Professional Documents
Culture Documents
Campaign
Campaign
their noses red on the Internet, can then ask others to participate.
According to the rules of the event, invitees can either accept the challenge within 24
hours, or donate 10 pounds to red nose, or both. After completion, they can also name
three challengers. The concept is simple: you upload a video with your nose painted red,
and then publicly challenge your friends to do the same thing within 24 hours, or donate
money to the red nose Charity Association. The purpose of this is to let more people
know about the public welfare activities and organizations of red nose, and at the same
time achieve the purpose of fund-raising.
Risk
management
plan
Timetable plan
Raise money
estimation
Red nose
challenge
website
Preparation Publicity
#Red nose
material
challeng# topic
prepartion
Red nose
challenge
invitation letter
Gain the
permission from
Red nose
Gain the
permission from
UoM/AMBS
Relationship &
Red nose volunteers
Challenge
Seeking
volunteers
Start the
campaign on the
social media Sending
Implement invitation letter
to celebrity
Send inviation
email
Data
Winding up
Generalization
Review report