WEEKLY LEARNING ACTIVITY SHEET

Solomon P. Lozada National High School

ENTREPRENEURSHIP
3rd Quarter
Week 3&4

MELC: Recognized a Potential Market( TLE_ICTAN11_12PC-Ia-1)

• Lesson 1 – Discuss the relevance of the course
• Lesson 2 – Explore job opportunities for Entrepreneurship as a career.

After going through this module, you are expected to:

1. Identify some character traits that are common among successful entrepreneurs.
2. Identify the entrepreneurial skills.
3. Discuss the concept of core competencies in the practice of entrepreneurship.
4. Explore job opportunities for Entrepreneurship as a career.

Explore Job Opportunities for Entrepreneurship as

2 a Career

ENTREPRENEURIAL CHARACTER TRAITS, SKILLS, AND COMPETENCIES

 Entrepreneurial Character Traits
Character Traits refers to the mark or attribute that distinguishes an entrepreneur from the
owner of an ordinary small business.

Based on studies conducted by the Small Enterprise Research and Development Foundation
(SERDF) of the Trade and Industry (DTI), there are ten entrepreneurial characteristics
grouped into three major cluster:

Achievement
cluster

Planning
cluster

Power cluster

Figure 1 Major Groupings of Entrepreneurial Characteristics

1. Achievement Cluster consists of entrepreneurial character traits that are directly related
to the entrepreneur’s desire to be an achiever in the field of entrepreneurship. The
entrepreneur ordinarily does not settle for mediocrity but instead aspires for quality.
Entrepreneurs are achievers by nature and they strive to achieve. They feel guilty if they
achieve less or nothing at all.
Successful entrepreneurs constantly set the things to be achieved and repeatedly find ways to
achieve them. The entrepreneur who belongs to the achievement cluster is:

Opportunity -
seeker
Efficient and Committed
Quality -oriented

Persistent
Risk-taker

Figure 2. Characteristics of an Entrepreneur Who Aspires to Achieve

Characteristics of an Entrepreneur Who Aspires to Achieve

1) Opportunity-seeker – He/She must possess the ability to identify with great ease the
most appropriate entrepreneurial opportunities.
A business opportunity-seeker is an entrepreneur who
1. sees and acts on new business opportunities; and
2. seizes unusual opportunities to obtain financing, equipment, land, work, space, or
assistance.
2) Committed – A highly committed entrepreneur displays full commitment to the work or
endeavor that he/she is undertaking. He/She
1. accepts full responsibility for what has been promised to the customers,
2. establishes proper coordination with and among workers, so that goods and services
are delivered as promised, and
3. seeks to prioritize the satisfaction and interest of customers.
3) Persistent – Trials, sacrifices, and failures challenge the entrepreneur to be persistent.
He/She learns to

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 1. take repeated or different actions in order to overcome the obstacles,
2. make personal sacrifices or exert extraordinary effort to complete the required task,
3. stick to his/her own judgement in times of opposition and failure.
4) Risk-taker – Successful entrepreneurs are busines risk-takers. There is risk
entrepreneurship because of uncertainty. No one can predict exactly what will happen
tomorrow.
There are three (3) types of risk-takers:
1. An aggressive risk-taker is not scared to take any risks in business.
2. A moderate risk-taker is more calculative in taking risks. He/She analyzes the
situation before taking the leap.
3. A conservative risk-taker in not very eager to take any kind of risk. He/She is
satisfied with managing a small business and a regular clientele.
5) Efficient and Quality-oriented – A successful entrepreneur highly values efficiency and
the concept of quality in all business undertakings. He/She

1. Always performs the required tasks in accordance with existing standards of

excellence or continuously improves on his/her past performance and
2. Strives to do things better and faster with minimal cost.
2. Planning Cluster is a set of characteristics of successful entrepreneurs that basically
supports the character traits in the achievement cluster. This does not mean, however,
that there is hierarchy in the cluster of entrepreneurial character traits.

The entrepreneur who belongs to the planning cluster is:

Goal -setter

Information -
seeker

Systematic in
planning and
monitoring

Figure 3. Characteristics of a Planner

1) Goal-setter – Goals and objectives are the guiding points that direct all actions, efforts,
and struggles of the entrepreneur. Being a goal-setter, a successful entrepreneur sets
clear, specific, and well-defined short-and-long term goals and objectives. Although goals
and objectives may appear similar, goals are long-term while objectives are short-term. In
setting the goals and objectives of the business venture, the entrepreneur is usually
guided by the SMART principle. This means that the goals and objectives are Specific,
Measurable, Achievable, Realistic, and Time-bound.

