Social Media Demographics Cheat Sheet

Facebook Twitter
• # of monthly active users: 2.7 • # of daily active users: 187 million
billion
• Largest age group: 30-49 (44%)
• Largest age group: 25-34 (26.3%)
• % Users in each age group:
• % Users in each age group:
o 38% of people ages 18-29
o 86% of people ages 18-29
o 26% of people ages 30-49
o 77% of people ages 30-49
o 17% of people ages 50-64
o 51% of people ages 50-65
o 7% of people ages 65+
o 34% of people ages 65+
• Gender: 32% female, 68% male
• Gender: 44% female, 56% male
• Time spent per day/week: 3.53
• Time spent per day:  ~35 minutes minutes per session

Instagram LinkedIn
• # of monthly active users: 1 billion • # of total users: 738 million
• Largest age group: 25-34 (33.1%) • Largest age group: 46-55
• % Users in each age group: • % Users in each age group:
o 67% of people ages 18-29 o 21% of people ages 18-24
o 47% of people ages 30-49 o 60% of people ages 25-34
o 23% of people ages 50-64 o 17% of people ages 35-54
o 8% of people ages 65+ o 3% of people ages 55+
• Gender: 57% female, 43% male • Gender: 51% male, 49% female
• Average time spent per day: 29 • 63% of LinkedIn users access the
minutes network monthly, and 22% weekly.

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@LamarTyler #Tra cSalesPro t

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 Snapchat YouTube
• # of monthly active users: 265 • # of monthly active users: 2 billion
million
• Largest age group: 15-25
• Largest age group: 13-34 (75%)
• % Users in each age group:
• % Users in each age group:
o 81% of people ages 15-25
o 53% of people ages 15-25
o 71% of people ages 26-35
o 34% of people ages 26-35
o 67% of people ages 36-45
o 18% of people ages 36-45
o 66% of people ages 46-55
o 11% of people ages 46-55
o 58% of ages 56+
o 4% of people ages 56+
• Gender: 72% of all female internet
• Gender: 58% female, 40% male users and 72% of all male internet
users
• Time spent per day: 26 minutes
• Time spent per day: 41.9
minutes among viewers 18 and older
Pinterest *This data has been sourced from:
• # of monthly active users: 400+ • March 2021 SproutSocial.com
million article: “Social media
• Largest age group: 30-49 demographics to inform your
brand’s strategy in 2021”
• % Users in each age group:
• 2021 Khoros.com article: “The 2021
o 34% of people ages 18-29 Social Media Demographics Guide”
o 35% of people ages 30-49
o 27% of people ages 50-65
o 15% of people ages 65+
• Gender: 78% female, 22% male
• Time spent per day: 14.2 minutes

For More Training & Resources, visit tra csalesandpro t.com

@LamarTyler #Tra cSalesPro t

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