Quizz

What is brand asset valuator? How you determine brand strength and brand stature out of it?

Brand Asset Valuator is a metric applied for the measurement of brand value of an entity. Brand
Asset Valuator was developed by an agency called “Young and Rubicam”.

Brand Stature which refers to the power of a brand. Both of these heads can be further divided to
have the following parameters for judging the brand-

Brand strength is a value provided by a company. A brand can keep it high if it

manages to build positive customer price perception, its customers share the
values of the company, and associate it with the best quality on the market.
This term is often related to brand equity.