Prepared for:

Prepared by:

QUANTITATIVE STUDY PROPOSAL

PRODUCT TESTING
- Online Testing (Panel Research) -

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Empathy
Trust

Honesty
Passion 2
REVEAL MARKETING RESEARCH ...
... is an independent full-service market research company providing high-quality research
and consulting services across a wide array of product categories in Romania and other
European countries.
... team includes professionals with extensive market research expertise and in-depth
knowledge of the European market.

For more information about our capabilities please visit our website: www.reveal.ro 3 3
WE
BUILD
IDEAS

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WE PROVIDE EXPERT SOLUTIONS TO
CHANGE BEHAVIOUR AND
PERCEPTIONS
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 WE ARE THE AGENCY WITH
THE MOST MARKETING RESEARCH
EXPERIENCE
ON BRAND PERFORMANCE MANAGEMENT
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With FOCUS on:
 Product development and evaluation
 Behavioral marketing
 Corporate Reputation Tracker
 Consumer perception
 Brand Image and Equity

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 REVEAL MARKETING RESEARCH
STUDIES IMPLEMENTED IN 2015

60.000+ 3.000+ 4.500+ 6000+

CATI Mystery PAPI CAWI
interviews Shopping visits interviews interviews

450+ 210+ 60+ 45+

In Depth Focus Groups
Interviews Discussions Home Visits Ethnographies

Single largest project in 2015: 40 IDIs’ + 32 FGs’ + 2.600 CATI

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 PROUD TO BE
WORKING WITH

•Fashion House Outlet Center •Iulius Mall •Angst •Aldis •Bella Food •Doripesco
RETAIL FMCG
•Kenvelo / Lee Cooper •Starbucks •Meli Melo •Dr. Oetker •Nestle

•Enel •Chevron •Lukoil FINANCIAL SERVICES •Alpha Bank •BCR •Groupama •Omniasig
ENERGY •OMV Petrom •E.ON •Banca Comerciala Carpatica (BCC)
AND BANKING

•Angelli •Finlandia •Grant’s •Ursus •Wienerberger •Ytong

SPIRITS AND NON- •Grolsh •Peroni •Jack Daniel’s •Devin CONSTRUCTION • Saint Gobain
ALCOHOLIC DRINKS •Alexandrion •Zarea

IT & •Cosmote •Philips •Romania Libera •Caminul

•Whirlpool •Lenovo
MEDIA ONLINE •OLX •Tocmai
TELECOM •Adevarul •The Money Channel

• Bioderma • Duo Slim • Loncolor • Draft FCB • Next Advertising • Publicis

OTHERS • Super Bet • MaxBet • Loteria Romana • Goodyear • Unix • Institutul Aspen • Posta Romana
• LDK Consulting • Ministerul Fondurilor Europene • Mailman • Medicover • Neoset
• United Nations • UPFR • Worldvision • Festivalul George Enescu

*recommendation can be provided upon request

LET OUR CLIENTS TELL OUR STORY... http://reveal.ro/reveal_ro.html#/portofoliu 9 9
TYPES OF RESEARCH

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 REVEAL MARKETING RESEARCH
TYPES OF RESEARCH
We use various innovative methodologies in order to deliver our research services.
Through our developed and implemented studies, we provide to our clients the posibility to evaluate the
current market position in order to plan their best strategic decisions for an optimal future development.

2Research solutions offered to our clients:

1 Research methodologies used: • Brand Performance
Quantitative Research • Brand Positioning Studies
• Face-to-face Interviews •Market Segmentation
• CATI (computer-assisted telephone interviewing) • Ads/Storyboard Test – Pre and Post Launch
• Central Location Tests • Brand Image Studies
• Consumer Exit Interviews • Brand Loyalty/Equity Studies
• Concept development
Qualitative Research • Concept Testing
• Focus Groups • Customer Satisfaction
• In-depth Interviews •Mystery Shopper, Integrity Shopper
• Assisted Shopping Trips
• Omnibus Studies
• Product Design/Optimization Studies
Desk Research
• Pricing Studies
• Product Testing
Observation / Ethnography research • Promotion Research
• Usage and Attitudes (U&A)