2) Information-seeker – These must be based not on their whims and caprices but on
specific and relevant economic, financial, and industry data. Successful entrepreneurs, in
other words, primarily seek a strong basis to make sound decisions. The usual
constraints or limitations encountered in the gathering of information are data banks
that: 1. Are incomplete, dated, and irrelevant;
2. Are costly in maintenance; and 3. Lack
personnel to maintain them.
A successful information-seeker:
 1. Seeks relevant information on target customers, suppliers of raw materials, and
competitors;
2. Verifies available information from various sources, both private and public, like
printed materials and agencies;
3. Seeks opinions and advice from experts in the business field;
4. Finds other possible ways to make sure that the desired information is complete.
3) Systematic in planning and monitoring – The term systematic implies that there is a
rational and logical approach in performing the activities. There are step-by-step
procedures that are scientifically designed to be followed in the preparation of plans and
monitoring of activities. Planning simply refers to the setting of goals and objectives.
Monitoring, on the other hand, refers to the evaluation of the activities and adopted
courses of actions whether they are carried in accordance with the plans.
A successful entrepreneur adopts a systematic and coordinated planning and monitoring
activities where he/she:
1. Gathers all the qualitative and quantitative information before formulating the plans,
2. Develops a logical step-by-step approach in the formulation of plans.
3. Monitors the progress of activities and switches to alternatives strategies when deemed
necessary; and
4. Evaluates constantly the alternatives in achieving the goals.
2. Power Cluster includes a set of character traits that reflect the degree of the interpersonal
relations maintained by successful entrepreneurs in the community. It establishes the
relationships of the entrepreneurs with the suppliers of raw materials, financial
institutions, customers, competitors, the government, employees, and all other
stakeholders. An entrepreneur in the power cluster is:
1. A Persuasive and Positive networker – Successful entrepreneurs are persuasive and
can easily influence and win over to their side the other stakeholders in business
such as customers, suppliers, and prospective creditors. As a persuasive and positive
networker, the successful entrepreneur usually:
- Adopts specific strategies that will influence and convince others while maintain the
highest degree of respect, and
- Makes use f positive contacts in the business community in order to meet the goals
and objectives of the business endeavor.

2. Self-confident – Successful entrepreneurs are known to have a high level of

selfconfidence. They project a favorable image of themselves which is founded on
respect and good deeds in the business community.

Entrepreneurial Skills
Without the required skills, a person can hardly succeed in a particular business endeavor,
perform the assigned specialized tasks, or even truly become a successful entrepreneur.
Hence, skills play a significant role in the practice of entrepreneurship.
Skills are considered as the personal abilities to do things well. They come from the totality
of the knowledge, practice or experience, and aptitude of a person.

Skills are acquired and developed by a person through constant and correct practice. They
connote dexterity, excellence, and expertise in the performance of particular tasks. They are
clear manifestations of the abilities of a person to carry out complex tasks.

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 Knowledge SKILLS Aptitude

Practice/
Experience

Figure 4. The Sources of Skills

Entrepreneurial Skills refer to the set of cognitive, technical, and interpersonal skills
required in the practice of entrepreneurship.
1. Cognitive Skills refer to the mental ability of the entrepreneur to learn new things,
generate ideas, and express knowledge in both oral and written forms. The human
brain is responsible for the development of cognitive skills, which are essentials in
making systematic and effective plans and monitoring them.

Cognitive
Skills

Figure 5. The Brain as the Center of Cognitive Skills

The cognitive skills of entrepreneur include the following:

1. Ability to understand written materials.

2. Ability to learn and apply new information.
3. Ability to solve problems systematically.
4. Ability to create new ideas.
5. Ability to innovate new products and procedures or methods.
2. Problem-solving Skills. In making a business decision, the entrepreneur adopts the
scientific approach instead of making an intuitive decision.
The scientific approach in solving business problems involves:

1. Defining the real problem,

2. Gathering information about the problem,
3. Formulating alternative solutions,
4. Evaluating alternative solutions,
5. Selecting and implementing the optimal solution, and
6. Evaluating the decisions.

