Augmented Retail Strategy:

The customer’s in-store experience plays a vital part in the sales. Therefore Metro Cash and
Carry provides freshly baked items, frozen and fresh fruits and vegetables, electronics,
detergents, apparel and other basic items; all under one roof. Along with that the store is
open 24/7, a large parking space is provided, loyalty-Metro cards are given to the customers
from which they can get discount on their purchases, personal shoppers and helpers are
available for any queries and assistance. To enhance the customer’s experience home
delivery is provided along with online-store retailing.

Multi Channel Retailing:

Metro Cash and Carry, not only uses Store-based retail strategy but also provide services
online. They have expanded their channel and are also using non traditional retailing
methods. They deliver goods just by one click from your phone or computer and easy return
of product if not satisfied by them. Multi Channel Retailing has increased their sales as the
customers who are not able to visit the store can now order online.

https://metro-online.pk/home
Metro’s online store link ^