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 Other similar projects
CONCEPT DEVELOPMENT
PRODUCT TESTING

CENTRAL LOCATION TESTION

ONLINE TESTING

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REVEAL MARKETING RESEARCH
COMPANY STRUCTURE

5 main departments which can be involved professionally in a

large range of research studies:

Qualitative
Research Call-Center Online
Quantitative
Field
Research

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WHAT
WE CAN DO
FOR YOU

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 PROJECT CONTEXT

REPUBLICA BIO is a manufacturer of bio products. With a very well received feedback regarding their
coconut oil, Republica Bio wants to implement a study of quantitative research – product testing in
order to measure the level of satisfaction of customers and potential customers with 10 samples of
product (blind testing).

The research agency task is to collect representative data from users, conduct the testing panel,
develop the testing questionnaire and analyze the results – concluding if Republica Bio coconut oil
is perceived by the consumers as the best on the market (general evaluation and attributes
perception).

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BLIND PRODUCT TESTING
REPUBLICA BIO VS. COMPETITIE

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 ONLINE TESTING,
A REALTIME, OBJECTIVE
TESTING EXPERIENCE
EVALUATION

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 STUDY
OBJECTIVES

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 OBJECTIVES (I)

THE RESULTS FROM THIS STUDY WILL PROVIDE ANSWERS TO THE

FOLLOWING INFORMATIONS:
- RESPONDENTS PROFILE IN TERMS OF USAGE AND HABITS
(CORELATED WITH PRODUCT PERFORMANCE AMONG THEM);
- BRAND IMAGE;
- INDIVIDUAL PRODUCT PERFORMANCE* ON ATRIBUTES;
- PRODUCTS COMPARISON AND HIERARCHY;

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*Our product performance vs. competition will be measured in terms of
• General likeability
• Taste evaluation
• Aroma evaluation INDIVIDUAL
• Consistency EVALUATION OF EACH
• Color, package, etc. SAMPLE
• Perceived quality
• Intention to purchase
COMPARATIVE
• Products hierarchy and winning product
EVALUATION

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 ONLINE
RESEARCH
 REVEAL MARKETING RESEARCH
ONLINE PANEL
The panel will consist of respondents from the
Beneficiary database.
The agency can provide additional recruitment
from their own research panel members

1. Before the study, we will choose the respondents

matching the desired criteria such as specific genre,
age, education level etc.
2. The panellists will receive the samples via courier
and will be asked to login at a specific time and date
to complete the survey.
3. Only the members who take part in the study (and
complete the survey) will receive a financial reward
for their participations.
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 RESEARCH UNIVERSE
QUANTITATIVE SAMPLE

Online Quantitative Study**

150 interviews with in Bucharest
**Methodology motivations: Balanced age distribution*
- Time-efficient (fast recruitment)
- Cost-efficient (no additional cost of
location renting, etc.) Frequent users
- Data availability (real time data
management in the online platform) * Based on Bucharest demographics

Each potential respondent is selected from the Beneficiary & Reveal panel based on his socio-
demographic profile and usage habits regarding coconut oil (frequent users of coconut oil,
Bucharest inhabitants, correct distribution of district, age and gender quota).
• Given the final sample of respondents, we recommend to initially recruit back-up
respondents that will be activated only is the primary sample does not complete the survey
(additional 50 panelists)

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 TO SUMARIZE
STAGE 1: RECRUIMENT STAGE 2: DISTRIBUTION

STAGE 3.1: INDIVIDUAL SECTION 3.2: COMPARATIVE

PRODUCT TESTING PRODUCT TESTING
For Section 3 the
respondents will be A B C D E
SAMPLE R3A
asked to login at a
specific time and date

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 Extra mechanic: socially active individuals who chose our
product as their preferred sample can be asked to share their
experience with the product with their friends on social media
platforms;

Wow guys … #Product is sooo

awesome!!! I love it !!! #RevealTestCamp
#YourBrand

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WHAT’S IN IT FOR THEM ???
Feeling of belonging to an exclusivist community

Believe in what they are doing

Social recognition

Access to exclusive content

Preferential treatment

More samples

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 OUR RESPONSABILITIES
● Instruments development;
● Platform scripting, debugging, fixing and management;
● Organizing and planning data collection;
● Selecting eligible panelists and sending invitation;
● Interviewing eligible persons;
● Providing each respondent with the sample products;
● Rewarding the respondents;
● Contacting panelist / telephonic reminders to complete de interview;
● Checking the accuracy of the questionnaires;
● Validating, coding and labeling database;
● Analysis and reporting in .ppt, Romanian or English;
● Results presentation.