3. Technical Skills. The result of final output of cognitive skills may not be very effective
unless put into reality through the application of technical skills. Technical skills are
not only significant in entrepreneurship but also in other fields. For entrepreneurs,
these skills relate to their knowledge and proficiency in a specialized field like
computer technology, accounting, marketing, operations research, engineering,
medical fields, or other related technical fields.

The technical skills of an entrepreneur include proficiency and ability, among

others, in the following areas:

1. Information technology
 2. Feasibility study and business plan preparation
3. Technical writing skills
4. Marketing
5. Management and Finance
4. Interpersonal Skills are basically about the relationship and interaction of the
entrepreneur with the workers, suppliers, creditors, prospective customers, and other
members of the business community. Interpersonal skills of an entrepreneur may
include, among others, the following:
1. Skills in verbal communication.
2. Skill in non-verbal communication
3. Skills in listening
4. Skills in leading
5. Skills in negotiating

They must be developed and enhanced to equip the entrepreneur in

1. Saying what he/she wants to say and how he/she says it;
2. Working with his/her workers and employees;
3. Relating, negotiating, and dealing with his/her customers, suppliers, and creditors;
and
4. Communicating his/her ideas, beliefs, values, and opinions to the people he/she
works with.
Core Competencies

A person who aspires to become a successful entrepreneur must fully understand and
apply the concepts and principles of entrepreneurship. He/She must possess and internalize
the character traits that are common among successful entrepreneurs.

Entrepreneurial
Entrepreneurial
concepts and
principles character traits
Entrepreneurial
skills

Entrepreneurial Competency

Figure 6. The Entrepreneurial Competency

The entrepreneurial competency indicates that successful entrepreneurs possess a full

understanding of the concepts and principles of entrepreneurship, strong character traits,
and sufficient and competent entrepreneurial skills. Entrepreneurial competency provide
competitive advantage in the venture and becomes the core competency.

Core Competency is defined as the combination of entrepreneurial concepts and

principles, entrepreneurial character traits and entrepreneurial skills that provide and
become the ultimate source of competitive advantage of the entrepreneur.

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 Entrepreneurial as the Entrepreneurial
competency
source of competitive advantage

Figure 6. The Entrepreneurial Competency as Source of Competitive Advantage

The competitive advantage refers to the strategic position and condition of the
entrepreneurial venture that :
1. Provides the necessary attributes to outperform competitors,
2. Distinguishes the venture from competitors.
3. Achieves superior performance in the industry, and
4. Produces a product or develops production methods that can hardly be copied by
competitors.

The competitive advantage generally establishes the solid foundation of sustainability of the
entrepreneurial venture in the heart of the competition.
Total Perspective of Successful Entrepreneur
A successful entrepreneur overcomes all obstacles and problems in entrepreneurship.
Equipped with character
traits common among
Fully understands
successful entrepreneurs Acquires, develops, and
entrepreneurial
concepts and sharpens entrepreneur ial
principles skills (cognitive, technical,
and interpersonal skills)

Core Competency defining Competitive Advantage

Strategic Support

Figure 7. The Total Perspective of Successful Entrepreneur

To ensure victory as a future as a future, you must

1. Understand fully the concepts and principles of entrepreneurship;

2. Internalize and live out the character traits that are common among successful
entrepreneurs; and
3. Acquire, develop, sharpen, and focus your entrepreneurial skills.

Doing all of these will define your core competencies and provide and establish your
competitive advantage in the business world.
What makes a Successful Entrepreneur?

1. The urge for achievement (most often monetary ambitions) – Most Important
2. Willingness to take moderate risks – (High risk takers are not entrepreneurs but
gamblers).
3. Determination to win
4. Win– Win Personality
 5. Ability to identify & explore opportunities
6. Analytical ability to take strategic decisions
7. Perseverance 8. Flexibility
8. Capacity to plan and organize
9. Preparedness to undergo physical and emotional stress
10.Positive self-concept/Self-belief
11.Future orientation – Vision
12.Ethics and Values – Mission
Who can be an Entrepreneur?

