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Marketing Assignment 2
Marketing Assignment 2
The Drug Regulatory Authority of Pakistan (DRAP) has been established under the DRAP Act
2012 to provide effective coordination and enforcement of the Drugs Act, 1976 and to bring
harmony in inter-provincial trade and commerce of therapeutic goods.
The global smart pills market is segmented on the basis of applications and regions. The market
by applications is categorized into capsule endoscopy, drug delivery, and patient monitoring. On
the basis of regions, the market is divided into North America, Europe, Asia, and Rest of the
World (RoW: Pacific countries, Africa, and Latin America).
Factors such as favorable reimbursement scenario, patient preference for minimally invasive
procedures, technological advancements in endoscopy procedures, and rising prevalence of colon
cancer are driving the growth of this market. Moreover, benefits provided by the smart pill’s
technology such as technological advancements in endoscopy procedures, targeted drug delivery,
and easy remote patient monitoring are propelling the adoption of this technology.
On the other hand, in spite of numerous benefits offered by the smart pills technology, certain
barriers such as technological incompetence of capsule endoscopes, high costs, and fear among
patients regarding swallowing a microchip are hindering the growth of this market. North
America is the largest market. The high growth of this region can be attributed to the favorable
reimbursement scenario, FDA approvals for smart pills, and rising investments by government
and other agencies. The prominent players in the global smart pills market include Capso Vision,
Inc. (U.S.), Given Imaging, Inc. (Israel), Med metrics S.A. de C.V. (Mexico), Olympus
Corporation (Japan), and Bio-Images Research Limited (U.K.).