Basic Company Data Data as of: March 17, 2011 Current Price $30.

71
Symbol KFT KRAFT FOODS INC-CLASS A H&C Composite Score
Description Kraft Foods Inc. is a food and beverage company. The Company manufactures and
Strong Sell
markets packaged food products, including snacks, beverages, cheese, convenient
meals and various packaged grocery products. Kraft sells its products
throughout the world.
-1.0
Sector Consumer Staples
Industry Food Beverage & Tobacco 0 1 2 3 4 5
Last Report Date 2/10/2011 Technical Score Fundamental Score
Earnings Date 5/6/2011 IPO Date 6/12/2001
Fundamentals Technicals
Market Cap. $53.7 B BETA 0.47 Price $30.71 MACD Trend Down
Price/Earnings 15.20 1Yr. EPS Growth Rate % 8.02% 50-Day MA $31.20 Stochastics Trend Down
Forward Price/Earnings 12.24 5Yr. Avg. EPS Growth Rate % -3.51% 200-Day MA $30.59 RSI Signal Trend Down
Price/Book 1.50 EPS Growth QoQ 9.52% 50/200 Day MA $0.61 S/T Trend Down
Forward PEG Ratio 1.65 Revenue Growth QoQ 29.97% Volume Pressure 0.87 L/T Trend Up
Return on Equity 18.44 Dividend Yield 3.78% Average Daily Volume 10,157,263 Bull / Bear Bear Trend
LT Debt/Equity 74.95% Cash Flow Per Share 2.19 M-Score (0 - 100%) 35%
H&C Fundamental Score 1.1 H&C Technical Score -2.1
Ownership Data
Inst. Buy/Sell Ratio 1.14 Management Ownership 0.19% 50 Day Moving Average S/T Support L/T Support
% Change of Insider Holdings 2.58% Short Interest Ratio 2.35 20 Day Moving Average S/T Resistance L/T Resistance

KRAFT FOODS INC-CLASS A $33

$32

$31

$30

$29

4.0
Bull Trend Bear Trend
2.0

0.0

-2.0
1.5
Up / Down Volume Ratio
1.0
0.5
0.0
300

200

100

0
19-Nov-10 6-Dec-10 20-Dec-10 4-Jan-11 19-Jan-11 2-Feb-11 16-Feb-11 3-Mar-11 17-Mar-11
Volume x100,000
Fundamentals
KRAFT FOODS INC-CLASS A
1
Earnings Per Share 2
Reported Estimate Target Price 19 Reported Estimate
$0.80 $40

$0.70 $35

$0.60 $30

$0.50 $25

$0.40 $20

$0.30 $15

$0.20 $10

$0.10 $5

$0.00 $0

Total Revenues 1
Reported Estimate
Ownership EPS & Revenue Growth
Investment Advisor 86.27% Quarter EPS Growth Rev. Growth
$16,000
Hedge Fund Manager 6.53% FQ1 2009 2% -11%
Pension Fund (ERISA) 3.15% FQ2 2009 4% -9%
$14,000
Mutual Fund Manager 1.27% FQ3 2009 26% -10%
$12,000 Insurance Company 1.20% FQ4 2009 -5% -1%
Corporation 0.55% FQ1 2010 20% 26%
$10,000 Bank 0.48% FQ2 2010 13% 25%
Individual 0.25% FQ3 2010 -11% 26%
$8,000 FQ4 2010 10% 30%

$6,000 Top Holders and % Outstanding Forward Growth Estimates

BERKSHIRE HATHAWAY I 6.02% Quarter EPS Growth Rev. Growth
$4,000 CAPITAL RESEARCH GLO 5.59% FQ1 2011 -4% 9%
STATE STREET CORP 4.80% FQ2 2011 4% 6%
$2,000
VANGUARD GROUP INC 3.57% FQ3 2011 18% 5%
CAPITAL WORLD INVEST 3.45% FQ4 2011 30% 7%
$0
WELLINGTON MANAGEMEN 2.47%
BLACKROCK INSTITUTIO 2.38%
FRANKLIN RESOURCES I 2.03%

Largest Geographic Segmentation of Revenue Product Segmentation of Revenue

Yearly Yearly
Segment Name FY 2010 FY 2009 FY 2008 FY 2007 FY 2006 Segment Name FY 2010 FY 2009 FY 2008 FY 2007 FY 2006
United States 23,966.00 22,030.00 23,956.00 20,540.00 20,931.00 Confectionery $13,688.00 $4,638.00 #N/A N/A #N/A N/A #N/A N/A
Other 13,613.00 7,956.00 8,248.00 6,213.00 5,608.00 Biscuits $10,783.00 $10,404.00 $15,910.00 $11,361.00 $10,028.00
Europe 11,628.00 8,768.00 9,728.00 9,381.00 7,817.00 Beverages $8,800.00 $8,029.00 $8,215.00 $8,061.00 $7,325.00
Cheese & Dairy $6,976.00 $6,796.00 $7,462.00 $6,928.00 $6,414.00
Convenient Meals $4,959.00 $4,816.00 $6,173.00 $5,764.00 $5,508.00
Grocery (Ready-to-Eat Cereals, Enhancers & Desserts) $4,001.00 $4,071.00 $4,172.00 $4,020.00 $5,081.00

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3/17/2011