1. Who feels the need for achievement

2. Who can take moderate risks
3. Who possess skills in organizing
4. Who can capitalize on opportunities
5. Who has some financial strength – On his own or borrowed
6. Who has ability to work hard
7. Who has desire for responsibility
8. Who has a clear perception of probability of success
9. Who gets stimulation by feedback
10. Anyone – He can be male, female or even a Eunuch
11. Who does not have previous experience
How are Entrepreneurial Traits related to Venture Growth?

Traits are individual characteristics, or qualities, that differ among people. When you
describe a person as being passionate, you are talking about a specific trait that this person
has.

Traits that are the driving force behind entrepreneurial competencies, motivations, and
competitive strategies that support venture success. The relationship between traits and
venture growth highlights the significant role of the entrepreneur in business ventures. While
many factors are important, the right entrepreneurial traits create a strong foundation for the
construction of a successful venture.
Which mechanisms do competencies impact entrepreneurial performance?

• Venture Opportunities. More competent entrepreneurs choose to exploit better

venture opportunities: both in terms of quality and fit.

• Venture Strategy. The more competent an entrepreneur is, the more likely they are to
formulate superior strategies that fit their business.

• Venture Growth. Many entrepreneurs find themselves underprepared to manage

growth related transitions in an effective way. “Entrepreneurs who possess
competencies related to transitioning organizations from one stage of development to
another are better prepared to weather stage-related problems, effectively leading a
growing venture to new tiers of success”.
Job Opportunities for Entrepreneurship as a Career

For the TECHVOC Track Other TECHVOC Track

• Cook/Chef
Fine Arts • Automotive mechanic
• Artist • Electrician
• Graphic designer • Technical support specialist
• Photographer • Tool keeper and technician
• Art gallery • Network support Associate
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 manger • Mechanical technologist
• Film director
Fashion Designing For the Academic Track
• Designer wear production  Business consultant.
 Fashion marketing, planning and • Management analysts.
concept management • Sales Manager
• Fashion media design • Research and Development
management  Fashion accessory Director.
design, quality control, and • Not-for-Profit Fundraiser
promotion brands • Teacher
• Costume designer • Talent Recruiter
• Fashion consultant and personal • Business Reporter
stylist • New Venture Creator
• Technical designer and graphic • Intrapreneur
designer
• Online business owners  Home-
• Fashion coordinator
based business owners  Inventors.
Sports
• Health club manager
• Strength, wellness or conditioning
coach
• Fitness program or event planning
manager
• Professional or amateur team
manager
• Sports facility manger
• Corporate fitness director
• Rehabilitation center director
• Nutrition center manager

Small Business and Ordinary Small Business

A small business is different from an ordinary small business. Small business refers
to a business or enterprise that correctly adopts and practices the principles of
entrepreneurship. It is owned by one person with a limited workforce of not more than 20
persons. The term also includes the Small and Medium Enterprises (SMEs) that have been
strongly promoted by both government and Non-Governmental Organizations (NGOs) in
their desire to improve the lives of the Filipino people through entrepreneurship.

List of most common small businesses in the Philippines:

• Sari – sari store • Spa, gym, and nail care

• Rice retailing
• Food cart business
• Printing business
• Buy-and-sell business
• Street food business
• Flea market business or Tiangge
• Online selling business
• Cellphone loading business
• Laundry and dry-cleaning business
• Hair styling and makeup business
business
• Video and photography
business
• Tutorial business
• Baking business
• Web site development and
design/blogging
• Direct selling business
• Car wash and car care
business
• Bar, café, and restaurant
• Water station and LPG
(liquefied petroleum gas)
 station

Franchising - A business arrangement wherein the franchisor, who is the owner of the
business, acquires distribution centers through the franchisees or the
affiliated dealers.

Entrepreneur Philippines’ franchise business options in the Philippines:

Franchise or Startup Businesses
• Bakeries, bakeshops, and bread • Food and snacks
products • Gas stations/petroleum
• Bars, cafes, and coffee shops products
• Beverage and confectionery • General merchandise and retail
• Car care • Health and wellness (salon,
• Clothing and accessories massage, spa, and gym)
• Convenience stores • Schools (Private)
• Drug stores and pharmacies • Services (personal and
• Fast food establishments and business)
restaurants • Waters stations
Other Additional Business Opportunities
• Dealerships
• Direct selling
• Distributorship

Activity 1:

Answer the following questions briefly:

1. Identify the set of character traits under the achievement, planning and power clusters.
From each cluster, choose one character trait that in your opinion best describes you.
Provide one personal experience for each that demonstrates that trait.
___________________________________________________________________________
___________________________________________________________________________
2. Describe the importance of knowing oneself in the field of entrepreneurship.
___________________________________________________________________________
3. Describe the significance of core competency.

