CURRENT SITUATION - MARKET ANALYSIS

 Market definition.

Households who show an interest in which is offered the product and the service.

 Market size

They cover about four thousand houses.

 Market segmentation

Is going to be directed for the settlements of the metropolitan area, people with
lack of resources.

 Industry structure and strategic groupings

It will be a small business with an specific amount of employees

 Competition and market share.

Candel’s seller´s.

 Competitor´s strenghts and weaknesses

Strenghts Weaknesses
 Sufficient raw material in  The usefull life is very short
candles.  Less lighting
 Increased knowledge of the  Increased indoor air pollution
product.  Can cause fires

 Market trends

Rising trend Because of his low cost and avoid using electricity during the day.
CURRENT SITUATION - CONSUMER ANALYSIS

 Nature of the buying decision

At the end of product life the owner of the house has the advantage of being able
to take ownership of the product to install it on again, it becomes a sustainable
project

 Participants

Residents of low-income settlements

 Demographics

Population of the metropolitan area of poor resources, they avoid fire when the
parents leave the children alone to go to work.

 Buyer motivation and expectations

Explain the advantages and benefits of the product

 Loyalty segments

Consumers speak with other people very well product of the advantages and
benefits.
CURRENT SITUATION – INTERNAL

COMPANY RESOURCES

 Financial

Manage financial resources to national and cooperating sources admissions

 People

Help for volunteers

 Time

Approximately two months short term.

 Skills

Training workers to perform the installation.

OBJECTIVES

 Mission statement and vision statement

Mission
To be an entity of change to improve the environment by using renewable energy.

Vision
Provide clean and renewable energy in low income area without access to electric
power.

 Corporate objectives

Achieving raise awareness on the poor people to use clean energy without risk.
  Financial objective

Bringing an innovative and low-cost to low-income population

 Marketing objectives

Achieving a type of energy to replace conventional energy.

 Long term objectives

Ensure that the project is accepted at a higher rate in the settlements, taking into
account that both the population and poverty are increasing.

 Description of the basic business philosophy

Good social, contribute to the low-income population to replace energy that is

lower than the current and is environmentally friendly.

 Corporate culture

Producing goods and services available to poor people.