REPUBLICA BOLIVARIANA DE VENEZUELA

U.E. ADMIRANTE LUIS BRION

EL MACO – ESTADO NUEVA ESPARTA

Generation Z

Young people posing in front of graffiti

• NATALIA JIMÉNEZ

• Madrid

• @nattjimenezma

They were practically born and raised with a Smartphone or a Tablet attached to their arms. For the

first time in history, a generation emerges that has enjoyed the Internet to socialize and learn from

an early age. Self-taught, creative and overexposed to information. Such are the young people who

make up Generation Z and who are now beginning to claim their place in a world that "has become

small."

Over the next decade, these kids born between 1994 and 2010 will start to leave their classrooms to

find their way into the world of work. The report Generation Z: The last generational leap,

presented by the consulting firm Atrevía and by the Deusto Business School, has revealed the

characteristics of these young people and how their differences could influence society.

They were born, lived and grew up hand in hand with an economic crisis that affected their

environments and influenced their personalities in a critical way. The salaries they choose to work

for are low and their relationship to money has changed. Thus, now there are applications such

things, but they don't want to have them," explains Nuria Villanova, president of Atrevía.
REPUBLICA BOLIVARIANA DE VENEZUELA
U.E. ADMIRANTE LUIS BRION
EL MACO – ESTADO NUEVA ESPARTA

Generation Z is moved by justice, they do not conceive that there

cannot be it. "They do not understand that the environment is not

respected. They do not understand that it is not shared," says

Villanova. "Instead of being shocked by the different way they

behave, we have to seize it as an opportunity for a much better

world."

They were born to a black president in the US and have grown up

with classmates who have two fathers or two mothers. "Diversity is

inherent, it is not a pose," explains Iñaki Ortega, director of

the Deusto Business School in Madrid. For them, all the changes

and rights that they have achieved and that previous generations

have had to get used to are something natural. "This very

inclusive and liberal multicultural approach in the social sense

is something that leads them to approach reality in a very

different way from previous generations," concludes Ortega.

Generation Z "banishes formal education to focus on more

vocational learning projects." Soon there will be an "era pil pil"

in which, as with the sauce that gives it its name, "you will have

to be in constant motion if you don't want something to spoil or

disappear". "We must move the universities and we must change the

educational system, employment and many values that we already

REPUBLICA BOLIVARIANA DE VENEZUELA
U.E. ADMIRANTE LUIS BRION
EL MACO – ESTADO NUEVA ESPARTA

have outdated," insists Ortega. "Society must be able to adapt

resources and systems to its new needs."

What worries this generation is not having a permanent job, but

rather finding a job according to their personality, having the

opportunity for professional growth and achieving goals that are

set throughout their careers. However, they have skills and

knowledge that other generations do not have. And employers know

it. "How can you fight against the cybercriminal if you are not

just a hacker? The cybercriminal is one of the main threats to all

companies and we need talented people who have the skills to

combat it," Ortega concluded.