___________________________________________________________________________
4. Explain the concept of entrepreneurial competency and its importance in the practice of
entrepreneurship.
___________________________________________________________________________

Your output will be rated by using the scoring rubric below:

AREAS OF (2) (3) (4) (5)
ASSESSMENT UNSATISFACTORY NEEDS SATISFACTORY OUTSTANDING
IMPROVEMENT
Content and Content is Major points Major points are Major points
Development incomplete or not are addressed stated are stated
clear but not well clearly and are
supported well supported

Activity 2:

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 A. In a separate bond paper, select a product, present it using any available materials or
resources. Show importance of your product in terms of health benefits, preservation of
the environment, and other related social concerns.

B. Identify your present cognitive skills and those that you wish to acquire and develop and
list them down in a table. Follow the format below. Write a short explanation on the
spaces provided on how you are going to enhance your present skills and how are you
going to acquire the others.

My Present Cognitive/Technical/ Cognitive Skills that I Want to

Interpersonal Skills Acquire and Develop

A. Choose the letter of the best answer. Write your answers in the separate sheet of paper.
1. All are entrepreneurial skills, except:
a. Cognitive Skills c. Problem-solving skills
b. Planning skills d. Technical skills
2. Which of the following does not belong in the combination of entrepreneurial core
competency?
a. Character traits c. Skills
b. Concepts and Principles d. Success and Wealth
3. Based on the studies conducted by SERF of DTI, the characteristics of an entrepreneur are
grouped in into three clusters, except:
a. Achievement c. Planning
b. Commitment d. Power
4. If Goal-setter: Planning Cluster; Risk-taker: _______________.
a. Achievement cluster c. Planning
b. Planning cluster d. Power
5. If negotiating: _______________; technical writing: Technical skills
a. Cognitive skills c. Problem-solving skill
b. Interpersonal skills d. None of the above

B. Write TRUE if the statement is correct, and if it is false, change the underlined word or
phrase to make it correct.

1. A quality-oriented entrepreneur produces goods that are of high quality in all business
undertakings.
2. Problem-solving skills refer to mental ability of the entrepreneur.
3. The entrepreneurial character trait provides competitive advantage in the venture and
becomes the core competency.
4. Skills are totality of the knowledge, practice or experience, and aptitude of a person.
5. Planning simply refers to the setting of goals and objectives.
Performance Task
 A. On the table below, write your goals and objectives in life, the time you aim to accomplish
them, and the possible problems that you may encounter. Label your output “I am the
captain of my ship.” Follow the format below and explain your answers on the spaces
provided.

I AM THE CAPTAIN OF MY SHIP

Expected to Possible
Goals Objectives
Accomplish problems

B. Fill the blanks in each column.

I KNOW MYSELF

How I will use my

How I will
strengths to
My strengths My weaknesses strengthen my
conquer
weaknesses
opportunities

C. Based on the skills and competencies that you had assessed in you, what may be the best
entrepreneurial job opportunities you had in mind that you want to explore. Explain.
__________________________________________________________________________________
__________________________________________________________________________________

Book

Aduana, Nick L. Entrepreneurship in Philippine Setting for Senior High School, 2017,
C & E Publishing Inc., Quezon City
Venkateswara Rao, Smt. Ch. Hema Venkata Siva Sree, Miss. K. Rnjya Ltkshmi. Entrepreneurial Competencies, 2018.
Rao, V., et al., 2018

Online Source

http://www.entre-ed.org/Standards_Toolkit/index.htm
https://www.academia.edu/8378931/Are_Entrepreneurs_Born_or_Made https://susanbock.com/wp-
content/uploads/2018/10/Entrepreneurial -SelfAssessment.pdf
https://www.indeed.com/career-advice/career-development/types-ofentrepreneurship
https://www.indeed.com/career-advice/career-development/types-ofentrepreneurship
https://entrep1pp-180116161831.pdf https://heartrepreneur.com/small-business-owner-definition/

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