Questionnaire

I, Shijan Varghese, IInd year M.A. Journalism & Mass

Communications, student of Bharathiar University,
conducting this survey to study the colour perception of
Logos among the people in Coimbatore as my final year
Market Research project. Please be kind enough to answer the
questions honestly. This survey would be confidential and use
for academic purpose only.

Thanking you.

1. Age upto18 19-25 26-30

 2. Gender Male Female

3. Income per month (Family)

Up to 10000 10001-20000 20001-30000

30001-40000 40001 and above

4. Education Up to Higher Secondary UG PG Any other

5. Occupation Employed Professional Business Student

6. What attracts you most in logo ?

(a) Colour
(b) Font
(c) Size
(d) Shape

7. Is logo is an important element for identity ?

(a) Yes
(b) No

8.Do think colour give life to a logo ?

(a) Yes
(b) No

9. What type of logo do you prefer ?

(a) Colour
(b) Black & white
(c) Both

10. Are you attracted towards _

(a) Single colour logo

(b) Double colour logo
(c) Both (a) & (b)
11.Rank the colour you like the most (from1 to 5)?

(a)
(b)
(c)
(d)

(12) Identify the original colour in the following logos.

(a)

(b)
(c)

(a) ,

(b) ,

(c) ,

(a)
(b)
(c)

(a) ,

(b) ,

(c) ,

(a) ,

(b) ,

(c) ,

(a) ,

(b) ,
(c) ,
 (a) ,

(b) ,
(c) ,

(a)

(b)
(c)

(a)
(b)
(c)
 (a)
(b)
(c)
(13) Rate the following logo from 1-10 based on the colour.

(14) Match the following

 ,

15.How did you recollect the logo based on _

(a) Brand identity (b) Product

(c) Brand Name (d) favourite Colour

(e)Television Ad (f) Print Ad

(g) Internet Ad (h) Word of mouth

(16) Newspaper

How many Time spend for reading newspaper per

newspapers do day?
you read
everyday ?
 Zero Below half an hour

1 1-2 hours

2 3-4 hours

3 5-6 hours

4 and above 7 hours and above

(17) Television

How do you access How many hour do you spend Which types of programmes do you
TV channels Everyday? watch? Tick any one of the following

DTH Below half an hour Entertainment

Cable 1-2 hours Informative

Internet TV 3-4 hours Sports

Any other 5-6 hours

7 hours and above

(18) Radio

Radio Frequency of usage Which types of programmes Where do you listen

modulation Everyday? do you listen to? Tick any one to radio?
channel you use of the following
 AM Below half an hour Entertainment Home

FM 1-2 hours Informative Car

Any other 3-4 hours Sports Office

Others Any other

Specify

(19) Internet

How do you Frequency of usage For what purpose are you Where do you access internet?
access everyday? using internet?
internet?

Broadband Below half an hour Educative Home

Wi-Fi 1-2 hours Informative Office

Data card 3-4 hours Communicative Educational institution

Any other 5-6 hours Entertainment Cyber café

7 hours & above Others Any other

Specify
Name :______________________________( optional)

Phone :_______________________________(optional)