Develop a Work Plan and Performance Indicators1

Content
1. Meeting......................................................................................................................................1
2. Work plan: goals, strategy, tactics, and deliverables.............................................................2
2.1 Goals..................................................................................................................................2
2.2 Strategy.............................................................................................................................2
2.3 Tactics and Deliverables..................................................................................................3
3. Work-plan Risks and Mitigation Strategy.............................................................................4

1. Meeting.

1
Based on: https://miro.com/templates/work-plan/
2. Work plan: goals, strategy, tactics, and deliverables.

2.1 Goals.

1. Develop accessibility of Australian wine: simplify sales of wine all over from in-store to
online.
2. Stage the enthusiasm, places and people that get Australian wine exclusive: winery
owners true article advertising letters on wine brands, online and social media.
3. Enhance the view of Australian wine: good marketing strategy needed with focus on
people sensibilization to wine and good quality, do not use negative wording, do not
push people to drink, invite people to drink socially.
4. Help in-market assistance and commitment for label proprietors: Australian proud
marketing campaign to help wine owners to build relationship with clients and
consequently customer will buy Australian.
5. Rise perception of superior Australian wine: marketing spot with winery owners faces
to build trust in clients.

2.2 Strategy.
The strategy chosen is: Promoting Australian fine wine.

Wine is awesome because is a drink that is about love, it is a drink associated with
romance friendship, conversing with friends. It almost opens the senses and is this
aromatic drink that makes you feel more sociable and more sophisticated if you really
know your wine. You can cook with the wine, complement food with wine.

Luxury wines are always perceived as something special. In luxury wine it is not the
placements or how much wine is sold, it is the price points, knowing where people will buy
it and maybe not buy it, knowing where the brand shows up, is it showed up at the right
restaurant?

The Australian wine industry is one the world's largest exporters of wine, with
approximately 800 million out of the 1.2 to 1.3 billion liters produced annually exported to
overseas markets. The wine industry is a significant contributor to the Australian economy
through production, employment, export, and tourism.

The marketing strategy focuses on promoting Australia’s premium wines. This is because
we know the Australia ability to inspire clienteles to spend extra on their wine, it is being
vulnerable by a view in some key outdated markets that Australian wine contribution is
mainly reasonable, with little recognition of the scope and strength of the fine wine
offering. It recognises the worldwide tendency for increase “premium” in the beverage
market. In most main shops, Australia already has a robust stance in the business sector,
which this market strategy wishes to maintain. But the focus is to enhance consumer
experiences of Australian wine value in the premium sectors, where we consider
importance expansion will be greatest. In markets such as China, Australian wine needs to
emphasize its optimistic opinions that their wines are genuine, daring, and thrilling. Our
role is to assist our brand owners and winemakers to set their finest bottom ahead to earn
a bigger share of the global alcohol brew plan. Our levy-funded activities are concentrated
in Asia Pacific, Europe, and UK. Our activities funded under $70 million Package are
predominantly being delivered in China and the USA.
2.3 Tactics and Deliverables.
3. Work-plan Risks and Mitigation Strategy.