Student Declaration

I__________________________________ Registration No.__________________, hereby

declare that by attempting the paper for the course _________________________________,

I will not be involved in any kind of cheating/copying/plagiarizing in solving the short

questions based paper of Mid Term Examination Spring 2021. I take full responsibility of my

conduct. If I found involved in any kind of such activity of cheating/copying/plagiarizing,

then Institute reserves the right to take any disciplinary action against me.

Student Signature

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 Mid Exam / Spring 2021 (Paper Duration 12 hours)
(Online Assignment Based Question Paper)

Course No. : …………… MGT-574…………………….……………………...... Course Title: International Business

Total Marks:……….18…………………………Date of Exam:………………………………………......................................
Degree: ……BBA…………………………..…. Semester:……6 th ………………… Section: …………A……………….………
Marks
Q.No. 1 2 3 4 5 6 7 8 9 10 Obtained/
Total Marks
Marks
Obtaine
d
Total Obtained Marks in Words:
Name of the teacher: Shireen Mussawar
Who taught the course:Signature of teacher / Examiner:

To be filled by Student

Registration No.: ………………………………………….……… Name:……………………………………………………..

(THEORETICAL EXAMINATION)

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 Mid Exam / Spring 2021 (Paper Duration 24 hours)
(Online Assignment Based Question Paper)

Course No. : …………… MGT-574…………………….……………………...... Course Title: International Business

Total Marks:……….18…………………………Date of Exam:………………………………………......................................
Degree: ……BBA…………………………..…. Semester:……6 th ………………… Section: …………A……………….………
Marks
Q.No. 1 2 3 4 5 6 7 8 9 10 Obtained/
Total Marks
Marks
Obtaine
d
Total Obtained Marks in Words:
Name of the teacher: Shireen Mussawar
Who taught the course:Signature of teacher / Examiner:

To be filled by Student

Registration No.: ………………………………………….……… Name:……………………………………………………..

(THEORETICAL EXAMINATION)
Answer the following questions.
Q.No.1 What do you think motivated Disney to set up parks abroad? What are the pros and cons
from standpoint view of Walt Disney Company? What factors in the international environment have
contributed to Disney’s successes? (Marks 06)
Answer Disney set up parks abroad to reach their valued customer and to invite new one. This park
set up abroad makes additional customer and additional cost. Walt Disney's International customer
naturally love to entertain with fairy tales, fictions and the like. Walt Disney is the first to entertain
our life during our childhood and up to this day, we truly love to watch Disney movie that tackles
love and positivity. 

Disney set up parks abroad so that they can reach to their valued customer and it also a form of
advertisement to get additional customer. 

the pros from the standpoint of Disney company is about this park about is that it serves as a
channel for them to reach their customers. The cons of this is that it will incur additional cost.

The major customer of Walt Disney is children which basically loves fairy tales and funny stuff.
Nowadays, even the adult love to see movies which tackles love and positivity. This behavior of
international customers of Walt Disney contributes to their unstopping success. 

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Q.No.2. What is the role of cultural education in international business? What are the cultural values
of Germany induces in their International Business? (Marks 06)

Answer: In addition to bridging multinational companies, these also transmit. Culture

fundamentally affects the public's perception, interaction, and act. This also influences
how they conduct and facilitate the type of business

Explanation:
In addition to bridging multinational companies, these also transmit. Culture
fundamentally affects the public's perception, interaction, and act. This also influences
how they conduct and facilitate the type of business.
The objective of negotiation. The object of the talks will seem to be regarded separately
by representatives from diverse regions. A commercial transaction for dealers by specific
backgrounds is primarily a negotiated agreement among the parties (Tenzer & Harzing,
2017).
The attitude of negotiation. Due to cultural, cultural, and temperament disparities,
business people, tend to be addressing several of the two main behaviors: that only an
agreement will either be achieved.
The style is unique. The individual's appearance is the direction the delegate
communicates to everyone else, utilizes names, behaves, argues, and communicates
with everyone. The body type of the leaders is heavily based on culture.
Communication. Instant messengers vary drastically. Others stress reliable and precise
mediums; others depend heavily on indirect and complex methods.
Timeliness sensitivity. Consultations of different types of negotiation often deal with the
perceptions of a specific community towards period (Boussebaa, 2020).
Emotionality.  Negotiations in these other societies most often indicate the relational
propensity of a specific group.
In nearly all situations, the agreed arrangement is contained in something of a deed,
whether one negotiator's objective is a negotiation or a friendship.
The global corporate region is defined by computer applications, presentation skills,
corporate label, internships and positions for students, living costs, a leading company,
and a social networking reference.
Germany is the most robust economic democracy, one of the wealthiest nations, with
over 80 million. Germany is also a significant producer of the world's three corporate
cultures  (Meyer, 2017).
References
Boussebaa, M. (2020). From cultural differences to cultural globalization: towards a new
research agenda in cross-cultural management studies. critical perspectives on
international business.
Tenzer, H., Terjesen, S., & Harzing, A. W. (2017). Language in international business: A
review and agenda for future research. Management International Review, 57(6), 815-
854.
Meyer, K. E. (2017). International business in an era of anti-globalization. Multinational
Business Review.

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Q.No.3. Sometimes firms entering new geographic markets discover that they must adapt certain
components of their strategies to accommodate local environments. Do you agree or disagree with
the given statement. Justify with reason. (Marks 06)

Strategies for Entering Geographic Markets

An organization should adopt specific strategy elements to accommodate local environments when
they enter new geographical markets.

Explanation:

 These markets may differ from the existing ones that an organization has been working with and
may require adopting specific strategy components.
Therefore, the firm should prepare to alter its strategy to suit the new market demands.

New geographic markets may demand different marketing and promotional techniques. For
example, the geographic setting of an area determines where and how the firm should place its
billboards and posters. The location also determines if the marketing team can have roadshows and
open-air sessions with customers.
Therefore, the company should investigate the area to develop appropriate methods to reach and
attract more customers.