METHODOLOGICAL FRAMEWORK.

RESEARCH PARADIGM

INTERPRETATIVE INVESTIGATION

1. Investigate soil contamination in the most affected areas of Bogotá such as Puente

Aranda, Kennedy and Fontibón.

2. Ask people in the communities how pollution affects their homes.

3. With the help of people, find permanent solutions to face this problem.

4. Ask how long this contamination problem has been going on.

5. Ask people if they would like to contribute to the research for better results.

TYPE OF INVESTIGATION
 QUANTITATIVE INVESTIGATION

Quantitative research is a structured method of gathering and analyzing information that is

obtained through various sources. This process is carried out with the use of statistical and

mathematical tools in order to quantify the research problem.

Regarding its use in companies, quantitative research can help improve products and

services or make accurate and informed decisions that help achieve the established

objectives.

In general, it is about asking people to give their opinion in a structured way so that you can

produce concrete data and statistics that guide you and in this way, obtain reliable statistical

results.

POPULATION

The town of Fontibón was chosen because it is one of the most affected areas of Bogotá

due to its great pollution, it seeks to inform this entire community in order to permanently

solve this problem and that this area is free of pollutants such as ... auditory pollutants, air

pollutants and also very important water pollution among others.

 SHOW

Sample is a portion of the totality of a phenomenon, product or activity that is considered

representative of the total also called a representative sample.

Sample comes from showing being that it makes known to the interested parties or

objective public results, products or services that exemplify or serve as a demonstration of a

type of event, quality or standardization

DATA COLLECTION INSTRUMENT

In the town of Fontibon, a survey was conducted to find out which people are affected by

environmental pollution in their homes or outside of them, in order to make a more in-depth

analysis of the investigated issue and find a solution.

SURVEY

The survey is one of the most used methods in market research because it allows obtaining

real information directly from consumers. Therefore, it is imperative that marketers and

researchers know exactly the definition of a survey.

A survey usually has its beginnings when a person, company or organization is faced with a

need for information and there is no existing data that is sufficient.

Establish the objectives of your investigation. These objectives must be clear and specific.

Develop a methodology. Take into account the way in which you are going to obtain your

sample to reduce the margin of error, decide the way in which you will carry out the

collection of information, design your questions and carry out a test before applying the

survey. Anticipate the lack of responses and the time required to perform your data

analysis.

The design of a survey must be in accordance with the information needs that you require

to be measured. Avoid biases by using clear and well-defined concepts in each question.

SURVEY FOR INVESTIGATION

1. ¿Because you think that pollution occurs?

2. ¿How do you avoid contamination?

3. ¿the contamination is serious?

4. ¿there is contamination?

5. ¿did you ever pollute?

6. ¿environmental pollution is novel?

 7. ¿the contamination is strong?

8. ¿do you know the types of pollution?

9. ¿Did you know that water pollution can cause cancer, neuronal problems, death,

among others?

10. ¿do you know what pollution means?

11. ¿Did you know that there is noise pollution?

12. ¿Did you know that most cars are harmful to the environment?

TABULATION OF INFORMATION

GRAPHICS
 LAND POLLUTION

1er trim. 2º trim. 3er trim. 4º trim.

QUE ES UNA ENCUESTA

La encuesta es uno de los métodos más utilizados en la investigación de mercados porque

permite obtener información real directamente de los consumidores. Por lo tanto, es

imperativo que los especialistas en marketing y los investigadores sepan exactamente la

definición de una encuesta.

Una encuesta suele tener sus inicios cuando una persona, empresa u organización se

enfrenta a una necesidad de información y no existen datos suficientes.

Establece los objetivos de tu investigación. Estos objetivos deben ser claros y específicos.

Desarrollar una metodología. Ten en cuenta la forma en la que vas a obtener tu muestra

para reducir el margen de error, decide la forma en la que vas a realizar la recogida de
 información, diseña tus preguntas y realiza una prueba antes de aplicar la encuesta.

Anticípese a la falta de respuestas y al tiempo necesario para realizar su análisis de datos.

El diseño de una encuesta debe estar de acuerdo con las necesidades de información que

usted requiere para ser medido. Evite los sesgos utilizando conceptos claros y bien

definidos en cada pregunta.