How to Satisfy Customer Requirements

QFD On Restaurant
Four Service Competitors
A: Us Outsourcing / Removing Analysis of Competitors
Cost Food Safety Time to Cook Inventory Number of Availability At
B: McDonald's Running Hours Training to Workforce Raw Material Investment Contacting (Interior Language
Management System Meal Management Employees Online Apps
C: Dominos Designer) Barriers
D: KFC Us McDonald's Dominos KFC
A B C D
Customer Requirements Importance Rating Total Targets
Number of Outlet 1 1 5 6 4 4 3 4 2
Fast Online Delivery 4 1 5 3 5 56 30 (mins) 30 50 30 45
Quantity of food as per cost 6 5 5 3 1 84 Panel Ranking G G F B
Overall Customer Experience 8 5 3 5 5 1 3 176 8/10 8/10 7/10 8/10 8/10
Relationship Matrix
Good Packaging 3 1 1 3 5 5 45 3/10 (complaints recieved) 3/10 5/10 4/10 6/10
Consistent Good food Quality 7 1 5 3 63 Panel Ranking G G B G
Outlet internal design 5 1 3 5 45 Panel Ranking F G G F
Menu description/ design 2 1 5 12 Panel Ranking F G G G
Score= Sum of Column Value Column Score 7 33 56 80 65 78 7 52 22 25 18 44 487
Relative Weight 1.44% 6.78% 11.50% 16.43% 13.35% 16.02% 1.44% 10.68% 4.52% 5.13% 3.70% 9.03%
value = Important Rating*Cell Value Rank 11 7 4 1 3 2 11 5 9 8 10 6

Target 24 Efficient Number of Trainings Quality Panel Rating Average Time Panel Rating As per Table 1.5 Panel Rating Languages App Store
Units Hours H/M/L per year H/M/L H/M/L minutes H/M/L Table/Employees crore H/M/L number number
Technical Attributes And Evaluation A 24 H 12 H H 15 M 2 1.5 H 3 4
B 18 H 10 L M 12 H 3 1.5 H 1 3
Competitor
C 15 M 11 M H 20 M 5 2 L 1 3
D 12 L 12 H L 18 L 4 1.8 M 1 3