SILK N HONEY BOUTIQUE

"LOVE YOUR CHIC"

DESCRIPTION OF COMPANY
& CAMPAIGN
Silk N Honey is a small, local business that features clothing like sassy tees,
edgy every day wear, and statement pieces

The proposed campaign is centered around the "luxury line" including Gucci,
Dior, Chanel, and Louis Vuitton because it is rare for a small business to sell
designer goods

TARGERT MARKET
PRIMARY
Women in college living locally in Memphis who love to wear big-branded
accessories and have high brand-loyalty

SECONDARY
Women aged 18-35 living in the extended areas from Northern Mississippi to
Western Arkansas who enjoy wearing sophisticated clothing and generally
buy from boutiques

OBJECTIVES & GOALS

Assist the client in increasing engagement rates on Instagram and increase
overall brand awareness

Create a 45-day Instagram Content Calendar from 10/1 - 11/14 about the
company’s new “Luxury Line” consisting of 22 total promotional posts

Create a 45-day Instagram Story Content Calendar from 10/1 - 11/14 about
the company’s new “Luxury Line,” consisting of 5 “ask a question boxes,” 8
“two-choice polls,” and around 10 “rate this,” all of which are promotional

AVAILABLE STARTING OCTOBER 2021

 "LOVE YOUR CHIC" I SILK N HONEY

NOV 7 - NOV 13 2021

Dedicated to promoting Christian Dior necklaces, with four posts
and three stories

NOV 14 2021
Have an end announcement of the campaign through one post

BUDGET CHART
OCT 1 - OCT 2 2021: $500

OCT 3 - NOV 13 2021: $4000

NOV 14 2021: $500

TOTAL: $5000

Email: silkandhoneyboutique@gmail.com
Phone: (470) 231-8462
Website: https://shopsilknhoney.com
Instagram: @shopsilknhoney
 "LOVE YOUR CHIC" I SILK N HONEY

KEY METRICS

ENGAGEMENTS PER FOLLOWER

Will give a sense of overall performance trends, and an idea of
the types of content that resonates with the audience

FOLLOWER GROWTH
Ultimately represents the potential reach of the content, which
impacts the performance of other Instagram metrics like
engagement

COMMENTS RECEIVED
Is a strong factor in community building and establishing a loyal
fanbase

REACH
Indicates actual views of the content

MOST ENGAGED HASHTAGS

Tells what the audience of the industry is searching for, which
can help keep reach and engagement in check

INSTAGRAM STORY METRICS

Contains helpful analytics, such as Story Replies, Story Taps Back
and Forward, Story Exits, and Impressions, among others

SUCCESS HIGHLIGHTS
& STATEMENT OF BENEFITS

As Covid-19 lockdown restrictions come to an end, it is vital to start

promoting now for brand growth

Silk N Honey currently has more in-store sales, and Amazing Lace, their
main competitor, has more of an online sales platform

A successful campaign will have a great possibility of online sales growth

and it may even allow Silk N Honey to exceed Amazing Lace

6 WEST GE PATTERSON AVE SUITE 102

MEMPHIS, TN, 38103