CIIE Incubation

Centre for Innovation

and Entrepreneurship

Faculty Development Program

on
Digital Marketing
July 26 - July 30, 2021

Sponsored by
ATAL Academy, All India Council for Technical Education New Delhi
Digital marketing is an exciting area of marketing practice. In this program, specific topics on Digital Marketing will be
covered. First, establish habits for keeping up to date on emerging digital technologies relevant to business and to
marketing. Second, rise to the challenge of developing strategy to guide tactics. Third, identify data sources that allow
you to define and track performance indicators for your digital marketing activities. The program is designed to get the
faculty to think like a digital marketing professional, and to give experience with industry-relevant hands-on
assignments and exercises.

Program Objectives
• Learn the dynamics and latest trends in digital marketing.
• Learn to develop a comprehensive digital marketing strategy and its application.
• Learn through doing how to use new media such as mobile, search and social networking.
• Learn the measurement techniques used in evaluating digital marketing efforts.
• Learn and understand the ethical and legislation impact on digital marketing.

Pedagogy
This is an experiential online course that involves lot of interaction, hands on exercises, and project. Each course will
be taught with the help of case studies, live corporate examples, and general discussions. There would be a pre-work
and post work component in each session.

Who Should Attend?

This program does not require any prior experience in digital marketing skills. Any faculty member from Management
/ Engineering/ Social Science or any other field who wishes to teach the course or aspire to become digital marketing
professional can attend this program. This program will help faculty to upskill and plan their growth.
About CIIE
Centre for Incubation, Innovation, and Entrepreneurship (CIIE) at IIHMR University, Jaipur, is one of the initiatives to
teach entrepreneurial skills to the people and development of thought processes linked with societal benefits. CIIE is
established to make an apparent contribution in the field of start-ups, business ventures, and intrapreneurship. At CIIE,
we aspire to be known as a renowned platform where faculty, students, alumni, professionals, industry leaders, and
policymakers work together, learn, and innovate. We work on solving and managing a business problem and make the
venture a sustainable and viable business.

About IIHMR University

The IIHMR University, Jaipur, is dedicated to improving health standards by better managing health care and related
programs. It seeks to accomplish this through management education, training, research, consultation, and
institutional working in a national and global perspective. The Ministry of Health and Family Welfare, Government of
India has identified IIHMR as an Institute of Excellence for training and capacity building.

About ATAL Academy

AICTE Training and Learning (ATAL) Academy is established with the vision to empower faculty to achieve goals is
of Higher Education such as access, equity and quality. AICTE is committed for development to quality technical
education in the country by initiating various schemes launched by Government of India, Ministry of Human
Resources Development. It understands the need of the training required for youth of Indian nationals in required skills
and demand for skilled faculty members in various disciplines. Training is required for increasing the knowledge and
skill set of faculties and students to make them more employable to acquire global competencies.
Program O verview Duration and Mode
• Digital Marketing Overview The FDP is of 5 days duration. The program will start
on Monday, 26th July and conclude on Friday 30th July,
• Online Consumer Behaviour 2021. The program is scheduled online at MS Teams
• Marketing Strategies for Digital World Platform. The login credentials will be share on email.
The sessions will be held from 9:30 AM – 5.30 PM.
• Building Blocks of a Website
• Facebook Marketing Certification
• Instagram Marketing A certificate of participation on completion of the
program will be issued by ATAL Academy, AICTE
• LinkedIn & Twitter Marketing New Delhi.
• Use of Hootsuite / Buffer Tools
• Online Reputation Building Programme Fee: Free
• Email Marketing
• SEO Registration
• SEM Interested participants are requested to register for FDP
on the ATAL Academy website on or before July 10,
• Online Communities & Mobile Gaming 2021. Intimation of selection will be given by July 20,
• E-commerce Listing & Market Place Listing 2021.
Registration Link :
• Designing Marketing Campaigns for Sales
https://atalacademy.aicte-india.org/signup

FDP Coordinator
Dr. Sheenu Jain
Associate Professor - Marketing
Chair, Centre for Innovation Incubation Entrepreneurship
IIHMR University, Jaipur
Email: ciie@iihmr.edu.in / sheenu@iihmr.edu.in
M: +91 90010 97511