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  • Devesh Pandey FC-5 Rebranding Kappa

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    Devesh Pande
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    Kappa is a sportswear brand that was founded in 1916 in Italy. It started by producing socks and underwear but expanded into other sportswear. In the 1960s, Kappa redesigned its logo and brand identity, adopting the lowercase letter 'k' in a pink oval shape. The new proposed rebranding concept keeps elements of the current logo but encloses it in a triangle and changes the colors to be inspired by radioactive hazard signs for a modernized look. The brand collateral guidelines specify using Poppins and Palatino Linotype fonts along with four brand colors.

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    the process of re branding the brand 'Kappa'

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    Kappa is a sportswear brand that was founded in 1916 in Italy. It started by producing socks and underwear but expanded into other sportswear. In the 1960s, Kappa redesigned its logo and brand identity, adopting the lowercase letter 'k' in a pink oval shape. The new proposed rebranding concept keeps elements of the current logo but encloses it in a triangle and changes the colors to be inspired by radioactive hazard signs for a modernized look. The brand collateral guidelines specify using Poppins and Palatino Linotype fonts along with four brand colors.

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    29 views8 pages

    Devesh Pandey FC-5 Rebranding Kappa

    Uploaded by

    Devesh Pande
    Kappa is a sportswear brand that was founded in 1916 in Italy. It started by producing socks and underwear but expanded into other sportswear. In the 1960s, Kappa redesigned its logo and brand identity, adopting the lowercase letter 'k' in a pink oval shape. The new proposed rebranding concept keeps elements of the current logo but encloses it in a triangle and changes the colors to be inspired by radioactive hazard signs for a modernized look. The brand collateral guidelines specify using Poppins and Palatino Linotype fonts along with four brand colors.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 8

    KAPPA

    Brand Rebranding
    Acknowledgement Contents
    - About Brand
    I would like to express my special grati-
    tute to subject faculty Mr. Hemant Kumar
    to encourage and enlighten us with the - Logo
    suggestions and innovative guidence.
    I would also like to acknowledge to my
    friends and fellow students to help me
    - Typography
    with critics and suggestions, with all the
    help and guidence i am greatful to all - Brand Colours
    who helped me through the project.
    - Brand Collatrals
    About the Brand The brand started with the production of socks and underwear. In 1967, he expand-
    ed production, after which he carried out a major redesign and received a widely re-
    congnized logo. became known in fashion industry as a trendsetter of urban, sexy
    K appa is a sportswear and authentic fashion.
    manufacturer and supplier. It provides
    equipment for football players around
    the world. Works since 1916. Located in
    the city of Turin (Italy) and formed by Ba-
    sicNet. It has several subsidiaries.
    Logo
    The company changed its name to Kontrollen, which was re-
    flected in brand identity. letter ‘K’ first appeared. On a pink oval
    with a thin black edge.

    Timeline
    1956-1958 1958-1967
    New Logo Concept

    colors inspired by the radioactive hazard sign

    main motif from current logo enclosed it in triangle


    Typography Brand Colours

    Aa
    Poppins Regular
    Aa
    #e2c100 #957944 #010202
    Palatino Linotype

    Aa
    R: 221 R: 200 R: 1
    G: 179 G: 118 G: 2
    B: 47 B: 69 B: 2

    C: 11 C: 12 C: 58

    Aa
    M: 26 M: 64 M: 46
    Y: 100 Y: 95 Y: 41
    K: 0 K: 0 K: 95

    Poppins Semi bold

    Aa Baquette

    Poppins bold
    Brand Collatrals
    THANK YOU

    Project by: Devesh Pandey| FC

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