figure 1, below) in common use today. This section
will help you become familiar with each method, common tools associated with each
method, how to use these methods effectively, and theadvantages and disadvantages of
each one. Some marketing professionals spend entire careers becoming specialists in one
or more of these areas. Other marketers become generalists who are skilled at bringing
together different tools–and experts–to execute effective IMC programs. Whether you
think you’re more of a generalist or a specialist, marketing offers great opportunities for
creativity and experimentation. There will always be a new idea, strategy, tool, or
combination of tactics that marketers can turn into IMC magic for their companies and
their customers. As you learn about and gain experience with the basic tools and
approaches, you’ll see opportunities to try something new. And you should: in the
marketing world, fresh is good!

The specific things you’ll learn in this section include:

  Explain Advertising

 Explain Public Relations

 Explain Sales Promotions

 Explain Personal Selling

 Explain Direct Marketing

 Explain Digital Marketing

 Explain Guerrilla Marketing

Through internet or others computer networks products or services are bought and sold which is
widely known as E-commerce. E-commerce improves the efficiency and effectiveness of
business, government and not profit organization agencies. Online transactions can effectively
save a lot of time and money which often is the main reason for consumers to shop online rather
than purchasing from a physical marketplace.

As the people in Bangladesh are not much aware or educated, they still cannotbe the large
market worldwide. Previously, people would use computers for completing educational
assignments or used for governmental or private projects. Just recently, the online market
boomed and now more and more people are shopping online.

For more than a year Kaymu is the leading online marketplace for emerging markets. Kaymu
replicates the e-Bay model (online marketplace where buyers meet sellers) in emerging countries
where they do not have e-Bay. Kaymu is a venture of Rocket Internet which is one of the world’s
largest e-commerce focused venture capital firms and startup incubators. The company’s
business model is to identify successful internet companies from other countries (often the
United States) and replicate them in predominantly emerging markets. Kaymu operates an online
marketplace enabling end customers to buy and sell basically anything online. Kaymu’s
successful peer model is eBay which is the leading C2C online marketplace in the world.