Learning Activity 3

Evidence: 6 Segmetation “Decribing potential clients”

Mariluz Ochoa Sánchez

File: 2176039

National Learning service Sena

International Business
 Development of the Activity

1. Imagine que usted está promocionando un producto nuevo. Describa en

inglés, en un párrafo de mínimo 10 renglones, las razones por las cuales
sus clientes potenciales deberían comprar su producto.

Dear United States customers, I have a new product for you the product
has an established registration for marketing. The location it has
established consumer standards and is a product, of excellent quality,
I’m talking about coconut cream.
Coconut is an organic product it is rich in vitamins and vegetable oils that
benefit our health, preserve the collagen and elastin of our skin, which
generates the prevention of wrinkles its physical characteristics facilitate
its commercialization and the application time is long, giving our skin
softness and hydration its smell is pleasant and can be applied as many
times as necessary and the best for your whole family.

2. Lea el texto ubicado en el siguiente enlace

https://www.decisionanalyst.com/media/downloads/MarketSegmentation.
pdf De acuerdo con lo leído, describa en inglés el tipo de población a la
que pretende proyectar el producto o servicio, de acuerdo con el país ya
seleccionado. En su descripción especifique el perfil geográfico,
demográfico y pictográfico.
 Geographic Demographic pictographic

- Region – location: - Frequency of use:

Central north America. - Age: Frequent user.
 0-14 years 18,62 %
- Population: - Brand loyalty:
VARIABLE
328.461.000
 15-24 years 13,12%
 55-64 years 12,94 % High fidelity to recognized
population.
 65 years and more brands.
16,03% - Wearing occasion:
- Density: - Gender: Habitual.
-33 inhabitant’s km2.  Men: 45.13% - Usage cup:
 Women: 50,52 % Great user
- Income:
- Climate: - User types
It depends on the  12.289 Euros per Regular user.
season of the year year.
and location. - Potential new user:
- Summer- June to Attitude towards the
august. - Marital statuses: product.
- Fall: September- to - Single: 40 %
October. - Married: 60 % - Expected benefits:
- Winter: December to - Fulfillment of the
February. - Quality of life: promise of sale,
- Spring: march to May. guarantee of quality
- Very hing and design.
- Relief: the united Education:
states is organized 25% finished high school
from west to east with - 68% university.
a mountainous region
and great central
plains.
3. En base a la población descrita con anterioridad elabore una encuesta en inglés
para ser aplicada a esta población. Tenga en cuenta que la encuesta debe indagar
sobre las variables de cada tipo de segmentación, mencionadas en la lectura
realizada en el punto 2.

1. ¿ what is the most important aspect of a skin care cream?

2. ¿why would you choose a cream that contains coconut as an ingredient?
3. ¿ would you buy a new brand of body moisturizer, as opposed to coconut
cream? ¿why?
4. ¿ what do you think is the most important price or quality? ¿why?
5. ¿ do you think the way a product is manufactured is important?
Conclusion

This review was born from the need to know and understand the nutritional
properties of coconut oil and understand technical knowledge and scientifically if its
regular consumption can be beneficial or detrimental to health: as it is currently a
product mentioned and recommended by people of different health areas such as
doctors, nutritionists, health coach among others and what goes in a trend of fairly
high consumption, therefore, it can be concluded that following:
 Coconut oil is a saturated fat, its composition is 90% where medium chain
fatty acids predominate, the most important being the acid lauric (45%)
and to which the possible beneficial effects for health are attributed
human.
 The extraction methods influence the quality of the coconut oil obtained, it
is in other words, when they are subjected to refining processes with
high temperatures, they can lose bioactive compounds such as
phytosterols, antioxidants and vitamins therefore it is important to take
into account under which process it was extracted for its consumption
and nutritional contribution is positive.
Bibliographic references.

- https://www.decisionanalyst.com/media/downloads/MarketSegmentati
on.pdf
- https://ar.usembassy.gov/es/education-culture-es/irc/preguntas-
frecuentes-sobre-los-ee-uu-2/la-geografia-de-estados-unidos/
- https://datosmacro.expansion.com/paises/usa
- https://es.statista.com/estadisticas/635251/poblacion-total-de-estados-
unidos/
-