Outline:

Home Page: Summary of what each page is going to be about. Past, Present, and Future:

Businesses and their stances on racism.

Page 1: Past:

● Technology used to show a stance on racism( primarily during the civil war)

- Cotton gin: plantations during the civil war caused an increase in demand for slaves

○ How were African Americans discriminated in the business/work setting ?

■ Unpaid labor, harsh working conditions, poor treatment ?

● Railroads :

- use of slavery

○ transportation of slaves

■ How did railroad companies get away with this ?

Page 2: Present:

● How the Criminal Justice system uses technology to fight Current Racism

○ Explain the improvement within the justice system implementing AI, Automatic decision

making, and even predictive analysis to improve policing

■ Why does the criminal justice system choose to use such technology?

■ What will this new technology do to better improve policing within the justice

system?

■ Will this technology do the opposite of what it’s meant to do?

● How can the justice system prevent using the improved technology in the

opposite direction?

Sources:

Page 3: Current:
 ● Flaws in some companies use of technology to broadcast their opinion on racial discrimination

○ Brief description of the Coca-Cola Company

○ Summary of “Be less white ads”

■ Go further in depth on the rhetorical side of the ad

■ Determine if it was effective

● Why the company has pulled these ads from the public

○ Explain how the company could have marketed their ideas differently

■ Potentially use a softer phrase

■ Remove prejudice against “Whites”

Page 4: Future:

● The future of businesses and their racial stances using artificial intelligence

○ AI can potentially get rid of racial bias

○ Can also make it worse

■ Specifically in the interview stage of the jobs

● Entirely depends on the creator/owner of the machine

● This is because a machine can not make its own parameters,

○ The person setting it up controls how it thinks.

○ If the creator/owner is racist, their views will be reflected in the

machine and their job as they will want their views to be

reflected.

○ Uses machine learning/ pattern recognition to conduct these interviews/make decisions

■ Even if the creator isn't racist there can be unintended consequences

■ Predominantly white males control the AI industry and them creating a machine

will inevitably lead to racial bias.

● Already known this idea is plausible as it has been done in the diagnostic portion of a hospital

with upwards of 99% accuracy of certain cancerous traits. (In Japan).

● Sources to be used (Image sources not here as of yet)

○ Bias, Racism and lies (UN article)

○ How to clone an expert….

 Works Cited:

Pictures:

Coca-Cola logo. (n.d). Retrieved April 29, 2021, from

https://www.marketingweek.com/cokes-five-disruptive-tips-to-break-from-marketing-par
adigms/

Sources:

Current(Cooper): Staff, A. (2019, March 06). With AI and criminal justice, the devil is in the
data. Retrieved May 06, 2021, from
https://www.aclu.org/issues/privacy-technology/surveillance-technologies/ai-and-crimina
l-justice-devil-data

{Future

{Bias, Racism and LIES: Facing up to the Unwanted Consequences of AI | | UN NEWS. 30 Dec.
2020, news.un.org/en/story/2020/12/1080192.

{Elmer-DeWitt, Philip, and Cristina Garcia. “HOW TO CLONE AN EXPERT Artificial

Intelligence Systems Are Coming to Market.” TIME Magazine, vol. 126, no. 9, Sept.
1985, p. 44. EBSCOhost,
search.ebscohost.com/login.aspx?direct=true&db=aph&AN=57884074&site=ehost-live&
scope=site.