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 TIMING AND DELIVERABLES

Stages and Timing

Online testing: 12 working days

Instruments development and approval: 2 days

Data collection (150 interviews): 5 days
Data analysis and reporting: 5 days

Deliverables:
Reveal Marketing Research will provide a complete research report in English
or Romanian and will present the research results in a special
session established with the client.

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INVESTMENT

ONLINE TESTING APPROACH

Project management (instruments development,
platform scripting, participants management, courier, € 785
etc.)
Cost / interview (includes participants incentives and
€ 8.5
reminders)
Analysis and reporting € 950

Total research investment (150 CAWI) € 3.010

Total amount will be add 20% VAT. This will be paid in two installments as follows:
• 50% of the contract value to start the project before starting the data collection;
• 50% at the end of the project;

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PANEL BOOK
characteristics
PERSONAL AND HOUSEHOLD CHARACHERISTICS
▪ Genre
▪ Age
▪ Marital Status
▪ Student Status
▪ Children
▪ Education
▪ Household Income
▪ Home ownership
▪ Employment
▪ Occupation
▪ Industry
▪ Religion
▪ Language spoken

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 LIFESTYLE

▪ Interests
▪ Hobbies
▪ Sports
▪ Vacation accessability
▪ Attitudes about work, leisure, socializing
▪ Current cigarettes smoker/ Non-smoker
▪ Occasional drinkers/ Non-drinker

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SHOPPING BEHAVIOUR

▪ Primary grocery shoppers

▪ Malls and hypermarkets
▪ Drug stores
▪ Websites
▪ Stores used for purchasing groceries
▪ Prefers name brands for
cosmetics, drinks, food, OTC, baby products,
etc..

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 MEDIA USAGE

▪ Number of televisions sets in home

▪ How often watches television/ cable TV
channels
▪ How often watches types of programs
▪ Favourite TV network
▪ Telephone company TV service provider
▪ How often reads print/ online magazines
▪ How often reads print/ online
newspapers
▪ Sources of news

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 INVESTMENT AND FINANCES

▪ Banks and financial institutions preferred

▪ Type of accounts (credit card, debit card,
savings, auto loan, personal loan)
▪ Communication methods for the financial
transactions (telephone, mail, online, face-to-
face)
▪ Credit cards / debit cards owned
▪ Total monthly expenses
▪ Economic attitudes

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 TECHNOLOGY

▪ Cell phone users / Smart phone users

▪ Technology ownership (Digital / HD video
camcorder, GPS, DVD system in the car,
MP3player, video game console, portable
gaming device)
▪ Numbers of laptops/ computers
▪ Type of internet service (Wi-Fi)
▪ Internet service provider
▪ Regular computer activities
▪ Attitudes about technology
▪ Perceptions about new products

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 TERMS AND CONDITIONS
Reveal Marketing Research will protect the confidentiality of all the data
provided by the client, breaking the limits of confidentiality could declare the
contract void.
Also, in the purpose of respecting the client’s interests, Reveal Marketing
Research will establish the mutual confidentiality limits after consulting with
the client.
Reveal Marketing Research will not divulge the client’s identity to a third party
without the client’s previous approval.
Reveal Marketing Research will not take into account any requests from a
third party implying the transfer of information about its client without his pre
approval.
Reveal Marketing Research assumes responsibility about the quality of the
delivered data, respecting in the same time the limits of confidentiality
imposed.
The confidentiality standards will be respected by each of the legal
contractual parties.

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Let’s start!

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 4 Semicercului street, Bucharest, sector 1
Tel: 021 303 19 50 / 021 303 19 51
Fax: 021 303 19 60
www. reveal.ro

LET’S BEGIN!